What Fleet Procure Ltd does

Fleet Procure Ltd is a UK-based private SaaS company founded in 2017 that operates a cloud-based procurement and order management platform for the automotive leasing industry. The platform connects brokers, dealers, OEMs, and leasing companies, providing real-time vehicle data, live stock availability, OTR (On The Road) price calculation, and end-to-end order tracking from sourcing through delivery and payout. Its flagship StockManager module is described as the industry's first and only truly-live stock-management system, tracking every vehicle movement automatically and exposing APIs to integrate with existing dealer, broker, and OEM CRM systems.

The company sells via an enterprise field-sales motion with demo-led onboarding and a managed-service wrap (setup, training, ongoing support), and earns revenue through SaaS subscription licensing with possible per-transaction processing fees. Customer cohorts span brokers (80+ partners), dealers (400+ partners), leasing companies (Alphabet/BMW Group, Drivalia, Leasys UK, VIP Gateway), and OEMs (Hyundai UK), with the platform explicitly positioned as a multi-sided network that delivers pooled purchasing power and exclusive supplier-backed campaigns. The company is headquartered in Haywards Heath, West Sussex, appears bootstrapped with no disclosed funding, and is led by Managing Director Lee Jones with a small team of roughly 13 named staff covering commercial, account management, and partner support functions.

Name

Fleet Procure Ltd

Legal name

Fleet Procure Ltd

Website

https://fleetprocure.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fleet Procure Ltd is a UK-based SaaS company that provides a cloud-based procurement, order management, and live stock-tracking platform connecting brokers, dealers, OEMs, and leasing companies in the UK automotive leasing industry.

Ownership category

akta.pro rank

Product category

Automotive Procurement Software

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

akta.pro secondary industry

Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)

Keywords

• Vehicle procurement platform
• Fleet management software
• Automotive order management
• Dealer broker network
• Stock management system

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription/Licensing: Cloud-based SaaS platform providing procurement and order management capabilities to brokers, dealers, OEMs, and leasing companies. Revenue likely derived from subscription licensing with per-user or per-transaction pricing, given the managed service description with setup, training and management support included.
2. Transaction/Order Processing: Platform facilitates vehicle procurement transactions between brokers and dealers, potentially earning fees per order or transaction processed through the system.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fleet Procure provides a cloud-based procurement and order management platform for the UK automotive leasing industry, integrating vehicle sourcing, configuration, ordering, stock tracking and delivery across brokers, dealers, OEMs and leasing companies. Its flagship StockManager is the industry's first live stock-management system, automatically tracking every vehicle from un-sold through order to delivery and cancellation.

Product overview

Fleet Procure Ltd offers a unified cloud-based procurement and order management platform for the automotive leasing industry. The core Fleet Procure Platform integrates all aspects of vehicle procurement, bridging the gap between brokers and dealers. This is supported by StockManager (the industry's first and only truly-live stock-management system) for real-time vehicle tracking and status updates. The platform includes specialized modules for different user segments: Brokers Solution (with OTR Calculation and Pipeline/Stock Management sub-modules), Dealers Solution (with Campaign and Finance Management), OEM Agency Solutions (for order bank oversight), and Leasing Companies Solution (with Terms & Discount Management). Together, these products enable real-time vehicle data, live stock availability, instant discount calculations, and seamless order management across the entire vehicle procurement journey.

Differentiator

Problem solved

Functional benefit

Brands

• StockManager: The industry's first and only live stock-management system allowing vehicles to be displayed individually based on reference numbers allocated by the supplier from factory. Tracks every movement of a vehicle from un-sold to order, order to delivered, and cancellation to un-sold, all automatically.

Products and services

• Fleet Procure Platform Unified cloud-based procurement and order management platform that bridges brokers and dealers in a single system, capturing everything from sourcing vehicle information to delivery booking and payout. Sold to brokers, dealers, OEMs and leasing companies with managed-service onboarding, training and ongoing support.
• StockManager

Quantifiable outcome

• J T Hughes increased orders from 150 in 2020 to 1,230 in 2022 through Fleet Procure
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• vGroup InternationalminorOthersEvent sponsor for FP Awards 2023 conference. vGroup International contributed to the success of the annual awards evening.
• AutomotusminorOthersEvent sponsor for FP Awards 2023 conference. Automotus supported the annual awards evening.
• DrivaliaminorOthersEvent sponsor for FP Awards 2023 conference and a customer of Fleet Procure using StockManager for tactical stock management.
• Broker NewsminorOthersEvent sponsor for FP Awards 2023 conference. Broker News supported the annual awards evening.
• RB AssociatesminorOthersEvent sponsor for FP Awards 2023 conference. RB Associates supported the annual awards evening.
• QV SystemsminorOthersEvent sponsor for FP Awards 2023 conference. QV Systems supported the annual awards evening.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDK Global: Major dealer management system (DMS) vendor for automotive retailers worldwide. Provides order, inventory, and CRM functionality adjacent to Fleet Procure's dealer-facing modules.
• MICHELIN Connected Fleet (formerly Masternaut): European fleet management and telematics provider under Michelin. Comparable enterprise fleet SaaS footprint with broader telematics scope than Fleet Procure's procurement focus.
• Webfleet Solutions (Bridgestone): Bridgestone-owned fleet telematics and management platform serving European commercial fleets. Adjacent SaaS stack for fleet operators that could integrate or compete with Fleet Procure's leasing workflows.
• Cox Automotive: Global automotive software and data platform (Dealertrack, Manheim, Autotrader). Larger incumbent offering overlapping dealer/order management capabilities as part of a much broader portfolio.

Emerging players

• CitNOW: UK-based video and messaging SaaS for automotive dealerships and OEMs, embedding in the same broker–dealer–OEM communication flow that Fleet Procure's dealer relationship management targets.
• AutoFi: US/UK automotive digital retailing and finance platform connecting dealers, lenders, and OEMs. Overlaps with Fleet Procure's order-to-delivery and finance campaign workflows.

Direct peers

• FleetCheck: UK fleet management software platform focused on compliance, driver, and vehicle administration for fleets and leasing operators. Comparable UK fleet-software footprint and customer base to Fleet Procure.
• Chevin Fleet Solutions: UK-headquartered fleet management software (FMS) vendor serving enterprise fleets, leasing companies, and operators globally. Comparable SaaS-led fleet procurement and management proposition.
• Jaama: UK-based fleet and asset management software vendor serving leasing companies, fleet operators, and dealers. Closest UK-headquartered direct peer to Fleet Procure's broker–dealer–lessor procurement workflow.
• GForces: UK automotive ecommerce and digital retailing platform provider for dealer groups and OEMs. Overlaps with Fleet Procure's dealer-facing campaign, stock, and finance management modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fleetprocure-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Procure Ltd