LE FLORIDE

What LE FLORIDE does

Le Florida is a 5-star privately-held camping resort (SAS Camping Le Florida, SIRET 31344793000014) operating in Le Barcarès, Pyrénées-Orientales, France, on the Mediterranean coast approximately 30 minutes from Perpignan. Founded in 1960, the resort operates seasonally (April 3 – September 27, 2026, plus an extended October 17 – November 1, 2026 window) and positions itself as the largest campsite in Port Barcarès, offering direct gated beach access (100–150 m to the shoreline) and a 4,700 m² water park with heated pools, slides, jacuzzis, a pentagliss, and a counter-current river. The company is a member of the Ciela Village network, a commercial association of 25+ star-rated campsites across France that provides shared booking infrastructure (ciela.my-user-account.com), the Ciel'Avantage loyalty program, and group marketing.

The core offering is a tiered accommodation portfolio: mobile homes (Ciela Confort, Confort PMR for reduced mobility, Prestige 3-bedroom, and Exception Spa with private jacuzzi), luxury wooden chalets (Tropical Privilège, Confort 2- and 3-bedroom), unusual accommodations (Hawaiian farés, treehouses, Far West wagons), and traditional pitches for tents, caravans, and motorhomes. Ancillary on-site revenue is generated through the Kahuna Spa (hammam, massages, beauty treatments, hairdressing), the Tiki Restaurant and Starlite Diner food truck, a Casino supermarket, the Cocoa Boutique souvenir shop, kids' (5–12) and teens' (13–17) clubs, sports facilities, and equipment rentals (bicycles, paddleboards) managed via the Lokki platform. Booking is direct-to-consumer via the WordPress/WPML multilingual website (French, English, German, Dutch, Spanish), supplemented by the Ciela Village platform, third-party OTAs (e.g., Booking.com), and on-site reception. Pricing is unit-based per night with seasonal minimum stays (2 nights low season, 7 nights high season), plus transactional fees (€6/day pet, €30/day extra person, €30 preferred pitch, €250/€100 deposits).

The business model is high-volume, transactional, and seasonally concentrated. No proprietary technology platform is disclosed; the company relies on standard WordPress hosting (Niwanet, developed by Francecom), off-the-shelf SaaS integrations (Planity for spa appointments, Lokki for equipment, Campez Couvert for cancellation insurance), and conventional analytics (Google Analytics, Microsoft Clarity, Hotjar). Customer segments are predominantly individual/family leisure travelers (families with children, couples, traditional campers, experience seekers), with a secondary works council/corporate events channel. There is no enterprise SaaS-style recurring revenue; revenue per employee is inherently seasonal and tied to occupancy. No venture, private equity, or institutional investment has been disclosed, and the entity is independently operated within the Ciela Village commercial network.

Name

LE FLORIDE

Legal name

Camping Le Florida

Website

https://floride.fr

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Florida is a privately-held, 5-star French Mediterranean camping resort in Le Barcarès offering mobile homes, chalets, unusual lodgings, pitches, a 4,700 m² water park, spa, and dining — serving family, couple, and corporate leisure guests seasonally within the Ciela Village network.

Ownership category

akta.pro rank

Product category

Camping & Holiday Resort

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Luxury camping resort
• Beachfront holiday rentals
• Mobile home accommodations
• Camping pitches
• Holiday village

Headquarters

HQ city

Le Barcarès

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Holiday Accommodation Rentals: The primary revenue stream is from renting mobile homes, chalets, unusual accommodations (farés, treehouses, wagons), and standard pitches to campers. Pricing varies by accommodation type, season, and comfort level. Bookings are made per night or per week, with minimum stay requirements (2 nights low season, 7 nights high season). Additional revenue is generated through optional premium services such as premium/hotel service packages, private jacuzzi access, and premium pitch selections.
2. On-site Services and Activities: Revenue is generated from on-site ancillary services including: rental equipment (bicycles, paddleboards, air conditioning, refrigerators, planchas), spa and wellness treatments at Kahuna Center, restaurant and bar services (Tiki Restaurant, Starlite Diner food truck), and entertainment/activity fees (some animations are not included in base price). The Cocoa Boutique generates revenue from souvenirs and merchandise.
3. Pet and Additional Services Fees: Additional charges include: €6/day pet fee, €30/day penalty for additional unregistered persons, €30 option for preferred pitch selection, and €250 (accommodation) or €100 (pitch with equipment) security deposit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

LE FLORIDE operates a 5-star beachfront camping resort in Le Barcarès (Pyrénées-Orientales, France) renting mobile homes, chalets, unusual themed accommodations (Hawaiian farés, treehouses, Far West wagons), and traditional camping pitches to vacationing families, couples, and groups. The rentals are bundled with on-site amenities including a 4,700 m² water park, Kahuna Spa, dining venues, kids' and teens' clubs, sports facilities, and direct gated access to the Mediterranean beach, generating ancillary revenue from equipment rental, F&B, spa treatments, and optional premium/hotel service packages.

Product overview

LE FLORIDE is a 5-star camping resort operating under the Ciela Village group, offering a comprehensive holiday village experience in Barcarès, France. The core product portfolio centers on diverse accommodation options: mobile home rentals (economy to premium including Ciela Confort, Ciela Prestige, and Ciela Exception Spa with jacuzzi), chalet rentals (luxury wooden structures), unusual accommodations (Hawaiian Farés, treehouses, Wild West wagons), and traditional camping pitches. These lodging options are complemented by extensive on-site amenities including a 4,700 m² water park with heated pools, slides, and lazy river; the Kahuna Center spa and wellness facility; multiple dining venues (Tiki Restaurant, food truck); retail services (supermarket, souvenir boutique); children's and youth clubs; and sports facilities (gym, archery, multisport court). The resort operates seasonally with direct beach access and is positioned as a premium Polynesian-themed camping experience near Perpignan.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Home Rentals Fully equipped mobile homes ranging from economy to premium classes (Ciela Confort 1-bedroom, Ciela Confort PMR accessible, Ciela Confort 3-bedroom, Ciela Prestige 3-bedroom suite, and Ciela Exception Spa with private jacuzzi), all equipped with TV and Wi-Fi, targeting families, couples, and groups seeking beach camping holidays at the 5-star Le Florida resort.
• Chalet Rentals Luxury wooden chalets near Perpignan with amenities including microwave, refrigerator, air conditioning, TV, Wi-Fi, coffee machine, and private garden furniture. Three models available: Ciela Privilège Tropical Chalet (3 bedrooms, 6-8 persons), Ciela Confort 2-bedroom (5 persons), and Ciela Confort 3-bedroom (6 persons), targeting families and groups seeking premium lodging.
• Unusual Accommodations Unusual themed lodging options including Hawaiian Farés (Aloha for 4-6 persons in Tiki Village), Treehouses (20m² for 2 persons), and Wild West wagons (4 persons with bedroom, kitchen, shower, WC, and TV), targeting experience-seeking travelers who want distinctive themed stays near the Mediterranean beach.
• Camping Pitches Camping spaces for tents, caravans, and motorhomes near the beach, including water (communal or premium with surcharge) and electricity up to 10A via CEE sockets, with a minimum 2-night stay in low season, targeting traditional camping enthusiasts seeking 5-star site facilities.
• Water Park (Parc Aquatique) 4,700 m² water park featuring heated pools, covered pool, jacuzzis, paddling pool, large water slides, pentagliss, and counter-current river, open seasonally to campsite guests as the signature on-site attraction of Le Florida.
• Kahuna Center (Spa & Wellness) Wellness center offering hammam, sauna, massage, and beauty treatments, including Kahuna Spa and Kahuna Coiff' hair salon, open to both campsite guests and external customers via Planity reservations.
• Dining Services Food and beverage offerings including Tiki Restaurant (Mediterranean and Pyrenean specialties), take-away meals, and Starlite Diner food truck, available to campsite guests and visitors during the operating season.
• Children's and Youth Clubs Kids club for children aged 5-12 and teens club for ages 13-17, offering treasure hunts, crafts, towed buoy rides, and dance evenings, free of charge with required registration, targeting family campers during the operating season.
• Sports and Recreation Facilities On-site sports facilities including gym, games room, multisport ground, sports hall, archery range, and direct beach access (100-150m from beach with private gate), plus bike rental and water sports, available to campsite guests during the operating season.

Quantifiable outcome

• Direct beach access: 100-150 meters from accommodation to Mediterranean shoreline
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ciela VillagecoreStrategic or Co-development PartnerLe Florida operates as part of the Ciela Village group, a network of 25+ star-rated campsites across France. The partnership provides shared booking infrastructure (ciela.my-user-account.com), loyalty program (Ciel'Avantage), group marketing, and operational synergies across the campsite network.
• Campez CouvertminorOthersOptional cancellation and trip interruption insurance offered to guests as a paid add-on through Ciela Village.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yelloh! Village: Leading French network of premium independent campsites with strong national brand recognition and similar mobile home, water park, and family-focused offerings across France.
• Capfun: Large French camping operator managing 200+ campsites across Europe. Competes in the same Mediterranean family-camping segment with comparable mobile home rentals and on-site activity programming.
• Sandaya: One of France's largest premium camping networks with 40+ 4- and 5-star campsites across coastal and inland France. Directly comparable premium positioning and similar product mix (mobile homes, water parks, kids' clubs) — represents Le Florida's primary multi-property competitor.
• Les Castels: French network of 4-5 star campsites emphasizing premium outdoor hospitality with mobile homes, water parks, and family entertainment comparable to Le Florida's positioning.

Direct peers

• Camping La Sirène: Independent premium 5-star Mediterranean campsite in Argelès-sur-Mer (Pyrénées-Orientales), offering mobile homes, water parks, and family entertainment in the same regional market as Le Florida — direct regional competitor for beach camping demand.
• Camping Le Caussanel: Another Ciela Village network campsite offering similar premium mobile home and chalet accommodations in southern France. Operates with the same shared marketing, booking platform, and group-level operating standards.
• Camping Beau Rivage: A Ciela Village network campsite offering premium coastal camping experiences with similar accommodation tiers and amenity profiles, leveraging the same group booking infrastructure.
• Camping Atlantica: Ciela Village member property providing equivalent 4-5 star coastal camping with mobile home rentals, water park amenities, and on-site services comparable to Le Florida.
• Camping La Croix du Sud: Sister property within the Ciela Village network of premium French campsites in southern France. Shares the same booking infrastructure (ciela.my-user-account.com), loyalty program (Ciel'Avantage), and operational model of mobile homes, chalets, and pitches at a coastal Mediterranean location.

Regional players

• Domaine de la Dragonnière (Vias-Plage): Premium 5-star Mediterranean campsite in Hérault (southern France) with comparable mobile home rentals, water park, and family-focused amenities — competes with Le Florida for the same pan-European beach-camping customer base from a slightly different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/floride.fr
• LinkedInlinkedin.com/company/le-floride
• Instagraminstagram.com/campinglefloride/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE FLORIDE