What Fitpass Georgia does

Fitpass Georgia operates a B2B corporate wellness platform that provides employees of partner companies and their family members access to a network of 300+ sports facilities across 10 Georgian cities under a single monthly subscription. Founded in 2016 and headquartered in Tbilisi with 32 employees, the service covers 60+ sports activities including swimming, fitness, yoga, group training, boxing, and martial arts, with notable partner venues such as Vortex Fitness, Reform Sport Club, Mata Fitness, Sakemata, Fitness Time, GYM 13, X AREA, Flex Fitness, and Georgia Gold.

The core technology is a mobile application available on iOS, Google Play, and Huawei AppGallery that uses QR-code scanning for facility check-in, eliminating advance booking at most venues. The platform operates as a B2B sales motion where companies must have a minimum of 10 interested employees to qualify for partnership, and the partnership itself is free for the employer. Up to 5 family members (parents, spouse, children, siblings) can be enrolled per employee, and a companion Fitpass Club loyalty program is automatically bundled with memberships, providing discounts on nutrition, wellness, beauty, and health products from third-party providers.

Revenue is generated through recurring corporate monthly subscriptions priced per enrolled employee (and family members), with companies able to fully or partially subsidize the cost. Pricing is not publicly disclosed and is determined through a custom quote process via the website. The company markets through organic social channels (Facebook, Instagram, LinkedIn, TikTok, YouTube) and bottom-of-funnel referrals through partner HR departments. The company is privately held, with no disclosed institutional funding, parent entity, or executive leadership in the source data.

Name

Fitpass Georgia

Legal name

Fitpass

Website

https://fitpass.ge

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitpass Georgia is a B2B corporate wellness platform that gives employees of partner companies and up to 5 family members access to 300+ sports facilities across 10 Georgian cities via a QR-code mobile app and monthly subscription.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Corporate wellness
• Employee benefits
• Fitness network access
• Multi-facility membership
• Sports facility aggregator

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. Corporate Monthly Subscription: Companies pay a monthly subscription fee per employee (and family members) to provide Fitpass access to their workforce. The monthly billing period is chosen by each company. Companies can fully or partially subsidize the membership cost for employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fitpass Georgia is a B2B corporate wellness service that sells monthly subscriptions to partner companies, granting their employees and up to 5 family members access to 300+ partner sports facilities across 10 Georgian cities. Members access facilities via a mobile app with QR code check-in and can choose from 60+ sports activities including swimming, fitness, yoga, martial arts, and group classes. Companies can fully or partially subsidize membership fees, with a minimum of 10 interested employees required per partnership.

Product overview

Fitpass Georgia operates as a unified corporate wellness platform combining a mobile application with a B2B employee benefits service and a loyalty program. The core Fitpass App (available on iOS, Android, and Huawei AppGallery) serves as the access mechanism for users to visit partner sports facilities using QR code scanning, while the Fitpass Corporate Service enables companies to offer employees and their families (up to 5 family members) access to 60+ sports activities across 300+ venues in 10 Georgian cities for a single monthly subscription. The companion Fitpass Club loyalty program automatically rewards members with discounts from third-party health, wellness, nutrition, and recreation providers.

Differentiator

Problem solved

Functional benefit

Brands

• Fitpass Club: Loyalty program for Fitpass users offering special discounts on goods and services in sports, fitness, nutrition, medicine, wellness, beauty and health categories.

Products and services

• Fitpass App Mobile application (iOS, Android, Huawei AppGallery) enabling users of partner companies and their families to access 300+ partner sports facilities across Georgia, register daily visits via QR code scanning, and discover nearby venues and available sports activities.
• Fitpass Corporate Service B2B employee wellness subscription program that enables Georgian companies to provide employees and their family members (up to 5 per employee) access to 60+ sports activities at 300+ partner facilities for a single monthly subscription fee. Companies can fully or partially subsidize the membership. Minimum 10 interested employees required per company; partnership is free for companies.
• Fitpass Club Loyalty program automatically bundled with Fitpass membership that offers special discounts on goods and services in sports, fitness, nutrition, medicine, wellness, beauty, and health categories from third-party partner providers.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Partner Sports Facilities (300+ facilities)coreStrategic or Co-development PartnerNetwork of 300+ sports facilities including gyms, swimming pools, and fitness centers across Georgia. Facilities include Vortex Fitness, Reform Sport Club, Mata Fitness, Sakemata, Fitness Time, GYM 13, X AREA, Flex Fitness, Georgia Gold, and others. Facilities provide access to members in exchange for foot traffic and monthly subscription payments through the Fitpass platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Urban Sports Club: European (Germany/France/Benelux) sport and wellness network offering flexible monthly subscriptions giving access to 10,000+ partner venues. Directly comparable to Fitpass as a multi-facility membership aggregator with both B2B and B2C distribution.
• OneFit: Multi-city (Amsterdam, Barcelona, Berlin, Lisbon, Milan, Paris) fitness aggregator providing unlimited access to a network of gyms and studios on a subscription basis. Closely mirrors Fitpass's model of bundling diverse facilities under a single pass.
• Wellhub (formerly Gympass): Global B2B corporate wellness platform offering employees access to a network of gyms, fitness studios, and wellness apps via a single subscription. Closest comparable to Fitpass in target customer (corporate HR), business model (B2B subscription), and aggregator mechanics, just at vastly larger scale and global footprint.
• ClassPass: Subscription-based fitness class aggregator giving users access to thousands of studios and gyms under one membership. Same core marketplace construct as Fitpass (single membership = many facilities), though historically B2C-led with a growing B2B/corporate channel.
• LifePass: Aggregator platform offering multi-sport and wellness access across multiple facilities under a single subscription, with corporate plans. Operates in select European markets and shares Fitpass's multi-facility membership aggregator business model.

Broad incumbents

• Apple Fitness+: Apple's subscription fitness service offering on-demand workout classes integrated into the Apple ecosystem. Competes for the same corporate wellness wallet but delivers in-home digital content rather than physical-facility access, making it a partial substitute rather than a direct peer.
• Mindbody: Large US-based SaaS platform providing business management software for fitness studios, salons, and spas, plus a consumer app for booking classes. Operates adjacent to Fitpass's aggregator space but as a broader incumbent serving both consumer-side and facility-side, rather than as a corporate wellness subscription.
• Equinox (including Equinox+): Premium fitness club operator offering its own club membership plus Equinox+ digital content. Not an aggregator, but competes for the corporate wellness and high-end consumer fitness budget that Fitpass targets through partner companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWjRnbZw_aAHeWrtP0nddIQ
• Facebookfacebook.com/FitPass.ge
• LinkedInlinkedin.com/company/fitpass-georgia
• Instagraminstagram.com/fitpass_georgia
• TikToktiktok.com/@fitpassgeorgia?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitpass Georgia