FitzGerald Nurseries Ltd
FitzGerald Nurseries is an Irish specialist propagation nursery founded in 1990 that supplies young plants (plugs, liners, and micro-propagated plants) to commercial plant growers in 28-30 countries. It operates three branded collections — MyPlant®, EverColor®, and The Chef's Farm — backed by a tissue culture laboratory and proprietary Plant Breeders' Rights.
- Company typePrivate
- Founded1990
- HeadquartersStoneyford, Kilkenny
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
FitzGerald Nurseries Ltd firmographics
Firmographics- Name
- FitzGerald Nurseries Ltd
- Legal name
- FitzGerald Nurseries Ltd
- Website
- https://fitzgerald-nurseries.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FitzGerald Nurseries is an Irish specialist propagation nursery founded in 1990 that supplies young plants (plugs, liners, and micro-propagated plants) to commercial plant growers in 28-30 countries. It operates three branded collections — MyPlant®, EverColor®, and The Chef's Farm — backed by a tissue culture laboratory and proprietary Plant Breeders' Rights.
- Ownership category
- akta.pro rank
FitzGerald Nurseries Ltd industry classification
Industry- Product category
- Ornamental Horticulture Nursery Production
- NAICS
- Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
- akta.pro secondary industries
- Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE), Seedling & Sapling Production (Containerized) (AFAMADAD)
Keywords
Where FitzGerald Nurseries Ltd is headquartered
LocationHeadquarters
- HQ city
- Stoneyford, Kilkenny
Offices3 records
Markets served
FitzGerald Nurseries Ltd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Young plant sales (plugs and liners): Supplying young plants to plant growers worldwide including micro-propagated plants, plugs, and liners. The company has own-bred varieties sold through this channel.
- Licensed plant variety distribution: Working with plant licensing companies (Plantipp, Anthony Tesselaar Plants) for worldwide marketing of proprietary plant varieties, generating licensing revenue.
- Contract micro-propagation production: Carrying out contract micro-propagation production for other breeders and companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale B2B pricing for trade customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
FitzGerald Nurseries Ltd product offering
Product offeringCore offering
FitzGerald Nurseries Ltd is a specialist propagation nursery that produces young plants — including liners, plugs, and micro-propagated (tissue-cultured) plants — for commercial ornamental growers. The company also develops and distributes branded plant collections such as MyPlant®, EverColor®, and The Chef's Farm, supplying plant growers across more than 28 countries and supplying garden centres within Ireland.
Product overview
FitzGerald Nurseries is a specialist propagation nursery that operates as a single unified business offering multiple branded plant collections. The company supplies young plants (liners, plugs, micro-propagated plants) to growers worldwide. Their core product portfolio consists of three main branded collections: MyPlant® (dramatic patio/container plants and high-impact foliage plants including Agapanthus, Cordyline, Nandina, and Canna varieties), EverColor® (a branded collection of color sedges with year-round foliage colour featuring Carex varieties like Everest, Evergold, and Everglow), and The Chef's Farm (specialist food crops including sweet potato cultivars, oxalis, wasabi, and yacon for the plant-based food industry). The company also operates a micropropagation laboratory and conducts contract propagation and new variety development services.
Differentiator
Problem solved
Functional benefit
Brands
- MyPlant®: A collection of dramatic, functional, and colourful patio container plants and high-impact foliage plants developed by FitzGerald Nurseries, focusing on easy-care plants for modern urban living spaces.
- EverColor®
- The Chef's Farm
Quantifiable outcome
- Market presence in 28 countries worldwide
- +2 more outcomes
Companies that use FitzGerald Nurseries Ltd
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
FitzGerald Nurseries Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FitzGerald Nurseries Ltd partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EU Horizon 2020 SmartProtein ProjectcoreSuccessful participant in EU Horizon 2020 award for SmartProtein research project focusing on new plant-based protein crops and processing. Part of Beotanics group's strategic focus on plant-based foods.
- University of LouisianaminorBreeding programme partnership for sweet potato varieties with different nutritional qualities. First trials of three new varieties planned for 2012 from this partnership.
- BeotanicscoreSister company within the Beotanics group, with shared focus on plant-based food product development. FitzGerald Nurseries and Beotanics operate together with Pat FitzGerald as Group CEO. The group announced significant investment in plant-based foods in April 2019.
- Anthony Tesselaar PlantscoreAustralian plant company marketing FitzGerald Nurseries varieties including Ceanothus Tuxedo and Cordyline Burgundy Spire in USA and South Africa. Also collaborated on Cordyline australis Burgundy Spire development.
- PlantippcoreDutch plant licensing and marketing company handling European marketing of Carex Everest, Ceanothus Tuxedo and other FitzGerald Nurseries varieties for the rest of the world.
- Raymond Evison ClematisminorPartnership to introduce Raymond Evison Patio Clematis range to Irish market. Raymond Evison is a leading Clematis authority, and FitzGerald Nurseries is assisting in introducing his varieties to Irish gardening public.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
FitzGerald Nurseries Ltd competitors and assessment
Company assessmentBroad incumbents
- Dümmen Orange: Global leader in floricultural breeding and young plant production with broad portfolio across pot and bedding plants. Larger, publicly-adjacent incumbent that competes with FitzGerald at the breeder-grower interface across multiple categories.
- Ball Horticultural Company: US-headquartered, family-owned global breeder and producer of ornamental plants and seeds. Broad incumbent with vertically integrated breeding, production, and distribution — overlaps with FitzGerald on the B2B trade grower model but at far greater scale.
- Syngenta Flowers: Global ornamental seeds and cuttings business within Syngenta. A broad incumbent competing in pot plants and bedding plant genetics, with substantially larger R&D and distribution scale than FitzGerald.
Direct peers
- Anthony Tesselaar Plants: Australian-based plant marketing company that licenses and distributes FitzGerald's Ceanothus Tuxedo and Cordyline Burgundy Spire in the USA and South Africa. Comparable as a marketing-focused peer that manages branded ornamental plant rollouts internationally.
- Selecta One: European ornamental breeder producing young plants for the international market, including PBR-protected varieties distributed through licensing partners. Very close functional peer on branded collections and licensed genetics.
- Florensis: Dutch-headquartered young plant producer supplying cuttings, liners and plugs to growers worldwide. Closely comparable to FitzGerald on B2B export model, ornamental focus, and recent GM Erick Westerman's prior role running Florensis Ethiopia — making it the most directly relevant peer.
- Vitroflora: Polish micropropagation laboratory and young plant producer serving European and global ornamental markets. Closely comparable to FitzGerald on tissue-culture-based propagation and B2B export of disease-free young plants.
- Volmary GmbH: German breeder and young plant producer serving the European ornamental and vegetable market with proprietary genetics. Comparable to FitzGerald on branded plant collections, B2B trade customer model, and active breeding programme.
- Pacific Plug & Liner: US-based young plant producer and one of FitzGerald's existing production partners for Carex Everest and Cordyline Burgundy Spire. Comparable on B2B young plant supply and licensed variety production.
- Plantipp: Dutch plant variety licensing and marketing company that already handles European marketing of FitzGerald's Carex Everest, Ceanothus Tuxedo and other varieties. A hybrid peer/partner that competes with in-house licensing models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
FitzGerald Nurseries Ltd social profiles
Digital presenceFitzGerald Nurseries Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
FitzGerald Nurseries Ltd leadership team
Management profileNumber of profiles
Profiles1 record
FitzGerald Nurseries Ltd subsidiaries and ownership
Company hierarchySubsidiaries1 record
FitzGerald Nurseries Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FitzGerald Nurseries Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FitzGerald Nurseries Ltd
What does FitzGerald Nurseries Ltd do?
FitzGerald Nurseries Ltd is a specialist propagation nursery that produces young plants — including liners, plugs, and micro-propagated (tissue-cultured) plants — for commercial ornamental growers. The company also develops and distributes branded plant collections such as MyPlant®, EverColor®, and The Chef's Farm, supplying plant growers across more than 28 countries and supplying garden centres within Ireland.
Is FitzGerald Nurseries Ltd a public or private company?
FitzGerald Nurseries Ltd is a private company. It is classified as family owned and is currently operating.
When was FitzGerald Nurseries Ltd founded?
FitzGerald Nurseries Ltd was founded in 1990. It employs 1 to 10 people.
Where is FitzGerald Nurseries Ltd based?
FitzGerald Nurseries Ltd is headquartered in Stoneyford, Kilkenny.
How does FitzGerald Nurseries Ltd make money?
Three revenue lines are on record. Young plant sales (plugs and liners) is the primary driver. The others are licensed plant variety distribution and contract micro-propagation production.
Who are FitzGerald Nurseries Ltd's main competitors?
Broad incumbents on record are Dümmen Orange, Ball Horticultural Company and Syngenta Flowers. Direct peers are Anthony Tesselaar Plants, Selecta One, Florensis, Vitroflora, Volmary GmbH, Pacific Plug & Liner and Plantipp.
Does FitzGerald Nurseries Ltd have an API?
No public API is recorded for FitzGerald Nurseries Ltd.
What industry is FitzGerald Nurseries Ltd in?
FitzGerald Nurseries Ltd's product category is Ornamental Horticulture Nursery Production. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers), with a secondary code of AFAMADAE, Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture). Its NAICS code is 111421 and its SIC code is 700.