Floor Factory Outlet

What Floor Factory Outlet does

Floor Factory Outlet is a privately held retail flooring and cabinet store headquartered in Saint Augustine, Florida, founded in 2001. The company operates a single showroom at 1760 Tree Blvd #1 and serves homeowners, commercial businesses, and property managers/contractors across the Northeast Florida region. Its product portfolio spans six core flooring categories — hardwood, laminate, ceramic and porcelain tile, luxury vinyl plank (LVP), carpet, and area rugs — alongside five cabinet categories (kitchen, bathroom, closet, office, and outdoor-kitchen cabinetry). Adjacent services include custom flooring design, commercial flooring installation, and an allergy-friendly flooring line. The company positions itself as the largest stocking retailer of premium flooring products in Northeast Florida, maintaining hundreds of carpet rolls and thousands of square feet of flooring in inventory to support next-day installation on many in-stock products.

The business generates revenue through one-time product sales and professional installation services coordinated via trusted independent installation teams. Pricing is quote-based, with customers reportedly saving 20-70% compared to standard market prices; the company offers retail products at wholesale prices and a price-match guarantee. Distribution occurs through the physical showroom, inbound phone sales, and website contact forms, while marketing relies on local SEO, an educational blog, and an opt-in SMS program. President Tom Marino leads the company, which employs approximately 12 people and emphasizes its licensed, bonded, and insured status alongside 35+ years of combined industry experience.

The company does not operate a proprietary technology platform. Its website is built on Hibu's small-business web infrastructure, and there is no disclosed API, mobile application, integration ecosystem, or AI/ML capability. Competition is based on inventory depth, local physical presence, price competitiveness, and service personalization rather than on any technology or data advantage. Customer relationships are transactional and project-based, with no disclosed recurring-contract or SaaS-like revenue stream.

Name

Floor Factory Outlet

Legal name

Floor Factory Outlet

Website

https://floorfactoryoutlet.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Floor Factory Outlet is a privately held retail flooring and cabinet store in Saint Augustine, Florida, founded in 2001. It sells flooring and cabinetry at wholesale-style prices to homeowners, contractors, and commercial customers across Northeast Florida, with same-day quotes and next-day installation available on in-stock products.

Ownership category

akta.pro rank

Product category

Flooring and Cabinet Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Hardwood Flooring Retail (CRAIAGAB)

akta.pro secondary industries

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Flooring retail store
• Cabinet installation
• Hardwood flooring
• Luxury vinyl plank
• Tile and carpet

Headquarters

HQ city

Titusville, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Flooring Product Sales: Retail sales of flooring products including hardwood, tile, luxury vinyl plank (LVP), carpet, and laminate. Products are sold at wholesale prices directly to consumers.
2. Cabinet Sales: Sales of cabinets for kitchens, bathrooms, closets, offices, and outdoor kitchens. Includes custom design services and in-house cabinetry design capabilities.
3. Installation Services: Professional installation services through trusted independent installation teams. Next-day installation available for many in-stock products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Floor Factory Outlet is a retail flooring and cabinet store in Saint Augustine, Florida, selling hardwood, laminate, tile, luxury vinyl plank (LVP), carpet, and area rugs alongside kitchen, bathroom, closet, office, and outdoor kitchen cabinets. The company sells products at wholesale prices with 20-70% savings versus standard market pricing and offers professional installation services, including next-day installation for in-stock products.

Product overview

Floor Factory Outlet operates as a retail flooring and cabinet store offering a comprehensive inventory of flooring products and cabinet solutions for residential and commercial customers in Northeast Florida. The product portfolio centers on six core flooring categories (hardwood, laminate, tile, luxury vinyl plank, carpet, and area rugs) complemented by five cabinet service lines (kitchen, bathroom, closet, office, and outdoor kitchen cabinets). The company positions itself as a stocking retailer offering wholesale-style pricing with next-day installation capabilities, differentiating through inventory depth and price competitiveness rather than a unified software platform. Additional offerings include custom flooring design, commercial flooring, and allergy-friendly flooring services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring

Quantifiable outcome

• Customers typically save 20-70% compared to standard market prices
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's: Lowe's is a national big-box home improvement retailer with a substantial flooring and cabinet assortment and installation services. Competes with Floor Factory Outlet on residential flooring and cabinet projects but with national scale and Pro loyalty programs.
• IKEA: IKEA is a global home furnishings retailer with a well-developed kitchen and cabinet system alongside flooring offerings. Comparable to Floor Factory Outlet as a broader home improvement retailer crossing both cabinet and flooring categories, though at very different scale and price points.
• Home Depot: Home Depot is a national big-box home improvement retailer offering flooring, cabinets, installation services, and a broad assortment of building materials. Comparable to Floor Factory Outlet as a competing flooring and cabinet retailer with installation services, though serving a much broader DIY and pro customer base.

Direct peers

• Floor & Decor Holdings: Floor & Decor is a multi-category flooring retailer specializing in hard surface flooring, tile, and installation supplies with a warehouse-style showroom model. It is the most direct large-scale comparable to Floor Factory Outlet's multi-category flooring retail + installation approach.
• LL Flooring (formerly Lumber Liquidators): LL Flooring was a national hardwood and laminate flooring retailer with showrooms and direct-to-consumer fulfillment. Comparable to Floor Factory Outlet on the discount flooring retail model; the company's 2024 store closures reset the competitive landscape regionally.
• Tile Shop Holdings: Tile Shop is a specialty retailer of tile, stone, and related flooring products with company-owned showrooms. Comparable to Floor Factory Outlet on the showroom-based, specialty flooring retail model with design assistance and installation services.
• Carpet One Floor & Home: Carpet One is a cooperative flooring retailer network offering carpet, hardwood, tile, LVP, and installation services through member stores. Comparable to Floor Factory Outlet as a multi-category flooring retailer with installation services and a locally-owned store format.
• Empire Today: Empire Today is a direct-to-consumer flooring retailer selling carpet, hardwood, tile, and LVP with in-home consultation and professional installation. Comparable to Floor Factory Outlet on the bundled retail + install model and consumer-facing sales motion.
• Cabinets To Go: Cabinets To Go is a specialty retailer of kitchen, bathroom, and storage cabinetry with design services and installation. Comparable to Floor Factory Outlet's cabinet service line as a similarly positioned cabinet-focused retailer with a value-pricing model.

Regional players

• Flooring America: Flooring America is a cooperative flooring retailer network with member stores across the U.S. offering residential flooring products and installation. Comparable to Floor Factory Outlet as a multi-category flooring retailer with a similar showroom and installation service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/floor-factory-outlet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor Factory Outlet