Floormanager
Floormanager is a Netherlands-based online personal assistant service founded by Floor Schliekelmann, delivering remote calendar, inbox, travel, and administrative support to entrepreneurs and c-suite executives via tiered monthly subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersBussum, North Holland, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Floormanager does
Floormanager is a Netherlands-based online personal assistant service founded in 2018 by Floor Schliekelmann. The company delivers remote administrative, calendar management, inbox administration, travel arrangement, and event planning support to entrepreneurs, CEOs, and c-suite executives through three tiered monthly subscription plans (20 hours at €1,500, 30 hours at €2,160, and 40 hours at €2,760, with a minimum two-month commitment). In addition to direct service delivery, Floormanager operates a matchmaking model that pairs clients with other personal assistants for a placement fee.
The business is structured as a sole proprietorship with no external funding, no proprietary technology platform, and no disclosed AI capabilities. Service delivery is conducted remotely using standard digital communication tools. The pricing model is purely subscription-recurring, with a minimum two-month commitment, and the go-to-market motion is consultative direct sales beginning with a discovery meeting followed by tailored onboarding. Marketing relies on the founder's personal brand, her 2018 Secretary of the Year runner-up recognition, and testimonial-driven referrals from enterprise clients including Unilabs (CEO Marc Engel, CCO Betul Unaran) and Ace & Tate (CEO Mark de Lange, VP Commercial Nick Tite).
The firm operates as a founder-led micro-business. The 16-employee figure likely reflects a contractor network of other personal assistants managed through the matchmaking line of business rather than a traditional W-2 workforce. Geographic focus is the Netherlands with digital service delivery across Europe, and there is no evidence of institutional investment, M&A activity, or significant scaling beyond the founder's individual capacity.
Floormanager firmographics
Firmographics- Name
- Floormanager
- Legal name
- Floormanager
- Website
- https://floormanager-pa.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Floormanager is a Netherlands-based online personal assistant service founded by Floor Schliekelmann, delivering remote calendar, inbox, travel, and administrative support to entrepreneurs and c-suite executives via tiered monthly subscriptions.
- Ownership category
- akta.pro rank
Floormanager industry classification
Industry- Product category
- Virtual Assistant Services
- NAICS
- Facilities Support Services (561210)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Household Management & Lifestyle Administration (HSACAIAC)
Keywords
Where Floormanager is headquartered
LocationHeadquarters
- HQ city
- Bussum, North Holland
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Floormanager business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Personal Assistant Subscription Services: Recurring subscription revenue from tiered hourly service plans (20, 30, or 40 hours per month). Clients pay a monthly subscription fee for ongoing personal assistant support including calendar management, inbox administration, travel arrangements, event planning, and general administrative tasks. Minimum commitment is two months. The service is tailored to each client's unique business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 20 hours/month - Essential support tier with administrative work and calendar management |
| Subscription | Monthly | 30 hours/month - Mid-tier with extensive calendar management and appointment scheduling |
| Subscription | Monthly | 40 hours/month - Premium tier with comprehensive management and inbox handling |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Floormanager product offering
Product offeringCore offering
Floormanager is a solo online personal assistant service that delivers remote administrative and executive support to entrepreneurs, CEOs, and senior leaders. Services include calendar management, inbox administration, travel arrangements, event planning, invoice tracking, and general business operations, packaged into monthly subscription tiers of 20, 30, or 40 hours. The founder also matches clients with other online personal assistants for a small matchmaking fee.
Product overview
Floormanager is a single-service personal assistant offering rather than a platform. The core product is the online personal assistant service, which provides remote administrative and executive support to entrepreneurs, CEOs, and business leaders. The service is delivered through three subscription tiers (20hours, 30hours, and 40hours monthly plans) that differ in hours included and hourly rates. Services include calendar management, inbox management, travel arrangements, event planning, invoice tracking, and holiday planning. The company is operated by Floor Schliekelmann and also matches clients with other personal assistants for a fee.
Differentiator
Problem solved
Functional benefit
Products and services
- Floormanager Online Personal Assistant Service A human-powered online personal assistant service providing administrative support, calendar management, inbox administration, travel arrangements, event planning, invoice tracking, and general business operations to entrepreneurs, CEOs, and senior executives. Delivered remotely via digital communication tools.
Quantifiable outcome
- 15 months sustained engagement with enterprise CEO client
Companies that use Floormanager
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Floormanager technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Floormanager partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Floormanager competitors and assessment
Company assessmentDirect peers
- Time Etc: Established UK/US virtual assistant subscription service offering recurring monthly hours to entrepreneurs and executives. Closely comparable on subscription pricing model, target customer, and remote delivery format, though at significantly larger scale.
- Prialto: US virtual executive assistant service providing dedicated, managed remote assistants to executives and small business owners. Comparable subscription structure and dedicated-assistant model, with greater scale and brand recognition.
- Virtalent: UK-based subscription virtual assistant service for small business owners and executives. Comparable subscription-tier model, persona targeting, and remote assistant delivery format.
- Headroom Assistance (Headroom Amsterdam): Amsterdam-based online executive assistant agency where founder Floor Schliekelmann previously worked. Provides remote personal assistance to executives and is the closest direct competitor given identical geography, delivery model, and customer profile.
- Belay: US-based virtual staffing company specializing in executive assistants, bookkeepers, and marketing support for entrepreneurs and small business leaders. Direct subscription-based peer with a heavier specialization in US-based executive support.
- Fancy Hands: US subscription-based virtual assistant service offering monthly plans of assistant hours for entrepreneurs and executives. Closely comparable recurring-revenue, hours-bundled pricing model.
Broad incumbents
- Hello Alfred: US household management and lifestyle administration service that handles errands, scheduling, and home logistics for time-constrained professionals. Adjacent offering to Floormanager's administrative support, with a stronger residential/home-services orientation.
- Upwork: Global freelance marketplace where buyers can hire virtual assistants and executive assistants on hourly or subscription terms. Floormanager competes for the same freelance-PA budget pool but operates as a curated provider versus Upwork's open marketplace.
Emerging players
- Woody: Dutch-based on-demand personal assistant and concierge app operating in the Netherlands. Direct geographic and use-case overlap with Floormanager, though delivered via a tech platform model rather than solo-operator model.
- Wishup: India-based virtual assistant service targeting founders and executives globally with subscription plans. Comparable on subscription model and target persona, though primarily offshore delivery versus Floormanager's Netherlands/EU positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Floormanager social profiles
Digital presenceFloormanager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floormanager leadership team
Management profileNumber of profiles
Profiles1 record
Floormanager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floormanager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floormanager
What does Floormanager do?
Floormanager is a solo online personal assistant service that delivers remote administrative and executive support to entrepreneurs, CEOs, and senior leaders. Services include calendar management, inbox administration, travel arrangements, event planning, invoice tracking, and general business operations, packaged into monthly subscription tiers of 20, 30, or 40 hours. The founder also matches clients with other online personal assistants for a small matchmaking fee.
Is Floormanager a public or private company?
Floormanager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floormanager founded?
Floormanager was founded in 2018. It employs 11 to 50 people.
Where is Floormanager based?
Floormanager is headquartered in Bussum, North Holland, Netherlands, in the Europe region.
How does Floormanager make money?
One revenue line is on record: personal Assistant Subscription Services.
Who are Floormanager's main competitors?
Direct peers on record are Time Etc, Prialto, Virtalent, Headroom Assistance (Headroom Amsterdam), Belay and Fancy Hands. Broad incumbents are Hello Alfred and Upwork. Emerging players are Woody and Wishup.
Does Floormanager have an API?
No public API is recorded for Floormanager.
What industry is Floormanager in?
Floormanager's product category is Virtual Assistant Services. Its primary akta.pro industry code is HSACAIAC, Household Management & Lifestyle Administration. Its NAICS code is 561210 and its SIC code is 8744.