What Jackrabbit Class does

Jackrabbit Class, operated by Jackrabbit Technologies, Inc. and headquartered in Huntersville, NC, is a cloud-based class management SaaS platform purpose-built for youth activity businesses. Founded in 2004 by CEO Mark Mahoney and CTO Mike Carper, the platform serves more than 7,000 programs across gymnastics, swim, dance, cheer, music, and adjacent verticals such as theater, martial arts, and horse riding, managing over 5 million students at 15,000+ locations in 36 countries. The software consolidates online registration, scheduling, electronic attendance, automated billing, parent communication, and student skills tracking into a single system with a 99.9% uptime SLA and a Partner Marketplace of 15+ third-party integrations spanning payment processing, payroll, CRM, live streaming, SMS, background screening, and curriculum planning.

The product surface is delivered as a tiered monthly subscription: the core Jackrabbit Class product starts at $49/month for up to 100 students, a Jackrabbit Plus bundle with a custom-branded mobile app starts at $93/month, and a flat-rate Enterprise tier is $245/month (or $331/month with Plus) that adds a Business Intelligence Dashboard and dedicated Enterprise Success Coach. Jackrabbit Pay provides integrated payment processing with next-day payouts, transaction fees, and a newly introduced Capital Funding business financing product. The go-to-market combines a self-serve free trial with no credit card, a 90-day money-back guarantee, direct sales demonstrations for larger prospects, and an event-driven motion anchored at industry trade shows (USA Gymnastics Congress, USASF National Conference, USSSA workshops, The Summit). Recent product launches between 2024 and 2026 — including Zippy AI (generative-AI email), Next Day Payout, the Business Intelligence Dashboard, Appointments, Capital Funding, and Camp Management — reflect a strategy of expanding revenue per customer through adjacent workflows rather than pursuing a horizontal SaaS play.

The company is a privately held, bootstrapped, founder-controlled B Corporation with 101-250 employees and no disclosed institutional investors, M&A history, or controlling parent entity. Its owner-operators have been recognized with 11 Inc. 5000 placements between 2011 and 2024, multiple NC Tech Awards, Charlotte Fast 50 rankings, and the 2023 Smart Business Dealmakers Lifetime Achievement Award to CEO Mark Mahoney, reflecting two decades of consistent category leadership in a fragmented SMB market.

Name

Jackrabbit Class

Legal name

Jackrabbit Technologies

Website

https://jackrabbitclass.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Jackrabbit Class is a cloud-based class management SaaS platform serving 7,000+ youth activity businesses across gymnastics, swim, dance, cheer, music, and adjacent verticals, managing 5 million+ students in 36 countries. Founded in 2004 and headquartered in Huntersville, NC, it offers integrated registration, billing, scheduling, and parent communication.

Ownership category

akta.pro rank

Product category

Class Management Software for Youth Activity Centers

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Bootcamp & Intensive Program Aggregators/Marketplaces (EDAFAIAF)

akta.pro secondary industry

Youth & Teen Personal Training (HSADAAAJ)

Keywords

• Class management software
• Youth activity center
• Swim school software
• Gymnastics gym management
• Enrollment billing platform

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (Jackrabbit Class): Tiered subscription pricing based on total student count with all core features included. Pricing starts at $49/month for up to 100 students, with higher tiers for 101-250, 251-500, 501-1,000, 1,001-3,000, and 3,001+ students.
2. Jackrabbit Plus (Custom Branded Mobile App): Bundled subscription combining Jackrabbit Class with custom-branded mobile app. Tiered pricing starts at $93/month for 0-100 students, with one-time $169 setup fee plus app store fees.
3. Enterprise Solutions: Enterprise subscription at $245/month providing Business Intelligence Dashboard and dedicated Enterprise Success Coach. Can be upgraded to include Jackrabbit Plus for $331/month. Enterprise pricing is not based on student count.
4. Payment Processing (Jackrabbit Pay): Integrated payment processing with next-day payouts. Offers traditional or flat-rate pricing with no monthly fee plans. Clients can prequalify for business financing.
5. Capital Business Financing: Business loans available for clients who process payments through Jackrabbit's integrated payment system, with funds available within two business days.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Jackrabbit Class is a cloud-based class management SaaS platform that automates registration, billing, scheduling, attendance, parent communication, and reporting for youth activity centers such as gymnastics gyms, swim schools, dance studios, cheer programs, and music schools. The core offering is sold as tiered monthly subscriptions scaled by student count, with bundled add-ons including a custom-branded mobile app (Jackrabbit Plus), integrated payment processing with next-day payouts (Jackrabbit Pay), and an enterprise tier with multi-location Business Intelligence dashboards.

Product overview

Jackrabbit Class is a cloud-based class management software platform for youth activity centers, offered as a unified core product with modular add-ons. The core Jackrabbit Class platform provides tools for online registration, billing, scheduling, reporting, and parent communication. Add-on modules include Jackrabbit Plus (custom-branded mobile app), Jackrabbit Pay (integrated payment processing), and Jackrabbit Enterprise (multi-location solution with Business Intelligence Dashboard). Sub-product modules cover class management, appointments, staff time clock, student skills tracking, camp management, and parent communication. The platform also includes a Partner Marketplace offering integrations with payroll services (Express Payroll, QuickBooks), CRM systems (StudioHub, Swim Influx, ClassLaunch, Cai), live streaming (Spot TV), text messaging (Twilio), automation (Zapier), background screening (Yardstik), and curriculum planning (LEAP! Learning). A proprietary AI feature called Zippy AI assists with email composition using generative AI.

Differentiator

Problem solved

Functional benefit

Brands

• Jackrabbit Pay: Integrated payment processing platform for processing credit card payments and bank drafts for tuition and fees.

Products and services

• Jackrabbit Class Core cloud-based class management SaaS platform for youth activity centers, providing online registration, automated tuition billing, class scheduling, attendance tracking, parent communication, student skills tracking, and reporting. Sold as a monthly subscription tiered by total student count, starting at $49/month for 0-100 students.
• Jackrabbit Plus

Quantifiable outcome

• Over 7,000 programs worldwide trust Jackrabbit Class
• +1 more outcomes

Named customers34 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Jackrabbit PaycoreTechnology or IntegrationJackrabbit's proprietary integrated payment processing system providing credit card payments, bank drafts, next-day payouts, and business financing options for clients.
• Express PayrollcoreTechnology or IntegrationIntegrated payroll provider that works directly with Jackrabbit's Time Clock feature to manage and process payroll affordably with seamless data export.
• QuickBookscoreTechnology or IntegrationFinancial management integration allowing Jackrabbit users to export data for QuickBooks Desktop or CSV files for complete monthly payroll and accounting.
• Jackrabbit Plus (Mobile Inventor)coreTechnology or IntegrationBundled mobile app subscription combining Jackrabbit Class with custom-branded mobile app available on Apple App Store and Google Play.
• ZapiercoreTechnology or IntegrationAutomation platform enabling Jackrabbit Class to connect to thousands of apps, automating workflows and cross-platform communication.
• Spot TVcoreTechnology or IntegrationLive streaming integration for secure video streaming of classes, allowing parents to view their child's lessons and skill progress remotely.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vagaro: Broad incumbent SaaS for salons, spas, fitness studios, and activity centers. Competes on scheduling, recurring billing, and customer management with a more horizontal go-to-market than Jackrabbit's vertical focus.
• ClubReady: Club management software for fitness clubs and studios with scheduling, billing, and member engagement. Adjacent to Jackrabbit's class management focus but serves primarily adult fitness club chains.
• Mindbody: Broad incumbent SaaS for fitness studios, salons, and wellness businesses. Overlaps with Jackrabbit in class-based business scheduling, billing, and parent/customer management, but serves a much wider set of verticals including yoga, pilates, and boutique fitness.
• Active Network: Established sports, camp, and activity management software provider serving leagues, camps, and youth programs. Overlaps with Jackrabbit in registration, scheduling, and payment processing for youth activity organizations.

Direct peers

• iClassPro: Direct competitor offering class management software for gymnastics, swim, dance, and cheer programs. Identical target verticals and customer base (gymnastics gyms, swim schools, dance studios) and Jackrabbit explicitly compares against iClassPro on its own website.
• Pike13: Class and appointment management software for fitness studios, swim schools, and youth activity businesses. Closely comparable business model with subscription pricing, scheduling, billing, and client management features for SMB service businesses.
• TeamUp: Class management software for fitness studios, gymnastics, swim, and dance businesses. Direct overlap in target verticals and feature set including scheduling, recurring payments, and parent portals.
• SportsEngine Motion (NBC Sports): Sports management platform owned by NBC Sports/Comcast that competes in the youth sports management space. Jackrabbit explicitly compares against SportsEngine Motion on its own website, indicating direct overlap in target market.

Emerging players

• Glofox: Gym and fitness studio management platform with class scheduling, member management, and integrated payments. Comparable subscription-based class management model targeting boutique fitness, with growing presence in the youth activity space.
• Zen Planner: Class and member management software with strong presence in martial arts, fitness, and youth activity centers. Overlaps with Jackrabbit in class scheduling, recurring billing, and parent/member communication for SMB activity businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jackrabbittech
• YouTubeyoutube.com/user/jackrabbittech
• Facebookfacebook.com/jackrabbittech
• LinkedInlinkedin.com/company/jackrabbit-technologies-inc
• Instagraminstagram.com/jackrabbittech
• Pinterestpinterest.com/jackrabbittech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackrabbit Class