FitPlus Lda

What FitPlus Lda does

FitPlus Lda is a privately-held, single-location fitness center founded in 2013 and headquartered within the Terceira Mar Hotel complex at Portões de S. Pedro n.º 1, Angra do Heroísmo, on Terceira Island in the Azores archipelago, Portugal. The company operates a comprehensive fitness facility featuring a weight room, cardio area, dedicated group class studio, yoga/Pilates studio, stretching zone, CrossTraining Box, and leisure areas, supported by state-of-the-art equipment from international brands and a team of 10 certified instructors. Its core offering consists of more than 50 weekly group classes across 12+ modalities — including Body Pump, Body Combat, RPM, Zumba, Pilates, Yoga, Localizada, WOD, PNF Chi, Powerstep, Hidro, and Fit Clinic — targeting local residents and hotel guests of all fitness levels.

The business generates revenue through three primary streams: (1) a publicly-priced subscription membership at €7.50 per week providing access to all facilities, classes, personalized coaching, and an initial fitness assessment with customized training plan; (2) one-on-one personal training sessions billed as professional services; and (3) specialized ancillary services including physical assessment, nutrition consulting, and Fit Clinic monitoring. Digital infrastructure consists of an online class booking system and a client extranet portal for member account management, both built and maintained by external web development partner Via Oceânica. Marketing relies on the company website (fitplus.pt), a wellness blog with regular articles and video chronicles, social media presence, email newsletters, community events and workshops, and a free first-class trial driving referral and word-of-mouth acquisition.

FitPlus is a founder-owned Portuguese limited liability company (Lda) with no disclosed external equity investment, parent company, or subsidiaries. Operations are partially supported by EU co-financing through the Portugal 2020 and NextGenerationEU (PRR) programs administered by the Azores regional government. The company is GDPR-compliant, holds no patents or trademarks, and has no disclosed mergers, acquisitions, or leadership changes. It is recognized as one of the leading fitness centers in the Azores with hundreds of active members forming the "FitPlus family."

Name

FitPlus Lda

Legal name

FitPlus Lda

Website

https://fitplus.pt

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

FitPlus Lda is a privately-held fitness center founded in 2013, operating a single facility within the Terceira Mar Hotel in Angra do Heroísmo, Azores, Portugal. It serves local residents and hotel guests with 50+ weekly group classes across 12+ modalities, personal training, and specialized wellness services, supported by a team of 10 certified instructors.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Group fitness classes
• Personal training services
• Gym membership
• Wellness coaching
• Fitness center

Headquarters

HQ city

Angra do Heroísmo

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Gym Membership: Weekly membership subscription (7.5€ per week) providing access to all facilities including weight room, group classes, CrossTraining Box, and leisure areas. Includes personalized coaching, initial fitness assessment, and customized training plan.
2. Personal Training: Individual one-on-one training sessions with dedicated personal trainers for accelerated goal achievement.
3. Specialized Services: Additional paid services including physical assessment, nutrition consulting, and Fit Clinic specialized monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

FitPlus Lda operates a single-location fitness center inside the Terceira Mar Hotel in Angra do Heroísmo, Azores, providing a weekly subscription membership (€7.50/week) that grants access to 50+ weekly group classes across 12+ modalities (Body Pump, Body Combat, RPM, Zumba, Pilates, Yoga, Localizada, WOD, PNF Chi, Powerstep, Hidro, Fit Clinic), a complete weight room, CrossTraining Box, leisure areas, personalized coaching, and an initial fitness assessment. The center supplements the membership with paid one-on-one services: Personal Training, Physical Assessment, Nutrition Consulting, and Fit Clinic specialized monitoring.

Product overview

FitPlus Lda operates as a fitness center offering a comprehensive suite of fitness services centered around in-person group exercise classes and personal training. The core offering consists of over 50 weekly group fitness classes including Body Pump, Body Combat, RPM (indoor cycling), Zumba, Pilates, Yoga, Localizada, WOD (functional training), PNF Chi, Powerstep, and Hidro (aquatic exercises), all taught by certified instructors. The business provides three main add-on services: Personal Training, Physical Assessment, and Nutrition Consulting. Digital services include a Client Portal (Extranet) for member account management and an Online Class Booking System for scheduling. The membership model (FitPlus Member Plan at €7.50/week) provides access to all facilities and classes. The company also maintains a Wellness Blog as a content platform with articles and video chronicles covering fitness, nutrition, and mental health topics.

Differentiator

Problem solved

Functional benefit

Products and services

• FitPlus Member Plan Weekly subscription membership at €7.50/week granting members access to 50+ weekly group fitness classes, personalized coaching, complete weight room, CrossTraining Box, leisure areas, 7-day access, changing rooms with lockers, free parking, an initial fitness assessment, and a personalized training plan.
• Group Fitness Classes More than 50 instructor-led group classes per week across modalities including Body Pump (strength with bars and weights), Body Combat (martial-arts cardio), RPM (indoor cycling), Zumba (dance fitness), Pilates, Yoga, Localizada (targeted toning), WOD (functional training), PNF Chi (mobility/balance), Powerstep (cardio/toning), and Hidro (aquatic exercise). Open to members and trial participants of all fitness levels.
• Personal Training One-on-one training sessions with a dedicated FitPlus personal trainer providing individualized monitoring and accelerated progress toward personal fitness goals. Sold as a paid add-on to the membership.
• Physical Assessment Complete analysis of body composition, strength, flexibility, and cardiovascular condition delivered by FitPlus instructors to inform personalized training plans.
• Nutrition Consulting Personalized meal-plan service designed to complement members' training and support optimal results. Sold as a paid add-on to the membership.
• Fit Clinic 45-minute specialized service providing complete body analysis and individualized training plans through personalized physical assessment and ongoing monitoring by a Fit Clinic instructor.

Quantifiable outcome

• Burns up to 800 calories per Body Combat class
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Via OceânicaminorOthersExternal web development company responsible for designing and maintaining the FitPlus website (fitplus.pt).
• Terceira Mar HotelcoreStrategic or Co-development PartnerStrategic location partnership within Terceira Mar Hotel in Angra do Heroísmo. The gym operates as an integrated service within the hotel premises, providing fitness facilities to both hotel guests and local residents.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Solinca Health & Fitness: One of Portugal's largest fitness center chains with broad class portfolios, PT, and wellness services. Comparable in service breadth and subscription model, though materially larger in scale and geographic reach.
• Holmes Place Portugal: Premium fitness club chain operating across Portugal with group classes, personal training, and wellness amenities. Comparable as a subscription-based group fitness and PT operator, though serving mainland Portugal's larger urban markets rather than a single-island geography.
• McFIT: European discount fitness chain providing low-cost memberships with group classes and training areas. Comparable subscription-led group fitness model, though operating at far greater scale and a different customer demographic.
• Basic-Fit: Europe's largest low-cost fitness chain offering memberships with group classes and digital coaching. Comparable on subscription economics and broad class access, though at vastly greater scale and a digitally-led delivery model.

Direct peers

• Vivagym: Iberian low-cost gym operator with monthly subscriptions, group classes, and PT upsells. Closely comparable to FitPlus on price-led subscription model and class variety, though competing in much larger Spanish and Portuguese mainland markets.
• Reebok Club Portugal: Boutique-style fitness club in Portugal offering group classes (including Body Combat, RPM, Body Pump), personal training, and coaching. Closely comparable on group fitness class mix and PT positioning within Portugal.
• Fitness UP Portugal: Portuguese low-cost, high-value gym chain offering monthly memberships with group classes and personal training add-ons. Closely comparable subscription pricing strategy and group-class-led model, though operating many more sites on the mainland.

Regional players

• BodyScience: Portuguese fitness brand operating clubs with group classes and personal training. Comparable in service offering and pricing tier, though positioned for a more mainland and urban clientele.
• Pulse Fitness Azores (regional/local gyms): Independent and small-chain gyms operating on Azores islands or comparable remote Portuguese geographies. Relevant as the most direct local competitive set for FitPlus's Terceira Island membership base.

Emerging players

• CrossFit Affile (Azores/Portugal affiliates): Independent CrossFit boxes offering WOD-style functional training in small-group formats. Comparable to FitPlus's WOD and CrossTraining Box offering, though typically without the broader group class portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fitplus-lda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitPlus Lda