What Florida Risk Partners does

Florida Risk Partners is an independent insurance agency founded by David Carothers in 2018 (per one source; another cites 2016), headquartered in Valrico, Florida, with a recently opened satellite office in Lutz. The firm serves Florida residents and businesses across both personal and commercial lines, including homeowners, auto, flood, boat, motorcycle, life, umbrella, contractors, business owners policies, professional liability, workers' compensation, commercial auto, and specialty coverage for vacant or non-standard properties. It represents dozens of insurance carriers as a Trusted Choice member agency, enabling it to shop and compare coverage on clients' behalf rather than acting as a captive agent.

The company's product surface extends beyond policy placement into risk management services, notably a complimentary Experience Mod Audit tool for workers' compensation benchmarking, certificate of insurance processing, and an in-house "Partnership Redefined" offering of safety resources and HR support tools. Its technology layer is light: a HubSpot-based CRM and online scheduling platform, plus a mobile app on iOS and Android that supports ID card access, one-click claims reporting, document requests, and home inventory capture. It also integrates Neptune Flood for digital flood quote placement.

Florida Risk Partners operates on a commission-only revenue model, compensated by carriers rather than charging client fees, with additional value captured through risk management consulting services. Its go-to-market is sales-led and relationship-driven, combining direct sales via phone and in-person consultations with inside sales through online calendars for scheduling with specific named agents, including bilingual Spanish-language support. The agency has grown to approximately 13 employees, protects "hundreds of businesses" alongside a personal-lines book, reports a 38% average savings figure for clients switching into its personal lines, and in April 2026 announced a strategic joint venture with Shield & Shepherd Insurance to layer employee benefits onto its commercial capabilities.

Name

Florida Risk Partners

Legal name

Florida Risk Partners LLC

Website

https://floridariskpartners.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Risk Partners is a Florida-based independent insurance agency serving Tampa Bay residents and businesses with personal and commercial coverage across dozens of carriers, risk management consulting, and a mobile app, operating on a carrier-commission revenue model with sales-led, relationship-driven distribution.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Commercial Property Insurance (FSAJACAE)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal insurance lines
• Workers compensation insurance
• Risk management services

Headquarters

HQ city

Valrico, Florida

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Carrier Commissions: As an independent insurance agency, Florida Risk Partners earns commissions from insurance carriers for policies placed. They are compensated directly by carriers and do not charge clients fees for their services. The agency shops multiple carriers to find the best combination of cost and coverage for clients.
2. Risk Management Consulting: Provides risk management services including experience mod audits, safety program development, and HR partnership solutions as part of their 'Partnership Redefined' approach to client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Florida Risk Partners is an independent insurance agency that shops and compares policies from dozens of insurance carriers on behalf of Florida residents and businesses. It places personal lines (homeowners, auto, flood, motorcycle, boat, life, personal articles, umbrella) and commercial lines (contractors, BOP, professional liability, commercial buildings, workers compensation, commercial auto, specialty/vacant properties). The firm also delivers risk management services including complimentary experience mod audits and certificate of insurance processing as part of its 'Partnership Redefined' approach.

Product overview

Florida Risk Partners operates as an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. Their personal lines include homeowners, automobile, flood, motorcycle, boat, life, personal articles, and umbrella insurance. Commercial offerings encompass contractors insurance, business owners policies (BOP), professional liability, commercial buildings, workers compensation, commercial auto, and specialty insurance for vacant properties. The agency also provides risk management services including experience mod audits and certificate of insurance processing. As a Trusted Choice independent agency, they represent multiple insurance carriers to provide competitive pricing and coverage options.

Differentiator

Problem solved

Functional benefit

Products and services

• Contractors Insurance

Quantifiable outcome

• Clients save an average of 38% compared to previous rates on home and auto insurance

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Shield & Shepherd InsurancecoreStrategic or Co-development Partner · 17 April 2026Strategic joint venture announced April 17, 2026 between Florida Risk Partners and Shield & Shepherd Insurance to expand commercial insurance and employee benefits capabilities. Combines Florida Risk Partners' middle market commercial insurance expertise with Shield & Shepherd's employee benefits agency.
• Trusted ChoicecoreChannel Partner/ Reseller/ DistributorTrusted Choice is an independent insurance agency network affiliation. As a Trusted Choice agency, Florida Risk Partners has access to multiple companies and is committed to quality service, competitive pricing, broad product choice, and advocacy. They pledge specific service commitments including 24/7 availability and claims support.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Brown & Brown: Large Florida-headquartered national insurance brokerage and risk management firm. Operates in the same independent-broker channel as FRP but at vastly greater scale, with deeper middle-market and enterprise capabilities.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm. Provides commercial and personal lines through independent agency channels and competes with FRP for middle-market commercial accounts.
• Hub International: National insurance brokerage offering commercial P&C, personal lines, and employee benefits across the U.S. Overlaps with FRP across most lines but at national scale with significantly broader resources.
• Marsh McLennan: Global insurance brokerage and risk advisory firm. While focused on larger accounts, it competes for the same middle-market and Florida-based commercial clients that FRP targets.

Emerging players

• Lemonade: Tech-driven insurance carrier using an AI/app-based model for personal lines. Targets the same Florida personal-lines customer with a fundamentally different, direct-to-consumer proposition — competing for the same end customer rather than via the brokerage channel.

Direct peers

• Foundation Insurance of Florida: Florida-focused independent insurance agency offering personal and commercial coverage with multi-carrier shopping. Directly comparable to FRP in Florida market specialization and independent-broker model.
• Insurance Office of America: Large Florida-based independent insurance agency offering commercial and personal lines with multi-carrier placement. Directly comparable to FRP in independent agency model and Florida market focus, but at substantially greater scale.
• Wallace Welch & Willingham: Florida-based independent insurance agency serving both commercial and personal lines. Similar independent-brokerage model, geographic focus, and product breadth to Florida Risk Partners.
• Poms & Associates Insurance Brokers: Independent insurance brokerage offering commercial and personal lines with multi-carrier placement and risk management consulting. Closely comparable to FRP in model and product mix.
• Dean & Draper Insurance Agency: Independent insurance agency serving commercial and personal clients across multiple states with multi-carrier placement. Comparable to FRP in independent agency model and commercial/middle-market emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FLRiskPartners
• YouTubeyoutube.com/channel/UCC5JAr93sJGLbJre9KPNX0w
• Facebookfacebook.com/FloridaRiskPartners
• LinkedInlinkedin.com/company/florida-risk-partners
• Instagraminstagram.com/flriskpartners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Risk Partners