Floorspace Ltd

Name

Floorspace Ltd

Legal name

Jacobsen Creative Surfaces Ltd

Website

https://floorspace.co.nz

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Floorspace Ltd operates as a New Zealand flooring distributor and curator through its Jacobsen brand, sourcing and distributing premium international flooring brands across carpet, vinyl, LVT, wood, laminate, rubber, linoleum, cork, ceramic tiles, wallcoverings, and accessories. The company serves residential homeowners via a nationwide retailer network and commercial architects, developers, and contractors directly across New Zealand.

Ownership category

akta.pro rank

Product category

Flooring Distribution

NAICS

Floor Covering Retailers (449121), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Flooring distribution
• Commercial flooring solutions
• Residential flooring products
• Vinyl and carpet supply
• Flooring accessories supply

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Jacobsen generates revenue through the sale of curated flooring products sourced from international manufacturers and distributed through retail partners and direct commercial engagements. Products include carpet, vinyl, luxury vinyl tiles (LVT), wood, laminate, rubber, linoleum, cork, and ceramic tiles, along with accessories such as stair nosing, edging trims, transitions, and acoustic underlay.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Floorspace Ltd (Jacobsen) curates, distributes, and supplies a comprehensive range of residential and commercial flooring products sourced from international manufacturers, including carpet, vinyl, luxury vinyl tiles (LVT), wood, laminate, rubber, linoleum, cork, ceramic and porcelain tiles, wallcoverings, and flooring accessories. The company sells these products through a nationwide network of retail partners for residential customers and engages directly with developers, architects, and trade professionals for commercial specification projects.

Product overview

Floorspace Ltd is a flooring distribution and retail company that offers a comprehensive portfolio of flooring solutions for both residential and commercial sectors in New Zealand. The product portfolio includes multiple distinct product lines across carpet, vinyl, luxury vinyl tiles (LVT), wood, laminate, rubber, linoleum, cork, ceramic and porcelain tiles, and wallcoverings. The company operates under a multi-brand strategy, offering products from third-party manufacturers including Tarkett (rubber, linoleum, vinyl), Karndean (LVT, floor care), Regupol (rubber), and West Elm (carpet tiles). Core product categories include residential carpet, commercial carpet tiles, residential and commercial vinyl, LVT, wood flooring (TimberTop and Bespoke), laminate (Everlast), rubber, linoleum, and accessories. The products are distributed through a network of retail locations across Auckland, Wellington, and Christchurch.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet (Residential & Commercial) Curated carpet product line including loop pile, cut pile, carpet tiles, broadloom, and Axminster carpets for both residential and commercial applications, offered under brands such as West Elm (Zeal Tile, Zest Tile, Spark Tile, Chisel Tile, Grit Tile) and Royal Thai Axminster.
• Vinyl Flooring (Residential & Commercial) Residential vinyl ranges include Traffic 250, Traffic 200, Iconik 240, and Trend; commercial vinyl includes Smooth, Safety, Wetroom, Antistatic, Acoustic, and Sports variants, including Tarkett iQ Eminent and Granit Safe.T product lines.
• Luxury Vinyl Tiles (LVT) LVT products available in Timber Design and Tile Design aesthetics for both residential and commercial applications, distributed under the Karndean brand.
• Wood Flooring (TimberTop & Bespoke) TimberTop hardwood and engineered timber flooring with Bespoke options available for custom projects, offered for both residential and commercial applications.
• Laminate Flooring (Everlast) Everlast laminate flooring available for both residential and commercial use, providing durable and cost-effective flooring solutions.
• Rubber Flooring Commercial rubber flooring including Regupol Everroll and Tarkett Rubber product lines, suitable for high-traffic commercial areas.
• Linoleum Flooring Commercial linoleum flooring from Tarkett including Originale, Style Emme, Style Elle, Veneto, Trentino, and Etrusco collections.
• Cork Flooring (Walkeasy) Commercial cork flooring including Walkeasy products, offering sustainable and comfortable flooring solutions.
• Ceramic & Porcelain Tiles Commercial ceramic and porcelain tiles for interior floors and walls, exterior floors, and pool tiles.
• Wallcoverings (Vinyl & Wetrooms) Commercial vinyl wallcoverings and wetroom wall systems including Protectwall product lines.
• Flooring Accessories Comprehensive flooring accessories including Karndean Floor Care products, stair nosing, edging trims, transitions, weld rod, acoustic underlay, entrance matting, tactile ground surface indicators, installation materials, and Tredsafe nosing inserts.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• Ockham ResidentialflagshipStrategic or Co-development PartnerJacobsen worked closely with Ockham Residential on The Greenhouse, a flagship multi-residential development in Ponsonby, Auckland. The partnership involved ensuring that flooring complemented the building's aesthetic and met high performance standards, with every flooring detail aligned to the overall design vision of the building led by Tania Wong.
• Shielded.co.nzminorOthersShielded.co.nz is referenced as a partner/service provider on the Jacobsen website, appearing alongside the customer services section. The nature of this partnership is not explicitly described beyond the visual logo placement.
• TarkettcoreTechnology or IntegrationJacobsen distributes a range of Tarkett products including rubber (Tarkett Rubber), linoleum (Tarkett Originale, Style Emme, Style Elle, Veneto, Trentino, Etrusco), and wallcoverings. Tarkett is a world-leading manufacturer in flooring and sports surfaces, and Jacobsen serves as the exclusive or primary distributor for Tarkett product lines in New Zealand.
• KarndeanTechnology or IntegrationJacobsen distributes Karndean floor care products and Karndean-branded residential LVT products (brought to customers by Jacobsen). Karndean is a global manufacturer of design flooring, and Jacobsen serves as the New Zealand distributor.
• Regupol (BSW subsidiary)coreTechnology or IntegrationJacobsen distributes Regupol Everroll rubber flooring products, sourced from BSW subsidiary Regupol. Regupol is a leading manufacturer of elastomer products and flooring solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Polyflor: Commercial vinyl and safety flooring manufacturer with strong ANZ presence. Comparable as a competing commercial resilient flooring brand targeting the same architect and specifier customers as Jacobsen's commercial division.
• Carpet Court: Large New Zealand flooring retailer with a national store network. Comparable to Jacobsen at the residential retail-distribution layer, representing an alternative channel for consumers seeking flooring products in the same NZ market.
• Feltex Carpets: Iconic New Zealand carpet manufacturer supplying residential and commercial markets. Directly comparable as a long-established NZ flooring brand competing for the same specification opportunities, though Jacobsen curates while Feltex manufactures.
• Godfrey Hirst: Australia/NZ carpet and flooring manufacturer with strong residential and commercial presence in the trans-Tasman market. Comparable to Jacobsen as a significant flooring brand serving the same ANZ end-customers, though operating as a manufacturer rather than curator-distributor.

Others

• Tarkett: World-leading flooring and sports surface manufacturer; Jacobsen's core supplier of rubber, linoleum, vinyl, and wallcoverings products. Comparable as a brand Jacobsen curates, but also a strategic supplier whose distribution arrangement is a foundational element of Jacobsen's portfolio.
• Karndean Designflooring: Global manufacturer of luxury vinyl tiles and floor care products; Jacobsen serves as Karndean's NZ distributor. Comparable as both a supplier and a competing premium LVT brand in the residential and commercial specification channel.

Broad incumbents

• Interface: Global leader in modular carpet tile and commercial resilient flooring with strong sustainability positioning. Comparable to Jacobsen's commercial specification business as a premium commercial flooring brand that competes for architect and developer specification wins.
• Forbo Flooring Systems: Global manufacturer of commercial resilient flooring including linoleum, vinyl, and entrance matting. Comparable to Jacobsen's commercial linoleum and entrance product offering for architect/developer specifications.
• Mohawk Industries: Largest flooring manufacturer in the world with brands spanning carpet, LVT, laminate, wood, and ceramic. Comparable as a global flooring powerhouse whose brands compete head-to-head with the international brands Jacobsen distributes in NZ.
• Shaw Industries: One of the world's largest carpet and flooring manufacturers, wholly owned by Berkshire Hathaway. Comparable as a global flooring giant whose brands compete with Jacobsen's curated portfolio across residential and commercial channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floorspace Ltd