Fitnessplaza Freigericht

What Fitnessplaza Freigericht does

Fitnessplaza Freigericht is a privately-owned premium fitness studio operating from a single location at Industriestraße 9, Freigericht Altenmittlau, Germany, owned by Andrea Kessler. The studio offers a comprehensive fitness and wellness portfolio of 50+ courses, including equipment-based training, group fitness (Yoga, Pilates, Indoor Cycling, Zumba, functional and circuit training), rehabilitation sports (Rehasport) certified by RehaVitalisPlus e.V., preventive health courses eligible for statutory health insurance reimbursement up to 80-100%, and specialized programs (Spinefitter, LIEBSCHER & BRACHT pain therapy, TMX-TRIGGER myofascial training, an 8-week weight loss program). Modern TechnoGym Easyline equipment supports circuit-based health and rehabilitation training.

The business generates revenue through multiple streams: recurring 12-month minimum memberships, pay-per-training access for non-members, unit-priced programs (EUR 149 weight loss, EUR 15 myofascial sessions, EUR 169 fascia sets), preventive courses reimbursable by health insurers, and corporate wellness tariffs. Distribution channels include walk-ins, a branded mobile app (iOS/Android built on the innovatise platform), corporate wellness partnerships (Wellhub, EGYM WELLPASS, Hansefit), and the DSSV Gasttraining network providing members access to 500 partner studios across Germany. The studio also serves B2B clients through school projects, sports club offerings, and firm-specific fitness programs (FIT FOR WORK).

The company is a single-location service business with 5 employees, no external funding, and no parent company. Go-to-market relies on direct-to-consumer acquisition via trial sessions, social media (Facebook, Instagram), local community partnerships, referral programs (HELDENBONUS), and a switching bonus targeting members transferring from competing gyms. Operating geographies are limited to Hesse, Germany.

Name

Fitnessplaza Freigericht

Legal name

FITNESSPLAZA Freigericht

Website

https://fitness-plaza.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitnessplaza Freigericht is a single-location premium fitness studio in Freigericht Altenmittlau, Germany, offering 50+ courses including group fitness, rehabilitation sports, preventive health programs, and specialized pain therapy, serving individual consumers and local corporate clients via memberships and health insurance-reimbursable programs.

Ownership category

akta.pro rank

Product category

Health Club & Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Corporate/Workplace Yoga & Pilates (HSADACAJ), Senior/Low-Impact Group Fitness (HSADABAI), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Fitness studio services
• Rehabilitation sports programs
• Preventive health courses
• Group fitness classes
• Corporate wellness programs

Headquarters

HQ city

Freigericht Altenmittlau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Gym Memberships: Recurring membership fees entitling members to unlimited access to gym equipment, group fitness courses, and studio facilities. Memberships require a minimum 12-month commitment. The studio offers switching bonuses for members transferring from other gyms.
2. Pay-Per-Training (Training ohne Mitgliedschaft): Training access without a membership commitment, allowing non-members to use facilities or attend individual sessions on a per-visit or per-course basis.
3. Structured Weight Loss Program: 8-week 'Health Weight Loss' program led by trainers Chana & Patrick, priced at 149 EUR, combining unlimited courses, fitness access, consultation, coaching, recipe ideas, and body measurements. Reimbursable by health insurance up to 100%.
4. TMX-TRIGGER Myofascial Training: Specialized myofascial training sessions offered in collaboration with CAJE MASSAGE. Free for members; 15 EUR per session for non-members.
5. Prevention Courses: Preventive health courses (Präventionskurse) including POWERFUL, BALLance, In MEMORY, and BODY-SHAPE, eligible for up to 80% reimbursement by statutory health insurance providers.
6. Corporate Wellness (Firmenspezialtarif): Specialized corporate wellness tariffs allowing listed companies to provide employees access to studio facilities and fitness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fitnessplaza Freigericht is a privately-operated premium fitness studio located in Freigericht Altenmittlau, Germany, providing equipment-based fitness training, group fitness courses, certified rehabilitation sports (Rehasport), and preventive health courses (Präventionssport) to local individual members and corporate clients. The studio sells recurring memberships (minimum 12-month), pay-per-use training, structured programs such as the 8-week weight loss program, and corporate wellness packages (FIT FOR WORK), supported by a branded mobile app and the DSSV-Gasttraining network giving access to 500 partner studios across Germany.

Product overview

Fitnessplaza Freigericht is a premium fitness studio in Freigericht Altenmittlau, Germany, offering a comprehensive range of fitness and wellness services. The studio provides equipment-based fitness training, group exercise courses, rehabilitation sports (certified by RehaVitalisPlus e.V.), and prevention sports programs. Core offerings include Fitness- & Gerätetraining, Group Fitness, Indoor-Cycling, Yoga (including Yoga Flow, Yin Yoga, Yoga Inferno, Yogilates), Pilates (including Pilates & Relax), and specialized courses like Spinefitter (using SISSEL equipment), Functional Training, Cross Athletics, and strength courses. The studio operates its own mobile app for course booking and information, and participates in corporate wellness programs including Wellhub, EGYM WELLPASS, and Hansefit. Members can also access 500 partner studios nationwide through the DSSV-Gasttraining program. The studio offers specialized corporate fitness programs (FIT FOR WORK), school projects, and club membership options. Opening hours are Monday-Friday 08:00-22:00, Saturday 09:00-17:00, and Sunday 09:00-15:00.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Memberships (Mitgliedschaften) Recurring subscription memberships that give individual members access to the studio's equipment, group fitness classes, and facilities; marketed toward local fitness consumers in the Freigericht and Main-Kinzig area.
• Training ohne Mitgliedschaft (Pay-Per-Training) Pay-per-use training access for non-members who want to use the studio facilities or attend individual classes without committing to a 12-month membership.
• Rehasport (Rehabilitation Sports) Certified rehabilitation sports program for individuals recovering from injuries or with chronic musculoskeletal conditions, certified by RehaVitalisPlus e.V. and eligible for statutory health insurance reimbursement.
• Präventionssport (Preventive Health Courses) Certified preventive health courses that include POWERFUL, BALLance-Rückenkurs, In MEMORY, and BODY-SHAPE programs, eligible for up to 80% reimbursement by statutory health insurance providers.
• ABNEHMEN Weight Loss Program (8-Week Health Weight Loss) Structured 8-week weight loss program led by trainers Chana & Patrick, priced at €149, combining unlimited courses, fitness access, consultation, coaching, recipe ideas and body measurements, with potential up to 100% reimbursement by health insurance.
• TMX-TRIGGER Myofascial Training 2.0 Specialized myofascial training sessions using TMX Trigger equipment, delivered in collaboration with CAJE MASSAGE, free for members and €15 per session for non-members.
• LIEBSCHER & BRACHT Pain Therapy Course Liebscher & Bracht pain therapy course delivered in 8-session blocks at €169, including a 4-piece fascia set, targeted at members with chronic pain and mobility issues.
• Outdoortraining (Outdoor Functional Training) Outdoor fitness training program including Cross Athletics, Sling-Fitness Outdoor, and Functional-Training courses delivered in a dedicated outdoor area with a Functional Fitness section.
• Firmenfitness FIT FOR WORK (Corporate Wellness) Corporate wellness offering providing employees of local companies with access to studio facilities and fitness programs at negotiated corporate rates, also distributed through Wellhub, EGYM WELLPASS and Hansefit.
• Schulprojekte (School Sports Projects) School sports projects delivered on-site at schools during regular PE lessons, including courses such as ZUMBA, Aerobic, Step, Yoga and fitness, with facility visits to the studio.
• Vereinsangebote (Sports Club Offers) Special tariffs and group courses offered to registered sports clubs and their members, with mutual partnerships such as SV Altenmittlau and SV09 Somborn.
• DSSV-Gasttraining (Guest Training Network) Member benefit providing access to the DSSV-Gasttraining network of 500 partner fitness studios across Germany, allowing free training 5 times per year for up to 5 days per visit (minimum 50km distance).
• Fitnessplaza Mobile App Branded member mobile app available on iOS and Android, providing course schedules, special offers, news updates, studio information and online course booking functionality.

Quantifiable outcome

• Health insurance reimbursement up to 80-100% for preventive health courses
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• EGYM WELLPASScoreChannel Partner/ Reseller/ DistributorFitnessplaza is connected to the EGYM WELLPASS network, allowing members to access fitness services through this corporate wellness platform.
• WellhubcoreChannel Partner/ Reseller/ DistributorWellhub platform partnership enabling corporate employees to access Fitnessplaza through their employer's wellness benefit program.
• RehaVitalisPlus e.V.coreStrategic or Co-development PartnerThe studio is certified by RehaVitalisPlus e.V., a rehabilitation association, enabling it to offer recognized rehabilitation sports programs and preventive health courses eligible for health insurance reimbursement.
• Hansefit GmbH & Co KGcoreChannel Partner/ Reseller/ DistributorHansefit partnership allowing members from other Hansefit-partner studios to train at Fitnessplaza and vice versa, expanding member access across the network.
• Initiative-Gesunder Betrieb GmbH (IGB)minorGTM or Marketing PartnerPartnership with IGB for promoting corporate health and wellness programs, supporting B2B customer acquisition for the firm's FIT FOR WORK corporate wellness program.
• Behinderten-Werk Main-Kinzig e.V. (BWMK)minorStrategic or Co-development PartnerPartnership with BWMK for the disability workplace integration program, supporting inclusive corporate wellness offerings.
• Orthomedica Reha GmbHminorStrategic or Co-development PartnerRehabilitation center partnership supporting the studio's rehabilitation sports (Rehasport) and preventive health offerings with clinical expertise.
• Deutsches Rotes Kreuz - DRK Kreisverband Gelnhausen-Schlüchtern e.V.minorGTM or Marketing PartnerPartnership with the German Red Cross for joint health promotion activities and community wellness initiatives.
• Gemeinde FreigerichtminorGTM or Marketing PartnerOfficial partnership with the municipality of Freigericht for community health promotion and local events.
• Deutsche Berufsakademie Sport und GesundheitminorStrategic or Co-development PartnerDual study program partnership offering places for BA programs in Health Coaching, Prevention, Nutrition Coaching, and Fitness Economics, supporting talent acquisition.
• IST Hochschule für Management (Frankfurt campus)minorStrategic or Co-development PartnerPartnership with IST Hochschule Frankfurt for dual study program placements in sports and health management.
• Deutsche Hochschule für Prävention und Gesundheitsmanagement (Baunatal)minorStrategic or Co-development PartnerPartnership with DHfPG Baunatal for dual study program placements in sports and health management.
• SV Altenmittlau 1912 e.V.minorGTM or Marketing PartnerPartnership with local sports club offering members of SV Altenmittlau access to Fitnessplaza facilities at special rates.
• SV09 SombornminorGTM or Marketing PartnerPartnership with SV09 Somborn sports club for mutual member benefits.
• Gewerbeverein Freigericht 1980 e.V.minorGTM or Marketing PartnerPartnership with the local Freigericht trade association for community business networking and joint promotional activities.
• REWE Herröder oHG FreigerichtminorGTM or Marketing PartnerLocal REWE supermarket partnership offering member discounts on groceries as part of the member benefits program.
• Kaufhaus BenzingminorGTM or Marketing PartnerLocal department store partnership offering members 10% discount on all sports articles upon presentation of membership card.
• Michaela Ullrich FotografinminorGTM or Marketing PartnerPartnership with local photographer for studio photography and marketing content creation.
• Stahlbau FranzminorGTM or Marketing PartnerLocal industrial company partnership offering employees access to Fitnessplaza at special rates.
• VR Bank Main-Kinzig-Büdingen eGminorGTM or Marketing PartnerRegional bank partnership supporting corporate wellness and community health initiatives.
• Mittelpunkt Pflege GmbHminorGTM or Marketing PartnerLocal nursing care provider partnership for joint health and wellness initiatives in the community.
• KAIS BIKEminorGTM or Marketing PartnerLocal bicycle retailer partnership offering cross-promotional benefits for fitness and cycling enthusiasts.
• CAJE MASSAGEminorStrategic or Co-development PartnerCollaborative partnership with CAJE MASSAGE for delivering TMX-TRIGGER Myofascial Training 2.0 sessions, combining fitness and massage therapy.
• Personaltraining Teneriffa Süd (Zuzana Wiltova)minorGTM or Marketing PartnerInternational referral partnership with personal trainer Zuzana Wiltova operating in Tenerife, supporting cross-promotion for fitness travelers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McFit: Germany's largest low-cost fitness chain. Competes for the same end consumer in a different price tier; relevant as the dominant commodity alternative Fitnessplaza must differentiate against.
• Fitness First Germany: International premium fitness chain operating clubs across major German cities. Overlaps with Fitnessplaza's premium positioning but offers a much broader portfolio and is not specialized in the local/rural rehab-and-prevention niche.
• Aspria: Premium international health, fitness, and wellness club operator. Overlaps with Fitnessplaza's premium wellness positioning and broad service portfolio but at significantly larger scale and urban focus.
• clever fit: Mid-market German fitness chain with broad regional presence. Comparable as a competitor for value-conscious members in the same gym-services category, though at lower price points and less specialized.

Emerging players

• Bodystreet: EMS-based boutique fitness franchise. Comparable as a specialized boutique competitor with strong brand and product differentiation in a specific training modality.

Direct peers

• Mrs.Sporty: Boutique women-only fitness franchise in Germany. Comparable in studio size, personal-service intensity, and local-community positioning, though with a narrower demographic focus.
• Injoy Fitness: Independent fitness studio network/franchise operating across Germany. Comparable as another independent-premium studio model offering courses and personal training in a localized setting.
• Kieser Training: Germany-based premium strength and health-focused training chain. Closely comparable to Fitnessplaza in its premium positioning, health-outcome orientation, and focus on certified, insurance-relevant training rather than mass-market fitness.
• Fit/One: Premium regional fitness chain in Germany offering extensive course portfolios and modern equipment. Comparable to Fitnessplaza in course breadth and premium positioning, though operating multiple sites.
• Pfitzenmeier: Premium regional fitness and wellness operator in southern Germany. Comparable as a multi-service premium studio offering courses, wellness, and personal training with strong local brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freigericht.fitness.plaza
• Instagraminstagram.com/fitnessplaza.freigericht?igshid=17bwups0nav8j
• LinkedInlinkedin.com/company/fitnessplaza-freigericht

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitnessplaza Freigericht