FloorRight Interiors Ltd

What FloorRight Interiors Ltd does

FloorRight Interiors Ltd is an independent, locally owned flooring retailer headquartered in Lethbridge, Alberta, Canada, operating continuously since 1976. The company runs a single showroom at 3021 32 Street South and sells a full range of flooring categories — luxury vinyl, hardwood, carpet, laminate, and tile — sourced from third-party manufacturers including Engineered Floors, Karndean, Fuzion Flooring, Biyork Canada, Johnsonite, and Twelve Oaks. It also sells floor-care sundries and offers a branded "Adore Your Floor" warranty, a Price Protection Guarantee, and a Lifetime Installation Warranty. As of the latest data, the company has 12 employees and serves primarily residential homeowners with a secondary commercial customer segment across Lethbridge and surrounding Southern Alberta communities (Claresholm, Cardston, Raymond, Magrath).

The business model is straightforward showroom-anchored retail: product sales are priced per square foot (roughly $5.20 to $21.00 depending on product line) and bundled with professional installation, which is quoted separately after an in-home measurement. Lead generation combines walk-in showroom traffic, free in-home consultations, sample delivery, and a multichannel digital presence (website, room visualizer, blog, and eight social platforms). FloorRight is a member of the Flooring Canada cooperative network managed by CCA Global Partners, which earns the store cooperative buying power and co-branded marketing programs (such as the Great North Flooring Sale) while preserving local ownership. Service-line breadth has expanded beyond flooring installation to include custom kitchen backsplash, heated radiant flooring, custom shower systems, and Kitchen & Bath Design consultation, and financing is offered through a third-party credit application. Revenue is not publicly disclosed and the company has no external investment, no subsidiaries, and no AI/ML technology stack.

Name

FloorRight Interiors Ltd

Legal name

FloorRight Interiors Ltd

Website

https://floorrightinteriors.ca

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

FloorRight Interiors Ltd is a 12-employee, locally owned flooring retailer in Lethbridge, Alberta, founded in 1976. It sells luxury vinyl, hardwood, carpet, laminate, and tile, and offers professional installation, custom kitchen/bath design, and heated flooring services to Southern Alberta residential and commercial customers as a Flooring Canada cooperative member.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (23833)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Hardwood Flooring Retail (CRAIAGAB), Carpet & Area Rug Flooring Retail (CRAIAGAE), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Flooring retail
• Residential flooring installation
• Commercial flooring services
• Hardwood and laminate flooring
• Flooring showroom

Headquarters

HQ city

Lethbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Flooring Product Sales: One-time sale of flooring materials including luxury vinyl, hardwood, carpet, laminate, and tile. Products are priced per square foot with varying price points based on brand and quality.
2. Professional Installation Services: Expert measurement and professional flooring installation services bundled with product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FloorRight Interiors Ltd retails flooring materials (luxury vinyl, hardwood, carpet, laminate, tile, and floor care products) from its Lethbridge retail showroom, with expert in-home consultation, measurement, and professional installation services for residential and commercial customers across Southern Alberta. Purchases are supported by an online Room Visualizer, a sample-order service, financing options, and the Adore Your Floor Guarantee warranty.

Product overview

FloorRight Interiors Ltd is a locally owned flooring retail store in Lethbridge, Alberta, operating since 1976. The company offers a portfolio of flooring products including Luxury Vinyl Flooring (LVP/LVT), Hardwood, Carpet, Laminate, and Tile, complemented by professional installation services (residential, commercial, custom backsplash, heated flooring, shower systems) and design consultation (Kitchen & Bath Design). The company also provides a Room Visualizer tool for customers to preview flooring in their own spaces. Brands carried include Engineered Floors, Karndean, Fuzion Flooring, Biyork Canada, Johnsonite, and Twelve Oaks Floors. Services include professional installation, financing options, and the Adore Your Floor Guarantee warranty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Vinyl Flooring Waterproof, durable, and stylish flooring available in plank (LVP) and tile (LVT) formats, mimicking natural materials like hardwood and stone while offering superior water and scratch resistance. Available to homeowners and commercial buyers in Southern Alberta.
• Hardwood Flooring Natural hardwood flooring in traditional, hand-scraped, and exotic varieties, marketed as adding warmth, character, and long-term value to homes.
• Carpet Soft, warm, and comfortable flooring in a wide range of colors and styles, marketed for bedrooms, living rooms, and basements.
• Laminate Flooring Budget-friendly flooring that achieves wood or stone looks with scratch-resistant performance, available in tile and wood-look styles.
• Tile Flooring Durable and waterproof flooring available in a variety of shapes, patterns, and colors, marketed for kitchens, bathrooms, mudrooms, and entryways.
• Floor Care Products Maintenance and care products for flooring, including cleaners and other supplies.
• Residential Flooring Installation Professional installation of flooring in homes across Southern Alberta, including hardwood stairs, custom tile, and luxury vinyl plank projects, sold separately or bundled with product purchase.
• Commercial Flooring Installation Professional installation of flooring for commercial spaces and businesses across Southern Alberta, including offices and retail environments.
• Custom Backsplash Installation Installation of custom tile backsplashes in kitchens, including design services and product selection.
• Heated Flooring Installation Installation of radiant heated flooring systems for bathrooms, showers, and other areas.
• Shower System Installation Installation of custom shower systems, including custom showers and heated floors.
• Kitchen & Bath Design Consultation Design consultation services for kitchen and bathroom renovation projects.
• Financing Services Customer financing for flooring purchases and installations, applied for through a credit application on the company website.
• Adore Your Floor Guarantee Industry-leading warranty and replacement guarantee under which FloorRight will replace the floor if the customer does not love it, paired with a Lifetime Installation Warranty.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• Home Hardware: Canadian dealer-owned home improvement chain with strong presence in small and mid-sized markets, including rural Alberta. Comparable broad incumbent with overlapping flooring and installation offerings in similar trade areas.
• RONA: Canadian home-improvement retailer (now owned by Sycamore Partners) selling flooring, tools, and renovation supplies. Comparable broad incumbent in the same Southern Alberta catchment, competing for DIY and contractor demand.
• Floor & Decor: US specialty flooring retailer with growing Canadian presence, focused on hard-surface flooring, tile, and installation supplies. Comparable as a scaled specialist in the same flooring category, though operating at materially larger format.
• Home Depot Canada: Canadian arm of the largest North American home-improvement retailer, carrying flooring, installation services, and adjacent categories. Represents the dominant big-box incumbent competing with FloorRight on price, assortment, and weekend hours.
• Lowe's Canada: Major home-improvement chain in Canada with full flooring assortment and installation services. Comparable as a national incumbent pressuring independent specialists like FloorRight on convenience, financing, and breadth of stock.

Emerging players

• Wayfair: Large online home-furnishings marketplace that has expanded into flooring and rugs with direct-ship fulfillment. Comparable as a non-traditional channel taking share from showroom-based flooring retailers like FloorRight.
• BuildDirect: Vancouver-based online flooring marketplace shipping direct from manufacturers to consumers and pros. Comparable as a digitally native Canadian player competing for the same value-conscious buyer FloorRight targets.

Direct peers

• Centura Tile: Western Canadian flooring and tile retailer specializing in tile, stone, and hard-surface flooring for residential and commercial projects. Comparable specialist with showroom + design + installation model similar to FloorRight's higher-end offering.
• End of the Roll: Canadian flooring retailer with showroom + installation model selling carpet, hardwood, vinyl, and laminate to residential customers. Most directly comparable mid-market Canadian flooring specialist with similar cooperative-style positioning.
• Carpet One Floor & Home: Cooperative flooring buying group (similar in structure to Flooring Canada / CCA Global) that serves independent local flooring retailers across North America. Comparable because FloorRight operates under an analogous cooperative umbrella with shared marketing, warranties, and buying power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FlooringCanada
• YouTubeyoutube.com/@flooringcanada2952
• Facebookfacebook.com/FloorRightInterior
• LinkedInlinkedin.com/company/floorright-interiors-ltd
• Instagraminstagram.com/flooringcanada
• Pinterestpinterest.com/flooringcanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FloorRight Interiors Ltd