What FIVE SENSES COLLECTION does

Five Senses Collection operates a portfolio of six premium-casual to fine dining restaurants in Palma de Mallorca and Portals Nous, Spain, under the legal entity Five Senses Lifestyle S.L. The group, founded in 2020 by Edgar Lagassi, Andrius Kulbokas and Mariusz Szymecki, runs distinct restaurant concepts spanning steakhouse (Merchants Palma and Merchants by the Sea), Thai (KOH Palma), Mediterranean-Asian fusion (Canela), Spanish tapas and wine bar (Wineing), and an upcoming luxury Pan-Asian concept (House of Ho, scheduled Spring 2025). Several venues are co-located with hospitality partners, including Merchants Palma inside the Palacio Can Marques boutique hotel and Merchants by the Sea within The Donna Hotel in Portals Nous, with private event capacities ranging from 34 to 300 guests.

Revenue is generated through on-premises food and beverage sales across all venues, private event and venue hire packages, and digital gift vouchers sold via the GiverApp platform. The technology stack is conventional hospitality tooling: TheFork and LaFourchette reservation widgets for bookings, GiverApp for digital voucher distribution, and self-service Enomatic wine preservation and dispensing machines at Wineing. The group positions itself in the premium-casual segment with luxury associations; Merchants Steak & Grill was named Best Luxury Steakhouse in Spain at the Luxury Lifestyle Awards in 2022 (second consecutive year), and venues feature culinary leadership including Chef Marcos Rosso at Merchants. Marketing relies on the company website, press coverage in lifestyle publications, newsletter communications, and TheFork marketplace integration.

Five Senses Collection also offers a hospitality consultancy practice for restaurant and hotel operators covering concept development, F&B implementation, and operational optimization. The company is currently raising capital through a crowdfunding initiative announced in 2024 to accelerate growth and fund expansion including the House of Ho opening. Customer segments include affluent individual diners, private event hosters, hotel and property partners (Palacio Can Marques, The Donna Hotel), and prospective equity investors. All physical operations are concentrated in the Balearic Islands, and the group had 27 employees at the time of disclosure.

Name

FIVE SENSES COLLECTION

Legal name

FIVE SENSES LIFESTYLE S.L.

Website

https://fivesensescollection.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Senses Collection operates six premium-casual restaurants in Palma de Mallorca, Spain, spanning steakhouse, Thai, Mediterranean-Asian fusion, and tapas and wine bar concepts. The group serves affluent diners and private event clients while raising capital via crowdfunding to fund expansion, including the Spring 2025 opening of House of Ho.

Ownership category

akta.pro rank

Product category

Premium Casual Restaurants

NAICS

Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Steakhouses & Seafood Restaurants (THAFACAE), Hotel & Resort Restaurants (THAFACAH), Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Premium-casual restaurants
• Hospitality group
• Restaurant collection
• Private dining events
• Wine bar dining

Headquarters

HQ city

Palma de Mallorca

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining Services: Revenue from food and beverage sales across multiple restaurant concepts including Merchants Steak & Grill, KOH, Canela, Wineing, and House of Ho (opening 2025). Each restaurant offers breakfast, lunch, and dinner service with varying price points reflecting their premium positioning.
2. Private Events and Venue Hire: Revenue from hosting private events including birthdays, weddings, and corporate functions at their restaurant venues. Different capacities offered: Wineing (up to 45 PAX), Canela (up to 70 PAX), Merchants Palma (up to 135 PAX), Merchants by the Sea (up to 300 PAX), and KOH (up to 60 PAX).
3. Digital Gift Vouchers: Sale of digital vouchers through the GiverApp platform for use at their restaurant collection.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Five Senses Collection operates a portfolio of six premium-casual restaurants in Palma de Mallorca, Spain, offering diverse cuisines including steakhouse (Merchants by the Sea and Merchants Palma), Thai (KOH Palma), Mediterranean-Asian fusion (Canela), Spanish tapas and wine (Wineing), and forthcoming Pan-Asian fine dining (House of Ho). The group also provides private event hosting, digital gift vouchers, and hospitality consultancy services for hotel and property operators worldwide.

Product overview

Five Senses Collection is a collection of premium-casual restaurants and hospitality consultancy services based in Palma de Mallorca, Spain. The portfolio includes six distinct restaurant brands: Merchants by the Sea (coastal steakhouse), Merchants Palma (urban steakhouse in Palacio Can Marques), KOH Palma (Thai cuisine), Canela (Mediterranean-Asian fusion), Wineing (wine bar with tapas), and the upcoming House of Ho (luxury Pan-Asian, opening Spring 2025). The group also offers digital voucher services, private event hosting, and hospitality consultancy for the global restaurant and hotel industry. The restaurants operate from various locations in Palma de Mallorca and Portals Nous, with event venues accommodating groups from 34 to 300 guests.

Differentiator

Problem solved

Functional benefit

Brands

• Merchants Steak & Grill: Premium steakhouse and grill restaurant with seafood options, winner of Luxury Lifestyle Award for Best Luxury Steakhouse in Spain
• Merchants by the Sea
• Merchants Palma
• KOH Palma
• Canela
• Wineing
• House of Ho

Products and services

• Merchants by the Sea A sophisticated steak and grill restaurant located at The Donna Portals hotel in Portals Nous beach, Calvià, offering all-day dining with the best cuts of meat and globally influenced seafood dishes, set within a coastal Mediterranean environment.
• Merchants Palma An elegant steak and grill restaurant located inside Palacio Can Marques in Palma, featuring indoor and outdoor seating and a secret garden. Led by Five Senses chef Marcos Rosso, the restaurant won the Luxury Lifestyle Award for Best Luxury Steakhouse in Spain.
• KOH Palma An authentic Thai restaurant embracing the philosophy of 'Gan Gin Gan Yuu' (as you eat, so you are), offering a harmonious blend of traditional Southeast Asian flavors with innovative twists, including spicy curries, refreshing salads, and savory stir-fries.
• Canela A Mediterranean restaurant with Asian influences, offering small plates designed for sharing, with emphasis on fresh, seasonal, locally sourced produce. Located on Carrer de Sant Jaume in Palma de Mallorca.
• Wineing A wine bar on Calle Apuntadores in La Lonja, Palma, combining Spanish tapas with an extensive wine selection. Features self-service enomatic wine machines for exploring Spanish and international wines, including Riojas and French Bordeauxs.
• House of Ho A luxury Pan-Asian fine dining restaurant concept opening Spring 2025 in Palma de Mallorca, featuring picture-perfect dim sum, premium Japanese beef, Beijing duck carved at the table, and vegetarian options, inspired by the five elements of Chinese philosophy.
• Private Events and Venue Hire Event hosting service offering private hire of restaurant venues for celebrations including birthdays, weddings, and corporate functions. Capacities range from 34 to 300 guests depending on venue, with options for seated dinners and drinks/canapés receptions.
• Digital Gift Vouchers Digital voucher and gift shop service enabling customers to purchase and send digital vouchers for use at restaurants across the Five Senses Collection portfolio.
• Hospitality Consultancy Consultancy services for restaurant and hospitality business setup, launch, and continued success, including concept development, F&B implementation, and optimization for hotels and restaurants worldwide.

Quantifiable outcome

• Merchants Steak & Grill named Best Luxury Steakhouse in Spain

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Palacio Can MarquescoreStrategic or Co-development PartnerMerchants Palma restaurant operates inside Palacio Can Marques historic hotel, one of Mallorca's prestigious boutique hotels. The venue provides an elegant setting with beautiful interior design by Aggi Bruch and access to a secret garden.
• The Donna HotelcoreStrategic or Co-development PartnerMerchants by the Sea operates within The Donna Hotel in Portals Nous beach area, offering all-day dining along the Mediterranean coastline. The partnership provides access to hotel guests and coastal tourism traffic.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Nobu Restaurants: Nobu operates a global network of luxury Japanese restaurants frequently embedded within premium hotels and resorts. Comparable to Five Senses for its luxury dining positioning within hotel partnerships (similar to Merchants by the Sea in The Donna Hotel) and its multi-geography premium brand extension.
• Dabiz Muñoz / DiverXO: DiverXO is a three-Michelin-star restaurant in Madrid led by chef Dabiz Muñoz, widely considered Spain's benchmark luxury dining destination. Comparable as a high-end Spanish restaurant brand that validates premium pricing power and award-driven positioning in the Spanish market.

Direct peers

• Sexy Fish: Sexy Fish is a luxury Asian-inspired restaurant operating in London and Miami with celebrity-appeal positioning. Comparable to Five Senses for premium-casual dining targeting affluent diners with distinctive interior design and high-end Asian-influenced cuisine.
• Hawksmoor: Hawksmoor is a UK-based luxury steakhouse group with multiple locations. Directly comparable to Five Senses' Merchants Steak & Grill concept — both operate premium-casual steakhouses targeting affluent diners with award-winning positioning and focus on quality cuts and atmosphere.
• Beefbar: Beefbar is an international luxury steakhouse group operating in premium resort locations including Monaco, Mykonos, and Madrid. Directly comparable to Merchants Steak & Grill for its luxury beef-focused offering in Mediterranean resort markets.
• Hakkasan Group: Hakkasan operates luxury Pan-Asian fine dining restaurants globally, including locations in Mediterranean markets. Directly comparable to the upcoming House of Ho concept — both deliver upscale Pan-Asian dining with premium ingredients, dim sum, and tableside preparation at luxury price points.
• Grupo Paraguas: Grupo Paraguas operates a portfolio of high-end Spanish restaurants including Ten Con Ten, El Paraguas, and Yakitoro. Comparable to Five Senses for managing multiple premium-casual restaurant concepts across distinct cuisines within the Spanish luxury hospitality market.
• Tatel Restaurants: Tatel operates a Spanish luxury multi-concept restaurant and nightlife brand with locations in Madrid, Ibiza, and Miami. Directly comparable to Five Senses' multi-concept premium hospitality model and Spanish luxury dining positioning.

Regional players

• Marc Fosh Restaurant: Marc Fosh is a Michelin-starred restaurant in Palma de Mallorca serving modern Mediterranean cuisine. Comparable as another premium-casual to fine dining competitor operating in the same Palma market targeting overlapping customer segments.
• Restaurante Adrián Quetglas: Adrián Quetglas is a Michelin-starred restaurant in Palma de Mallorca offering contemporary Mediterranean cuisine. Directly comparable as a premium Mallorca-based dining destination competing for the same affluent local and tourist clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/five-senses-hospitality-consultancy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIVE SENSES COLLECTION