Floorpride Rangiora
Floorpride Rangiora is a privately-held flooring retail and installation business operating a single Superstore showroom in Rangiora, New Zealand, serving residential homeowners, builders, and renovators across the Canterbury region with a broad range of carpet, vinyl, laminate, and engineered timber products.
- Company typePrivate
- Founded-
- HeadquartersRangiora, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Floorpride Rangiora does
Floorpride Rangiora is a privately-held flooring retail and installation business operating from a single Superstore-format showroom at 343C Flaxton Road in Rangiora, New Zealand. The company serves residential homeowners, home builders and renovators, and rural property owners across the Canterbury region, with a stated tagline of 'Proudly Offering The Best Flooring Solutions Canterbury Wide.' It employs approximately 8 people and combines a physical retail floor with phone/email sales, a website, a Facebook presence, and a Trade Me marketplace listing.
The product portfolio spans three categories: carpet (100% New Zealand wool, solution dyed nylon, polyester), hard flooring (engineered timber with a multi-layer cross-linked core and Wearguard polyurethane coating; laminate with UniClic joining), and vinyl (planks and sheet). Floorpride qualifies as a multi-supplier reseller rather than a manufacturer, carrying inventory from Jacobsens, Feltex, Godfrey Hirst, Belgotex, Lifestyle Flooring, Eurofloor, Polyflor, and Robert Malcolm. The underlying technology is therefore the product-level engineering of its suppliers (e.g., Wearguard, UniClic, engineered timber construction), not proprietary IP built by Floorpride itself.
The business model combines one-time product sales, professional installation services, and a financing referral relationship with Q-Card for interest-free payment terms. Pricing is quote-based and not publicly disclosed; the company emphasises free consultation, in-stock depth, and 'best possible on the floor price' as its value proposition. GTM is sales-led via the showroom floor, supplemented by phone (0800 FLOOR1), email, and Trade Me. There are no disclosed funding rounds, acquisitions, leadership changes, patents, or revenue figures. Industry association memberships (Floor NZ, The Flooring Foundation) provide standards compliance and credibility.
Floorpride Rangiora firmographics
Firmographics- Name
- Floorpride Rangiora
- Legal name
- Floorpride Rangiora
- Website
- https://floorpride.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Floorpride Rangiora is a privately-held flooring retail and installation business operating a single Superstore showroom in Rangiora, New Zealand, serving residential homeowners, builders, and renovators across the Canterbury region with a broad range of carpet, vinyl, laminate, and engineered timber products.
- Ownership category
- akta.pro rank
Floorpride Rangiora industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (238330), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Laminate Flooring Retail (CRAIAGAC)
- akta.pro secondary industries
- Hardwood Flooring Retail (CRAIAGAB), Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
Keywords
Where Floorpride Rangiora is headquartered
LocationHeadquarters
- HQ city
- Rangiora
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Floorpride Rangiora business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Flooring Product Sales: One-time product sales of flooring materials including carpets (wool, solution dyed nylon, polyester), vinyl planks, vinyl sheet, laminate, hybrid, and engineered timber. Products sold directly through retail showroom and Trade Me marketplace.
- Installation Services: Professional flooring installation services offered alongside product sales, ensuring quality workmanship and guaranteed installations for new builds and renovations.
- Financing Services: Interest-free payment terms through Q-Card financing partnership, enabling customers to spread payments for larger purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Floorpride Rangiora product offering
Product offeringCore offering
Floorpride Rangiora is a flooring retail superstore in Rangiora, New Zealand, that sells carpets, vinyl planks, vinyl sheet, laminate, hybrid, and engineered timber flooring. It complements product sales with professional installation services for the flooring it supplies.
Product overview
Floorpride Rangiora is a flooring retail superstore offering a comprehensive range of carpet, hard flooring, and vinyl products. Their carpet collection includes Wool (100% NZ Made), Solution Dyed Nylon, and Polyester options. Hard flooring encompasses Engineered Timber and Laminate. Vinyl offerings include Vinyl Planks and Vinyl Sheet. The company provides flooring products suitable for residential and commercial applications, along with professional installation services, free consultations, and financing options through Q-Card and Farmlands Card.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Flooring Carpet flooring products sold at the Rangiora retail superstore for residential and small-commercial customers undertaking flooring fit-outs.
- Vinyl Plank Flooring Vinyl plank flooring products sold at the Rangiora retail superstore for residential and small-commercial customers.
- Vinyl Sheet Flooring Vinyl sheet flooring products sold at the Rangiora retail superstore for residential and small-commercial customers.
- Laminate Flooring Laminate flooring products sold at the Rangiora retail superstore for residential and small-commercial customers.
- Hybrid Flooring Hybrid flooring products sold at the Rangiora retail superstore for residential and small-commercial customers.
- Engineered Timber Flooring Engineered timber flooring products sold at the Rangiora retail superstore for residential and small-commercial customers.
- Professional Flooring Installation Professional installation service for flooring products purchased from the store, delivered by in-house installers to residential and small-commercial customers in the Rangiora area.
Companies that use Floorpride Rangiora
Customer profileSegments3 records
Ideal customer profiles1 record
Floorpride Rangiora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Floorpride Rangiora partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- The Flooring FoundationcoreIndustry association membership providing access to latest industry standards, trends, and regulations. Keeps both sales and installation teams current with industry best practices and compliance requirements.
- Floor NZcoreNational flooring industry association membership ensuring compliance with latest industry standards, trends, and regulations. Associated with professional standards in the flooring industry.
- Q CardcoreFinancial services partnership providing interest-free payment terms to customers, enabling larger purchases and improving affordability for flooring products and installations.
- FarmlandsminorAgricultural cooperative card acceptance, expanding payment options for rural customers and farmland property owners.
- JacobsensminorCarpet and flooring supplier brand carried in inventory. Logo displayed as brand partner/supplier.
- FeltexminorCarpet and flooring supplier brand carried in inventory. Logo displayed as brand partner/supplier.
- Godfrey HirstminorMajor carpet and flooring manufacturer brand carried in inventory. Logo displayed as brand partner/supplier.
- BelgotexminorFlooring supplier brand carried in inventory. Logo displayed as brand partner/supplier.
- Lifestyle FlooringminorFlooring supplier brand carried in inventory. Logo displayed as brand partner/supplier.
- EurofloorminorFlooring supplier brand carried in inventory. Logo displayed as brand partner/supplier.
- PolyflorminorCommercial flooring supplier brand carried in inventory. Logo displayed as brand partner/supplier.
- Robert MalcolmminorCarpet and flooring supplier brand carried in inventory. Logo displayed as brand partner/supplier.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Floorpride Rangiora competitors and assessment
Company assessmentDirect peers
- Carpet Court: Carpet Court is a New Zealand-wide flooring retail chain offering carpets, vinyl, laminate, timber, and tiles with installation services. Directly comparable to Floorpride Rangiora as a multi-category flooring retailer serving both DIY and trade customers across NZ with a similar product breadth and installation-led model.
- Flooring Xtra: Flooring Xtra is a New Zealand buying group and retail flooring network offering carpet, vinyl, laminate, and timber products through independent member stores. Directly comparable to Floorpride Rangiora as a multi-store NZ flooring retailer serving similar residential customer segments with comparable product range and installation services.
- Choices Flooring: Choices Flooring is a major Australian and New Zealand retail flooring network with stores across both countries, offering a wide assortment of carpets, timber, vinyl, and laminate with professional installation. Directly comparable to Floorpride Rangiora as a multi-brand flooring retailer with full-service installation targeting residential customers.
- The Flooring Centre: The Flooring Centre operates a multi-store New Zealand flooring retail chain offering carpets, vinyl, tiles, and timber products. Directly comparable to Floorpride Rangiora as a regional flooring retailer with similar product breadth, showroom-based sales model, and installation service offering.
Broad incumbents
- Mitre 10: Mitre 10 is a major New Zealand hardware and building supplies cooperative with nationwide store coverage offering flooring, paint, tools, and renovation materials. Comparable to Floorpride Rangiora as a competing retailer of flooring and building materials targeting home renovation and DIY customers, though with a broader hardware focus.
- Bunnings Warehouse: Bunnings is the largest home improvement retailer in Australia and New Zealand, operating large-format stores offering DIY flooring products including laminate, vinyl planks, and timber alongside a much broader home improvement portfolio. Comparable to Floorpride Rangiora as a key competitor in the residential flooring space, particularly for value-conscious DIY customers.
- Harvey Norman: Harvey Norman is a large format retailer in New Zealand and Australia selling furniture, electronics, bedding, and flooring products. Comparable to Floorpride Rangiora as a multi-category retailer targeting home consumers with complementary flooring offerings, though flooring is a smaller part of a much wider portfolio.
- Placemakers: Placemakers is a major New Zealand building supplies retailer serving both trade and DIY customers with flooring, lumber, and renovation materials across multiple store formats. Comparable to Floorpride Rangiora as a competing retailer in the residential and small commercial flooring category, particularly for trade and renovation buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Floorpride Rangiora social profiles
Digital presenceFloorpride Rangiora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floorpride Rangiora leadership team
Management profileNumber of profiles
Floorpride Rangiora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floorpride Rangiora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floorpride Rangiora
What does Floorpride Rangiora do?
Floorpride Rangiora is a flooring retail superstore in Rangiora, New Zealand, that sells carpets, vinyl planks, vinyl sheet, laminate, hybrid, and engineered timber flooring. It complements product sales with professional installation services for the flooring it supplies.
Is Floorpride Rangiora a public or private company?
Floorpride Rangiora is a private company. It is classified as unknown and is currently operating.
When was Floorpride Rangiora founded?
Floorpride Rangiora was founded in -1. It employs 1 to 10 people.
Where is Floorpride Rangiora based?
Floorpride Rangiora is headquartered in Rangiora, New Zealand, in the Oceania region.
How does Floorpride Rangiora make money?
Three revenue lines are on record. Flooring Product Sales are the primary driver. The others are installation Services and financing Services.
Who are Floorpride Rangiora's main competitors?
Direct peers on record are Carpet Court, Flooring Xtra, Choices Flooring and The Flooring Centre. Broad incumbents are Mitre 10, Bunnings Warehouse, Harvey Norman and Placemakers.
Does Floorpride Rangiora have an API?
No public API is recorded for Floorpride Rangiora.
What industry is Floorpride Rangiora in?
Floorpride Rangiora's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAC, Laminate Flooring Retail, with a secondary code of CRAIAGAB, Hardwood Flooring Retail. Its NAICS code is 449121 and its SIC code is 5211.