FIT SOCIAL CLUB
Fit Social Club is a privately held boutique fitness studio operating two Dallas-area locations in Plano and Dallas, offering Strength, HIIT, infrared-heated Sculpt, and Indoor Cycling classes to adult fitness enthusiasts through tiered monthly memberships and class packages.
- Company typePrivate
- Founded-
- HeadquartersPlano, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What FIT SOCIAL CLUB does
Fit Social Club LLC is a privately held boutique fitness studio operating two physical locations in the Dallas–Fort Worth metro: Preston Park Village in Plano (1900 Preston Rd, 75093) and Mockingbird Station in Dallas (5331 E Mockingbird Ln, 75206). The studio sells four core class formats — Strength (functional movement and progressive overload training), Ignite HIIT (high-intensity interval training circuits), Sculpt (infrared-heated muscle toning with zero cardio), and Indoor Cycling (on Stages pedals supporting Look Delta and SPD clips) — to adult fitness enthusiasts and beginner-to-intermediate exercisers, with an explicit "community-driven" positioning and universal programming that includes modifications across fitness levels.
The business is monetized through a layered subscription and package model. Recurring monthly memberships include Membership (12 classes per month), The Club (30 classes per month), and Unlimited, all auto-renewing and allowing cross-class use. Pay-as-you-go class packages of 6 and 12 credits supplement the recurring base. A Two Week Intro offer provides unlimited access for new clients, and ancillary usage-based revenue sources include $3 shoe rental, $5 mat rental, $10 late-cancel fees, and $15 no-show fees. Customer acquisition is driven primarily by organic Instagram content (instructor spotlights, class announcements, merchandise pre-orders) and a website-based booking and purchase flow at fit-socialclub.com, with email as a secondary channel.
The company is founder-led by Erin, with a Studio Manager (Avery) and a Director of Talent (Natalie) overseeing an instructor roster of approximately 13 trainers. Marketing and operations are local and lean, with no disclosed institutional investors, no parent company, no mobile app, no partnerships, and no disclosed financials. Operational footprint is concentrated in Texas, and the studio is governed under Texas LLC law.
FIT SOCIAL CLUB firmographics
Firmographics- Name
- FIT SOCIAL CLUB
- Legal name
- Fit Social Club LLC
- Website
- https://fit-socialclub.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fit Social Club is a privately held boutique fitness studio operating two Dallas-area locations in Plano and Dallas, offering Strength, HIIT, infrared-heated Sculpt, and Indoor Cycling classes to adult fitness enthusiasts through tiered monthly memberships and class packages.
- Ownership category
- akta.pro rank
FIT SOCIAL CLUB industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Strength & Conditioning Bootcamps (HSADABAB)
- akta.pro secondary industries
- Functional Fitness / Cross-Training Groups (HSADABAH), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where FIT SOCIAL CLUB is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FIT SOCIAL CLUB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Class Packages: Single-use class credits purchased in bundles of 6 or 12 classes. Credits can be used across any class type and expire based on package terms.
- Monthly Memberships: Recurring monthly memberships providing 12 classes per month (Membership tier) or 30 classes per month (The Club tier). Auto-renewing subscriptions billed monthly.
- Unlimited Membership: Premium monthly subscription offering unlimited access to all class offerings including Strength, HIIT, Sculpt, and Indoor Cycling.
- Two Week Intro Offer: Special introductory offer for new clients providing unlimited access to all classes for two weeks. One-time purchase for customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership - 12 classes per month |
| Subscription | Monthly | The Club - 30 classes per month |
| Subscription | Monthly | Unlimited Membership |
| Unit Pricing | Pay-as-you-go | 6 Class Package |
| Unit Pricing | Pay-as-you-go | 12 Class Package |
| Subscription | Pay-as-you-go | Two Week Intro |
| Usage-based | Pay-as-you-go | Shoe Rental |
| Usage-based | Pay-as-you-go | Mat Rental |
| Usage-based | Pay-as-you-go | Late Cancel/No Show Fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
FIT SOCIAL CLUB product offering
Product offeringCore offering
Fit Social Club is a boutique fitness studio operating two physical locations in the Dallas, Texas metro area, offering in-person strength training, HIIT (Ignite), infrared-heated sculpt, and indoor cycling classes. The studio sells access to these classes via monthly recurring memberships (12, 30, or unlimited class tiers) and prepaid class credit packages (6 or 12 classes), supplemented by a two-week introductory unlimited offer and equipment rentals.
Product overview
Fit Social Club is a boutique fitness studio offering indoor cycling and functional training classes at two Dallas-area locations (Preston Park Village in Plano and Mockingbird Station in Dallas). The core product portfolio consists of four main class formats: Strength (functional movement and progressive overload training), Ignite HIIT (high-intensity interval training), Sculpt (infrared-heated muscle toning), and Indoor Cycling. These classes are available through multiple membership tiers and class packages including Membership (12 classes/month), The Club (30 classes/month), Unlimited Membership, and class packages of 6 or 12 credits. A Two Week Intro offer allows new clients to experience all offerings. The studio also provides equipment rental services (shoes and mats) and operates an infrared-heated studio environment for Sculpt classes.
Differentiator
Problem solved
Functional benefit
Products and services
- Strength Training Class
- Ignite HIIT Class High-intensity interval training experience prioritizing functional strength through dynamic, full-body circuits designed to lift heavier, move smarter, and achieve measurable conditioning results.
- Sculpt Class Targeted strength exercise program for muscle sculpting and toning with zero cardio, performed in an infrared-heated studio to increase flexibility and promote detoxification through controlled movements.
- Indoor Cycling Class Indoor cycling experience on Stages pedals supporting both Look Delta and SPD clips, cultivating agility, resilience, and high performance beyond typical spin classes by combining aesthetic and functional fitness benefits.
Companies that use FIT SOCIAL CLUB
Customer profileSegments2 records
Ideal customer profiles1 record
FIT SOCIAL CLUB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FIT SOCIAL CLUB partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights10 records
FIT SOCIAL CLUB competitors and assessment
Company assessmentDirect peers
- Pure Barre: National boutique barre/sculpt fitness franchise with class packages and unlimited memberships. Comparable tiered subscription model and small-group studio experience to Fit Social Club.
- Orangetheory Fitness: Large national boutique fitness chain offering group interval-based strength and cardio classes with tiered memberships. Comparable pricing/membership structure and target customer to Fit Social Club.
- SoulCycle: National boutique indoor cycling brand with community-driven, premium-priced class packages. Directly comparable to Fit Social Club's indoor cycling offering and social-environment positioning.
- Row House: Franchised boutique indoor rowing and strength studio offering group classes with tiered memberships. Comparable community-driven, modality-specific boutique model to Fit Social Club.
- [solidcore]: Boutique strength-focused studio using slow-controlled movement on reformer-style machines, with multiple subscription tiers. Comparable to Fit Social Club's Strength/Sculpt focus and premium tiered membership model.
- Barry's Bootcamp: Premium boutique fitness brand offering red-room strength and HIIT classes in a community setting. Highly comparable to Fit Social Club's Strength/HIIT/Ignite programming and premium positioning.
- F45 Training: Global boutique fitness franchise offering functional HIIT and strength training in group settings. Comparable to Fit Social Club's HIIT/Ignite and functional Strength programming.
- CycleBar: Franchised boutique indoor cycling studio with tiered membership models. Comparable to Fit Social Club's cycling offering, subscription structure, and community-driven positioning.
Broad incumbents
- Life Time Fitness: Large multi-service fitness operator with group classes, cycling, strength, and recovery. A broader incumbent competing for the same DFW consumer base as Fit Social Club.
- Equinox: Premium full-service fitness club with group classes, cycling, and strength training. A broader incumbent that competes for the same premium Dallas consumer with overlapping class formats.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FIT SOCIAL CLUB social profiles
Digital presenceFIT SOCIAL CLUB financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIT SOCIAL CLUB leadership team
Management profileNumber of profiles
Profiles3 records
FIT SOCIAL CLUB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIT SOCIAL CLUB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIT SOCIAL CLUB
What does FIT SOCIAL CLUB do?
Fit Social Club is a boutique fitness studio operating two physical locations in the Dallas, Texas metro area, offering in-person strength training, HIIT (Ignite), infrared-heated sculpt, and indoor cycling classes. The studio sells access to these classes via monthly recurring memberships (12, 30, or unlimited class tiers) and prepaid class credit packages (6 or 12 classes), supplemented by a two-week introductory unlimited offer and equipment rentals.
Is FIT SOCIAL CLUB a public or private company?
FIT SOCIAL CLUB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FIT SOCIAL CLUB founded?
FIT SOCIAL CLUB was founded in -1. It employs 1 to 10 people.
Where is FIT SOCIAL CLUB based?
FIT SOCIAL CLUB is headquartered in Plano, United States, in the North America region.
How does FIT SOCIAL CLUB make money?
Four revenue lines are on record. Class Packages are the primary driver. The others are monthly Memberships, unlimited Membership and two Week Intro Offer.
Who are FIT SOCIAL CLUB's main competitors?
Direct peers on record are Pure Barre, Orangetheory Fitness, SoulCycle, Row House, [solidcore], Barry's Bootcamp, F45 Training and CycleBar. Broad incumbents are Life Time Fitness and Equinox.
Does FIT SOCIAL CLUB have an API?
No public API is recorded for FIT SOCIAL CLUB.
What industry is FIT SOCIAL CLUB in?
FIT SOCIAL CLUB's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADABAB, Strength & Conditioning Bootcamps, with a secondary code of HSADABAH, Functional Fitness / Cross-Training Groups. Its NAICS code is 713940 and its SIC code is 7997.