FitMoney

Name

FitMoney

Legal name

FitMoney, Inc.

Website

https://fitmoney.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Newton Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations from Individual Donors: FitMoney operates as a nonprofit organization relying primarily on donations from individuals. The website accepts one-time and recurring donations up to $9,999 through credit/debit cards or ACH. For donations above $10,000, separate processes are available.
2. Institutional Grants and Funding: FitMoney receives funding from foundations, corporate sponsors, and grant-making organizations. The organization references applying for grants and seeking donations from institutional sources. The organization shares aggregated information for purposes of applying for funding and grants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FitMoney is a nonprofit that provides free K-12 financial literacy education programs to schools, educators, students, and families in the United States. Its core offerings include the $uperSquad game-based learning platform for elementary students (K-6), the Financially Fit interactive online certificate course (12 modules, available in English and Spanish), and a math-aligned K-12 in-school curriculum spanning elementary, middle, and high school grade levels. All programs are delivered at no cost.

Product overview

FitMoney is a K-12 financial literacy education nonprofit offering a multi-product portfolio centered around free, unbiased financial literacy programs. The core offerings include $uperSquad (a game-based learning platform for elementary students K-6), the Financially Fit Certificate (an interactive 12-module online course for elementary and high school students available in English and Spanish), and the K-12 In-School Curriculum (spanning elementary, middle, and high school with 76 total lessons). Additional educational content is delivered through a blog and podcast. All programs are designed to be free and accessible to students, educators, and caregivers.

Differentiator

Problem solved

Functional benefit

Brands

• $uperSquad: Game-based learning platform for elementary students to practice smart financial decision-making through real-world modules and activities.
• Financially Fit Certificate

Products and services

• $uperSquad A game-based learning platform that inspires elementary students (grades K-6) to practice smart financial decision-making through a series of real-world modules and activities set in Fitonia, covering earning, saving, and smart financial decision-making.
• Financially Fit Certificate An interactive online certificate program offering a 12-module course available in English and Spanish for elementary and high school students, covering investing, budgeting, loans, payment types, taxes, and saving. Includes teacher access to student progress, graded assessments, and strengths tracking.
• K-12 Curriculum A free, flexible in-school financial literacy program spanning elementary (31 lessons total, 5-6 per grade), middle school (19 real-life scenario lessons with flexible pacing), and high school (26 lessons divided into four thematic units). Lessons are tailored to grade level with discussion guides available for parents.

Quantifiable outcome

• Children form financial habits by age 7 according to behavioral science research cited by FitMoney

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Time for KidsminorStrategic or Co-development PartnerTime for Kids, a leading children's magazine focused on current events and educational content, partners with FitMoney to support financial literacy education and expand reach to young readers and their families.
• American Student AssistancecoreStrategic or Co-development PartnerAmerican Student Assistance (ASA) is a nonprofit organization helping students achieve their higher education goals. ASA partners with FitMoney to advance financial literacy among K-12 students and their families.
• UMass Child Health Equity CenterminorStrategic or Co-development PartnerThe UMass Child Health Equity Center partners with FitMoney to address the intersection of financial literacy and health equity, recognizing the disproportionate impact of financial challenges on communities of color and lower-income households.
• Massachusetts Medical SocietyminorStrategic or Co-development PartnerThe Massachusetts Medical Society, through its health equity initiatives, partners with FitMoney to address the connections between financial literacy and health outcomes, particularly in underserved communities.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• National Endowment for Financial Education (NEFE): NEFE is a nonprofit foundation funding research, public awareness, and free financial education resources. It is a broad incumbent in financial literacy with a research-and-grant orientation rather than FitMoney's direct curriculum delivery model.
• Visa Practical Money Skills: Visa's Practical Money Skills program is a free financial literacy resource for educators, parents, and students ranging from K-12 through adult. It is a broad incumbent offering overlapping content but as part of a global card network's CSR portfolio rather than a specialized nonprofit.
• Dave Ramsey's Financial Peace for Students: Ramsey Solutions offers Financial Peace for Students and other K-12 financial education products for schools and families. It is a broad incumbent in the same financial literacy space with a much larger brand and consumer-finance footprint than FitMoney.
• Junior Achievement USA: Junior Achievement provides K-12 financial literacy, entrepreneurship, and work-readiness programs through in-school and after-school delivery across the U.S. It is a long-standing incumbent in the same financial literacy education space with broader thematic scope than FitMoney.

Direct peers

• FoolProof Foundation: FoolProof Foundation offers free K-12 financial literacy curriculum and resources, organized around a "FoolProof" teacher certification and classroom modules. It directly competes with FitMoney by targeting the same K-12 educator and student audience with free, standards-aligned content.
• Next Gen Personal Finance: NGPF is a nonprofit offering free, comprehensive K-12 personal finance curriculum, professional development for educators, and Arc (free games/simulations). It is the leading direct competitor to FitMoney, targeting the same segment of K-12 teachers and schools with a free, standards-aligned curriculum.
• EVERFI: EVERFI (now part of Blackbaud) provides digital K-12 financial literacy courses (Vault, Marketplaces, etc.) to schools and districts, often sponsored by financial institutions. It directly competes with FitMoney's in-school curriculum and certificate programs in the same school-purchase/sponsored-funnel.
• Council for Economic Education (CEE): CEE is a nonprofit that provides K-12 economics and personal finance curriculum, teacher training, and advocates for state-level standards. It directly competes with FitMoney in delivering standards-aligned financial literacy content to schools and educators.

Emerging players

• inquiryate (formerly Roadtrip Nation): inquiryate provides K-12 career and financial exploration tools and experiences (curricula, video, and assessments). It is an emerging player with partial overlap in delivering career-and-money-related content to K-12 students, often partnering with districts.
• Zogo Finance: Zogo is a gamified financial literacy app used by credit unions and banks to teach money concepts to students and young adults. It is an emerging player with a youth-focused gamified format that partially overlaps with FitMoney's $uperSquad experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/learnfitmoney
• YouTubeyoutube.com/channel/UCb0CoAQZJyvAzu_yxjz5-Vw?view_as=subscriber
• Facebookfacebook.com/learnfitmoney
• Instagraminstagram.com/learnfitmoney
• LinkedInlinkedin.com/company/fitmoney

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitMoney