Flacon coworking

What Flacon coworking does

Flacon coworking, operating under the legal entity Aktsionernoe obshchestvo "Realogic" (Акционерное общество "Реалоджик"), is a privately held Russian creative ecosystem founded in 2009 by Nikolai Matushevsky and headquartered in Moscow. The company operates a portfolio of physical creative clusters — including the flagship Design Factory Flacon (on the site of the former Crystal Factory), the revitalized steamship art cluster Bruus Ship, Khlebozavod No. 9, Vernissage in Izmailovo, FLACON 1170 mountain residence in Sochi, the Arteriya shopping center in Ufa (27,000 m²), and Gumbinnen design residence in Kaliningrad — alongside international coliving (COSMO.COLIVING in Bali). It monetizes through multiple revenue streams: coworking and co-office membership fees at Flacon Space (subscription), a Flacon Space franchise model packaged with ready-made IT solutions for space management and bookings (licensing), educational programs through Flacon Academy, direct personal mentorship and consulting from the founder (36,000 RUB per session, 100,000 RUB monthly engagement), space-creation and revitalization services for property owners, and startup acceleration through Startup Zavod Flacon.

The underlying technology layer is intentionally conventional: ready-made IT solutions handle space management, booking control, and reporting for franchisees, with no disclosed AI/ML, data, or platform-network components. The go-to-market is sales-led and founder-led, combining direct mentorship sales, a domestic franchise channel for coworking, and earned media via PR placements (RB, Inc. Russia, KudaGo), YouTube content, Instagram, and speaking appearances at major Russian business forums. Customer segments span startup founders, creative SMBs (cafes, fashion brands, education projects), enterprise property owners seeking revitalization, and individual mentees — a deliberately diversified base with no anchor accounts.

The organization is exceptionally lean at 8 employees, which indicates that the operational scaling of multiple physical venues and franchise operations is largely delivered through franchisees, partner operators, or external contractors, while the core team focuses on brand, mentorship, and franchise enablement. Revenue is not publicly disclosed; no funding rounds or institutional investors are noted, and ownership appears founder-controlled. Strategic emphasis in recent years has shifted toward productizing the model (franchise, Academy, mentorship subscriptions) and international pilot expansion (Bali), alongside a 2021 founder exit from the earlier Khlebozavod flagship that signaled portfolio rationalization.

Name

Flacon coworking

Legal name

Aktsionernoe obshchestvo "Realogic" (Акционерное общество "Реалоджик")

Website

https://flacon.ru

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Flacon coworking operates a Russian-founded ecosystem of creative clusters, coworking franchises, startup acceleration, education, and personal mentorship, monetizing tenants, franchisees, property owners, and mentees across Moscow, other Russian cities, and Bali.

Ownership category

akta.pro rank

Product category

Coworking and Creative Space Management

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Computer Systems Design Services (541512)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Consulting Services (8742)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI)

Keywords

• Coworking franchise operations
• Creative space management
• Startup acceleration services
• Business mentorship consulting
• Property revitalization services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking and Co-office Fees: Revenue from operating Flacon Space - custom co-offices and coworking spaces offering optimized office cells, coworking areas, lounge zones, meeting rooms, and 24/7 access with office management services
2. Franchise Licensing: Flacon Space franchise model allowing partners to open custom co-offices and coworking spaces using the verified business model and IT solutions
3. Educational Programs: Flacon Academy provides educational programs on management in creative industries, helping entrepreneurs attract investors, develop concepts, and monetize projects
4. Business Mentorship Services: Personal mentorship and consulting services from Nikolay Matushevskiy for entrepreneurs and creative teams, including weekly online sessions and strategic support
5. One-time Consultations: Hourly online consultations for discussing important project questions with personalized summary and actionable ideas
6. Space Creation and Revitalization Services: Comprehensive services for creating and revitalizing industrial spaces into commercial successful creative clusters, including architecture, design, and marketing support
7. Startup Acceleration: Startup Zavod Flacon combines startup builder, accelerator, and incubator functions to support projects from idea to market launch

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Flacon operates a comprehensive creative ecosystem that combines startup-builder, accelerator, and incubator functions, transforming creative concepts into successful projects. The company sells coworking and co-office space franchise rights (Flacon Space), business mentorship and consulting services delivered by founder Nikolai Matushevsky, educational programs through Flacon Academy, startup acceleration through Startup Zavod Flacon, and space creation and revitalization services for property owners seeking to convert industrial properties into commercial creative clusters.

Product overview

Flacon is a comprehensive ecosystem that combines startup builder, accelerator, and incubator functions, transforming creative concepts into successful projects. The portfolio includes 17 active projects under management and 25+ successful original projects. Core offerings include creative clusters (Дизайн-завод Flacon, Корабль Брюсов, Хлебозавод №9, Vernissage), the FLACON 1170 mountain residence, the FLACON SPACE coworking franchise, educational programs (FLACON ACADEMY), the Startup Factory program, creative community (Деревня), business mentorship services, and space creation consulting. The ecosystem also extends internationally with GUMBINNEN in Kaliningrad and COSMO.COLIVING in Bali.

Differentiator

Problem solved

Functional benefit

Brands

• Flacon Space: Custom co-offices and coworking spaces, Moscow. 960 sq.m. optimized space with office cells and coworking plus 400 sq.m. of public space with lounge zones, meeting rooms, Skype rooms, 24/7 access and office management.
• Startup Zavod Flacon
• Flacon Academy
• Telespace
• MADE IN COSMOS
• COSMO.COLIVING
• Деревня (Derevnya Community)

Products and services

• Flacon Space (Coworking and Co-office Franchise)
• Flacon Academy
• Startup Zavod Flacon
• Business Mentorship by Nikolai Matushevsky
• Space Creation and Revitalization Services
• Flacon Space Coworking Memberships Coworking and co-office space rental at Flacon Space locations, offering optimized office cells, coworking areas, lounge zones, meeting rooms, Skype rooms, and 24/7 access with office management services. Targeted at creative professionals, remote teams, and small businesses needing workspace.

Quantifiable outcome

• 40% increase in visitor traffic for revitalized properties
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Zigmund.OnlinecoreStrategic or Co-development Partner · 1 January 2020Online psychology service partnership with Startup Zavod Flacon and Flacon Space co-office to help with return to offices. The partnership provided services for online psychology sessions integrated with the coworking and office offerings.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Y Combinator: Global benchmark startup accelerator combining mentorship, investor access, and program structure — comparable to FLACON's Startup Zavod (startup builder + accelerator + incubator) offering. Differs sharply on geography (US/global vs Russia-domiciled) and on the depth of physical-cluster integration that FLACON provides alongside acceleration.
• IWG (Regus / Spaces): Largest global flexible-workspace operator with multiple brands including Spaces and Regus. Comparable as a coworking/office-space incumbent, but FLACON's positioning around curated creative clusters and Russian-language mentorship is narrower and more vertical-specific.
• WeWork: Global coworking and flexible-office incumbent offering shared workspaces, private offices, and community programming to entrepreneurs and enterprises. Directly comparable to FLACON SPACE as a coworking provider and to FLACON's broader cluster concept, but operates at vastly greater scale with a more standardized (rather than curated-creative) brand.

Emerging players

• Antler: Global early-stage startup accelerator and founder-support platform with mentorship-driven programs. Comparable to FLACON's Startup Zavod and mentorship service on founder-development positioning, though Antler's programs are program-based without FLACON's adjacent physical-cluster real estate.
• Factory Berlin: Berlin-based creative/tech campus combining coworking, event venues, and a curated startup community — directly comparable to FLACON's Design Factory Flacon on the creative-cluster-plus-startup-community model. Smaller and more geographically focused than FLACON's multi-city Russian footprint.
• Boutique Workplace Co. UK-based operator of design-led boutique coworking and serviced-office spaces targeting SMEs and creative professionals. Comparable to FLACON SPACE on the curated-design coworking positioning, with a smaller, more regionally focused footprint.

Direct peers

• Second Home: Design-led coworking and creative-club operator with culturally curated venues, comparable to FLACON on creative-cluster positioning and member-experience design. Both target creative entrepreneurs rather than traditional office tenants, but Second Home operates primarily in Western European capitals rather than Russia/CIS.
• Industrious: Premium flexible-office and coworking operator serving SMBs and enterprise teams, comparable to FLACON SPACE on the workspace-as-a-service business model. Differentiates FLACON via its creative-cluster concept and integrated mentorship/education ecosystem, which Industrious does not offer.
• Impact Hub: Global network of impact-focused innovation hubs offering coworking, incubation, and community programming to entrepreneurs. Closely comparable to FLACON's combination of coworking + Startup Zavod acceleration + creative community, though Impact Hub's network model contrasts with FLACON's more centralized, founder-led Russian operations.
• HUB International (HUB OD): Ubud, Bali-based coliving and coworking community for entrepreneurs, creatives, and digital nomads — directly comparable to FLACON's COSMO.COLIVING Bali location and to its broader coliving-creative-cluster concept. Operates as a single flagship venue versus FLACON's distributed multi-city portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=FLACON
• Instagraminstagram.com/p/C-SWQrfvhZ0
• LinkedInlinkedin.com/company/flacon-coworking

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flacon coworking