Hansefit

What Hansefit does

Hansefit GmbH & Co. KG is a German corporate-fitness and workplace-health-management platform headquartered in Hamburg, operating since 2004 as a subsidiary of Epassi. The company sells employee-benefits subscriptions to German employers of all sizes, structured around two interchangeable core modules: the Fitness Network, which grants nationwide access to 14,000+ partner studios and 50+ sports via a single membership with QR-code check-ins, and Activity Rewards, which pays employees €5 per submitted activity redeemable across 70+ voucher providers. Supplementary products include fitbase-certified online prevention courses under §20 SGB V, a Schrittwettbewerb (step competition) module with its own mobile app, up to 100 weekly Online-Live-Kurse streamed through the Hansefit App, and Online+ bundles with komoot, Yazio, Upfit, and balloon.

The platform is delivered through the Hansefit App (iOS/Android), the i-gb App for Activity Rewards, the Schrittwettbewerb App, and a Verbundpartnerportal for studio administration. Technology components include HR-system integrations, QR-code check-in workflows, wearable/smartwatch step syncing, and dedicated mobile apps. Business model is primarily B2B subscription with modular pricing: average license cost ~€60/month per employee, typically subsidized €35–45 by the employer via tax-free Sachbezug and co-paid €15–25 by the employee, plus usage-based pricing on Activity Rewards and transaction fees on prevention courses. Go-to-market is hybrid: regional enterprise field-sales managers serve companies with 30+ employees, while sub-30-employee firms self-serve via online contracting.

Hansefit operates only within Germany and is in the process of rebranding to Epassi in 2026 to align with its parent's pan-European wellness platform identity. The customer base spans logistics, insurance, food manufacturing, retail, banking, healthcare, aviation, and software, with named enterprise customers including Hellmann Worldwide Logistics, DB Schenker, Nürnberger Versicherung, Rügenwalder Mühle, adidas, Haufe Group, Landessparkasse zu Oldenburg, and Hannover Airport.

Name

Hansefit

Legal name

Hansefit

Website

https://hansefit.de

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Hansefit is a German corporate-fitness platform selling modular employee-benefits subscriptions to employers, providing nationwide access to 14,000+ partner studios, activity-reward vouchers, certified prevention courses, and step competitions, and operating as a subsidiary of European wellness platform Epassi.

Ownership category

akta.pro rank

Product category

Corporate Fitness / Employee Wellness

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Corporate fitness network
• Employee wellness benefits
• Company fitness programs
• Health prevention courses
• Workplace health management

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Network Licensing: Monthly licensing fees per employee based on company size. Employers typically subsidize memberships through employer contributions (€35-45 per license), with employee co-payments of €15-25. Revenue scales with company headcount and selected modules.
2. Activity Rewards: Usage-based pricing where companies pay based on number of activities employees submit (3, 5, or 8 activities per month options). Employers bear all costs; employees receive €5 reward per approved activity.
3. fitbase Prevention Courses: Certified online prevention courses (€20 SGB V) where health insurance companies typically reimburse 80-100% of costs. Revenue from course fees paid by participants or companies.
4. Step Competition: B2B service for corporate step challenges with customized packages including app access, communication materials, and administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hansefit is a B2B corporate fitness platform that sells modular employee wellness benefits to German employers. Its core offering is a dual-module Firmenfitness (corporate fitness) product — Fitness Network (single-membership access to 14,000+ studios) and Activity Rewards (€5-per-activity vouchers) — supplemented by certified online prevention courses, a step-competition product, and supporting mobile apps.

Product overview

Hansefit is a modular corporate fitness and health management platform organized around a core Firmenfitness (corporate fitness) product with two interchangeable modules — Fitness Network and Activity Rewards — supplemented by additional products including fitbase Präventionskurse (certified online prevention courses), Schrittwettbewerb (step competition), Online-Live-Kurse (live-streamed classes), and Online+ Angebote (third-party app partnerships). The Fitness Network provides a single membership granting nationwide access to 14,000+ partner studios and 50+ sports with unlimited daily check-ins, while Activity Rewards incentivizes individual physical activities with €5 per activity convertible into vouchers from 70+ providers. Both employee modules can be switched quarterly, enabling maximum participation rates. The platform is delivered through dedicated mobile apps (Hansefit App for Fitness Network, i-gb App for Activity Rewards, Schrittwettbewerb App for step challenges) and a partner administration portal.

Differentiator

Problem solved

Functional benefit

Brands

• fitbase: Certified online prevention courses according to § 20 SGB V, offering courses in movement, nutrition, relaxation, and addiction prevention
• Schrittwettbewerb
• Activity Rewards
• Fitness Network

Products and services

• Fitness Network A B2B corporate fitness module that gives employees of subscribing employers nationwide access to more than 14,000 partner fitness, wellness, and health studios across Germany through a single membership, covering 50+ sports types and including online courses.
• Activity Rewards A B2B activity rewards module where employees earn €5 per submitted qualifying activity (such as jogging, cycling, or swimming) and convert accumulated rewards into vouchers from 70+ voucher providers.
• fitbase Präventionskurse Certified online prevention courses (nach § 20 SGB V) covering movement, relaxation, nutrition, and addiction prevention, with course fees eligible for 80-100% reimbursement by German statutory health insurers.
• Schrittwettbewerb (Step Competition) A B2B team-based step competition product with customized corporate packages including app access, communication materials, and administration, designed to encourage physical activity and team building.

Quantifiable outcome

• Maximum participation rates through dual-module system
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

One partnership is on record.

• EpassicoreStrategic or Co-development PartnerParent company relationship; Hansefit operates as 'Hansefit by Epassi' and is rebranding to Epassi. Epassi is a European corporate wellness platform expanding its footprint through Hansefit's German market presence.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Urban Sports Club: Urban Sports Club is a leading European corporate and consumer fitness subscription platform with strong presence in Germany. It competes directly with Hansefit on employer-paid studio access memberships and overlapping partner studios.
• Wellpass: Wellpass is one of Hansefit's primary direct competitors in the German corporate fitness market, offering a similar employer-paid subscription giving employees access to a nationwide network of fitness and wellness studios. Both target German HR buyers with comparable B2B value propositions.

Emerging players

• Humanoo: Humanoo is a corporate digital health and wellness platform offering employers app-based fitness, mental health, and prevention programs. It is comparable to Hansefit in the B2B2E employee wellness category and competes for German HR budgets.
• mika: mika is a German B2B health prevention and BGM platform that offers employers digital coaching, courses, and health programs. It overlaps with Hansefit's fitbase prevention courses and competes for a share of the corporate BGM budget.
• Kaia Health: Kaia Health is a digital therapeutics company providing MSK and mental health programs through employers and health plans. It is comparable to Hansefit in the corporate digital health category, particularly for the prevention and rehabilitation use case.
• Wellabe: Wellabe is a smaller German platform that bundles corporate wellness offerings (fitness, nutrition, mental health) for employers. It operates in an adjacent niche to Hansefit with overlapping HR-buyer targeting.

Broad incumbents

• Gympass: Gympass is a global corporate wellness platform offering employers access to fitness studios, gyms, and wellness apps worldwide. While broader in geographic scope, it competes with Hansefit for multinational and large enterprise contracts with German operations.
• ClassPass: ClassPass operates a subscription-based fitness class booking platform with corporate offerings. It overlaps with Hansefit in the corporate fitness benefits category and competes for HR buyer budgets, though with a more class-centric model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hansefit
• LinkedInlinkedin.com/company/hansefit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansefit