What Michelin Connected Fleet does

Michelin Connected Fleet is the fleet management and telematics division of Michelin, formed when Michelin acquired UK-based Masternaut in 2018 and rebranded the combined operations under its current name. The company delivers a connected fleet management platform combining telematics hardware (GPS trackers, dash cams, tire pressure and temperature sensors) with cloud-based software for vehicle tracking, driver behavior monitoring, predictive maintenance, cold chain temperature monitoring, driver hours compliance, incident management, and electric vehicle transition support. It manages 684,000+ vehicles across 20 countries for more than 50,000 customers, with regional headquarters in London (Masternaut Limited), Atlanta (NexTraq, LLC), and Sandton, alongside offices in France and Leeds.

The platform's product surface spans core telematics modules (Vehicle Tracking, Driving Behaviour, Job Management, Incident Management, Vehicle Maintenance, Driver Hours Management, Vehicle Checks, Brake Performance Monitoring) and tire-specific modules (Tyre Performance, Tyre Pressure and Temperature Monitoring, Predictive Tyre Maintenance), augmented by add-ons including the MICHELIN AI Assistant (2025), Smart Predictive Tire (March 2026) powered by a proprietary Smart Leak algorithm targeting Class 7 and 8 trailer fleets, and TreadVision (March 2026), an AI and robotics-driven retread inspection platform. AI capabilities are deployed across predictive analytics, computer vision (dash cams, TreadVision), anomaly detection (tire degradation), natural language processing (AI Assistant), and process automation across routing and maintenance workflows.

The business operates a subscription-based revenue model with quote-based enterprise pricing, combining hardware sales with recurring software and services. Go-to-market is enterprise field sales led, complemented by Solution Partners, certified Sales Partners (distributors reaching mid-market customers), and OEM embedded partnerships with vehicle manufacturers. Customer segments are diversified across transport and logistics, field services, waste and recycling, cold chain refrigerated transport, and construction, with named enterprise references including Pivotal, Jaga Brothers, and Balfour Beatty Workplace. Marketing combines multi-language content, trade association partnerships (AFP, RHA), industry events, and customer case studies demonstrating quantified outcomes such as 5.9% fuel reduction, 8% downtime reduction, 23% road incident reduction, and 63% crash frequency reduction at Balfour Beatty.

Name

Michelin Connected Fleet

Legal name

Masternaut Limited

Website

https://connectedfleet.michelin.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Michelin Connected Fleet, a wholly-owned Michelin subsidiary formed from the 2018 Masternaut acquisition, delivers telematics and fleet management software plus hardware to 50,000+ commercial fleet customers managing 684,000+ vehicles across 20 countries, with core strengths in transport, field services, and tire lifecycle optimization.

Ownership category

akta.pro rank

Product category

Fleet Management Software and Telematics

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Maintenance & Diagnostics Telematics (OBD/CAN, Predictive) (TLABAJAH)

akta.pro secondary industries

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA), Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)

Keywords

• Fleet management telematics
• Vehicle tracking software
• Driver behavior monitoring
• Predictive maintenance solutions
• Commercial fleet analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fleet Management Solutions: The company offers comprehensive fleet management solutions combining hardware (telematics devices, sensors) and software (cloud-based platform, analytics, reporting) with ongoing support services. The platform is available in multiple languages and regions, operating as a subscription-based model with services for vehicle tracking, driver behavior, predictive maintenance, temperature monitoring, and compliance management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MICHELIN Connected Fleet provides a subscription-based connected fleet management platform combining telematics hardware (vehicle and tire sensors, dash cameras) with cloud-based software for real-time vehicle tracking, driver behavior monitoring, predictive maintenance, cold-chain temperature monitoring, electric vehicle transition support, compliance management, and proprietary tire analytics powered by the Smart Leak algorithm. Solutions are tailored for commercial fleet operators across transport and logistics, field services, cold-chain, construction, and waste management in 20 countries.

Product overview

Michelin Connected Fleet is a subsidiary of Michelin offering a comprehensive fleet management platform combining fleet management software and hardware for vehicle tracking, driver monitoring, and operational optimization. The core platform integrates telematics data with analytics, expert insights, and reporting tools. Key modules include Vehicle Tracking, Driving Behaviour, Job Management, EV Transition and Management, Incident Management, Vehicle Maintenance, Connected Temperature Monitoring, Vehicle Checks, Driver Hours Management, Camera Video Monitoring, Brake Performance Monitoring, Tyre Performance, Tyre Pressure and Temperature Monitoring, and Predictive Tyre Maintenance. The company has recently launched Smart Predictive Tire (March 2026) for Classes 7 and 8 fleets using its proprietary Smart Leak algorithm, and the MICHELIN AI Assistant (2025) for conversational fleet management. The offering operates across 20 countries serving over 50,000 customers managing 684,000+ vehicles, with particular strength in Europe and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Predictive Tire: Predictive tire monitoring solution for Class 7 and 8 fleets powered by proprietary Smart Leak algorithm, providing continuous pressure and temperature monitoring with predictive analytics.
• MICHELIN AI Assistant
• Trailer Premium
• TreadVision

Products and services

• Fleet Management Software Core cloud-based fleet management platform that ingests telematics data and provides analytics, reporting, expert insights, and operational tools for commercial fleet operators managing large vehicle fleets.
• Vehicle Tracking Real-time GPS-based vehicle tracking solution that provides full visibility of fleet location, route progress, and vehicle status for fleet managers.
• Driving Behaviour Driver behavior monitoring and scoring solution that identifies risky driving patterns, enables proactive coaching, and includes live alerts and performance analytics.
• Job Management Smart job management solution that streamlines fleet operations and provides full visibility of job status through dispatching, scheduling, and tracking delivery or service completion.
• EV Transition and Management Electric vehicle fleet management solution that assesses vehicle suitability for electrification, estimates cost savings, and provides real-time monitoring to optimize ICE and electric vehicle performance.
• Incident Management Real-time incident detection and response system providing instant visibility of road incidents, rapid response coordination, and incident documentation for fleet safety management.
• Vehicle Maintenance Fleet vehicle maintenance management solution that enables proactive and preventative maintenance scheduling based on vehicle diagnostics and usage patterns to reduce breakdowns and extend vehicle life.
• Connected Temperature Monitoring Intelligent cold chain monitoring solution providing real-time oversight of refrigerated vehicle compartments to ensure cargo integrity, compliance with temperature requirements, and maintain goods quality during transport.
• Vehicle Checks Digital vehicle inspection and compliance checking solution that automates pre-trip and periodic vehicle checks, ensuring fleet compliance with safety and regulatory requirements.
• Driver Hours Management Compliance-focused solution managing driver hours, rest periods, and tachograph data to ensure fleet adherence to regulatory requirements and reduce compliance risks.
• Camera Video Monitoring AI-powered dash camera system with front-facing, driver-facing, rear-facing, and side-facing cameras to detect suspicious activity, monitor driver behavior, and provide evidence in incident investigations.
• Brake Performance Monitoring Continuous brake system monitoring solution that tracks brake performance metrics to identify degradation, enable proactive maintenance, and improve fleet safety.
• Tyre Performance Comprehensive tyre management solution optimizing tyre usage through tread monitoring, pressure management, and performance analytics to extend tyre life and reduce fleet costs.
• Tyre Pressure and Temperature Monitoring Real-time tyre pressure and temperature monitoring system that alerts fleet managers to pressure loss and temperature anomalies, preventing blowouts and extending tyre life.
• Predictive Tyre Maintenance AI-powered predictive maintenance solution for tyres that uses proprietary algorithms to detect early signs of degradation and predict tyre failures before they occur, reducing unplanned downtime.
• Smart Predictive Tire Predictive tire monitoring solution for Class 7 and 8 trailer fleets that uses the proprietary Smart Leak algorithm to detect early signs of tire degradation through continuous pressure and temperature monitoring and predictive analytics.
• MICHELIN AI Assistant Conversational AI assistant that enables natural language interactions with fleet management data and operations, providing intelligent querying, reporting, and automation capabilities for fleet managers.
• TreadVision AI and robotics-driven retread inspection platform that automates and standardizes key steps in the tire retreading process, traditionally dependent on manual labor and subjective judgment.
• OEM Integrations Connected fleet solutions integrated with vehicle manufacturers (OEMs) to provide seamless telematics data and fleet management capabilities directly through OEM systems.

Quantifiable outcome

• Up to 80% fewer emergency roadside service events
• +9 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vehicle Manufacturers (OEMs)coreOEM/ Whitelabel/ Licensing PartnerStrategic OEM partnerships with vehicle manufacturers to provide integrated fleet management solutions. These partnerships enable MICHELIN Connected Fleet to embed their technology at vehicle manufacturing level, providing customers with turnkey fleet management capabilities integrated into new vehicles.
• Solution PartnerscoreImplementation/ SI/ Consulting PartnerExpert collaborations delivering integrated tools and services for fleet success. Solution Partners provide implementation, customization, and specialized services that complement MICHELIN Connected Fleet's core platform offerings, enabling tailored deployments for specific industry or operational requirements.
• Sales PartnerscoreChannel Partner/ Reseller/ DistributorCertified distributors connecting MICHELIN Connected Fleet solutions and services with fleets across various regions. Sales Partners expand market reach and provide localized sales, support, and service capabilities, particularly for mid-market customers.
• Association of Fleet Professionals (AFP)minorStrategic or Co-development PartnerTrade association partnership addressing fleet management challenges through collaboration. MICHELIN Connected Fleet works with AFP to support industry standards, share expertise, and contribute to fleet management best practices.
• Road Haulage Association (RHA)minorStrategic or Co-development PartnerPartnership with the Road Haulage Association to address fleet challenges and support the road transport industry. Collaboration focuses on industry advocacy, best practice development, and member support for compliance and operational efficiency.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform operating globally, with similar European heritage and a tire-industry parent. Directly comparable to Michelin Connected Fleet in customer base (commercial fleets), product mix (tracking, driver behavior, tachograph), and OEM strategy.
• Geotab: Leading pure-play fleet telematics provider with millions of subscribers globally, offering vehicle tracking, driver behavior, and a robust data/analytics platform. Competes head-to-head with MCF across mid-market and enterprise fleets.
• Samsara: Public IoT/fleet management pure-play with strong AI dashcam, video-based safety, and asset tracking offerings. A direct competitor across core vehicle tracking, driver behavior, and predictive maintenance categories, with significant US enterprise traction.
• Motive (formerly KeepTruckin): Fast-growing fleet management platform combining AI dashcams, ELD compliance, and fleet operations software. Direct competitor in North America targeting commercial fleets with similar product breadth.
• Lytx: Specialist in video telematics and AI-powered driver behavior scoring using dashcam data. Closely comparable to MCF's Camera Video Monitoring and Driving Behaviour modules, particularly for safety-focused enterprise fleets.
• Azuga (Bridgestone-owned): Fleet telematics and GPS tracking provider also under Bridgestone ownership, focused on SMB and mid-market commercial fleets in North America. Competes with MCF's NexTraq operations on similar core capabilities.

Broad incumbents

• Verizon Connect: Telecom-owned fleet telematics incumbent offering vehicle tracking, ELD, and fleet management as part of a broader enterprise connectivity portfolio. Competes with MCF on telematics features but with broader telecom bundling leverage.
• Trimble Transportation: Established transportation/fleet management suite with TMS, fleet maintenance, and visibility modules. Broader portfolio than MCF but overlaps meaningfully in fleet operations and telematics for commercial fleets.
• Donlen (Hertz-owned): Fleet leasing and management services provider with telematics, maintenance, and remarketing bundled into a broader fleet services offering. Comparable in commercial fleet customer base and integrated service model.

Emerging players

• Fleetio: Cloud-based fleet maintenance and management software focused on mid-market and growing enterprise fleets. Overlaps with MCF on vehicle maintenance, inspections, and fuel management but with lighter hardware footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MichelinFleet
• Facebookfacebook.com/MichelinConnectedFleet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michelin Connected Fleet