Flexito - L'agence créative food

What Flexito - L'agence créative food does

Flexito, operating under the legal entity Flexiresto S.L., is a creative communication agency specialized in the restaurant and food industry. Founded in 2019 and headquartered in Barcelona, Spain, the company sells its services primarily to French-market restaurants and food brands, combining content production with digital marketing. Its core offerings include social media management, professional photography, videography, and brand strategy, bundled into monthly subscription packages (Essentiel at €499, Platinum at €699, and VIP at €999 per month) with optional à-la-carte add-ons such as LinkedIn and TikTok management, advertising campaigns, and website creation.

The company's operating model is built around a small core team of approximately six full-time staff, supported by a broader freelance and specialist network, plus an influencer and media partnership ecosystem of 150+ contacts spanning food bloggers and outlets such as Les Echos, Le Figaro, and 20 Minutes. Service delivery is subscription-based, targeting small and mid-sized independent restaurants rather than enterprise chains, with the company reporting 1,000+ clients served and 1,337 photo/video shoots completed since inception. The business is privately held and founder-controlled, with no disclosed external funding.

Commercially, Flexito monetizes through recurring monthly subscriptions plus project-based revenue from shoots and add-on services, generating a distributed SMB revenue base with very low customer concentration. The cross-border structure (Spanish HQ, French clients) provides a modest cost arbitrage, while the influencer network functions as a distribution moat in the French restaurant marketing niche. There is no evidence of proprietary technology, AI capabilities, or platform infrastructure beyond standard social media and content production tooling.

Name

Flexito - L'agence créative food

Legal name

FLEXIRESTO S.L.

Website

https://flexito.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Flexito is a Barcelona-based creative agency, founded in 2019, that provides subscription-based social media management, photography, videography, and brand strategy services to independent restaurants and food brands in the French market.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Management Subscriptions: Monthly recurring subscription revenue from social media management services for restaurants. Plans range from €499-€999/month for recurring content creation, community management, and social media strategy. Additional add-ons for automation, TikTok, and LinkedIn generate incremental revenue.
2. Photography and Videography Services: Professional food photography and videography sessions included in some subscription tiers or available as add-ons. The company sends photographers to restaurants to create visual content for marketing use.
3. Brand Strategy Services: Brand strategy and visual identity development services, including brand platform creation, graphic identity, editorial strategy, and brand books. Offered as part of VIP package or as standalone custom service.
4. A la Carte / Custom Plans: Customized service packages for enterprises and franchises with personalized pricing based on specific needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Flexito is a creative communication agency exclusively dedicated to the food and hospitality sector, providing social media management, professional food photography and videography, and brand strategy services to restaurants, hotels, dark kitchens, and franchises. Services are delivered through monthly subscription tiers (Platinum at €499/month and VIP Pack at €999/month) with optional add-ons, plus customized à la carte plans for franchises and larger hospitality groups.

Product overview

Flexito is a French community management agency specialized in digital communication for the restaurant, hotel, dark kitchen, and franchise sectors. The company offers three core services: Photographie (professional food photography and video), Social Media (daily social media account management with content creation and advertising), and Stratégie de marque (brand strategy and identity development). These services are delivered through subscription tiers—Pack Platinum (€499/month) and Pack VIP (€999/month)—alongside custom à la carte options. The offering also includes review response management and influencer marketing as supplementary capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Photographie (Photography & Videography) Professional food photography and videography service in which Flexito dispatches a specialized photographer/videographer to the client's restaurant to produce high-quality visual content (photos, reels, montages) usable for menus, social media, and brand storytelling. The service is offered as a standalone offering and is also included as a starter or quarterly shoot within subscription tiers.
• Social Media Management Done-for-you daily management and growth of restaurant social media accounts, including content creation (photos, reels, stories, highlights), editorial calendar planning, advertising campaigns, community animation, and review response management on Google and TripAdvisor. Delivered via monthly subscription tiers (Platinum and VIP) with optional add-ons for automation, LinkedIn, and TikTok.
• Stratégie de marque (Brand Strategy) Brand strategy service that defines the brand platform, builds the visual identity (graphic identity), develops the editorial strategy, conducts market audits, and produces a brand book. Offered as part of the VIP package or as a standalone custom service for restaurants seeking a brand refresh or repositioning.

Quantifiable outcome

• Santa Carne case study: +1,200 followers in 3 months, +3,000 average views per reel, +9,000 accounts reached per month
• +8 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Influenceurs (Influencer Network)minorGTM or Marketing PartnerFlexito maintains a portfolio of influencers that they connect with restaurant clients for marketing collaborations. Influencers create authentic content about restaurants on platforms like Instagram in exchange for meals or compensation. This network allows restaurants to access influencer marketing without having to identify and negotiate with influencers independently.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Salted Stone: Digital marketing agency offering inbound marketing, SEO, and social media services across multiple verticals including hospitality. Broader incumbent competing for similar restaurant marketing budgets.
• OpenTable: Major restaurant reservation and dining platform with marketing tools for restaurants. A broad incumbent touching restaurant marketing and customer acquisition across the same customer base.
• 9 Clouds: Digital marketing agency providing social media, content, and paid media services to small and mid-sized businesses. Broader competitor that could expand into restaurant vertical specialization.
• Toast: Large restaurant technology platform offering POS, online ordering, payroll, and marketing solutions. Represents a much broader incumbent that could expand into specialized social media services for restaurants.

Direct peers

• The Crosby Group: Restaurant marketing agency focused on hospitality brand strategy, content, and social media. Direct competitor in vertical-specific restaurant marketing services.
• Restaurant Engine: US-based agency providing digital marketing, websites, and social media services exclusively to restaurants. Closest direct competitor in vertical specialization and bundled service model.
• Canny: Hospitality and restaurant marketing agency offering social media management, content creation, and brand strategy. Direct competitor in restaurant-specific digital marketing services.

Emerging players

• Yonder: Hospitality marketing agency offering content, social media, and brand services to hotels, restaurants, and travel brands. Comparable vertical focus with similar bundled content offerings.
• ChowNow: Restaurant ordering and marketing platform offering direct online ordering, branded websites, and marketing tools to independent restaurants. Competes in the same SMB restaurant digital marketing space with a more tech-enabled offering.

Regional players

• Elevation: UK-based hospitality marketing agency offering web design, social media, and content services to hotels and restaurants. Comparable vertical focus in a different European geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flexito.france
• LinkedInlinkedin.com/company/flexito
• Instagraminstagram.com/flexito_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexito - L'agence créative food