Fix.com

What Fix.com does

Fix.com is a privately held direct-to-consumer e-commerce retailer of original equipment manufacturer (OEM) replacement parts for household appliances, lawn and garden equipment, power tools, BBQs, vacuums, HVAC systems, small appliances, and patio and yard equipment. Founded in 1999 and headquartered in Truro Heights, Nova Scotia, the company operates from a 55-employee head office and serves DIY homeowners across the contiguous United States. Its core proposition centers on a model-number-based parts search engine that maps a customer's specific appliance model to compatible replacement SKUs drawn from a catalog of over 2 million parts.

The platform's underlying technology combines a proprietary model-number-to-part compatibility database, category-based navigation across eight major departments, and a Water Filter Finder wizard that guides customers through brand, style, and installation specifics to identify NSF-certified refrigerator filters. Around the storefront, Fix.com has built a substantial DIY content engine: in-house certified technicians produce step-by-step repair guides, 3D imaging walkthroughs, and video tutorials that double as top-of-funnel acquisition assets. Distribution is content-led and multi-channel, with an active presence on YouTube, TikTok, Instagram, Facebook, and X, supported by a blog and a VIP email newsletter that funnels search-intent traffic into transactional purchases.

Commercially, Fix.com operates a predominantly transactional hardware-sales model with individually priced parts (observed range from $6.51 to $324.75 on cited items), supplemented by an optional Water Filter Subscription Program that ships replacement filters on a six-month cadence with free shipping. The company invests in consumer trust signals including a 365-day return policy on uninstalled parts, a one-year warranty on all parts sold, and BBB A+ accreditation. Shipping is restricted to the contiguous United States, excluding Hawaii, Alaska, Puerto Rico, and US territories, which caps the addressable market and concentrates geographic risk in a single region.

Name

Fix.com

Legal name

Fix.com

Website

https://fix.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Fix.com is a private e-commerce retailer founded in 1999 that sells over 2 million OEM replacement parts for appliances, lawn equipment, and power tools to DIY homeowners in the contiguous United States via a model-number-based search platform and certified-technician repair content.

Ownership category

akta.pro rank

Product category

Replacement Parts Retail

NAICS

Hardware Retailers (44414)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)

akta.pro secondary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• OEM replacement parts
• Appliance parts retail
• DIY repair guides
• Water filter subscriptions
• Lawn equipment parts

Headquarters

HQ city

Truro Heights

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Appliance and Equipment Parts Sales: One-time sale of OEM replacement parts for appliances (dishwashers, dryers, washers, refrigerators, ranges, microwaves) and lawn/garden equipment. Customers purchase individual parts based on model number search. Revenue is transaction-based with no recurring element for standard parts.
2. Water Filter Subscriptions: Optional subscription program for refrigerator water filters that delivers replacement filters on a schedule (recommended every 6 months) with free shipping. This provides a recurring revenue component for consumable filter replacements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Fix.com is a direct-to-consumer e-commerce retailer of OEM replacement parts for home appliances, lawn and garden equipment, power tools, BBQs, vacuums, HVAC systems, small appliances, and patio/yard items, with catalog depth of over 2 million parts searchable by model number or category. Customers complete purchases independently on the website (free shipping on qualifying orders), backed by a 365-day return policy on uninstalled parts and a one-year warranty. The retailer layers in free DIY repair guides with video and 3D imaging authored by certified in-house technicians, and offers an optional recurring Water Filter Subscription that ships NSF-certified refrigerator filters on a 6-month cadence.

Product overview

Fix.com is an online retailer of Original Equipment Manufacturer (OEM) replacement parts for appliances, lawn equipment, power tools, and outdoor equipment. The company offers over 2 million parts across multiple product categories including Appliance Parts, Lawn & Garden Parts, Power Tool Parts, BBQ Parts, Vacuum Parts, Heating & Cooling Parts, Small Appliance Parts, and Patio & Yard Parts. The core product portfolio is complemented by the Water Filter Finder tool for locating NSF-certified refrigerator water filters, DIY Repair Help Guides with certified technicians featuring step-by-step instructions and video tutorials, a Water Filter Subscription Program for automatic filter replacements, and a Blog providing maintenance tips and repair guidance. Fix.com supports customers with order tracking, 365-day returns, and customer service via phone and email.

Differentiator

Problem solved

Functional benefit

Products and services

• Appliance Parts OEM replacement parts for major household appliances including dishwashers, dryers, washing machines, refrigerators, microwaves, ranges, cooktops, wall ovens, freezers, trash compactors, and food waste disposers, sourced directly from original equipment manufacturers. Targeted at DIY homeowners and small-scale landlords maintaining residential appliances.
• Lawn and Garden Parts OEM replacement parts for outdoor power equipment including lawn mowers, lawn tractors, chainsaws, string trimmers, hedge trimmers, leaf blowers, tillers, generators, snow blowers, pressure washers, and related equipment, covering brands such as Husqvarna, Briggs and Stratton, and Troy-Bilt. For homeowners maintaining their own yard equipment.
• Power Tool Parts OEM replacement parts for power tools including air tools, compressors, drills, saws, planers, sanders, grinders, nailers, paint sprayers, routers, lathes, mills, metalwork and welding equipment, and construction heaters. Targeted at DIY users maintaining their own tool inventory.
• BBQ Parts OEM replacement parts for gas and charcoal grills including burners, heat tents, grease pans, ignition switches, cooking grates, and grilling accessories from brands such as Char-Broil. For homeowners repairing their own outdoor cooking equipment.
• Vacuum Parts OEM replacement parts for canister, upright, hand, robotic, carpet cleaner, steamer, central, and utility vacuums from brands such as Black & Decker and Makita. For homeowners maintaining their own vacuum equipment.
• Heating and Cooling Parts OEM replacement parts for HVAC systems including air conditioners, dehumidifiers, furnaces, heaters, fireplaces, thermostats, water heaters, and humidifiers. For homeowners performing their own climate-equipment repairs.
• Small Appliance Parts OEM replacement parts for small kitchen and household appliances including coffee makers, espresso machines, blenders, mixers, food processors, ice makers, wine coolers, personal care devices, and garment care products from brands such as Breville, Smeg, and Mr. Coffee. For homeowners repairing countertop appliances.
• Patio and Yard Parts OEM replacement parts and accessories for patio and outdoor equipment including camping gear, coolers (from brands such as Coleman), outdoor fireplaces, patio heaters, outdoor furniture, outdoor lighting, and mosquito control devices. For homeowners maintaining their outdoor living areas.
• Water Filter Subscription Program Optional recurring subscription that automatically ships NSF-certified OEM refrigerator water filters to customers on a recommended 6-month replacement cadence, with free shipping included. Provides a recurring consumable replenishment service on top of the one-time parts business.

Quantifiable outcome

• Most in-stock parts ship within 24 hours
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon: Dominant marketplace listing OEM and aftermarket parts from thousands of sellers with Prime shipping. Competes with Fix.com on selection, price and delivery speed across virtually every category Fix.com serves.
• Sears PartsDirect: OEM parts storefront associated with the Sears/Kenmore installed base, offering model-driven parts lookup and DIY repair help. Larger legacy incumbent but narrower brand focus than Fix.com's multi-brand catalog.
• eBay: Major marketplace where aftermarket and OEM appliance/lawn/power-tool parts are sold via auction and fixed-price listings. Competes with Fix.com on long-tail parts availability and price discovery.
• Whirlpool Parts & Accessories: OEM-direct parts storefront from a major appliance manufacturer. Represents the structural risk of OEMs going direct and disintermediating third-party specialists like Fix.com for Whirlpool-brand appliances.
• Miele Spare Parts: OEM-direct parts service from a premium appliance brand. Exemplifies the broader trend of manufacturers capturing parts revenue directly, competing with multi-brand specialists like Fix.com.

Direct peers

• PartSelect: Direct competitor offering OEM appliance parts (dishwasher, refrigerator, washer/dryer) via model-number search and DIY repair guides. Closely mirrors Fix.com's core proposition, content-led GTM and US-centric shipping footprint.
• Reliable Parts: Specialty distributor of OEM appliance parts serving both DIY consumers and service technicians across the US. Comparable product breadth (multi-brand appliance parts) and similar model-driven search UX.
• RepairClinic: Long-standing appliance parts e-commerce retailer with model-number lookup, extensive DIY repair video library, and 365-day returns. Competes head-to-head with Fix.com across the appliance category.

Regional players

• eSpares: Leading UK-based DIY appliance and spare parts e-commerce retailer with model-number search and extensive repair guides. Highly comparable business model but operates primarily in Europe, not North America.
• ApplianceParts.ca: Canadian OEM appliance parts retailer with model-number search and repair resources. Comparable business model in a different geography — illustrates Fix.com's untapped Canadian home-market opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FixDotCom
• YouTubeyoutube.com/user/FixDotCom
• Facebookfacebook.com/FixDotCom
• Instagraminstagram.com/FixDotCom
• TikToktiktok.com/@fixdotcom
• LinkedInlinkedin.com/company/fix-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fix.com