Flooring Canada Ottawa
Flooring Canada Ottawa is a single-location retail flooring store serving Ottawa-area residential homeowners with hardwood, vinyl, carpet, laminate, and tile products, bundled professional installation, and in-home measurement services under the Flooring Canada cooperative brand.
- Company typePrivate
- Founded-
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flooring Canada Ottawa does
Flooring Canada Ottawa is a single-location independent retail flooring store operating under the Flooring Canada cooperative brand at 726 Industrial Avenue, Ottawa, Ontario. Founded in 1976 and employing approximately 5 people, the store serves residential homeowners undertaking flooring replacement, renovation, and new-construction projects across the Ottawa trade area. Its core offering spans five flooring categories — luxury vinyl, hardwood, carpet, laminate, and tile — complemented by floor-care sundries, free in-home measurement, direct-to-home sample delivery, professional installation, and consumer financing. The Adore Your Floor Guarantee (30-day replacement plus lifetime installation warranty) and a Price Protection Guarantee bundle service quality and price-match assurances into each transaction.
The business is operated as a member store within the Flooring Canada cooperative network, which is sponsored and managed by CCA Global Partners, Inc., a Delaware corporation headquartered in Missouri. This affiliation grants the store collective purchasing power, shared marketing infrastructure, and access to cooperative brand assets, while leaving day-to-day operations under local ownership. Distribution is hybrid: a physical showroom anchors in-person consultations and product display, supported by a website that functions as a product catalog, lead-generation tool, and digital Room Visualizer. GTM combines showroom walk-ins, free in-home measurement appointments, and active social/SEO presence across eight platforms, with word-of-mouth referrals reinforced by the 'Where Friends Send Friends' brand positioning. Revenue is generated through one-time product sales and bundled professional installation services, with pricing quoted per project after free on-site measurement; financing is offered via an Apply for Credit program.
Flooring Canada Ottawa firmographics
Firmographics- Name
- Flooring Canada Ottawa
- Legal name
- CCA Global Partners, Inc.
- Website
- https://flooringcanadaottawa.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flooring Canada Ottawa is a single-location retail flooring store serving Ottawa-area residential homeowners with hardwood, vinyl, carpet, laminate, and tile products, bundled professional installation, and in-home measurement services under the Flooring Canada cooperative brand.
- Ownership category
- akta.pro rank
Flooring Canada Ottawa industry classification
Industry- Product category
- Retail Flooring
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
- akta.pro secondary industries
- Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)
Keywords
Where Flooring Canada Ottawa is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Flooring Canada Ottawa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Sales: Retail sales of flooring materials including hardwood, luxury vinyl, carpet, laminate, and tile. Products sold with professional installation services available.
- Professional Installation Services: Expert measurement and professional flooring installation offered as bundled service with product purchases. Installation quote provided after on-site inspection.
- Flooring Samples: Sample boxes containing up to 6 flooring samples delivered to customer homes for $16 CAD including shipping, enabling customers to evaluate products before purchase commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flooring Sample Box |
| Other | Multi-year contract | Professional Installation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Flooring Canada Ottawa product offering
Product offeringCore offering
Flooring Canada Ottawa is a retail flooring store that sells residential flooring products — including luxury vinyl, hardwood, carpet, laminate, tile, and floor care sundries — directly to consumers. The store complements its merchandise with professional installation services, free in-home pre-measure consultations, free flooring samples, a Room Visualizer online tool, and consumer financing options.
Product overview
Flooring Canada Ottawa operates as a retail flooring store offering a unified portfolio of flooring products and related services. The core product offering consists of five main flooring types: Luxury Vinyl, Hardwood, Carpet, Laminate, and Tile, each available in multiple styles, grades, and price points. These are complemented by add-on floor care products (Sundries). The company differentiates through an integrated service model that includes professional installation, free in-home measurements, flooring sample delivery, financing options, and a digital Room Visualizer tool. The Adore Your Floor Guarantee and Lifetime Installation Warranty are offered across all product categories, providing a bundled customer experience from selection through installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Vinyl Flooring Retail sale of luxury vinyl flooring products (planks/tiles) for residential homeowners seeking durable, water-resistant flooring.
- Hardwood Flooring Retail sale of hardwood flooring products for residential customers seeking traditional or engineered wood flooring.
- Carpet Flooring Retail sale of carpet flooring products for residential customers seeking soft-surface floor coverings.
- Laminate Flooring Retail sale of laminate flooring products for residential customers seeking a cost-effective, durable flooring option.
- Tile Flooring Retail sale of tile flooring products for residential customers, typically for kitchens, bathrooms, and entryways.
- Floor Care / Sundries Retail sale of floor care products and installation sundries (cleaners, underlayment, accessories) for residential flooring maintenance and installation.
- Professional Flooring Installation Professional installation of purchased flooring by trained crews for residential customers, with the Adore Your Floor Guarantee.
- Free In-Home Pre-Measure Free in-home pre-measure consultation in which a representative visits the home to measure rooms and help scope the flooring project for residential customers.
- Free Flooring Samples Free flooring samples available to customers to evaluate products (color, texture, feel) before purchase, available online and in-store.
- Consumer Financing Consumer financing offered to residential customers to spread the cost of flooring purchases and installation over time.
Companies that use Flooring Canada Ottawa
Customer profileSegments2 records
Ideal customer profiles1 record
Flooring Canada Ottawa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Flooring Canada Ottawa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CCA Global Partners, Inc.coreCCA Global Partners is the parent company/network operator for Flooring Canada. The flooring retail brand operates under CCA Global Partners licensing and member services agreement. Website Terms of Service are governed by CCA Global Partners, Inc., a Delaware corporation.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Flooring Canada Ottawa competitors and assessment
Company assessmentDirect peers
- Carpet One Floor & Home: Cooperative network of independent flooring retailers offering carpet, hardwood, vinyl, laminate, and tile with professional installation across North America. Competes in the same specialty flooring retailer category with a parallel member-store structure.
- Flooring America: Sister retail brand operated by CCA Global Partners, Inc. Same cooperative ownership, shared brand platform, identical Adore Your Floor Guarantee, and overlapping multi-category flooring assortment with professional installation; directly comparable specialty flooring retail model.
- End of the Roll: Canadian specialty flooring retailer selling carpet, hardwood, laminate, vinyl, and tile through independently owned locations with installation services. Direct competitor in the Ottawa-area residential flooring market with similar product breadth and bundled installation model.
Broad incumbents
- Floor & Decor: U.S.-headquartered flooring-focused big-box retailer offering hard surface flooring, tile, and installation services at scale. Specialty flooring incumbent that competes on assortment and price but lacks the cooperative member-store local-service structure.
- Lowe's Canada: National big-box home improvement retailer with a flooring department including installation services. Overlaps on product categories and basic installation, but is a broad-line incumbent rather than a flooring specialist.
- Home Depot Canada: National big-box home improvement retailer carrying flooring as one of many categories. Competes primarily on price and convenience, but lacks the dedicated flooring expertise, multi-room measurement service, and category depth of a Flooring Canada store.
- RONA: Major Canadian home improvement retailer operating across the country with flooring and installation offerings. Operates in the same Ottawa market as a broad-line incumbent, competing for the same renovation-driven flooring demand.
Regional players
- Kent Building Supplies: Eastern Canadian regional home improvement retailer with flooring and installation services, primarily serving the Atlantic provinces. Operates with a similar broad-line home improvement model and overlapping product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flooring Canada Ottawa social profiles
Digital presenceFlooring Canada Ottawa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flooring Canada Ottawa leadership team
Management profileNumber of profiles
Flooring Canada Ottawa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flooring Canada Ottawa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flooring Canada Ottawa
What does Flooring Canada Ottawa do?
Flooring Canada Ottawa is a retail flooring store that sells residential flooring products — including luxury vinyl, hardwood, carpet, laminate, tile, and floor care sundries — directly to consumers. The store complements its merchandise with professional installation services, free in-home pre-measure consultations, free flooring samples, a Room Visualizer online tool, and consumer financing options.
Is Flooring Canada Ottawa a public or private company?
Flooring Canada Ottawa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flooring Canada Ottawa founded?
Flooring Canada Ottawa was founded in -1. It employs 1 to 10 people.
Where is Flooring Canada Ottawa based?
Flooring Canada Ottawa is headquartered in Ottawa, Canada, in the North America region.
How does Flooring Canada Ottawa make money?
Three revenue lines are on record. Flooring Product Sales are the primary driver. The others are professional Installation Services and flooring Samples.
Who are Flooring Canada Ottawa's main competitors?
Direct peers on record are Carpet One Floor & Home, Flooring America and End of the Roll. Broad incumbents are Floor & Decor, Lowe's Canada, Home Depot Canada and RONA. Kent Building Supplies is listed as a regional player.
Does Flooring Canada Ottawa have an API?
No public API is recorded for Flooring Canada Ottawa.
What industry is Flooring Canada Ottawa in?
Flooring Canada Ottawa's product category is Retail Flooring. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated), with a secondary code of CRAIAGAB, Hardwood Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.