What Hampstead Hill School does

Hampstead Hill School is a privately held independent school in Hampstead, London, founded in 1949 by Hazel Mary Riches (originally as Heathland Nursery School) and now run by the Taylor family across two generations. The school delivers Nursery and Pre-Reception (ages 2-4), Pre-Preparatory (Reception, Year 1, Year 2, ages 4-7) and Preparatory (Year 3 expanding to Year 6 by September 2027) education from two sites: St Stephen's Hall, a Grade I listed former church on Pond Street, and All Hallows Hall on Courthope Road. Enrolment runs at approximately 90 Early Years places per year across four seasonal lists with four classes per year group, and the school is non-selective on entry while explicitly preparing pupils for competitive 7+ and 11+ entrance examinations to leading London private schools.

Core technology is limited to third-party SaaS: Tapestry for EYFS observation-based assessment across the seven areas of learning, and Homerun for parent-facing communication and classroom activity sharing. There is no proprietary technology, app, or AI/ML capability disclosed. The product surface is structured around academic curriculum delivery, an in-house Targeted Support department for EAL and SEN pupils (63.5% EAL), a SAPERE-accredited Philosophy for Children (P4C) programme, after-school clubs (Drama, Gymnastics, Fencing, STEM, Coding, Chess), and partner-delivered holiday provision (Active Day Camps currently; Hampstead Holiday Group from July 2026).

The business model is subscription/recurring tuition billed termly, with Lower School fees of £5,955-£7,710 per term depending on session hours and Upper School fees of £8,380 per term inclusive of VAT, plus ancillary fees for clubs and trips. Distribution is direct-to-consumer through the school's website, prospectus, open days and small-group tours; admission is first-come-first-served after viewing with priority to siblings and legacy families. The school is funded entirely by tuition and family capital, with no external investment, and is transitioning to a term-time-only operating model from July 2026.

Name

Hampstead Hill School

Legal name

Hampstead Hill School Limited

Website

https://hampsteadhillschool.co.uk

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Hampstead Hill School is a family-owned independent Nursery, Pre-Preparatory and Preparatory school in Hampstead, London, serving approximately 360 children aged 2-11 on a non-selective, termly-fee basis with preparation for 7+ and 11+ selective school entry.

Ownership category

akta.pro rank

Product category

Independent Day School

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

akta.pro secondary industries

Full-Day Nursery Programs (EDACACAD), Half-Day Nursery Programs (EDACACAC)

Keywords

• Independent primary education
• Early years schooling
• Preparatory school london
• Nursery education
• Pre-prep education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition Fees: Termly tuition fees charged to parents for educational services. Lower School (Nursery to Pre-Reception) fees range from £5,955 to £7,710 per term depending on session hours. Upper School (Reception to Year 2) charges £8,380 per term including VAT. Additional revenue from after-school clubs, holiday schemes, and school trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hampstead Hill School is an independent day school that delivers Nursery and Pre-Reception education (ages 2-4), Pre-Preparatory schooling (Reception through Year 2, ages 4-7), and a growing Preparatory branch (Years 3-6) preparing pupils for selective 7+ and 11+ entrance examinations to London private schools. Tuition is billed termly with sibling discounts and flexible session hours, and the school complements academic provision with After School Clubs, a Holiday Scheme, Targeted Support for SEND/EAL learners, and a broad Sports Provision including swimming and Forest School.

Product overview

Hampstead Hill School is an independent Nursery, Pre-Preparatory and Preparatory School based in Hampstead, London. The school operates as a single unified educational institution with multiple programs across four distinct phases: Nursery and Pre-Reception (Early Years, ages 2-4), Pre-Preparatory School (Reception through Year 2, ages 4-7), and the newly established Preparatory School (Years 3-6, ages 7-11). The school also offers supplementary programs including After School Clubs, Holiday Scheme provision, Targeted Support for learners needing additional assistance, and comprehensive Sports Provision including swimming and forest school. The institution follows a non-selective admissions policy while preparing children for competitive 7+ and 11+ entrance examinations to leading London schools.

Differentiator

Problem solved

Functional benefit

Brands

• Hampstead Hill Prep: Preparatory school branch for Years 3-6, opened September 2024, located at All Hallows Hall, Courthope Road

Products and services

• Nursery and Pre-Reception Education Early Years education for children aged 2-4 delivered at St Stephen's Hall and its garden classrooms, with flexible session hours from 7:45am to 5:30pm. Follows the EYFS curriculum including reading, writing, mathematics, language development, nature study, art, craft, cookery, PE, and modern languages.
• Pre-Preparatory School Upper school comprising Reception, Year 1 and Year 2 for children aged 4-7, providing academic preparation for 7+ entrance examinations to selective London preparatory schools, with focus on English, Mathematics, Science, and core curriculum subjects.
• Preparatory School (Prep Branch) Preparatory school branch for Years 3-6 located at All Hallows Hall on Courthope Road, growing one year group per year, preparing students for 11+ examinations to senior schools.
• After School Clubs After-school activity programme for children from Pre-Reception upwards, including Drama, Gymnastics, Fencing, STEM, Coding, and Chess, taught by professional instructors with fees added to termly invoices.
• Holiday Scheme Full-time holiday provision during half-term and holiday periods, run by Active Day Camps for Pre-Prep and Prep students, offering varied activities based in St Stephen's; The Hampstead Holiday Group will provide Early Years provision from July 2026 (initially limited to 35 spaces per day).
• Targeted Support Specialist support service for Reception and KS1 pupils including one-to-one and small-group sessions for core subjects, reading, handwriting, phonics, gross motor skills, and fine motor skills, led by the dedicated Targeted Support Team (with SENDCO oversight).
• Sports Provision Physical education and sport provision including gymnastics, dance, games, weekly Swimming lessons at Royal Free Recreation Centre for Years 1 and 2, Forest School at Heath and Nature Reserve, and yoga lessons for Reception Year children.

Quantifiable outcome

• 83% of 7+ candidates received offers from first or second choice schools
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Hampstead Holiday GroupcoreOthers · 1 July 2026Holiday provision and enrichment provider for Early Years and Pre-Reception children starting July 13, 2026. Spaces initially limited to 35 per day.
• Green School RunsminorStrategic or Co-development PartnerLocal charity partnership focused on sustainable school journeys. Collaborates with schools and authorities to raise awareness of air pollution causes and consequences, particularly impact on children, and to promote alternatives to driving for the school run.
• Active Day CampscoreOthersHoliday scheme provider for Pre-Prep and Prep School students. Runs full-time holiday scheme throughout half-term and holiday periods based in St. Stephen's, offering varied activities for Hampstead Hill pupils only.
• St Stephen's TrustcoreOthersTrust managing St Stephen's Hall, a Grade I listed former church building occupied by the school. Partnership provides access to historic facilities including large school hall used for movement classes, music, dance, drama, and Reception Year shows.
• Keats Community LibraryminorOthersCommunity library partnership where Upper School children become members upon joining, encouraged to select books of their own choice to take home and share with families.
• Royal Free Recreation CentreminorOthersSwimming facility used for weekly Swimming lessons for Years 1 and 2 pupils. Children learn water safety and engage in activities developing core swimming skills.

Scale indicators6 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• South Hampstead High School (Junior School): GDST-run independent girls' school with a junior branch feeding the same senior school; an established incumbent competing for the Hampstead family demographic and destination-school outcomes.
• University College School (Junior Branch): A destination senior school for Hampstead Hill graduates and a broader incumbent in the same London independent segment; offers its own junior entry that competes for the same NW London family pool.

Direct peers

• Wetherby Prep School: Marylebone independent boys' pre-prep and prep (ages 3-13) operating in the same premium London niche with overlapping feeder schools and a similar EAL/SEN-inclusive admissions approach.
• Notting Hill Prep School: Independent London prep covering Reception to Year 6, similarly positioned in the premium independent segment with strong destination-school outcomes and a comparable parent profile.
• Garden House School: Chelsea-based independent pre-prep/prep (ages 3-11) feeding the same top London senior schools; directly comparable non-selective entry with selective-school preparation mission.
• Hereward House School: Hampstead-based independent pre-prep and prep (ages 3-13) serving the same NW London family segment with overlapping destination schools and similar EYFS/KS1/KS2 curriculum model.
• Trevor-Roberts School: Central London independent pre-prep and prep school (ages 3-13) preparing pupils for 7+ and 11+ entry; comparable size, family-run heritage, and selective-school preparation focus.
• Sarum Hall School: Independent London pre-prep school (ages 3-11) in Hampstead feeding the same selective destination schools as Hampstead Hill; same non-selective entry with selective-school preparation model and similar fee band.
• The Hall School: North London independent boys' prep school covering Reception through Year 8 with similar feeder role into senior London schools; directly comparable curriculum structure and parent demographic in Hampstead catchment.
• Bute House School: Hammersmith independent pre-prep and prep (ages 4-11) for girls, comparable in size and selective-school preparation model, with overlapping destination senior schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hampstead-hill-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampstead Hill School