What Fjaryl does

Fjaryl is a Stockholm-based design consultancy operating as Fjaryl AB that provides end-to-end product and service design services to organizations seeking to define, design, and validate new offerings. The studio serves both enterprise clients (Arjo, Flokk, Distalmotion, Fristads, Wilfa) and funded startups (Developeration, Limula, MeatDryer, Scibase) across verticals including medical devices, surgical robotics, healthcare/biotech, office furniture, workwear, consumer products, and humanitarian equipment. Service lines span industrial design, UX/UI, strategic design, design engineering, user research, and brand strategy, backed by an in-house workshop with prototyping capabilities at increasing fidelity levels — supporting what the firm calls "digi-physical" design, where physical and digital product design are integrated into a single workflow.

The business model is project-based B2B professional services, with direct client engagement and referrals rather than channel partners or self-service distribution. Revenue is generated through design consulting engagements producing deliverables such as value propositions, product portfolios, prototypes, user journeys, product concepts, UX/UI design systems, and proof-of-concepts. Pricing is not publicly disclosed and is inferred to be quote-based per project. The firm operates from a single headquarters in Odenplan, Stockholm (Västmannagatan 73), and shows no evidence of external venture or private equity investment, operating as a privately held, founder-led studio under CEO Josef Ekman.

Fjaryl's portfolio includes notable problem-validated outcomes: PexyEazy (80% reduction in haemorrhoid symptoms, ~95% single-procedure treatment, 15-minute vs 60-minute surgery, ~185kg CO₂e reduction per procedure), FirePipe (20x denser stove storage for humanitarian deployment), and LimONE (reduced manufacturing cost and higher throughput for cell therapy). The firm was a Finalist for the Grand Award of Design 2025 in Innovation/R&D for the PexyEazy medical device. No external funding, M&A activity, or acquisitions are disclosed in the source material.

Name

Fjaryl

Legal name

Fjaryl AB

Website

https://fjaryl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fjaryl is a Stockholm-based design consultancy that provides end-to-end industrial design, UX/UI, design engineering, and strategic design services to enterprise clients and startups across medical devices, healthcare, furniture, and consumer products.

Ownership category

akta.pro rank

Product category

Industrial Design Consulting

NAICS

Industrial Design Services (541420)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Industrial design services
• UX/UI design
• Design engineering
• Product design consulting
• Design research

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Consulting Services: Project-based professional services engagements for product design, industrial design, UX/UI design, strategic design, and design engineering. Typical deliverables include value propositions, brand aligned product portfolios, prototypes, user journeys, product concepts, and proof-of-concepts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fjaryl is a Stockholm-based design consultancy that helps organizations define, design, and validate new products, services, and experiences. The studio delivers end-to-end design services spanning industrial design, UX/UI, strategic design, design engineering, user research, and brand strategy, producing deliverables such as value propositions, prototypes, user journeys, product concepts, design systems, and manufacturing-ready solutions.

Product overview

Fjaryl is a design consultancy/studio that offers product design and development services rather than a unified product platform. Their portfolio includes design services across industrial design, UX/UI, strategic design, design engineering, user research, and brand strategy. Notable client products they have contributed to include MeatDryer (a connected hardware product for meat curing), FirePipe (emergency stove installation kit), Limula LimOne (cell therapy manufacturing platform), PexyEazy (surgical suturing device), and Flokk Mereo Mesh (office chair). The company's own capabilities are organized around design disciplines rather than separate product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Design
• Strategic Design and CX
• Design Engineering
• User Research
• UX/UI Design
• Brand and Portfolio Strategy

Quantifiable outcome

• PexyEazy: 80% reduction in symptoms, 40% of patients needing no pain medication, ~95% of haemorrhoid cases treatable in single procedure, 15 min vs 60 min conventional surgery, 1 day vs 2-4 weeks recovery, 2x patient throughput, ~185kg CO₂e reduction per procedure
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cut & FoldcoreStrategic or Co-development PartnerCollaborated with Cut & Fold on the FirePipe emergency stove project. Fjaryl developed the Installation Kit (stand, wall fitting, metal straps, accessories, chimney joints) for safe use of the FirePipe stove. Cut & Fold provided the core stove design and video content.
• LimulacoreStrategic or Co-development PartnerPartnership with Swiss startup Limula to develop LimONE, an innovative platform for automated cell and gene therapy manufacturing. Fjaryl contributed aspirational vision through physical and digital product innovation, enabling fool-proof usability and intuitive workflow in GMP environment.
• DeveloperationcoreStrategic or Co-development PartnerPartnered with Developeration on development of PexyEazy, a breakthrough single-use medical device for surgical treatment of severe haemorrhoids. Fjaryl provided industrial design, design engineering, and user research. Device backed by two international patents.
• FlokkcoreStrategic or Co-development PartnerOngoing partnership with Flokk (RH's parent company) on office seating products. Fjaryl designed Mereo Mesh, the latest evolution of the Mereo office chair series with mesh backrest. Original Mereo family developed over a decade ago with Flokk collaboration.
• UN/Humanitarian OrganizationsminorOthersFirePipe emergency stove system has received positive reception from local media and humanitarian organisations including the UN. Pilot tests underway in Nordics, Ukraine, and Germany.

Scale indicators2 records

Recent moves7 records

Expansion highlights10 records

Broad incumbents

• Pentagram: Pentagram is a partner-led design firm focused on branding, identity, and design strategy with overlapping work in product and digital design. It is a broad incumbent in the design services market rather than a direct industrial design specialist.
• IDEO: IDEO is a large global design and innovation consultancy offering strategy, industrial design, and digital experience work across industries. It is a broad incumbent in the same space as Fjaryl but at vastly greater scale and brand recognition.
• Designworks (BMW Group): Designworks, a BMW Group subsidiary, is a global design consultancy offering industrial design, UX, and brand strategy across mobility, consumer, and technology categories. It is a broad incumbent with capabilities that overlap Fjaryl's enterprise design remit.
• Frog Design: Frog (now part of Capgemini Invent) is a global design and engineering consultancy providing product, brand, and digital experience services. It operates as a broad incumbent in the design innovation category where Fjaryl competes.

Direct peers

• Veryday: Veryday is a Sweden-based product design and innovation consultancy combining industrial design, UX, and strategic design for enterprise clients. It is the closest geographic and service-line peer to Fjaryl, competing for the same Scandinavian enterprise design mandates.
• Whipsaw: Whipsaw is a US-based industrial design and engineering studio specializing in physical and digital product development across consumer, medical, and commercial categories. Its combination of design engineering, prototyping, and multi-sector client work closely mirrors Fjaryl's digi-physical model.
• RKS Design: RKS Design is a US-based industrial design and research consultancy that delivers product, UX, and research services to enterprise clients across medtech, consumer, and industrial segments. Its project-based, cross-disciplinary structure parallels Fjaryl's offering.
• Ammunition Group: Ammunition Group is a US-based product design and brand strategy studio working across consumer electronics, furniture, and lifestyle categories. Its blend of industrial design, brand expression, and strategy closely matches Fjaryl's stated capability mix.
• People People: People People is a Stockholm-based design and innovation studio with industrial design, UX, and design research capabilities serving consumer and enterprise clients. It is a same-city, similar-size peer competing for the same Nordic design engagements.
• Map Industrial Design: Map is a US-based industrial design consultancy delivering product design, engineering, and research for consumer and enterprise clients. Its project-based industrial design offering is directly comparable to Fjaryl's core service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fjaryl

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fjaryl