Carpet Court
Carpet Court is New Zealand's largest flooring retailer, operating 63 stores nationwide and selling residential and commercial carpet, timber, laminate, vinyl, LVT, and hybrid flooring through exclusive own brands and manufacturer partnerships.
- Company typePrivate
- Founded2004
- HeadquartersAuckland, New Zealand
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Carpet Court does
Carpet Court is New Zealand's largest flooring retailer, operating 63 owned and franchised stores nationwide and headquartered in Auckland. The company sells a comprehensive range of residential and commercial flooring solutions including carpet, timber, laminate, vinyl, luxury vinyl tile (LVT), hybrid flooring, rugs, cushions, carpet tiles, and garage carpet, distributed through proprietary exclusive brands (Rhino, Malmo, Essentials, Elementry) and partnerships with major manufacturers (COREtec, Quick-Step, Bremworth, Feltex, Godfrey Hirst, Karndean, Dunlop underlay, Weave rugs). The core technology is the integrated retail and installation platform, with proprietary product features including Rhino's Forever Clean nanoloc spill protection, Quick-Step's HydroSeal waterproof coating, Rhino EverCore's stone fusion core, and Dunlop's Maxbond cushioning system.
The business operates across two primary GTM motions: a direct-to-consumer retail channel combining physical stores with free in-home measure and quote services, and a dedicated commercial sales division delivering end-to-end B2B project management for corporate offices, educational institutions, healthcare facilities, hospitality venues, retail environments, insurance companies, and government clients. Revenue is generated primarily through one-time product sales with bundled professional installation services. Pricing is unit-based per square metre, with carpet ranging from $29 to $215/sqm and hard flooring from $47 to $189/sqm. Customer financing is offered through Q Mastercard (50 months interest-free) and Afterpay. The company operates as a wholly-owned subsidiary under The Interiors Group, which also owns sister brand Curtain Studio for window furnishings, providing a multi-category home interiors platform.
Carpet Court firmographics
Firmographics- Name
- Carpet Court
- Legal name
- The Interiors Group
- Website
- https://carpetcourt.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Carpet Court is New Zealand's largest flooring retailer, operating 63 stores nationwide and selling residential and commercial carpet, timber, laminate, vinyl, LVT, and hybrid flooring through exclusive own brands and manufacturer partnerships.
- Ownership category
- akta.pro rank
Carpet Court industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Carpet & Area Rug Flooring Retail (CRAIAGAE)
- akta.pro secondary industries
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Carpet Court is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Carpet Court business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Flooring Sales: Direct sales of flooring products (carpet, timber, laminate, vinyl, LVT, hybrid) to residential consumers through 63 retail stores across New Zealand and online platform. Revenue generated from product sales with installation services available.
- Commercial Project Sales: Large-scale commercial flooring solutions for corporate offices, educational institutions, healthcare facilities, hospitality venues, retail environments, insurance companies, and government projects. End-to-end project management from consultation to installation.
- Installation Services: Professional installation services including site measurement, subfloor preparation, and commercial installation with OHS-compliant processes. Provides bundled revenue alongside product sales.
- Accessories and Underlay: Sales of complementary products including carpet underlay (Dunlop Dreamwalk, Rhino Platinum), rugs, cushions, and garage carpet accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Carpet products from entry to premium |
| Unit Pricing | Pay-as-you-go | Hard flooring (Laminate, Vinyl, LVT, Hybrid, Timber) |
| Unit Pricing | Pay-as-you-go | Rugs and cushions |
| Unit Pricing | Pay-as-you-go | Underlay products |
| Other | Monthly | Finance options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Carpet Court product offering
Product offeringCore offering
Carpet Court is New Zealand's largest flooring retailer, selling and installing carpet, laminate, timber, vinyl, luxury vinyl tile (LVT), hybrid flooring, carpet tiles, garage carpet, rugs, cushions, and underlay through 63 stores nationwide and an e-commerce platform. The company operates a dedicated commercial division delivering end-to-end flooring project management for corporate, education, healthcare, hospitality, retail, insurance, and government clients, complemented by a free measure and quote service and professional installation.
Product overview
Carpet Court is New Zealand's largest flooring retailer operating under The Interiors Group, with 63 stores nationwide. The company offers a comprehensive range of residential and commercial flooring solutions including carpets (Rhino, Malmo, Essentials, Elementry, Bremworth, Feltex, Godfrey Hirst), hard flooring (Rhino EverCore, COREtec, Malmo Hardfloor, Quick-Step laminate/timber/vinyl), luxury vinyl tiles, hybrid flooring, carpet tiles, garage carpet, and rugs. The product portfolio includes own-brand products (Rhino carpet and hard floors) as well as distributed sub-brands. Underlay is provided through a partnership with Dunlop Carpet Cushion. The company also offers custom rug design services, commercial flooring solutions for multiple sectors, and free measure and quote services. A related brand, Curtain Studio, provides window furnishings under the same corporate umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- Rhino: Stain-resistant carpet and hard flooring brand featuring Forever Clean technology, waterproof EverCore hard floors, and carpet cushion underlay
- Malmo
- Essentials
- Elementry
- COREtec
- Bremworth
- Weave
- Feltex
- Godfrey Hirst
- Quick-Step
Products and services
- Rhino Carpet Stain-resistant carpet and hard floor brand with Forever Clean technology and Nanoglide protection, designed for busy family homes with superior spill and soil resistance.
- Rhino EverCore Hard Flooring Waterproof and dent-resistant hard flooring with stone fusion core, part of the Rhino brand for busy households.
- Rhino Premium LVT Premium luxury vinyl tile flooring under the Rhino brand offering waterproof and durable flooring solutions.
- COREtec Original Flooring 100% waterproof core flooring with authentic natural wood looks, built for real life with easy installation and cleaning.
- COREtec Authentics Flooring Flooring collection mirroring genuine wood with unparalleled 3D structure, natural appearance, and undeniable durability.
- Malmo Carpet Stylish and durable carpet range including solution-dyed nylon, ECONYL solution-dyed nylon, polyester and wool options in cut pile and loop pile styles.
- Malmo Hardfloor (Scandia) Scandia hardfloor available as hardwearing LVT or rigid hardfloor with water resistant properties ideal for wet areas.
- Essentials Carpet Value for money, stain resistant, fade resistant, hard wearing carpet range exclusive to Carpet Court, featuring Anchor, Bed Rock, and Cornerstone collections.
- Elementry Carpet Affordable and durable carpet designed for everyday living with impressive durability and modern colours.
- Bremworth Wool Carpet Pure New Zealand wool carpet inspired by NZ landscapes, with natural odor control, hypo-allergenic properties, fire safety, and insulation benefits.
- Feltex Carpet NZ-designed carpet with over 100 years of manufacturing experience, featuring wool and wool blend options as well as solution dyed nylon.
- Godfrey Hirst Carpet Trusted NZ flooring brand since 1865, offering stain resistant, durable solution dyed nylon and natural wool carpets.
- Quick-Step Flooring Laminate, timber, and vinyl flooring brand since 1990 offering waterproof laminate with HydroSeal coating and engineered timber flooring.
- Luxury Vinyl Tile (LVT) Stylish, durable, and water-resistant flooring option mimicking wood and stone looks, ideal for kitchens, bathrooms, living areas, and rentals.
- Hybrid Flooring 100% waterproof rigid floating floor combining best attributes of laminate and vinyl, suitable for entire home including wet areas.
- Laminate Flooring Affordable timber-look flooring with 25-year residential wear warranty, resistant to scratches, dents, stains, and fading.
- Timber Flooring Natural hardwood flooring including solid and engineered options in oak, maple, walnut, and cherry finishes.
- Vinyl Flooring Sheet vinyl flooring options including Traffic 250, Traffic 200, Iconik 240, and Beauflor Trend TX for residential and commercial use.
- Carpet Tiles Carpet tile products including Organix and Duro2 for commercial and residential applications.
- Garage Carpet Versatile needlepunch carpet for garages and workshops, providing thermal and acoustic insulation, non-slip surface, and durability for heavy use.
- Rhino Platinum Carpet Cushion Underlay Thicker, denser, plusher carpet cushion underlay with cushioned double laminated system and Health-Plus antimicrobial protection.
- Dunlop Carpet Cushion Underlay Premium carpet underlay partner brand featuring Maxbond cushioning system with Dreamwalk Platinum, Dreamwalk Protect, Dreamwalk Black Label, Dreamwalk Royal, and Dreamwalk Ruby products.
- Weave Rugs NZ-designed and ethically made rugs including jute, wool, bamboo silk, and viscose blend options manufactured using loom weaving technique.
- Custom Rugs Custom rug design service allowing customers to choose style, shape, colour, and size for personalized floor coverings.
- Commercial Flooring Solutions End-to-end commercial flooring solutions for corporate offices, education, healthcare, hospitality, retail, insurance, government, and residential developments.
- Free Measure & Quote Service Free flooring and carpet measure and quote service with nationwide store network and professional installation teams.
Quantifiable outcome
- 63 stores nationwide serving residential and commercial customers across New Zealand
Companies that use Carpet Court
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Carpet Court technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Carpet Court partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Dunlop Carpet CushioncoreExclusive partnership with Dunlop for carpet underlay products. Dunlop Dreamwalk carpet cushion uses Maxbond advanced cushioning system made in New Zealand. Products include Dreamwalk Protect (with spill protection), Dreamwalk Black Label, Dreamwalk Royal, and Dreamwalk Ruby. All underlays feature Health-Plus antimicrobial protection.
- Rhino (Proprietary Brand)coreExclusive proprietary brand featuring Forever Clean technology with Nanoloc spill and soil protection. Includes carpet (Original, Comfort, Performance collections), EverCore hard flooring (waterproof stone fusion core), and Rhino Platinum underlay. Positioned as family-friendly with stain and soil resistance.
- COREteccorePartnership for COREtec luxury vinyl tile flooring. Products include COREtec Original (100% waterproof), COREtec Authentics (realistic wood appearance with 3D structure), and COREtec XL-End (bigger, stronger planks). Focus on waterproof performance and durability.
- Malmo (Proprietary Brand)coreExclusive proprietary brand offering simple, stylish hard flooring and carpet solutions. Malmo carpet includes solution-dyed nylon, ECONYL, polyester, and wool options. Malmo Scandia hardfloor available as LVT or rigid hardfloor with water resistance.
- Quick-StepcorePartnership for Quick-Step laminate, timber, and vinyl flooring. Products feature HydroSeal waterproof coating on laminates, engineered timber with multi-layer construction, and comprehensive range of styles. Brand known for waterproof performance and easy installation.
- BremworthmajorPartnership for Bremworth premium wool carpet. Wool grown and manufactured in New Zealand with natural odor control, hypo-allergenic properties, fire resistance, and thermal insulation. Also offers Origin collection in Solution Dyed Nylon. Signed up to NZ Farm Assurance Programme.
- FeltexmajorPartnership for Feltex carpet, a New Zealand manufacturer since the 1920s. Offers wool and wool blend carpets as well as solution dyed nylon options. Known for style, design integrity, and luxury with over 100 years of manufacturing experience.
- Godfrey HirstmajorPartnership for Godfrey Hirst carpet and hard flooring. Manufacturer since 1865 with spinning mills, dye houses, design studios, and manufacturing plants in NZ and Australia. Offers stain-resistant solution dyed nylon and natural wool options.
- WeavemajorPartnership for Weave rugs - NZ-designed, ethically sourced, artisanal handwoven rugs. Products include jute, wool, bamboo silk, and viscose blend rugs. Available in various sizes for lounge, dining, and bedroom.
- Karndean Design FlooringmajorPartnership for Karndean luxury vinyl flooring. Products include Van Gogh Wood, LooseLay Longboard, and Korlok ranges featuring realistic wood and stone looks.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Carpet Court competitors and assessment
Company assessmentOthers
- Mohawk Industries: World's largest flooring manufacturer producing carpet (incl. SmartStrand), LVT (COREtec) and wood products. Direct upstream supplier to Carpet Court via partnerships like COREtec, and a structural competitive force at the brand/technology tier.
Broad incumbents
- Harvey Norman: Large-format ANZ retailer selling furniture, bedding, and home furnishings including rugs and some flooring accessories. Overlaps with Carpet Court on rugs and home furnishings but does not specialize in installed flooring.
- Mitre 10: NZ co-operative home improvement and trade retailer offering flooring, paint, and building supplies across hundreds of stores. Comparable in channel breadth and NZ footprint, though flooring is one of many categories rather than a specialty focus.
- Bunnings Warehouse: NZ/AU home improvement big-box retailer carrying an expanding flooring assortment (laminate, vinyl, tile) alongside DIY installation accessories. Indirect competitor at the DIY/lower-complexity end of the flooring purchase journey.
Direct peers
- Flooring Xtra: Australia/NZ flooring retail franchise network selling carpet, timber, vinyl, laminate, and rugs through independent store owners. Directly comparable as a multi-store flooring specialist operating in the same categories with similar franchise model.
- Choices Flooring: Co-operative flooring retailer with stores across Australia and New Zealand offering carpet, timber, vinyl, and blinds with professional installation. Closest direct competitor in product range, channel structure, and target customer.
- Harrisons Carpet & Flooring: New Zealand owned-and-operated flooring retailer offering residential and commercial carpet, vinyl, timber and installation. Local competitor sharing the same NZ market, customer segments and product mix.
- Andersens Floor Coverings: Australian chain with NZ presence selling carpet, vinyl, timber, laminate and rugs under a franchise banner. Comparable specialty flooring retailer operating in both markets with similar residential-led offering.
- The Flooring Room: NZ retailer stocking carpet, vinyl planks, hybrid flooring, timber and laminate across multiple NZ stores. Direct competitor in the mid-market flooring retail space with overlapping product categories.
Emerging players
- Tile Depot: NZ tile and flooring specialist with strong commercial and trade presence across multiple stores. Partial overlap on hard flooring categories (tile, LVT, vinyl) with comparable trade focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Carpet Court social profiles
Digital presenceCarpet Court compliance and trust
Trust signalCompliance5 records
Carpet Court financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carpet Court leadership team
Management profileNumber of profiles
Profiles2 records
Carpet Court subsidiaries and ownership
Company hierarchySubsidiaries2 records
Carpet Court funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carpet Court M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carpet Court
What does Carpet Court do?
Carpet Court is New Zealand's largest flooring retailer, selling and installing carpet, laminate, timber, vinyl, luxury vinyl tile (LVT), hybrid flooring, carpet tiles, garage carpet, rugs, cushions, and underlay through 63 stores nationwide and an e-commerce platform. The company operates a dedicated commercial division delivering end-to-end flooring project management for corporate, education, healthcare, hospitality, retail, insurance, and government clients, complemented by a free measure and quote service and professional installation.
Is Carpet Court a public or private company?
Carpet Court is a private company. It is classified as corporate owned and is currently operating.
When was Carpet Court founded?
Carpet Court was founded in 2004. It employs 251 to 500 people.
Where is Carpet Court based?
Carpet Court is headquartered in Auckland, New Zealand, in the Oceania region.
How does Carpet Court make money?
Four revenue lines are on record. Retail Flooring Sales are the primary driver. The others are commercial Project Sales, installation Services and accessories and Underlay.
Who are Carpet Court's main competitors?
Mohawk Industries is listed as an others. Broad incumbents are Harvey Norman, Mitre 10 and Bunnings Warehouse. Direct peers are Flooring Xtra, Choices Flooring, Harrisons Carpet & Flooring, Andersens Floor Coverings and The Flooring Room. Tile Depot is listed as an emerging player.
Does Carpet Court have an API?
No public API is recorded for Carpet Court.
What industry is Carpet Court in?
Carpet Court's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAE, Carpet & Area Rug Flooring Retail, with a secondary code of CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.