Fit Park

What Fit Park does

Fit Park (Fitpark) is a privately held Brazilian parking management and urban mobility solutions company founded in 2012 and headquartered at Av. Rebouças 600 in São Paulo's Pinheiros district. The company specializes in operating parking and mobility services inside complex, high-traffic environments, with two primary enterprise verticals: hospitals (notably Hospital das Clínicas, the largest hospital complex in Latin America with 70,000 daily users, and ICESP) and event/convention venues (Centro de Convenções Rebouças, managing 500+ events annually). Its core products are organized around three integrated offerings — Gestão e Investimento (management and investment), Mobilidade (mobility), and Tecnologia e Automação (technology and automation) — supported by a proprietary Central Digital command center that monitors and orchestrates multi-facility operations.

The business operates on a managed-services revenue model, generating revenue through enterprise contracts for parking and mobility management, supplemented by recurring monthly subscription fees from individual consumers (e.g., R$250/month daytime pass at Av. Rebouças 343) and infrastructure co-investment with clients. Distribution is primarily direct enterprise sales via a new-business development team, complemented by self-serve monthly subscriptions for individuals. The technology stack includes the Central Digital operations platform, vehicle and pedestrian flow organization systems, vehicle decontamination technology deployed during COVID-19, and integrations with mobility partners Turbi (car-sharing) and RentBrella to create an integrated mobility hub inside managed venues. Fit Park is privately held with no disclosed funding rounds, no parent company, and no management team information publicly available.

Name

Fit Park

Legal name

Fitpark

Website

https://fitpark.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Fit Park is a Brazilian parking management and urban mobility company that operates enterprise parking and mobility services in complex environments — primarily the Hospital das Clínicas complex and Centro de Convenções Rebouças — via its Central Digital platform and an integrated mobility ecosystem.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (812930), Other Transit and Ground Passenger Transportation (48599)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTLAJAIAG

Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)

SECONDARYTLAJAIAB

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)

Keywords

• Parking management services
• Mobility solutions
• Hospital parking operations
• Event venue parking
• Integrated mobility platforms

Headquarters

HQ city

Sao Paulo, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Parking Management Services: Management and operation of parking facilities for enterprise clients including hospitals, event centers, and convention venues. Revenue is generated through management fees and operational contracts.
2. Monthly Subscriptions: Recurring monthly subscription fees for individual monthly parking customers at managed facilities.
3. Investment in Infrastructure: Partnership in investment for infrastructure improvements at client facilities, contributing to continuous mobility enhancement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Fit Park provides integrated parking management and mobility solutions for complex environments such as hospitals and large event venues. Its offering combines management and investment consulting, mobility services (planning, vehicle flow organization, valet, and access control), and a proprietary technology/automation platform called Central Digital. The company also sells a separate monthly-subscription service (Mensalistas) for individual drivers with tiered pricing (Diurno, Noturno, 24h).

Product overview

Fit Park is a parking management and urban mobility solutions company operating as a unified service platform with three core integrated offerings: (1) Gestão e Investimento (Management and Investment) for cost control and performance optimization; (2) Mobilidade (Mobility) for arrival, stay, and departure services including partnerships with Turbi and RentBrella; and (3) Tecnologia e Automação (Technology and Automation) featuring a Central Digital operations center. The company serves specialized segments including events venues and hospitals, and offers monthly subscription services (Mensalistas) and valet parking. All offerings are designed to work together as an integrated mobility ecosystem connecting parking facilities, shared mobility hubs, and end-user destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestão e Investimento (Management and Investment) Administrative, financial, and operational management of parking lots for facility owners and investors. Aimed at enterprises and investors who own or operate parking assets and require professional management.
• Mobilidade (Mobility) Integrated mobility solution that combines planning, vehicle flow organization, valet parking, and access control for high-traffic environments. Designed for hospitals, events, and complex venues needing end-to-end vehicle movement management.
• Tecnologia e Automação (Technology and Automation) Proprietary technology and automation layer (anchored by the Central Digital platform) that provides operational intelligence, automation, and vehicle flow/decontamination capabilities to parking and mobility operations. Sold to enterprise clients as a standalone technology-enabled service.
• Gestão de Estacionamentos Hospitalares (Hospital Parking Management) Specialized end-to-end parking operations for hospital environments, addressing high complexity, 24/7 patient/visitor flow, and emergency vehicle access. Targeted at hospital administrators and healthcare facility operators in Brazil.
• Gestão de Estacionamentos para Eventos (Event Parking Management) Parking operations for large event venues and convention centers, handling high-volume, peak-demand vehicle flow during events. Targeted at event organizers, convention centers, and exhibition venues in Brazil.
• Mensalistas (Monthly Subscriber Service) Subscription-based monthly parking service for individual drivers, with three pricing tiers: Diurno (daytime), Noturno (nighttime), and 24h (full-day). Targeted at individual consumers who need recurring parking access at participating facilities.
• Valet (Valet Parking) Manually operated valet parking service delivered to enterprise venues (hospitals, events, and high-end facilities) as part of Fit Park's integrated mobility offering.

Quantifiable outcome

• 500+ events managed annually at convention centers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TurbicoreStrategic or Co-development PartnerMobility partnership providing shared mobility services within Fit Park's managed environments. Part of the company's strategy to integrate principal trends in individual and shared mobility.
• RentBrellacoreStrategic or Co-development PartnerMobility partnership offering additional services within managed parking and mobility environments. Part of the integrated mobility ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Get My Parking: Tech-focused parking platform providing digital parking management and integrations. Comparable to Fit Park on the technology/automation dimension and overlap in operating models.
• Smart Parking (Smart Parking Ltd): Provider of parking management technology, sensors, and software platforms to operators globally. Relevant technology peer to Fit Park's Central Digital platform offering.
• ParkBee: European tech-enabled parking operator focused on digitizing and operating off-street parking facilities. Comparable to Fit Park on the technology-enabled parking operations thesis.

Broad incumbents

• Q-Park: European parking operator with managed-parking expertise across hospitals, healthcare, and complex environments. A relevant benchmark for Fit Park's specialization in complex institutional parking.
• Indigo (formerly Vinci Park): Global parking and urban mobility operator with a presence in Brazil and Latin America. Competes with Fit Park at the high end of complex facility parking while also serving airports, streets, and commercial real estate at scale.
• Multiplan: Brazilian real estate and shopping center operator that historically bundled parking services within its properties. A broader incumbent providing overlapping capability though not solely focused on parking.
• SP+ Corporation (now Metropolis): Large North American parking operator serving hospitals, airports, commercial, and event venues. Comparable to Fit Park as a high-volume, complex-environment parking operator and a useful benchmark for scale.

Direct peers

• Flashpark: Brazilian parking management and technology company operating digital parking solutions across multiple segments. Competes with Fit Park in Brazilian parking operations and shares the technology-enabled thesis.
• Estapar: Largest Brazilian parking operator offering managed parking services across hospitals, shopping centers, airports, and commercial real estate. Directly competes with Fit Park in the Brazilian parking management market and is the most relevant domestic comparison.
• Pronto Estacionamentos: Brazilian parking services company operating across multiple categories. Comparable to Fit Park as a domestic parking operator with a focus on managed services and operational reliability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fit-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Park