FitClub

What FitClub does

FitClub is a privately held, founder-operated fitness studio headquartered at 139 UT-198 in Salem, Utah, founded in 2012 by London Simonsen and Josh Fifita, both Salem natives who continue to coach on-site. The company operates a 24/7 access private gym model differentiated by RFID keycard entry, off-site camera monitoring, panic-button integration, and intentionally capped membership to limit crowding. Its service area spans Utah County, including Salem, Elk Ridge, Woodland Hills, Provo, Spanish Fork, Payson, Mapleton, Springville, and Orem, with a secondary presence in Payson.

FitClub monetizes through a layered set of revenue streams: monthly recurring memberships at $45 (individual) or $40 per person (family of 3+), with discounted rates for first responders; one-on-one personal training with certified trainers; group fitness classes offered 40+ times per week (HIIT, restorative yoga, strength circuits, TRX); customized nutrition coaching and diet planning; in-house retail of 1st Phorm supplements; and ancillary technology offerings including InBody570 body composition scans (free quarterly to members), QR-coded equipment demo videos, personalized Peloton profile setup, and a FitClub mobile app for workout delivery and progress tracking. Customer segments span general fitness enthusiasts, busy professionals, families, nutrition-focused members, and a dedicated teen fitness program.

The business is concentrated at founder/local level: only 5 employees are listed, no external investors, parent company, subsidiaries, or funding rounds are disclosed, and revenue is not publicly reported. Trainers hold nationally recognized credentials (NASM-CPT, CSCS, ACE-CPT), and the company markets primarily through local SEO, its website, free InBody-scan tour offers, and community engagement across Utah County.

Name

FitClub

Legal name

FitClub

Website

https://fitclub-ut.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FitClub is a privately held, founder-operated 24/7 fitness studio in Salem, Utah, serving Utah County residents with capped-membership open-gym access, certified personal training, group fitness classes, nutrition coaching, and on-site 1st Phorm supplement retail.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Food (Health) Supplement Retailers (456191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Strength & Conditioning Bootcamps (HSADABAB), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Fitness center services
• Personal training programs
• Group fitness classes
• Gym membership services
• Nutrition coaching services

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Gym Membership Fees: Monthly recurring membership fees providing 24/7 gym access, open gym facilities, and member benefits including InBody scans and equipment access
2. Personal Training Sessions: One-on-one personal training sessions with certified trainers offering customized workout plans, form coaching, and accountability
3. Supplement Sales: In-house supplement store offering protein, pre-workout, BCAAs, creatine, vitamins, and other fitness supplements. FitClub is a 1st Phorm retailer
4. Diet Planning & Nutrition Coaching: Customized nutrition coaching and diet planning services complementing workout programs
5. Group Fitness Classes: Structured group fitness sessions including HIIT, restorative yoga, strength circuits, and specialized programs like TRX training

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FitClub operates a private fitness center in Salem, Utah offering 24/7 key-card gym access, one-on-one personal training, structured group fitness classes, weight lifting programs, cardio equipment, customized diet planning and nutrition coaching, a teen fitness program, and on-site supplement sales as a 1st Phorm retailer. Members pay recurring monthly fees for open gym access and receive quarterly InBody570 body composition scans, while ancillary services such as personal training, group classes, and nutrition coaching are sold as add-ons.

Product overview

FitClub is a private fitness studio in Salem, Utah offering a comprehensive suite of fitness services centered around 24/7 open gym access and structured training programs. The core offering combines open gym facilities with personal training, group fitness classes, and specialized programs including teen fitness, diet planning, and supplement sales. Equipment includes state-of-the-art cardio machines (treadmills, bikes, ellipticals), free weights, weight machines, squat racks, TRX systems, sleds, and turf areas. The company also provides technology-based services including InBody570 body composition scanning and a mobile app for workout delivery. Membership tiers include individual ($45/month) and family plans ($40/month for 3+ members), with all members receiving 24/7 key-card access, quarterly body scans, and discounts on personal training and coaching services.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training
• Group Training
• Open Gym / 24-Hour Gym Access
• Weight Lifting Programs
• Cardio Equipment Access
• Diet Planning and Nutrition Coaching
• Teen Fitness Program
• Supplement Sales
• Individual Membership
• Family Membership
• Custom Workout Programming Tailored workout plans created by certified trainers based on individual fitness assessments, goals, and preferences, with ongoing support and progress evaluations delivered through the FitClub app and trainer coaching.

Quantifiable outcome

• Members average 18 sessions per month, nearly double the national norm
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 1st PhormcoreChannel Partner/ Reseller/ DistributorFitClub is a 1st Phorm retailer, offering protein, pre-workout, greens, and other supplements on-site. This partnership provides convenient supplement access for members, supporting their fitness and recovery goals with quality products available immediately after workouts.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Gold's Gym: Established national fitness brand combining open gym, group classes, and personal training. Comparable service mix to FitClub but at broader geographic and price scale.
• Life Time Fitness: Premium multi-service fitness operator with personal training, group classes, nutrition, and recovery amenities. Overlaps with FitClub's premium, full-service positioning but at significantly larger scale and higher price point.
• Planet Fitness: Largest low-cost gym chain in the US with 24/7 access at most locations. Competes with FitClub for entry-level and budget-conscious members in the same Utah County geography, but at a fundamentally different price and amenity tier.

Direct peers

• Snap Fitness: 24/7 compact gym franchise with a neighborhood-gym positioning. Closely comparable to FitClub on access model, footprint, and target customer of value-oriented but convenience-driven members.
• Burn Boot Camp: Group strength-and-conditioning franchise focused on 45-minute bootcamp-style workouts with coaching. Comparable to FitClub's strength-circuit and HIIT group training offerings and small-group coaching model.
• Orangetheory Fitness: Group fitness studio franchise offering coached, technology-assisted workouts with heart-rate-based programming. Comparable to FitClub's group training and personal-coaching-driven revenue stream, though at a higher price point and national scale.
• F45 Training: Functional training group-class franchise with HIIT, strength, and conditioning programming. Directly comparable to FitClub's group fitness offerings such as HIIT, strength circuits, and TRX.
• Anytime Fitness: Global 24/7 keycard-access gym franchise. Operates a similar capped/private-feel small-box gym model with around-the-clock unstaffed access, directly competing for the same busy-professional and family segment FitClub targets.

Others

• 1st Phorm: Direct-to-consumer sports nutrition brand that FitClub resells as an in-house supplement retailer. Not a direct competitor but an ecosystem partner whose product line underpins FitClub's supplement revenue stream.

Emerging players

• TITLE Boxing Club: Specialty group boxing fitness franchise offering coached group classes. Comparable to FitClub's group-training format and community-driven member experience, though with a single-discipline focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fit-club-ut

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitClub