Fit for Life Group
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Fit for Life Group firmographics
Firmographics- Name
- Fit for Life Group
- Legal name
- Trix Acro Gym
- Website
- https://fitforlifegroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fit for Life Group industry classification
Industry- Product category
- Children's Gymnastics & Acrobatics Instruction
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth & Teen Personal Training (HSADAAAJ)
- akta.pro secondary industry
- Drop-In / Flexible Childcare Centers (EDACAAAC)
Keywords
Where Fit for Life Group is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fit for Life Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Gymnastics and Acrobatics Classes: Recurring session-based fees for structured gymnastics programs at multiple skill levels (Beginner, Intermediate, Advanced). Customers pay per session/registration period.
- Camps: Revenue from summer and seasonal camps providing full-day childcare and gymnastics instruction.
- Drop-in Classes: Flexible individual class sessions offered during summer and specific periods, providing pay-as-you-go revenue opportunity.
- Dance Trix Program: Dance instruction program with separate registration and booking system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Session-based program fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fit for Life Group product offering
Product offeringCore offering
Fit for Life Group (operating as Trix Acro Gym) is a single-location gymnastics and acrobatics training facility in Toronto offering structured children's programs across multiple skill levels (KinderBounce, Beginner, Intermediate, and Advanced Trix), Dance Trix instruction, Cartwheel Clinics, seasonal kids camps, and summer drop-in classes. The facility serves families with children as its primary customer base, with secondary offerings for schools and organized groups via field trips and special sessions. Operations are supported by the Trix mobile app for registration, account management, and communication.
Product overview
Trix Acro Gym is a gymnastics and acrobatics training facility (formerly Steeles West) offering a portfolio of programs including KinderBounce, Beginner/Intermediate/Advanced Trix levels, Cartwheel Clinics, Dance Trix, Kids Camps, and Summer Drop-In Classes. The company supplements its in-person training with the Trix App, a mobile application enabling account management, class registration, and notifications. Additional offerings include branded merchandise (Trix Wear) and school field trip programs.
Differentiator
Problem solved
Functional benefit
Brands
- Dance Trix: Dance program offered at Trix Acro Gym
- KinderBounce
- Trix Cartwheel Clinics
- Trix Wear
Products and services
- KinderBounce Foundational gymnastics and movement program for toddlers and preschoolers (ages 3-5), designed to introduce young children to structured physical activity and motor skill development at the Trix Acro Gym facility.
- Beginner Trix Entry-level gymnastics and acrobatics instructional program for children, representing the first rung in Trix Acro Gym's multi-level skill progression pathway.
- Intermediate Trix Mid-level gymnastics and acrobatics instructional program for children progressing beyond beginner training, representing the second tier in Trix Acro Gym's structured skill progression.
- Advanced Trix Advanced-level gymnastics and acrobatics instructional program for children who have progressed through beginner and intermediate tiers, representing the highest skill level in Trix Acro Gym's structured training pathway.
- Dance Trix Standalone dance instruction program offered within Trix Acro Gym's portfolio, combining dance technique with acrobatic elements for children. The program operates with its own registration and online booking system.
- Trix Cartwheel Clinics Specialized cartwheel training clinics focused on building fundamental acrobatic skills, offered as a discrete instructional product at the Trix Acro Gym facility.
- Kids Camps Seasonal full-day camp programs for children providing gymnastics and acrobatics instruction during summer and other school break periods, functioning as both childcare and athletic enrichment.
- Summer Drop-In Classes Flexible individual pay-as-you-go gymnastics classes offered during summer months for both Kindergym and Beginner athletes, allowing families to trial the program without committing to a full session.
- Schools & Special Groups Field trip program and special group session offerings for schools and organized groups, providing gymnastics experiences at the Trix Acro Gym facility for educational, team-building, or recreational purposes.
- Trix Wear Branded merchandise line including apparel and accessories sold to Trix Acro Gym customers, supporting brand visibility and generating ancillary revenue.
- Trix Mobile Application Proprietary mobile application for iOS and Android that allows parents and customers to manage their Trix Acro Gym account, register for classes, camps, and special events, and receive notifications about class changes, closings, registration openings, and announcements.
Companies that use Fit for Life Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Fit for Life Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fit for Life Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Fit for Life Group competitors and assessment
Company assessmentOthers
- JackRabbit Class: Class registration and parent-portal SaaS provider used by Trix (and many similar children's activity businesses) for enrollment, billing, and account management. Adjacent ecosystem participant — not a competitor for instruction, but a relevant comparable for the digital/registration layer of the business.
Broad incumbents
- GoodLife Fitness: Canada's largest fitness club chain with broad membership programming including kids' classes. Comparable to Trix as a Canadian-based recreation/fitness operator serving families, but operates at vastly larger scale and with an adult-fitness-first orientation rather than a children's gymnastics focus.
- YMCA of Greater Toronto: Major not-for-profit recreation provider in Toronto offering children's gymnastics, swim, and camp programs on a membership/registration basis. Comparable to Trix on the children's gymnastics and camp programming side, with overlap in target families in the same Toronto market.
- City of Toronto - Parks, Forestry & Recreation: Municipal recreation operator offering subsidized gymnastics, dance, and camp programs for children and youth across Toronto. Comparable to Trix on the local children's gymnastics/camp programming market, and represents a price-sensitive incumbent alternative for the same family demographic.
Direct peers
- The Little Gym: International franchise offering structured gymnastics, motor-skill, and developmental classes for children from infancy through age 12. Most directly comparable peer to Trix Acro Gym given the same age-targeted gymnastics instruction, multi-level curriculum, and parent-portal-driven enrollment model.
- Kids U: Children's activity center in the GTA offering gymnastics, dance, karate, and other enrichment programs on a class-based registration model. Directly comparable to Trix's multi-discipline children's programming approach within the same Toronto market.
- Gymboree Play & Music: Long-running children's play, music, and movement program operating on a class-pak / subscription model for ages 0-5. Comparable to Trix's KinderBounce segment in terms of early-childhood developmental programming, parent-attended classes, and recurring fee structure.
- Goldfish Swim School: Franchised instructional facility for children offering structured progression levels, camps, and birthday parties on a recurring class registration model. Comparable to Trix on the instructional-facility-for-kids business model, progression-based curriculum, and family enrollment dynamics, though in swim rather than gymnastics.
- My Gym Children's Fitness Center: Franchised children's fitness and movement program offering age-structured classes (starting as young as 6 weeks), birthday parties, and camps. Highly comparable to Trix in terms of structured progression, parent-facing class registration, and a focus on early-childhood motor development in a single-facility setting.
Emerging players
- Sky Zone: Trampoline park and indoor active entertainment chain offering kids' classes, camps, and group events. Comparable to Trix on the kids' active-recreation and group-event side of the business, though it sits more in the entertainment/pay-per-play segment than skill-based gymnastics instruction.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fit for Life Group social profiles
Digital presenceFit for Life Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fit for Life Group leadership team
Management profileNumber of profiles
Fit for Life Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fit for Life Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fit for Life Group
What does Fit for Life Group do?
Fit for Life Group (operating as Trix Acro Gym) is a single-location gymnastics and acrobatics training facility in Toronto offering structured children's programs across multiple skill levels (KinderBounce, Beginner, Intermediate, and Advanced Trix), Dance Trix instruction, Cartwheel Clinics, seasonal kids camps, and summer drop-in classes. The facility serves families with children as its primary customer base, with secondary offerings for schools and organized groups via field trips and special sessions. Operations are supported by the Trix mobile app for registration, account management, and communication.
Is Fit for Life Group a public or private company?
Fit for Life Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fit for Life Group founded?
Fit for Life Group was founded in -1. It employs 11 to 50 people.
Where is Fit for Life Group based?
Fit for Life Group is headquartered in Toronto, Canada, in the North America region.
How does Fit for Life Group make money?
Four revenue lines are on record. Gymnastics and Acrobatics Classes are the primary driver. The others are camps, drop-in Classes and dance Trix Program.
Who are Fit for Life Group's main competitors?
JackRabbit Class is listed as an others. Broad incumbents are GoodLife Fitness, YMCA of Greater Toronto and City of Toronto - Parks, Forestry & Recreation. Direct peers are The Little Gym, Kids U, Gymboree Play & Music, Goldfish Swim School and My Gym Children's Fitness Center. Sky Zone is listed as an emerging player.
Does Fit for Life Group have an API?
No public API is recorded for Fit for Life Group.
What industry is Fit for Life Group in?
Fit for Life Group's product category is Children's Gymnastics & Acrobatics Instruction. Its primary akta.pro industry code is HSADAAAJ, Youth & Teen Personal Training, with a secondary code of EDACAAAC, Drop-In / Flexible Childcare Centers. Its NAICS code is 71394 and its SIC code is 7997.