Flex Allied Health

What Flex Allied Health does

Flex Allied Health is a privately held multidisciplinary allied health clinic headquartered in Liverpool, NSW, Australia. Founded in 2017 by Abanoub Daoud — a practising physiotherapist and UTS Associate Lecturer who remains Director and Principal Physiotherapist — the business commenced as a single-discipline physiotherapy practice and has since built out to nine allied health disciplines: physiotherapy, hydrotherapy, occupational therapy, speech pathology, podiatry, dietetics, exercise physiology, psychology, and behaviour support. The clinic operates from a single primary site at Suite 2, 21B Bathurst Street, Liverpool, supplemented by an offsite heated hydrotherapy pool facility, with telehealth available for psychology consultations.

The operating model centres on direct patient acquisition via online booking (Nookal), phone enquiries, and a curated referral network comprising GPs, NDIS support coordinators, plan managers, and other allied health providers. Revenue is generated across six funding streams — NDIS (plan-managed, self-managed, NDIA-managed), Medicare Enhanced Primary Care and Mental Health Treatment Plans, private health insurance (via on-the-spot HICAPS claiming), WorkCover, CTP motor vehicle claims, DVA, and self-pay — with NDIS the primary funding source. Practice infrastructure runs on third-party systems: Nookal for bookings and clinical records, HICAPS for payments, and Google Analytics for web analytics.

Differentiation rests on domain specialisation rather than proprietary technology. Notable physical assets include Liverpool's largest dedicated paediatric gym, one of only four MLS laser therapy machines in NSW, and an offsite heated hydrotherapy pool; the clinic is also self-described as Liverpool's largest physiotherapy and allied health centre. The business is NDIS-registered since 2017, reports having supported 1,000+ NDIS participants, and operates with 18+ clinicians across nine disciplines under a hybrid sales-led/community-led go-to-market that combines local SEO content marketing with strong Google review accumulation (185+ five-star reviews). Flex Allied Health rebranded in 2025 from Flex Physiotherapy Elite Allied Healthcare to reflect its expanded multidisciplinary scope. The company is privately held and bootstrapped, with no disclosed external investors, M&A activity, or patent portfolio.

Name

Flex Allied Health

Legal name

Flex Allied Health

Website

https://flexalliedhealth.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Flex Allied Health is a privately held multidisciplinary allied health clinic in Liverpool, NSW, operating nine disciplines under one roof for NDIS participants, Medicare-referred patients, and private-pay clients across south-western Sydney.

Ownership category

akta.pro rank

Product category

Multidisciplinary Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Offices of Podiatrists (621391)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Occupational Therapy (OT) Clinics (HLADAJAE)

Keywords

• Allied health services
• NDIS provider
• Physiotherapy clinic
• Multidisciplinary healthcare
• Paediatric therapy

Headquarters

HQ city

Liverpool, NSW

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. NDIS Funded Services: Allied health services funded under participant NDIS plans. Supports all funding management types (NDIA-managed, plan-managed, self-managed). Covers all 9 disciplines including physiotherapy, occupational therapy, speech pathology, psychology, behaviour support, and more.
2. Medicare (EPC) Services: Medicare-subsidised sessions with GP referral under Enhanced Primary Care/Chronic Disease Management plans. Up to 5 sessions per year for most allied health services; up to 10 psychology sessions per year under Mental Health Treatment Plan.
3. Private Health Insurance: On-the-spot HICAPS claiming for private health fund rebates across all services.
4. Workers Compensation (WorkCover): WorkCover claims accepted with employer/insurer approval for work-related injuries.
5. CTP Claims: Compulsory Third Party motor vehicle accident claims accepted.
6. DVA Referrals: Department of Veterans Affairs referrals for eligible veterans.
7. Self-Funded (Private Pay): Out-of-pocket payments for patients without funding coverage. Transparent pricing mentioned for psychology.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Flex Allied Health is a multidisciplinary allied health clinic in Liverpool, NSW, Australia, delivering nine allied health disciplines — Physiotherapy, Hydrotherapy, Occupational Therapy, Speech Pathology, Podiatry, Dietetics, Exercise Physiology, Psychology, and Behaviour Support — under one roof. The clinic is an NDIS-registered provider (since 2017) and serves NDIS participants, private patients, Medicare EPC referrals, WorkCover/CTP claimants, and DVA clients. Services are delivered in-person at the Liverpool clinic, at an offsite heated hydrotherapy pool, and via telehealth for psychology.

Product overview

Flex Allied Health is a multidisciplinary allied health centre offering a comprehensive range of 9 health services under one roof in Liverpool, NSW. The clinic operates as an integrated practice rather than a platform-plus-modules architecture. Core services include Physiotherapy (with advanced treatments like MLS laser therapy and dry needling), Hydrotherapy (aquatic therapy at a heated pool), Occupational Therapy, Speech Pathology, Podiatry, Dietetics, Exercise Physiology, Psychology, and Behaviour Support. The clinic also features Liverpool's largest dedicated paediatric gym. Services are coordinated across disciplines to provide holistic care, with all services accessible through NDIS funding, Medicare, private health, WorkCover, and DVA.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Evidence-based physiotherapy services including MLS laser therapy, dry needling, exercise rehabilitation, manual therapy, and sports physiotherapy for injury recovery and pain management. Available to NDIS participants, private patients, WorkCover/CTP claimants, Medicare EPC referrals, and DVA clients.
• Hydrotherapy Aquatic therapy sessions at a heated pool facility, using water's buoyancy, warmth, and resistance for therapeutic exercise and rehabilitation. All sessions are designed and supervised by qualified Flex physiotherapists. NDIS funded available.
• Occupational Therapy Occupational therapy helping people participate in daily activities through skill-building, environmental modifications, and assistive technology assessments. NDIS funded available.
• Speech Pathology Speech pathology services addressing communication disorders, language delays, stuttering, swallowing difficulties, and social communication for children and adults. NDIS funded available.
• Podiatry Podiatry services covering lower limb conditions including biomechanical assessment, custom orthotics, nail and skin care, and diabetic foot care. NDIS funded available.
• Dietetics Accredited Practising Dietitian services providing evidence-based nutrition advice, personalised meal planning, and clinical nutrition therapy for chronic conditions. NDIS funded available.
• Exercise Physiology Accredited Exercise Physiology services using structured exercise programs to manage chronic conditions, improve functional capacity, and support NDIS participants. NDIS funded available.
• Psychology Psychology services providing mental health support through CBT, ACT, trauma-informed care, and mindfulness-based therapy for anxiety, depression, and other conditions. NDIS funded and Medicare Mental Health Treatment Plan rebates available; telehealth option offered.
• Behaviour Support NDIS Specialist Behaviour Support services including functional behaviour assessments, Behaviour Support Plans, and implementation coaching for individuals with complex needs. NDIS funded available.

Quantifiable outcome

• 1000+ NDIS participants supported
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DPV Health: Victorian community health provider offering allied health, mental health, and disability services under NDIS and Medicare funding. Comparable in multidisciplinary allied health delivery and NDIS/Medicare payer mix; much larger scope.
• Plena Healthcare: Large Australian allied health provider covering physiotherapy, podiatry, dietetics, and speech pathology across residential and community settings. Comparable in multi-discipline service breadth, broader in national scale and aged-care focus.

Direct peers

• Everyday Independence: Australia-wide NDIS-focused multidisciplinary allied health provider offering OT, physio, speech pathology and behaviour support. Directly comparable to Flex in NDIS payer mix, multidisciplinary delivery model, and paediatric/adult therapy focus.
• Healthcare Australia: Major Australian allied health staffing and clinical services provider with NDIS-accredited multidisciplinary offerings. Comparable in NDIS-registered multidisciplinary delivery, though broader in scale and service lines.
• Health First Group: Australian multidisciplinary allied health clinic group offering physiotherapy, chiropractic, podiatry, dietetics, and psychology. Comparable in multi-discipline outpatient delivery and private-pay plus insurance payer mix.
• Kairros Healthcare: NDIS and WorkCover-focused allied health provider delivering OT, physio, psychology, and rehabilitation across multiple states. Comparable in payer mix (NDIS, WorkCover) and multidisciplinary outpatient model.
• HenderCare: NDIS-registered allied health and community services provider offering physio, OT, speech pathology, psychology, and behaviour support. Comparable in NDIS payer mix and multidisciplinary model; larger geographic footprint.
• Better Rehab: NDIS-registered multidisciplinary allied health provider across Australia with OT, physio, speech pathology, psychology, and behaviour support. Comparable in scope of disciplines and NDIS-centric go-to-market.

Regional players

• Therapy Focus: WA-based NDIS allied health provider delivering OT, physio, speech pathology, and psychology with a multidisciplinary model. Comparable in NDIS-registered multidisciplinary delivery; operates in a different Australian geography.

Emerging players

• Physiotherapy Clinics Australia (multiple independent multi-site physio operators): Network of independent Australian physiotherapy clinic operators (e.g., specialist MSK and sports-injury physio practices) offering advanced modalities like shockwave and laser therapy. Comparable to Flex's MSK physio, MLS laser, and shockwave offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flex-physiotherapy-elite-allied-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flex Allied Health