What G-Forces Web Management Ltd does

G-Forces Web Management Ltd is a UK-headquartered provider of class-leading automotive ecommerce and retail technology solutions, founded in 1999 and now operating under the Keyloop brand following its consolidation into Keyloop Holdings (UK) Limited. The company builds and sells the Fusion Automotive Retail Platform — an intelligent, composable, connected platform that integrates consumer-facing web platforms, showroom systems, and the Keyloop Dealer Management System into a single operational stack. Its product suite is organized around four pillars: Demand (Sales Hub, Acquisition Hub, Marketing Services), Supply (Vehicle Hub), Ownership (Service Hub), and Operate (Keyloop DMS and the VEGA predictive analytics tool), all unified by what the company describes as Experience-First technology and a 4-billion-interaction annual data asset that underpins its business intelligence offering.

The company serves automotive dealers and retailers as its primary customer segment, with automotive manufacturers and OEMs as a secondary segment, addressing pain points such as disconnected retail systems, limited customer insight, slow vehicle sales cycles, and operational inefficiency. Its commercial model is subscription-based, quote-priced enterprise software sold on annual billing cycles, with revenue generated through direct enterprise sales (dedicated Account Managers) and a global network of distribution partners covering the UK, Europe, America, APAC, and MENA. Strategic positioning is reinforced by consecutive Car Dealer Power wins (2023, 2024), the 2023 National Tech Awards recognition, ISO 27001 certification, Google Partner status, and trade memberships in SMMT and SIMI.

In May 2024, Keyloop acquired Automotive Transformation Group (ATG), with the two organizations combining talent and technology to evolve the platform toward a composable, connected automotive retail stack enriched with consumer-facing engagement tools. The company's stated mission remains making car buying easy through consumer-first digital, data, and retention solutions, executed through a multi-channel marketing program spanning LinkedIn, the Keyloop blog, the Drivetime podcast, industry events, testimonials, and email.

Name

G-Forces Web Management Ltd

Legal name

Keyloop Holdings (UK) Limited

Website

https://gforces.co.uk

Company type

Private

Founded year

1999

Operating status

Acquired

Headcount range

251–500 employees

Short description

G-Forces Web Management Ltd, operating as Keyloop, provides subscription-based automotive retail technology — including web platforms, showroom systems, and the Keyloop DMS — to dealers, retailers, and OEMs across the UK, Europe, America, APAC, and MENA.

Ownership category

akta.pro rank

Product category

Automotive Retail Software

NAICS

Other Motor Vehicle Dealers (4412), Automotive Parts, Accessories, and Tire Retailers (4413), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive retail software
• Dealer management systems
• Ecommerce platform solutions
• Automotive digital retail
• Customer data platform

Headquarters

HQ city

Bearsted

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Subscription: Subscription-based access to the Fusion Automotive Retail Platform including Sales Hub, Acquisition Hub, Vehicle Hub, Service Hub, and Keyloop DMS modules

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

G-Forces Web Management Ltd delivers class-leading automotive ecommerce solutions to dealers, retailers, and manufacturers across the UK, Europe, America, APAC, and MENA. Operating under the Keyloop brand, it provides the Fusion Automotive Retail Platform — an intelligent, composable, connected platform that integrates web platforms, showroom systems, and dealer management systems to support vehicle sales, customer acquisition, service management, and retention for automotive retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fusion Automotive Retail Platform

Quantifiable outcome

• Reduced days to sell vehicles through accelerated sales processes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Automotive Transformation Group (ATG)coreStrategic or Co-development Partner · 1 May 2024Keyloop announced acquisition of Automotive Transformation Group in May 2024, combining talent and technology to create an intelligent, composable, connected automotive retail platform. ATG's consumer-facing engagement tools enriched Keyloop's Experience-First technology.
• Product Partnerships LimitedcoreStrategic or Co-development PartnerKeyloop (UK) Limited is an appointed representative of Product Partnerships Limited which is authorised and regulated by the Financial Conduct Authority (FRN: 626349). Product Partnerships Limited acts as Principal for a network of Appointed Representatives arranging regulated credit facilities for customers.
• Distribution PartnerscoreChannel Partner/ Reseller/ DistributorTrusted third-party suppliers delivering Keyloop products on behalf of the company in local markets across the globe. These distribution partners provide regional coverage and local market expertise for product delivery.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Cox Automotive (Dealertrack): Cox Automotive's Dealertrack franchise and VIN Solutions offer DMS, desking, CRM and digital retailing solutions to dealers — a direct overlap with Keyloop's Fusion platform across the automotive retail value chain.
• CDK Global: One of the largest global providers of automotive dealer management systems and retail technology. CDK competes head-to-head with Keyloop across DMS, CRM, web platforms and digital retailing for franchised dealers and OEMs.
• Reynolds and Reynolds: Long-established dealer management system and retail forms/document provider serving franchised automotive dealers in North America, with adjacent digital retailing capabilities that compete with Keyloop's DMS and web platform offerings.
• Elead (by PGi / Dealertrack): One of the most widely adopted dealer CRMs, now part of Cox/Dealertrack. Elead competes directly with Keyloop's CRM and engagement capabilities for franchise dealer accounts.
• Auto/Mate (now Reynolds): Dealer management system provider serving franchised dealers, now part of Reynolds. Directly competes with Keyloop DMS for dealership software contracts in North America.
• Dominion Dealer Solutions: Provides DMS, CRM, ILM, desking and digital retailing tools to automotive dealers. Dominion overlaps with Keyloop in several Fusion modules and competes for similar mid-market and franchise dealer accounts.
• DealerSocket (Reynolds): Dealer management and CRM platform serving franchised auto dealers, directly comparable to Keyloop's CRM and DMS offerings within the Fusion Automotive Retail Platform.

Emerging players

• Tekion: Cloud-native automotive retail platform competing with Keyloop in DMS, CRM and digital retailing. Tekion is a venture-backed challenger targeting the same franchise dealer modernization spend, with significant overlap in product scope.
• DealerCenter: Cloud-based dealer management platform serving independent and franchise dealers with CRM, inventory and desking functionality — overlapping with Keyloop's mid-market dealer offering.

Broad incumbents

• Salesforce (Automotive Cloud): Salesforce's Automotive Cloud provides CRM and customer engagement capabilities that overlap with Keyloop's acquisition and consumer engagement hubs. As a broad incumbent, it competes for OEM and large dealer group enterprise contracts rather than core DMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keyloop
• Xx.com/g_forces
• Facebookfacebook.com/GForces

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G-Forces Web Management Ltd