Fitness MD

What Fitness MD does

Fitness MD, LLC is a privately held, single-location fitness facility operating in Roseville, California since 2007. The company serves individual consumers in the greater Sacramento area through three subscription tiers: a basic Gym membership at $29/month for unlimited independent access; the Fit Club premium program at $125/month bundling a dedicated personal trainer, group fitness classes, fitness/meal/calorie planning, and monthly assessments; and a six-week Youth Training program for young athletes. Optional childcare add-ons ($25 first child, $10 additional) support the parent-member segment. The company employs approximately 30 staff including 9 named trainers (Daniel Monahan, David Kawahata, Jenny Kawahata, Phoenix Casias, Josh Robbins, Gavin Flores, Chandler Pare, Sydney Mejia, Emma Gaytan) and operates extended hours (5am-10pm weekdays).

The technology stack is minimal: a web-based member portal at fitnessmd.fit featuring Google OAuth single sign-on, class scheduling, fitness assessment tracking, and weekly/bi-monthly assessment logging. No mobile app, no public API, and no AI/ML capabilities are present. Member acquisition is primarily direct-to-consumer at the physical facility through tours and first assessments, supplemented by organic social media presence (Instagram @fitnessmdonline, Facebook /fitnessmd) and community-driven word-of-mouth referrals.

The business is founder-owned with no disclosed institutional investors, funding rounds, parent company, or M&A activity. Revenue derives entirely from recurring monthly subscriptions across the three tiers plus enrollment fees ($49 Gym / $199 Fit Club). All memberships carry 30-day cancellation notice and most require annual commitment. The competitive positioning emphasizes community-driven accountability and trainer-led personalization rather than technology differentiation, placing the firm in the traditional boutique fitness segment rather than the tech-enabled fitness category.

Name

Fitness MD

Legal name

Fitness MD, LLC

Website

https://fitnessmd.fit

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness MD is a privately held, single-location fitness facility in Roseville, California, operating since 2007. It offers subscription-based gym access, a trainer-led Fit Club program, and youth athletic training to individual consumers in the greater Sacramento area.

Ownership category

akta.pro rank

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gym Membership: Monthly recurring subscription for unlimited gym access at $29/person/month with a $49 enrollment fee. Requires annual commitment with 30-day notice for cancellation.
2. Fit Club Membership: Premium monthly recurring subscription at $125/person/month including dedicated personal trainer, fitness/meal/calorie planning, unlimited group classes, gym access, and monthly assessments. $199 enrollment fee with additional $32 per extra person.
3. Youth Training Program: Six-week training program for youth athletes at variable pricing (call for details). Training sessions on Mon, Tue & Thu with 1-3 day per week options.
4. Childcare Services: Add-on childcare service at $25 for first child and $10 for each additional child.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fitness MD operates a single-location fitness center in Roseville, California, selling gym access memberships, the Fit Club comprehensive personal training program with nutrition planning and assessments, group fitness classes, and youth athletic training programs. Members sign up for monthly recurring subscriptions with annual commitments and pay enrollment fees; ancillary childcare services are offered as add-ons.

Product overview

Fitness MD operates as a fitness center offering three distinct membership tiers: Gym (basic solo access), Fit Club (comprehensive trainer-led program), and Youth Training (athletic training for young athletes). The Fit Club serves as the primary offering, combining personal training, group fitness classes, meal and calorie planning, monthly assessments, and an online account for progress tracking. The Gym membership provides foundational gym access, while Youth Training targets young athletes with structured training programs. All services are delivered at the Roseville, CA facility with operating hours ranging from 5am-10pm on weekdays.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Assessments every six weeks to track fat ratio, fitness capabilities, and progress

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• 9Round Fitness: Boutique kickboxing-focused fitness franchise with trainer-led 30-minute workouts. Comparable as a small-format, membership-based personal training and group fitness concept.
• F45 Training: Global functional training and group fitness franchise with a coach-led, community-driven model. Closely mirrors Fitness MD's Fit Club value prop of trainer-led group sessions focused on measurable results.
• CrossFit (affiliates): Affiliate-based functional fitness and group training model targeting measurable performance gains. Comparable to Fitness MD's Fit Club on coach-led group sessions, structured assessments, and community culture.
• Camp Gladiator: Outdoor and indoor group fitness training franchise with accountability-based coaching and community culture. Comparable to Fitness MD's emphasis on community-driven group fitness with measurable outcomes.
• Burn Boot Camp: National franchise specializing in group personal training with nutrition planning and community-focused programming. Directly parallels Fitness MD's Fit Club offering of trainer-led group sessions with meal/calorie planning and progressive assessments.

Broad incumbents

• Planet Fitness: Mass-market, low-cost membership gym chain. Comparable to Fitness MD's $29/month Gym tier as a budget-friendly, unlimited-access fitness membership alternative.
• Gold's Gym: Established national fitness chain offering memberships plus personal training and group classes. Comparable to Fitness MD's combination of basic gym access tier with a premium personal-training-driven tier.
• Anytime Fitness: 24/7 franchise gym model with single-location economics similar to Fitness MD. Comparable as a small-format, locally-owned membership gym with personal training add-ons.
• OrangeTheory Fitness: National boutique fitness brand offering group personal training with heart-rate-based performance tracking. Comparable to Fitness MD's Fit Club model in combining personal coach attention with group workout structure and monthly assessments.

Regional players

• FitClub (regional): Regional fitness center brand offering group classes and personal training. Comparable to Fitness MD as a community-driven small/mid-market fitness club with multi-tier membership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/fitnessmd
• Instagraminstagram.com/fitnessmdonline
• LinkedInlinkedin.com/company/fitness-md

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness MD