Rentbrella

What Rentbrella does

Rentbrella is the world's first dedicated shared-umbrella operator, founded in 2016 in Brazil and headquartered in São Paulo. The company deploys proprietary automated vending stations (the RB03 model with 105 umbrella positions and the RB04 with 20 positions) integrated with a mobile application that handles registration, QR-code/token authentication, geolocation, and credit-card billing. An in-house R&D center (CPDSC) in São Carlos develops and evolves the hardware and software stack. As of 2024 the platform operated 1,500+ stations and 100,000+ branded umbrellas across more than 100 cities in Brazil, the United States (New York), and the United Kingdom (London), and served 400+ corporate clients.

The business model is multi-pronged. Consumer-facing public stations generate usage-based rental fees paid by end users via the app, though at sponsor-funded stations the service is free. Corporate clients lease machines for exclusive internal use by employees and visitors, with optional custom-branded umbrellas and corporate badge/access-card integration at additional cost. Commercial real estate operators (Brookfield, Barzel, Cyrela, Innova) host stations as a zero-cost tenant amenity while Rentbrella retains full operational responsibility. Brands sponsor public stations and umbrella fleets, gaining Out-Of-Home advertising inventory with geolocation-targeted app branding — Unimed, Coca-Cola, Samsung, Deutsche Bank, McDonald's, and Bayer are among named sponsors or partners.

Revenue diversification has expanded: a 2024 Coca-Cola pilot applied the station platform to returnable bottle collection with discount-voucher integration, and in 2025 the company launched a Smart Locker product extending the sharing infrastructure beyond umbrellas. Sustainability is woven into the model via RPET umbrellas made from recycled PET bottles, with end-of-life fabric repurposed into products donated to NGOs. The company is privately held (operating through Rentbrella Brasil LTDA and RENTBRELLA LLC), with Nathan Janovich (founder and CEO) and Freddy Marcos (co-founder) in leadership, and disclosed funding of approximately $7M led by AcNext Capital in 2021 alongside earlier Duxx Investimentos support and a 2023 AcceliCITY program participation.

Name

Rentbrella

Legal name

RENTBRELLA LLC

Website

https://rentbrella.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Rentbrella operates automated umbrella sharing stations in 1,500+ locations across Brazil, the US, and the UK, serving urban consumers via a mobile app and 400+ corporate clients through B2B machine rental, real-estate partnerships, and OOH sponsorship.

Ownership category

akta.pro rank

Product category

Shared Mobility Services

NAICS

Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro industry

PRIMARYHSACAFAL

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

Keywords

• Umbrella sharing
• Urban mobility solutions
• OOH advertising media
• Smart locker solutions
• Shared mobility services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Public Umbrella Rental (Consumer Usage Fees): Usage-based rental fees charged to end consumers for withdrawing umbrellas from public stations. Fees are debited automatically from the user's registered credit card. Pricing varies by location and rental period. Rental periods are variable per locality, with new periods beginning if the umbrella is not returned on time, accruing additional fees and penalties.
2. Sponsorship and Branding (B2B): Brands and companies sponsor public stations and/or umbrella fleets, paying for prominent brand exposure on umbrellas, stations, and within the app (geolocation-based branding). Sponsors gain extensive brand recall through Out Of Home (OOH) media. Examples include Unimed (São Paulo sponsor, became top-of-mind health plan among users), Coca-Cola (returnable bottle collection station pilot), and others. Can also include targeted OOH advertising campaigns.
3. Corporate/B2B Machine Rental: Companies lease or license Rentbrella machines for exclusive internal use by employees and visitors. Revenue derived from machine rental/service fees. Includes full operation, maintenance, restocking, and usage reports managed by Rentbrella. Custom-branded umbrellas are available. Also available with corporate badge integration at additional cost.
4. Building/Real Estate Partnerships: Commercial real estate buildings host stations at no cost to the building. Rentbrella generates revenue from usage fees and sponsorship deals. Buildings benefit from free amenity for tenants/visitors and integration with their own apps.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Rentbrella operates an automated umbrella sharing platform built around proprietary vending stations (RB03 with 105 umbrella positions and RB04 with 20 positions) integrated with a mobile app for QR code/token-based rental. Revenue is generated through usage-based rental fees to consumers, B2B machine leasing to corporations with optional badge integration, sponsorship/OOH advertising deals with brands that fund free public stations, and a 2025-launched Smart Locker extension for broader item sharing.

Product overview

Rentbrella operates as a unified platform combining hardware (smart umbrella vending machines in two models: RB03 with 105 positions and RB04 with 20 positions), RPET material umbrellas with UV50 protection, and a mobile application. The core offering includes shared umbrella stations deployed in cities and corporate settings, supplemented by corporate solutions (Rentbrella On Demand) with badge integration and custom branding, city sponsorship and OOH advertising packages, and tech solutions through its CPDSC R&D center. In 2025, the company expanded into Smart Lockers for secure item sharing. The ecosystem integrates technology, sustainability (recycled PET umbrellas, circular economy practices), and design to serve urban mobility and enterprise needs across Brazil, New York, and London.

Differentiator

Problem solved

Functional benefit

Products and services

• Shared Umbrella Stations (Máquinas de Guarda-Chuvas Compartilhados) Automated vending stations that dispense and collect shared umbrellas via QR code scanning and token authentication. Available in two models — RB03 (105 umbrella positions, 1.75m height) and RB04 (20 umbrella positions, 1.11m height) — operating 24/7 with LED-lit retrieval slots and 15-second withdrawal windows. Stations can integrate with corporate badge systems and display custom-branded umbrellas.
• Rentbrella Mobile App

Quantifiable outcome

• Net Promoter Score (NPS) of 95 as measured by PHD Institute, with ease of use, easy access, and free service as top-rated attributes.
• +4 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered pilot, core and minor.

• Coca-ColapilotStrategic or Co-development Partner · 1 January 2024Coca-Cola partnered with Rentbrella to pilot a returnable bottle collection station as part of the Tech Solutions R&D line. When the machine identifies a returnable Coca-Cola bottle, it generates a discount voucher, enabling the bottles' use cycle to close automatically. This project demonstrates the application of Rentbrella's sharing infrastructure beyond umbrellas.
• Brookfield PropertiescoreChannel Partner/ Reseller/ DistributorBrookfield Properties hosts Rentbrella stations across its commercial real estate portfolio. Rentbrella handles full installation and day-to-day operation including maintenance and cleaning protocols. Stations are free for building tenants and visitors.
• Barzel PropertiescoreChannel Partner/ Reseller/ DistributorBarzel Properties partners with Rentbrella to install stations in their real estate portfolio. Full installation and operational support provided, with Rentbrella managing all maintenance and cleaning.
• CyrelacoreChannel Partner/ Reseller/ DistributorCyrela Commercial Properties integrates Rentbrella stations as an innovation amenity for tenants. The service is presented as a benefit and differentiator for commercial properties.
• Innova PropertiescoreChannel Partner/ Reseller/ DistributorInnova Properties hosts Rentbrella stations in their buildings, increasing tenant engagement and satisfaction. Stations brought practicality and modernity to the building routine.
• NGOs and Communities (Sustainability Donations)minorOthersUnder the 'Guarda-Mais-Que-Chuva' project, end-of-life umbrella RPET fabric is repurposed into masks, ecobags, and cases and donated to NGOs and partner communities. Extends the circular economy impact to social causes.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bird: Shared urban mobility platform operating station-based scooter and bike networks with proprietary hardware. Similar deployment model, mobile-app-driven user experience, and city-by-city operational complexity.
• Luxer One: Smart locker and package management solutions for multifamily, retail, and commercial properties. Directly comparable to Rentbrella's 2025 Smart Locker product extension, addressing similar B2B building/tenant amenity use cases.
• Getaround: Peer-to-peer vehicle sharing platform with mobile app-driven access to shared assets. Comparable sharing-economy business model, asset-light rental economics, and urban consumer targeting, though in the car-sharing sub-vertical.
• Lime: Station-based shared urban mobility operator (scooters and bikes) deployed across cities with proprietary hardware and a mobile app. Comparable on the shared-mobility infrastructure deployment model, geographic expansion playbook, and B2B/sponsorship monetization.

Broad incumbents

• Clear Channel Outdoor: Major global OOH advertising company with billboards, transit advertising, and street furniture. Directly comparable on the advertising-media side of Rentbrella's dual revenue model, though much larger and more diversified across formats.
• JCDecaux: World's largest outdoor advertising company operating street furniture (bus shelters, billboards) and bike-share systems. Highly comparable B2B2C street infrastructure and OOH advertising model, though at vastly larger scale and broader scope than Rentbrella's umbrella-specific focus.
• Zipcar: Shared car rental platform operating station-based vehicle access via mobile app. Comparable asset-sharing/rental business model and urban consumer targeting, though at much larger scale and focused on vehicles.
• Parcel Pending by Quadient: Smart locker solutions for residential, retail, and commercial properties. Comparable product offering to Rentbrella's Smart Locker, addressing similar property-management and tenant-amenity use cases.
• InPost: Europe's leading out-of-home parcel locker network. Comparable smart locker business model and tenant/building amenity positioning, particularly relevant given Rentbrella's stated European expansion and its new Smart Locker product.
• Amazon Hub Locker: Amazon's nationwide smart locker network for package pickup and returns. Comparable smart-locker infrastructure at vastly larger scale and broader geographic footprint; relevant to Rentbrella's Smart Locker expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rentbrella
• Facebookfacebook.com/rentbrella
• LinkedInlinkedin.com/company/rentbrella
• Instagraminstagram.com/rentbrella

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rentbrella