What Fleet Primary School does

Fleet Primary School is a community primary school maintained by Camden Local Authority and located on Fleet Road, Hampstead, London NW3 2QT. The school serves children from Nursery (age 3, 26 places) through Year 6 (age 11) as a single form entry institution, with a 30-place Reception class and approximately 30 pupils per subsequent year group. Its latest OFSTED inspection in October 2022 judged the school GOOD (URN 100014), and it holds the UNICEF Rights Respecting Schools Record of Commitment, embedding the UN Convention on the Rights of the Child in its ethos with pupil ambassadors. The school is led by Executive Head Don McGibbon and Head of School Rebecca Wall, supported by three Assistant Head Teachers covering Curriculum, SENDCo/Inclusion, and EYFS leadership.

The school's core offering follows the National Curriculum via a creative, topic-based approach, with Early Years Foundation Stage provision in Nursery and Reception, plus a performing arts programme that includes whole-class instrumental lessons (ukulele, recorder, trumpet, trombone), a school orchestra, and participation in the bi-annual Camden Music Festival at the Royal Albert Hall. Supplementary services include a Breakfast Club (8:00-8:45am, £1 before 8:30am and free thereafter), an after-school play service delivered through a partnership with 3 Acres After School Club (3:30-6:00pm, £5.50 subsidised/£7.50 non-subsidised per day), an extra-curricular programme spanning football, gymnastics, cooking, dance, Aikido, Pitch Perfect choir, brass, table tennis and Eco Art, and an extensive educational visits programme delivering 5-9 trips per term per class, including Year 5 residential to Sayers Croft and Year 6 residential to Gower, Wales. Home learning is delivered digitally through Seesaw (individual child logins), Mathletics, and Times Tables Rockstars, with reading instruction following the Little Wandle Letters and Sounds Revised phonics programme.

Revenue is predominantly structural government funding routed through Camden Local Authority, covering per-pupil funding plus Pupil Premium, sports grant, and catch-up premium allocations. Supplementary income streams include Caterlink school meal payments, Breakfast Club and 3 Acres wraparound fees, a Parents' Association (registered charity 1170133) raising approximately £10,567 annually through events such as Christmas Fair (£3,295), Summer Fair (£3,127), Fun Run (£1,300), weekly class teas (£2,300), and Easyfundraising (£343), and premises hire of the November 2019 3G floodlit artificial pitch (40x21m) via BookingsGuru for community 5-a-side football. The school also operates within the 135 Partnership (formed 2016) with Rhyl, Netley, and Gospel Oak Primary Schools for shared CPD and peer review under Camden Learning.

Name

Fleet Primary School

Legal name

Fleet Primary School

Website

https://fleet.camden.sch.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleet Primary School is a Camden Local Authority-maintained community primary school in Hampstead, London, providing Nursery through Year 6 education to approximately 210 pupils under a single form entry, rated GOOD by OFSTED (October 2022) with UNICEF Rights Respecting status.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industry

Nursery School Programs (2–4 Years) (EDACACAB)

Keywords

• Primary education services
• Early years foundation stage
• Before and after school care
• Extra-curricular activities
• School meals provision

Headquarters

HQ city

Hampstead, London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding: Main revenue from government funding through Camden Local Authority for education services provided to students. This includes pupil premium funding, sports grant funding, and catch-up premium funding.
2. School Meals: Revenue from school lunches provided by Caterlink. Parents pay in advance online or in school.
3. Before and After School Care: Breakfast Club (8-8.45am) costs £1 before 8.30am, free thereafter. After school care through 3 Acres After School Club (3.30-6pm) with subsidised places at £5.50/day or £7.50/day non-subsidised.
4. Parents' Association Fundraising: PA is a registered charity (Number 1170133) that raises funds through events including Christmas Fair (£3,295), Summer Fair (£3,127), Fun Run (£1,300), weekly class teas (£2,300), and Easyfundraising (£343). Annual total approximately £10,567.
5. Premises Hire: 3G Artificial Grass Pitch (40x21m) hired to local community through BookingsGuru. Classrooms, hall, and playground spaces available for rent outside school hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fleet Primary School is a Camden-maintained community primary school delivering full-time education to children aged 3 to 11 through Nursery (26 places), Reception (30 places), and Years 1-6. Core provision follows the EYFS framework for the early years and the National Curriculum for Key Stages 1 and 2, with a creative, topic-based integrated curriculum enriched by performing arts, extensive educational day trips, and residential visits for Years 5 and 6. The school supplements its academic programme with paid wraparound childcare (Breakfast Club and 3 Acres After School Club), school meals, and a wide range of extra-curricular clubs.

Product overview

Fleet Primary School is a single-site educational institution offering a unified educational programme from Nursery through Year 6. The school provides core academic programmes aligned with the National Curriculum, supplemented by early years foundation stage programmes, before and after-school childcare services, a rich extra-curricular activities programme, performing arts offerings, and educational trips including residential journeys. The school also offers premises hire facilities (3G pitch) to the local community.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursery (EYFS) Full-time 30-hour free Nursery places for children the September after their third birthday, providing a stimulating environment following the EYFS curriculum. For families of children aged 3+ in the Hampstead/Camden area.
• Reception (EYFS) Reception class for 30 children following the EYFS curriculum, balancing personal interests with new experiences. For families applying via Camden e-admissions for a September intake.
• Key Stage 1 and Key Stage 2 (Years 1-6) Primary school education from Year 1 through Year 6 following the National Curriculum with a creative, topic-based approach. For children aged 5-11 enrolled at the school.
• Breakfast Club Morning childcare service from 8:00-8:45am providing a healthy breakfast. Costs £1 before 8:30am and is free thereafter. For parents needing early drop-off.
• After School Play Service (3 Acres) After-school childcare delivered by 3 Acres After School Club from 3:30-6:00pm with arts, crafts, sports, drama, music, and homework support. Subsidised places £5.50/day, non-subsidised £7.50/day; drop-ins £4.50/day. For working parents needing after-school cover.
• Extra-Curricular Clubs After-school activity clubs including football, multisports, Pitch Perfect choir, Aikido, brass instruments, gymnastics, table tennis, cooking, dance, and Eco Art. For pupils seeking enrichment beyond the curriculum.
• Performing Arts Programme Music and performance programme including weekly singing assemblies, school orchestra, class assemblies, Christmas shows, and whole-class instrumental lessons in ukulele, recorder, trumpet, and trombone. Biennial performances at the Royal Albert Hall. For all pupils.
• Educational Day Trips Class educational trips linked to curriculum topics, visiting museums, galleries, theatres, and other London cultural venues at a rate of approximately 5-9 per term per class. For all pupils.
• Residential School Journeys Year 5 week-long residential at Sayers Croft (orienteering, archery, night walks) in November, and Year 6 week-long residential in Gower, Wales (beach and coastal activities) in summer term. For pupils in Years 5 and 6.
• Premises Hire (3G Pitch) Hire of the floodlit 40x21m 3G artificial grass pitch for 5-a-side football and children's football parties, booked via BookingsGuru. For local community groups, teams, and families.
• School Meals (Caterlink) Daily school lunches provided by Caterlink with meat and vegetarian options, vegetables, sides, salad, dessert, and themed days. Parents pay in advance online or in school. For all pupils.

Quantifiable outcome

• Consistently outperforms National at KS2 in most areas
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

17 partnerships are on record, tiered core, minor and supporting.

• 135 Partnership (Rhyl Community Primary School, Netley Primary School, Gospel Oak Primary School, Fleet Primary School)coreStrategic or Co-development Partner · 1 January 2016Collaborative partnership formed in 2016 between four Camden schools. Focus on sharing best practice, leadership working, shared staff training and CPD, and annual School Peer reviews called 'Collaborative Enquiries'. Partnership managed collectively by Head Teachers, chaired in turn. Has close working relationships with Camden and Camden Learning.
• Camden LearningcoreStrategic or Co-development PartnerWorks closely with Camden Learning as part of the 135 Partnership collaborative group. Camden Learning provides professional support and challenge to partnership schools.
• UNICEF UK (Rights Respecting Schools)coreStrategic or Co-development PartnerFleet is a UNICEF Rights Respecting School committed to embedding the UN Convention on the Rights of the Child in school ethos and culture. Children serve as Rights Respecting Ambassadors. School has gained Record of Commitment (ROC) towards Silver accreditation.
• C4WS (Local Homeless Charity)minorOthersRights Respecting School Ambassadors regularly focus on charitable giving including support for local homeless charity C4WS, local food bank, and Water Aid.
• Trussell Trust Food Bank (Camden)minorOthersSchool community collects donations for Trussell Trust food bank as part of Rights Respecting School charitable activities.
• Little Wandle (Phonics Programme)coreTechnology or IntegrationSchool follows Little Wandle Letters and Sounds Revised synthetic phonics programme for reading instruction, starting with early skills in Nursery and progressing through Reception and Year 1.
• Caterlink (School Meals Provider)minorOthersExternal catering company providing school lunches with meat and vegetarian options, range of vegetables, side dishes, salad, and dessert. Also offers themed days.
• Seesaw (Home Learning Platform)coreTechnology or IntegrationOnline home learning platform where children have individual logins. Teachers set work and children can submit work to teachers through this platform.
• Mathletics and Times Table RockstarssupportingTechnology or IntegrationOnline subscription resources used for maths home learning. Children have individual logins for both platforms.
• 3 Acres After School ClubsupportingChannel Partner/ Reseller/ DistributorExternal after-school play service providing collection from school at 3.30pm, escorted to 3 Acres facility. Offers arts, crafts, games, sports, drama, music, and homework support until 6pm. Also runs holiday playschemes.
• BookingsGuru (Pitch Hire)supportingChannel Partner/ Reseller/ DistributorCommunity booking system for 3G Artificial Grass Pitch hire. Pitch (40x21m, floodlit) available for youth and adult 5-a-side football, and children's football parties.
• Water AidminorOthersCharitable fundraising recipient as part of school community giving programme.
• Macmillan Cancer Support (Big Tea)minorOthersAnnual McMillan Cancer Big Tea fundraiser participated in by the school community.
• Comic Relief, Children in Need, NSPCCminorOthersNational fundraising campaigns participated in annually including Comic Relief Red Nose Day and Children in Need.
• Royal Albert Hall (Camden Music Festival)supportingOthersSchool participates in bi-annual Camden Music Festival held at Royal Albert Hall. Also has collaborative music sessions with other local schools.
• Sayers Croft (Year 5 Residential)supportingOthersYear 5 visit Sayers Croft near Guildford for a week in November, offering orienteering, archery, and night walks in the woods.
• Gower, Wales (Year 6 Residential)supportingOthersYear 6 visit Gower in Wales during summer term for a week, staying in a hotel with beach activities and coastal exploration.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Netley Primary School: 135 Partnership peer school. Camden maintained primary with Nursery through Year 6, identical governance (Camden LA), and shares best practice infrastructure with Fleet — directly comparable in scale, model, and catchment dynamics.
• New End Primary School: Hampstead-adjacent Camden maintained primary with shared demographic catchment. Directly comparable community primary model in the same LA structure, with similar Nursery-to-Year-6 configuration.
• Gospel Oak Primary School: Fourth member of the 135 Partnership. Camden community primary with identical funding and governance model, engaging in shared CPD and annual Collaborative Enquiries with Fleet.
• Brookfield Primary School (Camden): Camden maintained community primary in a similar North London setting, competing for the same LA-allocated admissions pool. Same funding and governance regime; provides a direct competitive benchmark for Fleet's catchment demand and OFSTED positioning.
• Kingsgate Primary School (Camden): Camden LA-maintained primary operating under the same funding, governance, and admissions framework as Fleet. Direct competitor for Reception intake in the borough.
• Rhyl Community Primary School: Co-founding member of Fleet's 135 Partnership alongside Gospel Oak and Netley. Camden community primary in the same catchment, same LA funding model, and same collaborative CPD structure — the closest direct operational peer available.
• Torriano Primary School (Camden): Camden maintained primary competing for the same LA-allocated pupils. Same funding regime, similar size scale, and overlapping community demographics.

Regional players

• Christ Church Primary School (Hampstead): Hampstead-located faith primary serving overlapping catchment families. Comparable primary-age offer, though operates under voluntary-aided rather than community-maintained governance.
• Hampstead Parochial School: Geographically proximate primary school in Hampstead serving overlapping catchment families. Functions as a competing admissions option in the same affluent North London demographic — strong reputational benchmark, though operates under a different (voluntary aided) governance structure.

Others

• Camden Learning: Camden LA school-improvement body that provides professional support and challenge to Fleet and the 135 Partnership. Functions as enabling ecosystem partner for the school's CPD and peer-review infrastructure rather than as a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FleetPrimary
• LinkedInlinkedin.com/company/fleet-primary-school

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Primary School