Five Guys Singapore

What Five Guys Singapore does

Five Guys Singapore operates as the Singapore franchise of the global Five Guys burger brand, launched in 2019 and managed regionally under FGE International B.V., a Netherlands-based subsidiary of Five Guys Enterprises LLC (Alexandria, Virginia). The Singapore operation serves individual consumers and families seeking fast casual dining through multiple physical restaurant locations, a proprietary mobile application with order-ahead capability, web-based online ordering, and third-party delivery partnerships with Foodpanda and Grab Food. The core menu is intentionally narrow: made-to-order burgers, hot dogs, sandwiches, hand-cut fries cooked in 100% peanut oil, and handspun milkshakes, supported by 15 free toppings that the brand markets as enabling approximately 250,000 customization combinations.

The underlying technology stack consists of a cross-platform mobile app (iOS and Android) supporting customization, saved favorites, easy reordering, and Apple Pay/Google Pay checkout, alongside a web ordering platform and integrations with delivery aggregators. Marketing and customer tracking rely on Google Analytics, Facebook Pixel, and TikTok Pixel. The back-end technology infrastructure that supports Five Guys' web properties is certified under ISO 27001, 27017, 27018, 20000-1, 22301, and 9001, and is CSA STAR Level 2 certified, reflecting the parent's enterprise-grade hosting posture rather than Singapore-specific infrastructure.

The business model is a classic franchise structure: Singapore franchisees derive revenue from direct food and beverage sales at retail locations, supplemented by delivery commissions paid through aggregator platforms and ancillary revenue from gift card redemptions processed via partner Cashstar Inc. (Blackhawk Network). The parent collects a $50,000 initial development fee plus ongoing franchise fees and royalties from operators. Singapore-specific revenue, location counts, and unit economics are not publicly disclosed. The overall global brand has expanded from 5 locations in 2001 to over 1,950 locations across 29 countries, with US and Canada franchise opportunities reportedly sold out.

Name

Five Guys Singapore

Legal name

FGE International B.V.

Website

https://fiveguys.sg

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Guys Singapore is a franchise of the global Five Guys burger chain, operating multiple restaurant locations in Singapore. It serves individual consumers and families with made-to-order burgers, fries, and shakes via dine-in, mobile app, online ordering, and delivery partnerships.

Ownership category

akta.pro rank

Product category

Fast Casual Burger Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Sandwiches & Wraps Fast Casual (THAFABAG)

Keywords

• Fast casual dining
• Made-to-order burgers
• Hand-cut fries
• Milkshake mix-ins
• Customizable toppings

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food and Beverage Sales (Direct): Primary revenue from direct sales of burgers, fries, shakes, hot dogs, sandwiches, drinks, and toppings through owned and franchise restaurant locations. Customers order in-store, online via website, or through the mobile app.
2. Delivery Orders: Revenue from delivery orders placed through third-party delivery platforms (Foodpanda, Grab Food) in Singapore. Commission fees are paid to delivery partners.
3. Franchise Fees and Royalty: Revenue from franchise development fees ($50,000 initial), franchise fees, and ongoing royalty payments from franchise operators. Franchisees pay for the right to use the Five Guys brand and operating system.
4. Gift Cards: Sale of gift cards through Five Guys branded website operated by partner Cashstar Inc. (Blackhawk Network). Five Guys receives revenue when gift cards are redeemed.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Five Guys Singapore operates fast-casual burger restaurants serving a focused menu of hand-formed, made-to-order burgers, hot dogs, sandwiches, hand-cut fries cooked in 100% peanut oil, handspun milkshakes, drinks, and 15 free toppings that yield roughly 250,000 customization combinations. Orders are fulfilled in-store at franchise-operated locations, online via the company's website, through the iOS/Android mobile app with order-ahead capability, or via third-party delivery aggregators (Foodpanda, Grab Food).

Product overview

Five Guys Singapore operates as a fast casual dining restaurant chain offering a focused menu of made-to-order burgers, hot dogs, sandwiches, fries, and milkshakes. The company follows a build-your-own model where all items are customizable with 15 free toppings. The product portfolio centers on the core food offerings (burgers, dogs, sandwiches, fries, shakes, drinks, toppings), complemented by a digital ecosystem including a mobile app and online ordering system. The menu is marketed as fresh, simple, and highly customizable with the tagline '250k Ways To Top A Burger'. An extra scoop of fries comes standard with every order.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers Hand-formed patties cooked to order and customized with 15 free toppings, offered as Five Guys' signature item since the brand was founded in 1986.
• Hot Dogs Grilled hot dogs served with the same customizable toppings available on the burger menu; part of the core menu lineup.
• Sandwiches Sandwich options offered as an alternative to burgers, customizable with the same available toppings.
• Fries Hand-cut fries cooked in 100% peanut oil, with an extra scoop included standard on every order.
• Shakes (Milkshakes) Handspun milkshakes made with high-quality mix-ins, available in various flavours with occasional limited-time mix-in offerings.
• Drinks Standard soft drink and other beverage options accompanying meals.
• Free Toppings (15 options) 15 free topping options including pickles, lettuce, peppers, and other condiments for customizing burgers, hot dogs, and sandwiches.
• Coffee Milkshake Mix-In - Cherry Cherry Boom Boom Limited-time cherry amarena cherry mix-in option for handspun milkshakes, offering a sweet, smooth flavour profile with real amarena cherries folded into the vanilla shake base.
• Five Guys Mobile App Free iOS/Android mobile application for Five Guys customers that supports online ordering, food customisation, order-ahead scheduling, pickup or curbside collection, delivery where available, saved favourites, easy reordering, and faster checkout via Apple Pay and Google Pay.
• Online Ordering Service Web-based ordering system at order.fiveguys.sg that allows Singapore customers to place orders for in-store pickup or for delivery at select locations, including advance scheduling.
• Five Guys Gift Cards Digital and physical gift cards purchased through the Cashstar (Blackhawk Network) platform at fiveguys.cashstar.com, redeemable at participating Five Guys locations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FoodpandacoreChannel Partner/ Reseller/ DistributorFoodpanda is a delivery partner for Five Guys Singapore, enabling customers to order Five Guys for home delivery through the Foodpanda platform. Delivery partners vary by region and location.
• Grab FoodcoreChannel Partner/ Reseller/ DistributorGrab Food serves as a delivery partner for Five Guys Singapore, providing on-demand delivery services to customers ordering through the Grab platform.
• The Icebox - Cool Stuff, LLCminorChannel Partner/ Reseller/ DistributorThe Icebox operates the Five Guys merchandise/gear website (shopfiveguys.com), selling branded merchandise and apparel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smashburger: US-based 'smashed' style burger chain with international franchise locations. Comparable as a premium-casual burger chain competing on ingredient quality and customization.
• MOS Burger: Japan-origin burger chain with established Singapore presence, offering Asian-influenced burgers and sides. Comparable as a fast-casual burger competitor with a regionally adapted menu.
• Fatburger: US-origin premium burger chain with a global franchise footprint, offering customizable burgers and sides. Comparable as a premium, customizable burger QSR peer.
• Omakase Burger: Singapore-based premium burger chain offering a comparable made-to-order, customizable burger experience with a focus on fresh, high-quality ingredients. Direct local competitor in the premium burger segment.
• Shake Shack: US-origin premium 'better burger' chain with multiple Singapore locations, near-identical target customer (urban, affluent, experience-driven), and overlapping product set (burgers, fries, shakes, hot dogs). The closest direct peer to Five Guys in Singapore.
• A&W (Singapore): US-origin burger and root beer chain operating in Singapore, competing in the casual dining burger segment with a nostalgic brand positioning. Comparable burger QSR peer with regional menu adaptations.
• Carl's Jr. US-origin burger QSR chain competing in the premium/value burger segment with charbroiled burgers and similar indulgent positioning. Comparable burger chain with international franchise footprint.

Broad incumbents

• Burger King: Global QSR burger incumbent with established Singapore presence, serving a mass-market value-oriented burger customer. Broad incumbent competing on price, scale, and convenience rather than premium positioning.
• McDonald's: Largest global QSR incumbent with deep Singapore presence and a broad menu beyond burgers. Serves as the scale benchmark for QSR competition in Singapore even though it does not specialize in the premium burger niche.

Regional players

• In-N-Out Burger: US West Coast regional premium burger chain known for fresh ingredients and a focused menu. Comparable in product philosophy and quality positioning but does not currently compete directly in Singapore.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fiveguys
• YouTubeyoutube.com/channel/UCnPsCURqHlcoRt-Vr7nEaEg
• Facebookfacebook.com/fiveguys
• LinkedInlinkedin.com/company/fiveguys
• Instagraminstagram.com/fiveguys

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Guys Singapore