FLESAD

What FLESAD does

FLESAD (commercial brand: Vía Pública) is a Chilean outdoor advertising company founded in 2003 that sells media space across a mix of traditional and digital formats. Its inventory includes Pantallas Digitales (a network of 30+ LED screens in high-traffic urban locations), Soportes Fijos (traditional fixed supports such as Mega Formatos, Mega Valla, Pasarela, Terracero, Top Site, and Unipole positioned on highways, avenues, and commercial zones), Building Wraps (full-facade mesh installations on buildings), and LEDMovil (LED screens mounted on traditional taxis that provide mobile coverage in Santiago's eastern communes). The company also offers Producción Digital y 3D creative production and Volumétricos 3D high-precision 3D volumetric outdoor advertising as value-add services.

The company generates revenue by selling advertising campaigns across this inventory to brands and advertisers seeking urban reach in Chile. Pricing is quote-based and not publicly disclosed; campaigns can be paid or structured as barter/canje (exchange) arrangements, and the company sells on a direct sales-led motion with multi-year contract cadences. Geographic coverage spans at least 19 Chilean regions, anchored in Santiago (headquartered at Nueva de Lyon Nº145, Of. 302, Providencia) and extending to Antofagasta, Valparaíso, Viña del Mar, Concepción, Temuco, Valdivia, Osorno, Puerto Montt, and others. The client base is concentrated among B2B brands and advertisers running awareness, product-launch, and seasonal campaigns; named enterprise relationships include Pepsi and an official partnership with Team Chile.

Operationally, FLESAD runs a lean team of 27 employees supported by an in-house creative production function and a third-party design/development partner (Mediadiv Ltda.). The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and it markets through its website, a YouTube channel, and direct sales engagement. The model combines physical-media assets (owned screens and structures) with digital ad-serving capabilities that allow real-time content updates and transparent campaign reporting on the LED network.

Name

FLESAD

Legal name

FLESAD

Website

https://flesad.cl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

FLESAD (Vía Pública) is a Chilean outdoor advertising company operating 30+ LED screens, mobile LED-taxi units, fixed supports, and building wraps across 19+ regions of Chile, selling media campaigns on a direct sales basis to brands and advertisers.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFALAH

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYBPAFALAA

Static Billboards & Posters (Roadside, Wallscapes)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYBPAFALAG

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Outdoor advertising
• Digital LED screens
• Building wraps
• Mobile taxi advertising
• Fixed advertising supports

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Outdoor Advertising Services: FLESAD generates revenue by providing outdoor advertising space across multiple formats including digital LED screens, traditional fixed supports, building wraps, and mobile LED advertising. Clients pay for advertising campaigns that run on the company's network of displays and physical advertising structures throughout Chile.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FLESAD operates an integrated outdoor advertising network across Chile, providing brands with high-impact visual exposure through multiple formats: urban LED digital screens, mobile LED advertising mounted on taxis (LEDMovil), building wraps (mesh-facade installations), traditional fixed supports (billboards, mega-formats, unipoles, top sites, terraceros), and volumetric 3D advertising. The company offers end-to-end services including digital ad creation, campaign management, and transparent reporting.

Product overview

FLESAD offers an integrated portfolio of outdoor advertising solutions spanning digital and traditional formats across Chile. The core product suite includes Pantallas Digitales (LED screens in urban locations), LEDMovil (mobile LED advertising on taxis), Building Wraps (building facade installations), and Soportes Fijos (traditional fixed supports including Mega Formatos, Mega Valla, Pasarela, Terracero, Top Site, and Unipole). These are complemented by digital production services (Producción Digital y 3D) and Volumétricos 3D offerings. The platform connects brands with urban audiences through high-impact visual media across multiple locations in Chile.

Differentiator

Problem solved

Functional benefit

Brands

• LEDMovil: LED advertising solution installed on traditional taxis, providing mobile outdoor advertising with high-brightness LED screens in the eastern sector of Santiago.

Products and services

• Pantallas Digitales LED digital screens located in major avenues and high-traffic vehicle and pedestrian zones in Santiago and other cities in Chile. The screens use LED technology to deliver campaign messages with modern, innovative branding, featuring high brightness, dynamic content capabilities, real-time campaign updates, and audience segmentation.
• LEDMovil Mobile LED advertising on traditional taxis in Santiago's eastern sector. The LED screens on taxis provide advertising in motion, reaching people in real time at eye level with measurable campaign data collection.
• Building Wraps Full-facade building coverage using mesh technology supported by rigging and scaffolding systems. Creates urban spectacle, improves construction safety at underlying sites, and transforms buildings into urban attraction points.
• Soportes Fijos Traditional outdoor advertising formats positioned strategically on highways, avenues, commercial areas and high-traffic zones throughout Chile. The product family includes Mega Formatos, Mega Valla, Pasarela, Terracero, Top Site, and Unipole formats.

Quantifiable outcome

• 2nd most notable medium after TV for consumer attention
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Team ChilecoreGTM or Marketing PartnerTeam Chile is an official partner of FLESAD. The partnership appears to involve collaborative marketing efforts within Chile's advertising and media ecosystem. Team Chile operates as a media and advertising platform in Chile.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Publiguías: Publiguías is a Chilean outdoor advertising company operating street furniture and billboard advertising in Santiago and other Chilean cities. It is a direct competitor to FLESAD in the same Chilean OOH market, with overlapping inventory types (street furniture, fixed supports) and target customers.

Regional players

• oOh!media: oOh!media is a leading Australian outdoor advertising and media company operating across roadside, retail, transit, and digital OOH. While geographically separated, it is a comparable pure-play OOH operator with a strong digital transition that benchmarks FLESAD's format mix and growth trajectory.

Broad incumbents

• Focus Media: Focus Media is the largest Chinese OOH and elevator advertising operator, with a massive digital screen network. It is comparable to FLESAD as a digital LED-heavy OOH operator competing for brand advertising budgets, though at vastly different scale and geography.
• JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, billboards, and digital OOH across 80+ countries including Chile via its IGPDecaux joint venture. It is comparable to FLESAD as the global incumbent setting pricing and operating standards in the same OOH category FLESAD competes in.
• Lamar Advertising: Lamar Advertising is one of the largest U.S. outdoor advertising operators with a network of billboards, digital displays, and transit advertising. While primarily U.S.-focused, it represents a comparable operating model (multi-format OOH, digital transition) that benchmarks FLESAD's strategic positioning.
• Clear Channel Outdoor: Clear Channel Outdoor is a global OOH media company operating billboards, transit advertising, and digital displays across the Americas, Europe, and Asia. It overlaps with FLESAD in the digital and traditional OOH space and competes for the same brand advertising budgets in Latin America.
• Ströer SE: Ströer is a major German outdoor and digital out-of-home advertising company operating across Europe. It is comparable to FLESAD as a multi-format OOH operator with significant digital display inventory and a focus on programmatic DOOH monetization.
• OUTFRONT Media: OUTFRONT Media is a major U.S. OOH company operating billboards, transit, and digital displays with a strong programmatic platform. Comparable to FLESAD as a multi-format OOH operator actively transitioning to digital inventory, though at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@flesadpublicidadexterior/videos
• LinkedInlinkedin.com/company/flesad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLESAD