What Food Foundation does

Food Foundation is a solo clinical nutrition practice operated by Dr. Jessica Campbell, DCN (Doctor of Clinical Nutrition), providing individualized nutritional therapy consultations to women experiencing fertility challenges, gastrointestinal immune health issues, and hormonal imbalances. The core service is a one-on-one consultation that produces a handwritten protocol addressing inflammation, insulin resistance, and intestinal permeability — a triad the practice positions as root causes of fertility and hormone disruption. Service delivery follows a three-step model: initial consultation to identify unique nutritional needs, development of a customized holistic plan, and ongoing guidance through the client's transformation.

The practice is built around a proprietary framework called the "Food Foundation Pillars," comprising three components: Foods That Nourish (immune-system-supportive nutrition for fertility), Supplements that Support (evidence-based vitamin recommendations), and Simple Lab Translation (turning complex lab measurements into actionable meal plans and lifestyle changes). The practice is co-located within Freyja, an OB/GYN and pediatrics clinic in Redwood City, California, providing a clinical credibility anchor and a referral pathway from conventional medicine. Operations are supported by Practice Better, a practice management platform used for scheduling and client portal access.

The business model is direct-to-consumer professional services: individual consultations booked through the website at undisclosed pay-as-you-go pricing. Marketing is content-driven and organic, relying on a multi-platform social media presence (Instagram, YouTube, Facebook, Pinterest, LinkedIn), educational articles, recipes, and a free downloadable cookbook ("Can't Believe It's Healthy Comfort Food") used as a lead magnet to capture emails and funnel prospects into paid consultations. The entity is privately held with no disclosed funding rounds, operates from Redwood City, California, and is structurally dependent on a single practitioner.

Name

Food Foundation

Legal name

Food Foundation

Website

https://foodfoundation.guru

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Foundation is a solo clinical nutrition practice led by Dr. Jessica Campbell, DCN, providing individualized nutritional therapy consultations to women experiencing fertility challenges, gastrointestinal immune issues, and hormonal imbalances via a proprietary three-pillar methodology, co-located within a Redwood City OB/GYN clinic.

Ownership category

akta.pro rank

Product category

Clinical Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Prenatal, Postpartum & Fertility Nutrition (HSADAFAK)

akta.pro secondary industries

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), General Nutrition Coaching (HSADAFAA)

Keywords

• Clinical nutrition therapy
• Fertility nutrition consultation
• Holistic women's health
• Gastrointestinal immune health
• Nutritional therapy services

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Nutritional Therapy Consultations: One-on-one consultations providing customized holistic health protocols. The service includes initial consultation to identify unique nutritional needs, followed by handwritten protocols addressing individual health concerns. Operates on a direct consultation model with scheduling available through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Food Foundation provides one-on-one clinical nutrition consultations for women struggling with fertility, gastrointestinal immune health, inflammation, insulin resistance, and intestinal permeability. Each client receives a personalized handwritten protocol built on the proprietary Food Foundation Pillars methodology (Foods That Nourish, Supplements that Support, and Simple Lab Translation), delivered through a three-step process: initial consultation, customized holistic plan development, and ongoing guidance through the transformation.

Product overview

Food Foundation is a solo practitioner practice led by Dr. Jessica Campbell, DCN, offering individual nutritional therapy consultation services focused on holistic health care. The core offering is the Individual Nutritional Therapy Consultation, supported by the Food Foundation Pillars methodology (Foods That Nourish, Supplements that Support, and Simple Lab Translation). A free digital resource, the Can't Believe It's Healthy Comfort Food Cookbook, is offered to attract and educate potential clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Nutritional Therapy Consultation Personalized one-on-one clinical nutrition consultation service providing handwritten protocols to address unique health concerns including gastrointestinal immune health, fertility support, inflammation reduction, insulin resistance, and intestinal permeability. Designed for women struggling with fertility, hormonal imbalance, and chronic immune-related symptoms who seek a customized alternative to standard medical care.

Quantifiable outcome

• Restoration of gastrointestinal immune health and natural fertility through reduction of inflammation, insulin resistance, and intestinal permeability

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Freyja CliniccoreStrategic or Co-development PartnerDr. Jessica Campbell, DCN practices at Freyja, an OB/GYN and pediatrics clinic in Redwood City, CA. This co-location provides collaborative healthcare integration where nutritional therapy works alongside conventional OB/GYN care, allowing for a holistic approach to women's health and fertility that bridges conventional and alternative medicine.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Function Health: Membership-based lab testing and personalized health insights platform. Adjacent incumbent offering lab translation at scale, increasingly overlapping with Food Foundation's lab-interpretation pillar.
• Maven Clinic: Virtual care platform for women's and family health, including fertility, pregnancy, and postpartum support with employer-paid coverage. Competes for the same fertility-seeking demographic through employer channels.
• Modern Fertility: Fertility hormone testing and education brand acquired by Ro. Competes for the same target persona with at-home diagnostics and digital content, though its clinical model is testing-led rather than nutrition-led.
• Calibrate: Metabolic-health program combining clinician visits, lab work, and nutrition coaching. Comparable clinician-led, lab-anchored, nutrition-first model, but broader in scope than fertility.

Emerging players

• InsideTracker: Personalized blood testing and nutrition/lifestyle recommendations based on biomarker analysis. Closely comparable on the lab-translation and supplementation recommendation dimension.

Direct peers

• Parsley Health: Functional medicine membership practice combining clinician-led care with personalized nutrition, supplement, and lab-interpretation programs. Closest scaled analog to Food Foundation's DCN-led, lab-translation-driven model.
• Fab Fertile: Fertility-focused nutrition and lifestyle program for couples struggling to conceive. Directly competes in the same niche with structured protocols for inflammation, gut health, and hormone balance.
• Needed: Fertility and perinatal nutrition company selling practitioner-formulated supplements and education content to women trying to conceive. Targets the same persona (women seeking natural fertility support) with overlapping content and productization.
• The Lanby: Membership-based holistic primary care practice including nutrition, functional medicine, and lab review. Direct peer in the personalized, root-cause clinical nutrition segment.
• Dr. Aviva Romm: MD/midwife practice and brand offering fertility, hormone, and gut-health consultation and content for women. Comparable practitioner-led offering targeting the same root-cause, nutrition-first positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/FoodFoundation
• Facebookfacebook.com/foodfoundationguru
• LinkedInlinkedin.com/company/food-foundation
• Instagraminstagram.com/jessicafoodfoundation
• Pinterestpinterest.com/JessicaFoodFoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Foundation