Flora Farms
Flora Farms is a Missouri-based, vertically integrated medical marijuana cultivator and dispensary operator, running an in-house cultivation facility in Humansville and 12 retail dispensaries across the state serving medical card holders and adults 21+.
- Company typePrivate
- Founded-
- HeadquartersHumansville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Flora Farms does
Flora Farms is a Missouri-based, vertically integrated medical marijuana cultivator and retailer operating a single-brand retail chain across the state. The company grows its own cannabis at a cultivation facility in Humansville, Missouri, which it describes as Missouri's largest producer of quality affordable cannabis, and distributes products through 12 dispensary locations spanning the St. Louis area (Berkeley, Chippewa, Ferguson, Rock Hill), southwest Missouri (Joplin, Hollister, Ozark, Springfield, Stateline), the Kansas City metro (Lee's Summit), and southeast Missouri (Sikeston, opened August 2025), with a drive-thru at Berkeley. The product portfolio covers flower, pre-rolls, edibles, concentrates (rosin and distillate), vape cartridges, and tinctures; the company also retails third-party brands including Batch Extracts, Rove, Curador, Gron, Stiiizy, Proper, Vivid, Sinse, Teal, Nuthera, Amaze, Pyro, Stash House, and Buoyant Bob, with rotating vendor pop-ups to broaden assortment without organic R&D.
The business operates as a privately held company with no disclosed parent, investors, or funding history; prior to April 2026, four St. Louis-area locations operated under the Greenlight brand before being folded into Flora Farms. Revenue flows primarily from direct retail cannabis sales (flower, edibles, concentrates, pre-rolls, tinctures) to Missouri medical marijuana card holders and recreational adults 21+, supplemented by online ordering for in-store pickup. Pricing is transactional with everyday discounts, 20-30% promotional markdowns tied to events such as 420 and Black Friday, senior and first-time patient discounts, and a points-based loyalty program redeemable across the chain. GTM is event-driven, leaning on grand openings, holiday promotions, vendor pop-ups, and a multi-channel content footprint (blog, Facebook, Instagram, X, YouTube, email) supported by MoCannTrade industry membership and advocacy ties to NORML and Safe Access Now.
Flora Farms firmographics
Firmographics- Name
- Flora Farms
- Legal name
- Flora Farms
- Website
- https://florafarmsmo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Flora Farms is a Missouri-based, vertically integrated medical marijuana cultivator and dispensary operator, running an in-house cultivation facility in Humansville and 12 retail dispensaries across the state serving medical card holders and adults 21+.
- Ownership category
- akta.pro rank
Flora Farms industry classification
Industry- Product category
- Medical Cannabis Dispensary
- akta.pro primary industry
- Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional) (CRANAFAD)
- akta.pro secondary industries
- Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
Keywords
Where Flora Farms is headquartered
LocationHeadquarters
- HQ city
- Humansville
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Flora Farms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Cannabis Sales: Direct retail sales of cannabis products (flower, edibles, concentrates, tinctures, pre-rolls) to medical marijuana card holders and adults 21+ at dispensary locations and via online ordering
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Everyday discounts for loyalty members and specific customer groups |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Flora Farms product offering
Product offeringCore offering
Flora Farms is a Missouri-based, vertically integrated medical marijuana cultivator and dispensary operator that grows cannabis at its Humansville, MO facility and sells its own and partner-branded cannabis products — flower, pre-rolls, edibles, concentrates, vape cartridges, and tinctures — directly to medical marijuana card holders and adults 21+ through 12 physical dispensary locations across the state (11 operational plus Sikeston opening in August 2025), with online ordering for in-store pickup and drive-thru service at Berkeley. The company operates an event-driven promotional model anchored by a points-based loyalty program, 420 and Black Friday sales, and vendor pop-up activations.
Product overview
Flora Farms is a Missouri-based medical marijuana cultivator and dispensary operating as a vertically integrated single-brand operation. The company grows its own cannabis at its Humansville cultivation facility (claiming to be Missouri's largest producer of quality affordable cannabis) and sells products through 12 retail dispensary locations across the state. Their product portfolio centers on medical marijuana flower, pre-rolls, edibles, concentrates, vape cartridges, and tinctures. The company also offers a loyalty rewards program and drive-thru services at select locations. Flora Farms partners with third-party cannabis brands including Batch Extracts, Rove, Curador, Proper, Vivid, Sinse, Stiiizy, Teal, Nuthera, Amaze, Gron, Pyro, Stash House, and Buoyant Bob for specialized products like distillates, vapes, and infused edibles.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Marijuana Flower High-quality, medical-grade cannabis flower cultivated at Flora Farms' Humansville, MO facility and sold to Missouri medical marijuana patients and adults 21+ across the dispensary network.
- Pre-Rolls Pre-rolled cannabis cigarettes in various sizes and formulations, including infused options from partner brands such as Safe Bet, Vivid, Proper, and Sinse, sold at Flora Farms dispensaries.
- Edibles Cannabis-infused food products, including high-dose gummies such as Buoyant Bob High Dose Gummies, providing an alternative, smoke-free consumption method for medical marijuana patients and adult-use customers.
- Concentrates Cannabis concentrates including rosin and distillate products, featuring partner brand Batch Extracts' ultra-distilled, high-potency full spectrum oils with strain-specific terpene reintroduction.
- Vape Cartridges Cannabis vape cartridges and 510-thread pens, including Batch 2G 510 thread carts and various strain-specific distillate vape SKUs from partnered brands carried at Flora Farms dispensaries.
- Tinctures Liquid cannabis extracts formulated for sublingual administration, providing a smoke-free, dose-controlled alternative for medical marijuana patients.
Quantifiable outcome
- Missouri's largest producer of quality affordable cannabis
Companies that use Flora Farms
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Flora Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Flora Farms partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Batch Extracts (Bud & Mary's)coreBatch Extracts is a partner brand whose cannabis products (distillate vapes, extracts) are sold at Flora Farms dispensaries. Batch Extracts is a multi-generational family-owned company from Colorado with Cannabis Research & Development license and DEA Schedule 1 Drug Research License, producing ultra-distilled, high potency full spectrum oil using strain-specific cannabis and terpene reintroduction.
- MoCannTradecoreMissouri Medical Cannabis Trade Association membership - industry organization supporting medical cannabis businesses in Missouri.
- Various Vendor BrandsminorMultiple cannabis brands participate in Flora Farms vendor pop-up events including Rove, Proper, Curador, Batch, Gron, Stiiizy, Teal, Nuthera, Amaze, Pyro, Stash House, and Robust. These brands appear at events for product sampling, promotions, and sales.
- NORMLminorNational Organization for the Reform of Marijuana Laws - marijuana policy reform organization whose logo appears on Flora Farms website.
- Safe Access NowminorMedical marijuana advocacy organization whose logo appears on Flora Farms website indicating advocacy support.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Flora Farms competitors and assessment
Company assessmentBroad incumbents
- Green Thumb Industries: U.S. cannabis MSO with cultivation, processing, and branded retail (RISE) locations. Comparable to Flora Farms on the vertical cultivation-plus-multiple-dispensaries model with branded product lines.
- Acreage Holdings: Multi-state vertically integrated cannabis operator with cultivation, processing, and dispensary retail. Comparable to Flora Farms on integrated cultivation-to-retail model across multiple jurisdictions.
- Curaleaf Holdings: One of the largest U.S. multi-state cannabis operators with vertically integrated cultivation, processing, and dispensary operations. Comparable to Flora Farms as a cultivation-to-dispensary MSO with broad retail and branded product portfolios.
- Cresco Labs: Multi-state operator combining cultivation, manufacturing, and dispensary retail (Sunnyside). Comparable to Flora Farms across vertically integrated cultivation and dispensary distribution.
- Verano Holdings: Vertically integrated cannabis operator with multi-state cultivation and dispensary footprints across brands including Zen Leaf and MÜV. Directly comparable business model to Flora Farms' vertical-integration-plus-retail approach.
- Trulieve Cannabis: Vertically integrated MSO operating cultivation and retail across multiple states, with a heavy dispensary footprint. Comparable to Flora Farms on vertical integration and dispensary-led retail model.
- TerrAscend Corp: Multi-state cannabis operator combining cultivation, processing, and retail dispensaries under brands like The Apothecarium. Comparable to Flora Farms on integrated cultivation-plus-dispensary operations.
Direct peers
- MariMed Inc: Vertically integrated cannabis operator with cultivation, product development, and wholesale/retail distribution in limited geographies. Comparable to Flora Farms at a similar scale tier on integrated cannabis operations.
Regional players
- Proper Cannabis: Missouri-focused cannabis brand with product distribution across the state. Comparable to Flora Farms through its Missouri dispensary product partnerships and shared regional customer base.
- CLOVR Cannabis: Missouri-based cannabis operator with cultivation and multiple dispensary locations in the state. Directly comparable to Flora Farms as a Missouri-centric vertically integrated competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Flora Farms social profiles
Digital presenceFlora Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flora Farms leadership team
Management profileNumber of profiles
Flora Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flora Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flora Farms
What does Flora Farms do?
Flora Farms is a Missouri-based, vertically integrated medical marijuana cultivator and dispensary operator that grows cannabis at its Humansville, MO facility and sells its own and partner-branded cannabis products — flower, pre-rolls, edibles, concentrates, vape cartridges, and tinctures — directly to medical marijuana card holders and adults 21+ through 12 physical dispensary locations across the state (11 operational plus Sikeston opening in August 2025), with online ordering for in-store pickup and drive-thru service at Berkeley. The company operates an event-driven promotional model anchored by a points-based loyalty program, 420 and Black Friday sales, and vendor pop-up activations.
Is Flora Farms a public or private company?
Flora Farms is a private company. It is classified as unknown and is currently operating.
When was Flora Farms founded?
Flora Farms was founded in -1. It employs 51 to 100 people.
Where is Flora Farms based?
Flora Farms is headquartered in Humansville, United States, in the North America region.
How does Flora Farms make money?
One revenue line is on record: retail Cannabis Sales.
Who are Flora Farms's main competitors?
Broad incumbents on record are Green Thumb Industries, Acreage Holdings, Curaleaf Holdings, Cresco Labs, Verano Holdings, Trulieve Cannabis and TerrAscend Corp. MariMed Inc is listed as a direct peer. Regional players are Proper Cannabis and CLOVR Cannabis.
Does Flora Farms have an API?
No public API is recorded for Flora Farms.
What industry is Flora Farms in?
Flora Farms's product category is Medical Cannabis Dispensary. Its primary akta.pro industry code is CRANAFAD, Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional), with a secondary code of CRANAFAB, Medical Cannabis Dispensaries.