Fit'n Fun
Fit'n Fun (DK LIF Fitness GmbH) operates two premium fitness studios in Lichtenfels and Kronach, Germany, combining EGYM-connected training, rehabilitation sports, wellness therapies, and aesthetics services for individual consumers under a direct-to-consumer membership and pay-what-you-want trial model.
- Company typePrivate
- Founded-
- HeadquartersLichtenfels, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fit'n Fun does
Fit'n Fun, legally operated by DK LIF Fitness GmbH under Managing Director Thomas Kaiser, is a two-location premium fitness studio chain serving Lichtenfels and Kronach in Upper Franconia, Germany. The business combines traditional fitness facilities — cardio equipment, free weights, plate-loaded machines, and group courses (PUMP, TRX, HIIT, ZUMBA, Yoga, Reha-Sport) — with connected EGYM smart strength equipment, SECA body composition analysis, and a wellness and aesthetics service layer including EMShapeX, SLIMYONIK lymphatic drainage, PolarWave cryotherapy, reLounge TENS therapy, Pelvic Chair MEDpro, EMS Smart Workout, and an Ästhetik & Beauty Lounge offering BYONIK laser bio lifting, yobowo longevity therapy, and brainLight massage.
The company pursues a direct-to-consumer model via two physical studios, supplemented by online booking (MoreSports), digital payments (PayPal, Klarna, Sofort, Apple Pay, Google Pay), WhatsApp communication, and Instagram/Facebook marketing. Revenue is generated through monthly memberships (undisclosed pricing), tiered day tickets (€19–€35), a pay-what-you-want 5-week trial (€29–€89), wellness and beauty services, personal training, EMS equipment rental/purchase, a 21-day metabolism program, and certified rehabilitation sports subsidized by German health and pension insurance.
The company operates with a headcount of approximately 9 employees across both locations, holds no external funding, has no app or disclosed AI capabilities, and runs its digital presence on TYPO3 CMS with C3 marketing agentur and Kerstan & Partner consulting. The technology portfolio is partner-supplied rather than proprietary, with the BYONIK PTL laser noted as patent-protected by the partner. Service breadth — fitness, rehabilitation, wellness, and aesthetics under one roof — is the core commercial differentiator in a small-town competitive context.
Fit'n Fun firmographics
Firmographics- Name
- Fit'n Fun
- Legal name
- DK LIF Fitness GmbH
- Website
- https://fit-n-fun.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fit'n Fun (DK LIF Fitness GmbH) operates two premium fitness studios in Lichtenfels and Kronach, Germany, combining EGYM-connected training, rehabilitation sports, wellness therapies, and aesthetics services for individual consumers under a direct-to-consumer membership and pay-what-you-want trial model.
- Ownership category
- akta.pro rank
Fit'n Fun industry classification
Industry- Product category
- Fitness and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Weight Loss & Body Transformation Training (HSADAAAC), Strength & Conditioning Personal Training (HSADAAAB), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)
Keywords
Where Fit'n Fun is headquartered
LocationHeadquarters
- HQ city
- Lichtenfels
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Fit'n Fun business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fitness Memberships: Monthly or ongoing membership subscriptions for gym access, equipment use, and course participation. Members receive access based on their contracted studio location.
- Day Tickets: One-time access tickets for single-day gym visits. Multiple tiers available (Young Generation €19, Abnehmen €29, Best Ager, Gesundheit €35) with different inclusions.
- 5-Week Trial Program: Pay-what-you-want trial membership for 5 weeks including body analysis, basic fitness, cardio, course program, and various inclusions. Price range €29-€89.
- Wellness and Beauty Services: Additional paid services including wellness massage, cryotherapy, lymphatic drainage, EMShapeX treatments, solarium, and aesthetic treatments.
- Personal Training: One-on-one training sessions with professionally trained trainers for personalized fitness goals.
- EMS Equipment Rental/Purchase: EMS Smart Workout equipment available for rent or purchase for home use, separate from membership.
- 21-Day Metabolism Cure: Structured weight loss program including nutrition plan, supplements, homeopathic globules, and exercise. Available without membership.
- Rehabilitation Sports (Reha-Sport): Certified rehabilitation sports programs covered by health insurance or pension insurance for patients. Free for participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | 5-Week Trial - Pay What You Want |
| Unit Pricing | Pay-as-you-go | Young Generation Day Ticket - €19 |
| Unit Pricing | Pay-as-you-go | Abnehmen Day Ticket - €29 |
| Unit Pricing | Pay-as-you-go | Best Ager Day Ticket |
| Unit Pricing | Pay-as-you-go | Gesundheit Day Ticket - €35 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Fit'n Fun product offering
Product offeringCore offering
Fit'n Fun operates two premium fitness studios in Lichtenfels and Kronach that deliver EGYM-connected strength and cardio training, free-weight and plate-loaded equipment, group fitness courses, certified rehabilitation sports, and personal training under recurring memberships and day-ticket access. A separate wellness and aesthetics layer offers EMS training, body composition analysis, cryotherapy, lymphatic drainage, magnetic-wave body shaping, pelvic floor therapy, anti-aging laser facials, longevity impulse therapy, and brainLight massage, all delivered on-site by studio staff to individual consumers.
Product overview
Fit'n Fun is a dual-location premium fitness studio in Lichtenfels and Kronach, Germany. The core offering combines traditional gym facilities (cardio area, free weights, plate-loaded equipment) with a connected training ecosystem powered by EGYM smart equipment. The product portfolio spans four tiers: Premium Fitness (personal training, group courses, rehabilitation sports), Premium Wellness (sauna, cryotherapy, massage therapies, pelvic chair), Figur (EMS training, 21-day metabolism cure, body analysis), and an Ästhetik & Beauty Lounge (BYONIK laser treatments, yobowo longevity therapy, brainLight massage). The 5-week pay-what-you-want trial enables customer acquisition, while day tickets in multiple tiers provide flexible access. Kronach location additionally features a sauna landscape.
Differentiator
Problem solved
Functional benefit
Brands
- Ästhetik & Beauty Lounge: Beauty and aesthetics services offered at the Lichtenfels location, including Bio Lifting (BYONIK), Yobowo Longevity Liege, and brainLight massage chair treatments.
Products and services
- Personal Training
Quantifiable outcome
- Weight loss transformation documented: Member lost 57.55kg (from 130kg to 72.45kg) with muscle building
- +1 more outcomes
Companies that use Fit'n Fun
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Fit'n Fun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature11 records
Fit'n Fun partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EGYMcoreEGYM provides networked fitness equipment with integrated software based on latest sports science. Equipment includes displays for individual training programs, gamification elements, automatic device settings, and predefined movement amplitudes. Regular maximum strength tests determine training weights. Connected system allows comprehensive training data analysis.
- SECAcoreSECA provides professional body composition analysis equipment for tracking muscle mass, body fat, and other health metrics. Used to support members in preventing muscle loss, building muscle mass, and tracking fitness goals safely.
- BYONIKcoreBYONIK provides patented Puls-Triggered-Laser technology for anti-aging facial treatments. The Skin Rejuvenation method is a patented, non-invasive, pain-free bio-lifting procedure for visible skin rejuvenation and improvement of skin conditions like acne, couperose, and eczema.
- C3 marketing agentur GmbHcoreWebsite development and marketing agency responsible for TYPO3 CMS website implementation and digital marketing services. Listed as website developer in impressum.
- Kerstan & Partner Unternehmensberatung GmbHminorManagement consulting company. Listed as copyright holder for website content alongside C3 marketing agentur.
- PayPalcorePayment service provider for day ticket purchases and membership payments. Integrated checkout for online bookings.
- MoreSportscoreOnline booking platform for trial sessions and consultations. Links from website to MoreSports checkout for appointment scheduling.
Scale indicators1 record
Recent moves2 records
Expansion highlights5 records
Fit'n Fun competitors and assessment
Company assessmentBroad incumbents
- McFIT: Germany's largest discount fitness chain with hundreds of studios nationwide. Comparable to Fit'n Fun on the German fitness market context but operates at the opposite end of the price/positioning spectrum (low-cost, large-format). Sets the competitive price floor that premium operators like Fit'n Fun must differentiate against.
- Holmes Place Germany: Premium international fitness and wellness club operator with German locations combining fitness, spa, and beauty services. Comparable to Fit'n Fun on premium wellness/beauty integration, though operating in larger German cities and at much larger scale.
- Fitness First Germany: Premium German fitness club chain (part of the Fitness First Group) operating larger-format clubs with premium equipment, group courses, and wellness amenities in major German cities. Overlaps with Fit'n Fun on premium positioning and multi-service fitness/wellness offering, but operates at significantly larger scale and only in major metros.
Direct peers
- Kieser Training: German strength-training studio chain specializing in computer-guided strength equipment, ISO-based training programs, and physiotherapy-adjacent back therapy. Highly comparable to Fit'n Fun on premium positioning, strength/conditioning emphasis, and integration of rehabilitation services in a multi-location German operator model.
- Bodystreet: German EMS (electrical muscle stimulation) micro-studio franchise operating in small-town and suburban locations, with a 20-minute workout concept. Directly comparable to Fit'n Fun's EMS Smart Workout service line, small-format studio economics, and regional German footprint.
- INJOY: Mid-market German fitness studio chain offering personal training, group courses, wellness, and beauty services in regional locations. Highly comparable to Fit'n Fun on multi-service offering (fitness + wellness + aesthetics), mid-sized German city footprint, and integrated training/coaching model.
- Mrs. Sporty: German women-focused fitness studio franchise with small-format studios in mid-sized and smaller cities, combining personal training, weight management programs, and EMS training. Comparable to Fit'n Fun on small-town German footprint, segment-specific (weight loss / women) offerings, and franchised micro-studio economics.
- Easyfitness: German fitness studio chain operating smaller-format studios in regional and suburban locations with broad equipment and course offerings. Comparable to Fit'n Fun on small-city German footprint and equipment/course-led value proposition at a mid-market price tier.
- clever fit: German discount fitness chain operating numerous studios in small and mid-sized cities across Germany, including Bavaria. Comparable to Fit'n Fun on German small-city footprint and equipment-led value proposition, though positioned at a lower price tier.
Regional players
- Pfitzenmeier: Premium fitness and wellness operator concentrated in the Baden-Württemberg/Rhein-Neckar region with multiple studios combining fitness, spa, and beauty services. Comparable to Fit'n Fun on premium wellness positioning and integrated fitness/aesthetics offering, though it serves a different regional geography.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fit'n Fun social profiles
Digital presenceFit'n Fun compliance and trust
Trust signalCompliance1 record
Fit'n Fun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fit'n Fun leadership team
Management profileNumber of profiles
Profiles1 record
Fit'n Fun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fit'n Fun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fit'n Fun
What does Fit'n Fun do?
Fit'n Fun operates two premium fitness studios in Lichtenfels and Kronach that deliver EGYM-connected strength and cardio training, free-weight and plate-loaded equipment, group fitness courses, certified rehabilitation sports, and personal training under recurring memberships and day-ticket access. A separate wellness and aesthetics layer offers EMS training, body composition analysis, cryotherapy, lymphatic drainage, magnetic-wave body shaping, pelvic floor therapy, anti-aging laser facials, longevity impulse therapy, and brainLight massage, all delivered on-site by studio staff to individual consumers.
Is Fit'n Fun a public or private company?
Fit'n Fun is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fit'n Fun founded?
Fit'n Fun was founded in -1. It employs 1 to 10 people.
Where is Fit'n Fun based?
Fit'n Fun is headquartered in Lichtenfels, Germany, in the Europe region.
How does Fit'n Fun make money?
Eight revenue lines are on record. Fitness Memberships are the primary driver. The others are day Tickets, 5-Week Trial Program, wellness and Beauty Services, personal Training, EMS Equipment Rental/Purchase, 21-Day Metabolism Cure and rehabilitation Sports (Reha-Sport).
Who are Fit'n Fun's main competitors?
Broad incumbents on record are McFIT, Holmes Place Germany and Fitness First Germany. Direct peers are Kieser Training, Bodystreet, INJOY, Mrs. Sporty, Easyfitness and clever fit. Pfitzenmeier is listed as a regional player.
Does Fit'n Fun have an API?
No public API is recorded for Fit'n Fun.
What industry is Fit'n Fun in?
Fit'n Fun's product category is Fitness and Wellness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAC, Weight Loss & Body Transformation Training. Its NAICS code is 71394 and its SIC code is 7997.