FK Beograd

Name

FK Beograd

Legal name

Beograd Woodville Sports and Social Club Incorporated

Website

https://fkbeograd.com.au

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Sports / Semi-Professional Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community football club
• Semi-professional soccer
• Junior development program
• Sports club membership
• Venue and function hire

Headquarters

HQ city

Woodville West

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership passes sold to players and supporters, providing financial membership status and access to club facilities and events.
2. Season Passes: Season passes sold for entry to all regular home matches during the State League 1 season.
3. Event Tickets: Ticketed events such as Last Man Standing (18+ event with $5,000 prize), Comedy Spectacular, Kafansko Vece, and poker nights generate revenue through ticket sales.
4. Sponsorship: Multiple sponsorship tiers including Major Sponsor (Pennwood Aged Care), Platinum, Gold, Silver, and Valued Sponsors provide financial support in exchange for brand visibility at the club.
5. Function Room Hire: Brand new function space at Frank Mitchell Park available for hire with catering and drinks packages, AV equipment, and big screens for events.
6. Foundation Memberships: Foundational Supporter tiers for Fulham Gardens Junior Clubrooms facility: Gold ($1,000) and Silver ($500), with names featured on Honour Board.
7. Kit/ Merchandise Sales: Club merchandise and kit sales including 2026 kit order forms available to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FK Beograd is a community semi-professional football club that fields senior men's and women's teams in the RAA National Premier League South Australia and runs a structured junior development program from MiniRoos (U6) through U18. The club sells memberships and season passes, hosts ticketed fundraising events such as Last Man Standing, and offers its function room at Frank Mitchell Park for private hire with catering and AV packages.

Product overview

FK Beograd (also known as White City FC) is a semi-professional football club based in Adelaide, South Australia, founded in 1949. The club operates as a unified soccer organization offering junior development programs (MiniRoos to U18), senior men's NPL competition teams, club facilities for hire, and community events including the annual Last Man Standing fundraiser. The club's primary venue is Frank Mitchell Park in Woodville West, with a new Junior Clubrooms facility under construction at Fulham Gardens Primary School.

Differentiator

Problem solved

Functional benefit

Products and services

• FK Beograd Senior Football Teams (NPL)
• Junior Development Program
• Annual Club Membership
• Season Pass (NPL Home Matches)
• Function Room Hire at Frank Mitchell Park
• Last Man Standing Fundraising Event
• Club Merchandise and Kit Sales
• Hahn Australia Cup Match Participation

Quantifiable outcome

• Multiple championship wins including Federation Cup (1980, 1983, 1996, 2005), State League Championships (1994), and numerous division titles

Named customers1 record

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered major, platinum, gold and valued.

• Pennwood Aged Care ServicesmajorGTM or Marketing PartnerMajor sponsor of FK Beograd. Owned and operated by Serbian Community Welfare Association Of South Australian Inc (SCWASA). Provides aged care services with 'Quality Care with European Flair' motto. Located in Pennington, South Australia.
• CoopersplatinumGTM or Marketing PartnerPlatinum sponsor. Major Australian brewery and beverage company providing beer and sponsorship support to the club.
• Jurkovic GroupplatinumGTM or Marketing PartnerPlatinum sponsor. Part of the Jurkovic Group which includes Allied Waste Services. Construction, demolition and recycling industry leader in South Australia.
• One SolutiongoldGTM or Marketing PartnerGold sponsor. Appears twice in sponsor list indicating significant support. Nature of business not fully disclosed in available sources.
• Asahi BeveragesvaluedGTM or Marketing PartnerValued sponsor. Major Oceania beverages company (part of Asahi Group Holdings) producing beer, soft drinks, and other beverages.
• Ray White WoodvillegoldGTM or Marketing PartnerGold sponsor. Real estate agency at 797 Port Road, Woodville, SA 5011. Part of Ray White national real estate network.
• LJ Hooker Flinders ParkvaluedGTM or Marketing PartnerValued sponsor. Real estate agency at Suite 2/166-168 Grange Road, Flinders Park SA 5025. Award-winning team recognized as SA/NT Top Residential Office.
• Little ChezsvaluedGTM or Marketing PartnerValued sponsor. Family-owned pizza restaurant at 5/53-57 Grange Rd, Welland SA 5007. Operating since 1995, offers dine-in, takeaway, and delivery.
• Festival DistributorsvaluedGTM or Marketing PartnerValued sponsor. Market leaders in distribution across Australia specializing in small goods, gelato, frozen fruit, water, alcohol and more. Located at 292 Findon Rd, Findon SA 5023.
• Allied Waste ServicesvaluedGTM or Marketing PartnerValued sponsor. Part of Jurkovic Group. Specialist waste services company providing tailored solutions for commercial, industrial and domestic clients. Largest skip fleet in SA with 30+ trucks.
• DatacordvaluedGTM or Marketing PartnerValued sponsor. SA-owned business providing photocopiers, printers and document solutions since 1993 (30+ years). Partner of Canon and Sharp.
• Italia CeramicsvaluedGTM or Marketing PartnerValued sponsor. Leading tile and stone surfaces design resource in Adelaide. Celebrating over 50 years. Showroom at 55 Glynburn Road, Glynde SA 5070.
• Premix Concrete SAvaluedGTM or Marketing PartnerValued sponsor. Leading supplier of ready-mix decorative concrete products across metropolitan Adelaide for over 30 years. Premier product is Stylecrete decorative concrete.
• KDA BuildgoldGTM or Marketing PartnerGold sponsor. Building company undertaking residential projects. BLD326799. Based in West Lakes, SA 5021.
• Rio CoffeevaluedGTM or Marketing PartnerValued sponsor. Wholesale coffee equipment and coffee supplier in Adelaide. Provides La Marzocco machines and barista training.
• The Yoghurt ShopvaluedGTM or Marketing PartnerValued sponsor. Authentic artisan yoghurt made in South Australia using traditional double-straining method. Family business founded by Simon Reynolds.
• Besa JuicevaluedGTM or Marketing PartnerValued sponsor. Australian owned and operated juice company in Adelaide Hills. Specializes in freshly squeezed, chilled and long life fruit juices sourced from Riverland and Adelaide Hills.
• Dumpling 100valuedGTM or Marketing PartnerValued sponsor. Claims to be Australia's largest dumpling range. 100% South Australian owned and operated at 12 Hardy St, Royal Park SA 5014.
• Enzo'svaluedGTM or Marketing PartnerValued sponsor. Italian food business with Enzo's Ristorante (closed May 2024 after 25 years) and Enzo's at Home venture by sons Alex and Matt. Now operates Enoteca Lounge & Cucina.
• Kingston Barber LoungevaluedGTM or Marketing PartnerValued sponsor. Premium barbershop in Somerton Park, SA. Located at 247 Brighton Rd, SA 5044. Open 7 days with services from $25-$50.
• Solutions to SpecvaluedGTM or Marketing PartnerValued sponsor. HR and business solutions consultancy based in Welland, SA. Provides HR support, compliance solutions, recruitment and remuneration services.
• Australian Glass and GlazingvaluedGTM or Marketing PartnerValued sponsor. Double glazed doors and windows manufacturer. AWA-AGGA and WERS certified. Located at 53 O'Sullivan Beach Road, Lonsdale SA 5160.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Adelaide City FC: Adelaide City FC is a community football club competing in the South Australian NPL, with a comparable membership and sponsorship-driven revenue model and a similar community-heritage identity (originally formed by Croatian immigrants). Operates from Adelaide, providing the most direct head-to-head competition for FK Beograd in the same league and demographic.
• West Adelaide SC: West Adelaide SC is a community football club competing in Adelaide's NPL system with comparable junior development offerings and sponsorship-supported operations. Direct competitor for players, sponsors, and supporters in the same metropolitan market.
• Para Hills Knights SC: Para Hills Knights is a community football club in Adelaide with similar multi-tier sponsorship structures and junior-senior pathway offerings, competing in the SA NPL ecosystem alongside FK Beograd.
• Modbury Jets SC: Modbury Jets is a community football club in Adelaide's NPL ecosystem with similar junior-to-senior pathway structure and sponsor-driven revenue model. Comparable in scale and operational complexity to FK Beograd.
• Cumberland United FC: Cumberland United is a community football club in Adelaide competing in the SA NPL, with a similar membership- and sponsor-funded operating model and comparable scale of junior development programs.
• Campbelltown City SC: Campbelltown City is an established SA NPL community club competing in the same league as FK Beograd, with comparable junior development programs and a sponsorship-funded operating model. Represents a direct benchmark for community football operations in Adelaide.
• Adelaide Blue Eagles: Adelaide Blue Eagles is a community football club in the SA NPL with roots in the Italian-Australian diaspora, mirroring FK Beograd's ethnic-community heritage model. Direct competitor for community-based memberships, sponsorships, and junior talent in Adelaide.
• NE MetroStars SC: NE MetroStars is a community football club in Adelaide's NPL ecosystem with comparable junior programs, sponsorship structures, and matchday-driven revenue profile. Direct competitor in the same metropolitan catchment area.

Others

• Football South Australia: Football South Australia is the state governing body that organizes the NPL competition in which FK Beograd competes. It is not a direct competitor but rather the regulatory and competition infrastructure provider that frames the club's operating environment.

Broad incumbents

• Adelaide United FC: Adelaide United is the A-League professional franchise in Adelaide, representing the broader incumbent in South Australian football. While operating at a much larger professional scale, it competes with FK Beograd for top-end junior talent and sponsor attention in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FK_Beograd
• Facebookfacebook.com/fkbeograd1949
• Instagraminstagram.com/fk.beograd
• LinkedInlinkedin.com/company/fk-beograd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FK Beograd