Fitness First Gym

What Fitness First Gym does

Fitness First Gym is a single-location brick-and-mortar fitness center based in Pune, Maharashtra, India, operating under the trading name "fitnessfirst." The company serves local fitness consumers through a physical gym facility equipped with advanced cardio machines, Olympic-standard gym equipment, and ample floor space. Its core products are gym access for general members, scheduled regular abs batch group sessions, and dedicated ladies-only gym sessions operating between 11 AM and 4 PM, while general gym hours run from 6 AM to 10 PM.

The business operates a direct-to-consumer, membership-based revenue model with no disclosed pricing tiers or subscription details on record. Its go-to-market is walk-in and membership enrollment at the physical premises, supported by a basic Weebly-hosted website (fitnesfirst.weebly.com) that serves as the primary digital touchpoint, showcasing facilities, results, and batch timings. The company maintains no mobile application, no proprietary technology stack, no disclosed AI/ML capabilities, and no data flywheel; its operations are entirely conventional fitness-center delivery.

The firm employs approximately 53 staff and targets two customer segments — general fitness consumers and women preferring ladies-only sessions — through a horizontal segmentation approach. Ownership type, founding year, corporate structure, funding history, and financial metrics are not disclosed in available sources, representing a material data gap. No partnerships, awards, certifications, regulatory filings, or strategic transactions are evidenced in the input data.

Name

Fitness First Gym

Website

https://fitnesfirst.weebly.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Fitness First Gym is a single-location fitness center in Pune, India, offering gym access, Olympic-standard equipment, cardio machines, scheduled abs batch sessions, and dedicated ladies-only hours through a direct-to-consumer membership model serving local individual fitness consumers.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Gym fitness center
• Physical fitness training
• Group fitness classes
• Ladies-only gym
• Cardio strength training

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gym Membership: The gym generates revenue through membership fees for access to facilities including cardio machines, Olympic-standard equipment, and group abs batch sessions. The existence of separate timings for general gym and ladies gym suggests tiered or segmented membership offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fitness First Gym operates a single-location fitness center providing in-person access to advanced cardio machines, Olympic-standard gym equipment, spacious workout areas, and scheduled group abs training batches. The facility serves individual members during standard hours (6 AM to 10 PM) and offers dedicated ladies-only sessions from 11 AM to 4 PM, with revenue generated through membership-based access.

Product overview

Fitness First Gym offers a single unified fitness service providing traditional gym facilities including advanced cardio machines, Olympic standard equipment, and spacious workout areas. The gym operates standard hours (6 AM to 10 PM) with dedicated ladies-only sessions (11 AM to 4 PM). The core offering centers on physical fitness training with regular abs batches and equipment access.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Facilities Access In-person access to the gym facility including advanced cardio machines, Olympic-standard gym equipment, and spacious workout floor space for individual members during operating hours of 6 AM to 10 PM.
• Regular Abs Batches Scheduled group fitness sessions focusing on abdominal exercises and core strengthening, conducted as regular batches throughout the day for members.
• Ladies-Only Gym Sessions Dedicated gym access for female members during ladies-only hours from 11 AM to 4 PM, providing a privacy-conscious and women-friendly fitness environment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Regional players

• Talwalkars: One of India's largest legacy gym chains. Comparable as a multi-location Indian fitness operator, though historically more mass-market and currently undergoing financial restructuring that creates a distinct competitive dynamic.
• Power World Gyms: India-based gym chain emphasizing serious strength-training equipment. Comparable on the 'Olympic standard equipment' positioning Fitness First emphasizes, though typically targets a more hardcore bodybuilding segment.

Broad incumbents

• Snap Fitness: Global 24/7 compact gym franchise. Comparable on the membership-based, equipment-led value proposition, though it competes on convenience and access rather than ladies-only or batch programming.
• Anytime Fitness India: International 24/7 franchise operating in Indian metros. Comparable as a membership-based fitness facility targeting urban professionals, with broader geographic reach and 24-hour access as a key differentiator.
• Gold's Gym India: Franchised premium gym brand with multi-city presence across India. Comparable on equipment positioning and batch-based training, but operates at much larger scale and with national brand recognition that Fitness First cannot match.
• Fitness First (Global Chain): International premium fitness chain that shares the 'Fitness First' brand name. Not a current competitor in Pune, but a critical comparable given the trademark overlap and the premium positioning Fitness First Gym implicitly references.

Emerging players

• F45 Training: Global functional training franchise with a growing Indian footprint. Comparable in offering scheduled group batch-style workouts rather than open gym access, representing a category Fitness First could evolve into.

Direct peers

• Cult.fit: India's leading tech-enabled fitness chain offering gym memberships, group classes, and at-home workouts. Most direct competitive comparison for a Pune-based gym given overlapping customer base, although Cult.fit adds a strong app and digital layer that Fitness First lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fitness-first-gym

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness First Gym