FixOurFood
FixOurFood is a UKRI-funded research programme working with Yorkshire schools, farmers, local authorities, universities, and food businesses to evaluate more sustainable food-system interventions through open research, practical tools, and community partnerships.
- Company typePrivate
- Founded2020
- HeadquartersYorkshire, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FixOurFood does
FixOurFood is a non-profit, UKRI-funded research programme launched in 2020 and hosted at the University of York. It works across Yorkshire with City, University of London; Cranfield University; the University of Leeds; the University of Oxford; and external partners. The programme serves schools and nurseries, farmers, local authorities, and food businesses by researching regenerative agriculture, sustainable school food, hybrid business models, food-system metrics, and policy implementation. Its operating model is collaborative and community-led, using farmer networks, school partnerships, workshops, events, and local-government test beds to move research into practical interventions.
Core technical assets include AgriFoodPy, an open-source Python package for food-system modelling, land-use mapping, metrics analysis, and environmental-impact modelling using data from the UK's Centre for Ecology and Hydrology and the Ordnance Survey. The Agrifood Calculator and Future Food Calculator model intervention effects on environmental and land-use metrics; the Agrifood Calculator's latest release adds Carbon Capture and Storage models for Direct-Air Capture and Bioenergy. FixOurFood also publishes a Transformative Evaluation Framework with 30 frameworks, exercises, and methods, alongside school and public resources such as the Food Is Not Rubbish Toolkit, Grow It York Microgreens Cookbook, and Planet Pizza. The tools and resources are open or freely distributed rather than sold as a commercial product suite.
Funding comes from government research support through UKRI's Transforming UK Food Systems programme, and the initiative is not structured to generate commercial revenue. No prices, paying-customer contracts, or annual revenue figures are disclosed. Its dissemination model is therefore ecosystem-based and public-interest rather than sales-led: open-access repositories, partner organisations, events, conferences, newsletters, video, social media, and publications. The FixOurFood Commission, established in 2025 to maintain programme connections beyond the original funding period, is the principal continuation mechanism.
FixOurFood firmographics
Firmographics- Name
- FixOurFood
- Legal name
- FixOurFood Programme
- Website
- https://fixourfood.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FixOurFood is a UKRI-funded research programme working with Yorkshire schools, farmers, local authorities, universities, and food businesses to evaluate more sustainable food-system interventions through open research, practical tools, and community partnerships.
- Ownership category
- akta.pro rank
FixOurFood industry classification
Industry- Product category
- Food Systems Research
- NAICS
- Support Activities for Crop Production (11511), Farm Management Services (115116), Community Food Services (624210)
- SIC
- Agricultural Services (700), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (BPAGAGAI)
- akta.pro secondary industries
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Soil Health & Regenerative Agronomy Consulting (AFACABAA), Resilient Livelihoods & Climate-Smart Food Security (BPADAJAH)
Keywords
Where FixOurFood is headquartered
LocationHeadquarters
- HQ city
- Yorkshire
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FixOurFood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Research Funding: FixOurFood is a UKRI-funded research programme under the Transforming UK Food Systems (TUKFS) programme. The programme receives government research funding to conduct food systems transformation research in Yorkshire.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
FixOurFood product offering
Product offeringCore offering
FixOurFood is a non-profit, multi-university research programme that generates and disseminates evidence, tools and frameworks for transforming the Yorkshire food system. Its substantive offerings cover regenerative agriculture field trials, school and nursery food transformation (including free school meals auto-enrolment work), hybrid food business models, food system metrics and modelling, and policy support such as the 'Food for the Future' 10-year framework co-created with North Yorkshire Council. Outputs are provided free to farmers, schools, local authorities, food businesses and the wider public.
Product overview
FixOurFood is a UK research programme hosted by the University of York, aiming to transform the Yorkshire food system through collaborative research across five universities. The programme offers a portfolio of research tools and educational resources rather than a commercial product suite. Key offerings include the open-source AgriFoodPy Python package for food systems modelling, the interactive Agrifood Calculator for exploring environmental and land use intervention impacts, and the Future Food Calculator for scenario planning. Additional resources include the Food Is Not Rubbish toolkit for schools, the Grow It York Microgreens Cookbook, and the Planet Pizza educational game. These tools support the programme's three strategic pillars: regenerative agriculture, hybrid business models, and sustainable food for children.
Differentiator
Problem solved
Functional benefit
Products and services
- AgriFoodPy Open-source Python package for modelling food systems, developed by FixOurFood's metrics team. It enables users to explore effects of food system interventions on environmental and land use metrics and to generate detailed land-use maps of Yorkshire using data from the UK's Centre for Ecology and Hydrology and Ordnance Survey.
- FixOurFood Agrifood Calculator Interactive decision-support tool developed by FixOurFood's metrics team to explore the effects of food system interventions on environmental and land use metrics. The latest release incorporates a Carbon Capture and Storage model with Direct-Air Capture (DACCS) and Bioenergy (BECCS) components.
- Future Food Calculator Decision-support tool developed by FixOurFood researcher Dr Juan Pablo Cordero to help farmers and stakeholders explore sustainable food system scenarios and calculate impacts of different agricultural practices.
- Food Is Not Rubbish Toolkit Educational toolkit developed by the University of Liverpool with School Food Matters to help schools reduce food waste and comply with Environment Act 2021 regulations. It includes practical tools for measuring waste, integrating waste reduction into the curriculum, and optimising lunchtime experiences.
- Grow It York Microgreens Cookbook Educational cookbook resource produced as part of the Grow It York vertical farming initiative, providing recipes and guidance for growing and cooking microgreens.
- Planet Pizza Game Teaching and outreach resource designed to help children learn about food systems, sustainable eating and the environmental impact of food choices through interactive gameplay.
Quantifiable outcome
- 317 hectares under regenerative agriculture trials comparing seven farming systems
- +3 more outcomes
Companies that use FixOurFood
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
FixOurFood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FixOurFood partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- University of YorkcoreHost institution for the FixOurFood programme. The programme is based at the School for Business and Society, University of York.
- City, University of LondoncoreOne of five universities in the FixOurFood collaboration. Dr Ferne Edwards is based at the Centre for Food Policy, City St George's, University London.
- Cranfield UniversitycoreOne of five universities in the FixOurFood collaboration. Hosts researchers including Dr Albert Muleke and Dr Georgios Pexas working on agricultural modelling.
- University of LeedscoreOne of five universities in the FixOurFood collaboration. Hosts the Leeds Farm regenerative agriculture trials led by Professor Pippa Chapman and Dr Ruth Wade.
- University of OxfordcoreOne of five universities in the FixOurFood collaboration. Professor Myles Allen leads climate and food systems research.
- Food FoundationcoreKey partner on FixOurFood in Schools element, working to transform food menus, environments, education and procurement in schools and nurseries across Yorkshire.
- Spark YorkminorCommunity partner organization in York focused on social innovation and entrepreneurship.
- Grow YorkshireminorBusiness support organization helping Yorkshire businesses grow, part of the Food, Farming and Rural Network.
- Yorkshire Agricultural SocietycoreCharity founded in 1837 organizing the Great Yorkshire Show. Deeply linked to FixOurFood through shared governance and strategic networking via the Yorkshire Food, Farming and Rural Network.
- Yorkshire Grain AlliancecoreCollective of farmers, bakers, millers, traders, researchers, and community members committed to transforming grain production through low-input farming and local processing. FixOurFood collaborates to enable methods and principles for food system transformation.
- North Yorkshire CouncilcoreCritical strategic partner and primary 'test bed' for the programme. Formalized partnership through co-creation of 'Food for the Future: A Framework for Action', a 10-year strategic plan launched in late 2025.
- Organic Research CentrecoreCollaborating with FixOurFood and Yorkshire Grain Alliance to understand unique aspects of producing diverse grain crops in Yorkshire.
- ShefFoodminorLocal food partnership for Sheffield. FixOurFood collaborated on developing the Local Food Action Plan for Sheffield.
- Deliciously YorkshireminorRegional Food Group for Yorkshire. FixOurFood partnered with them on the Yorkshire Stories of Sustainability film series and sponsors the Taste Awards.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
FixOurFood competitors and assessment
Company assessmentDirect peers
- Food, Farming and Countryside Commission: Independent UK commission producing policy research on transforming food systems and rural economies. Closely comparable in its research-to-policy pipeline and systems-change framing.
- Eating Better: UK alliance focused on healthier, more sustainable diets. Shares FixOurFood's evidence-to-advocacy model and focus on consumption-side food system change.
- Food Ethics Council: UK charity advising on food systems ethics, policy, and governance. Operates at similar scale and remit, producing policy briefs and convening stakeholders across the UK food system.
- Organic Research Centre: UK-based research charity focused on organic and regenerative agriculture. Listed as a Core partner on the Yorkshire Grain Alliance and runs similarly structured trials on agroecological farming systems.
- Food Foundation: UK food systems advocacy and research charity and a Core partner of FixOurFood on the school food workstream. Operates the same hybrid model of policy evidence plus public-facing campaigns targeting the UK food system.
Others
- N8 Research Partnership: Multi-university research collaboration across eight northern English universities. Comparable consortium model and Yorkshire/northern England footprint, although operating across multiple research domains beyond food.
Regional players
- Sheffield Food Partnership (ShefFood): Local food partnership for Sheffield with which FixOurFood co-developed a Local Food Action Plan. Operates in the same region with comparable local-authority-facing food strategy work but at city rather than county level.
Broad incumbents
- Soil Association: Larger, established UK charity covering organic standards, certification, farming research, and food policy. Addresses overlapping regenerative agriculture and food systems goals but at national scale and with a certification business.
- Compassion in World Farming: Established international NGO campaigning on farm animal welfare and sustainable food systems. A much larger organisation but pursues overlapping goals around regenerative and lower-input farming.
- Sustain: UK alliance of NGOs working on better food and farming policy, including the Children's Food Campaign. Comparable in policy and coalition-building orientation to FixOurFood's school food and procurement work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
FixOurFood social profiles
Digital presenceFixOurFood financial estimates
Financial estimateRevenue estimate
Valuation estimate
FixOurFood leadership team
Management profileNumber of profiles
Profiles14 records
FixOurFood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FixOurFood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FixOurFood
What does FixOurFood do?
FixOurFood is a non-profit, multi-university research programme that generates and disseminates evidence, tools and frameworks for transforming the Yorkshire food system. Its substantive offerings cover regenerative agriculture field trials, school and nursery food transformation (including free school meals auto-enrolment work), hybrid food business models, food system metrics and modelling, and policy support such as the 'Food for the Future' 10-year framework co-created with North Yorkshire Council. Outputs are provided free to farmers, schools, local authorities, food businesses and the wider public.
Is FixOurFood a public or private company?
FixOurFood is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FixOurFood founded?
FixOurFood was founded in 2020. It employs 1 to 10 people.
Where is FixOurFood based?
FixOurFood is headquartered in Yorkshire, United Kingdom, in the Europe region.
How does FixOurFood make money?
One revenue line is on record: research Funding.
Who are FixOurFood's main competitors?
Direct peers on record are Food, Farming and Countryside Commission, Eating Better, Food Ethics Council, Organic Research Centre and Food Foundation. N8 Research Partnership is listed as an others. Sheffield Food Partnership (ShefFood) is listed as a regional player. Broad incumbents are Soil Association, Compassion in World Farming and Sustain.
Does FixOurFood have an API?
No public API is recorded for FixOurFood.
What industry is FixOurFood in?
FixOurFood's product category is Food Systems Research. Its primary akta.pro industry code is BPAGAGAI, Sustainable Agriculture & Food Systems, with a secondary code of BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative). Its NAICS code is 11511 and its SIC code is 700.