Floristik

What Floristik does

Friedhofsgärtnerei Jochim Meyer, operating under the trade name Floristik, is a sole proprietorship (e.K.) based in Lübeck, Schleswig-Holstein, Germany, founded in 1937. It provides cemetery gardening and floristry services to individual consumers and families in the Lübeck area, with a headcount of 27. The product set spans one-time and recurring lines: floristry bouquets, online-shop sales, mourning floristry, grave installation, recurring grave maintenance (the subscription-style line), and advance planning consultations delivered via video. Customers are predominantly retail end-users and local families, with revenue mechanics split between transactional floral sales and recurring maintenance contracts.

The business operates with a minimal technical footprint: an online shop and video consultation channel supplement the traditional on-site service delivery; there is no proprietary platform, app, or API, and no disclosed digital infrastructure beyond standard e-commerce and video tools. Go-to-market has historically relied on a physical storefront at Friedhofsallee 77, walk-in trade, and referrals within the local cemetery ecosystem. As of 31 December 2025, the Friedhofsallee 77 site has closed, ownership has transferred from Rolf and Annegret Meyer to master gardener Jan Alwert, and the Rainer Kähler cemetery-gardening business at Burgtorfriedhof has been absorbed, consolidating two local operators under a single owner and shifting the operating model toward online and order-based fulfillment.

Name

Floristik

Legal name

Friedhofsgärtnerei Jochim Meyer, Inh. R. Meyer e.K.

Website

https://floristik-meyer.de

Company type

Private

Founded year

1937

Operating status

Closed

Headcount range

11–50 employees

Short description

Friedhofsgärtnerei Jochim Meyer (Floristik) is a Lübeck-based cemetery gardening and floristry sole proprietorship, founded 1937, serving local families with mourning floristry, grave installation, recurring grave maintenance, and video-based advance planning.

Ownership category

akta.pro rank

Product category

Cemetery Gardening and Floristry Services

NAICS

Florists (459310)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYBPABADAL

Seasonal Color, Planting & Horticultural Services

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

SECONDARYCRAIAIAB

Plants, Seeds & Nursery Retail (Garden Centers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Cemetery gardening services
• Mourning floristry
• Grave maintenance
• Funeral flower arrangements
• Grave installation services

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Floristry Products: Sale of floral arrangements including bouquets and mourning floristry (Trauerfloristik). Products sold both through physical storefront and online shop. Mourning floristry continues to be offered by order under new ownership.
2. Grave Maintenance Services: Ongoing grave care services (Grabpflege) including regular maintenance of graves at cemeteries in Lübeck.
3. Grave Installation: New grave installation services (Grabneuanlage) for creating new burial sites.
4. Advance Planning: Pre-planning services for graves (Vorsorge) with video consultation available.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Friedhofsgärtnerei Jochim Meyer is a cemetery gardening and floristry business in Lübeck that provides fresh flower arrangements (Blumensträuße), mourning floristry (Trauerfloristik) for funerals and memorials, new grave installation (Grabneuanlage), recurring grave maintenance (Grabpflege), and pre-planning consultations with video support (Vorsorge). The company also runs an online shop for remote ordering. Its physical retail shop closed on December 31, 2025, while mourning floristry continues via the online shop and order-based fulfillment under new owner Jan Alwert.

Product overview

Friedhofsgärtnerei Jochim Meyer is a cemetery gardening business (Friedhofsgärtnerei) offering a comprehensive suite of products and services centered on floristry and grave care. The core portfolio includes flower arrangements and floristry services, an online shop for remote ordering, mourning floristry for funeral occasions, new grave installations, and ongoing grave maintenance. Additionally, the company offers pre-planning services with video support. The business has operated for over 88 years and is transitioning to new ownership as of December 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Online-Shop: Online shop for ordering floral arrangements (gaertnerei-meyer-shop.de)

Products and services

• Blumensträuße / Floristik und Gärtnerei Fresh flower arrangements and general floristry combined with gardening expertise, targeted at individual consumers and families in Lübeck for everyday and memorial occasions.
• Online-Shop Online ordering platform (gaertnerei-meyer-shop.de) for purchasing floral arrangements and mourning floristry products remotely. Continues to operate after the December 31, 2025 closure of the physical storefront.
• Trauerfloristik Mourning floristry service providing floral arrangements for funerals and memorial services, available by order and via the online shop under new ownership from January 2026 onward.
• Grabneuanlage New grave installation service covering the design and setup of cemetery plots at Lübeck cemeteries for individual customers.
• Grabpflege Recurring grave maintenance and care service for cemetery plots at Lübeck cemeteries, typically subscribed to on an ongoing (often seasonal) basis by family members.
• Vorsorge mit Video Pre-planning service for cemetery arrangements conducted via video consultation, allowing customers to plan grave installations and maintenance in advance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jan AlwertcoreOthers · 1 December 2025Jan Alwert, a long-term master gardener (Gärtnermeister), is taking over the business from Rolf and Annegret Meyer. He represents the new leadership and continuity of the company's traditions. Additionally, he is taking over Rainer Kähler's traditional business at Burgtorfriedhof, creating a stronger combined operation.

Scale indicators1 record

Recent moves7 records

Expansion highlights3 records

Direct peers

• Wunderflora: Berlin-based German online florist delivering flowers and plants across Germany. Comparable as a digitally native florist using the same online-shop model that Floristik is migrating toward after the Friedhofsallee closure, with overlap in occasion-based product lines.
• Floristik24: German online florist specializing in delivery of bouquets, plants, and occasion-based arrangements including funeral floristry. Comparable as a direct online competitor for Floristik's e-commerce channel, particularly for sympathy and event orders sourced outside the local Lübeck catchment.
• Blume2000: German specialty florist chain with 200+ stores and online ordering, focused on fresh bouquets, plants, and seasonal offerings. Comparable as a multi-channel florist retailer serving the same end-customer occasions (gifting, sympathy, seasonal) as Floristik, with a stronger national footprint.
• Valentins: German florist chain with both physical stores and online ordering, focused on fresh flowers, plants, and gifting. Comparable as a multi-channel retail florist serving the same consumption occasions (gifting, sympathy, weddings) as Floristik.
• Blumen Risse: Mid-sized German florist retail chain with stores and an online shop. Comparable as a regional florist chain offering bouquets, plants, and event floristry—including sympathy/mourning arrangements similar to Floristik's Trauerfloristik line.

Broad incumbents

• Dehner: Germany's largest garden center chain with stores, online shop, and a broad assortment of plants, flowers, and garden supplies. Comparable as a broader incumbent that overlaps with Floristik's garden-center product line (plants, seasonal color, gardening) but on a much larger national scale.
• Pflanzen-Kölle: Family-run German garden center chain offering plants, flowers, garden supplies, and floristry services. Comparable as a regional-to-national garden/florist incumbent with overlapping plant and floral product categories and an in-house florist service similar to Floristik's Trauerfloristik.
• Fleurop AG: Germany's largest national florist network connecting thousands of local florists for same-day flower delivery. Comparable as a floristry intermediary whose partner florists represent the same end-market (mourning floristry, gift bouquets) and compete with Floristik for local wedding, funeral, and gift orders.

Regional players

• Ahorn Bestattungen: German funeral services provider offering burial, cremation, and pre-planning services with regional coverage. Comparable as a death-care services provider whose pre-planning and cemetery-adjacent offerings intersect with Floristik's Vorsorge and Grabneuanlage services, though Ahorn leads on funeral home operations.
• Gartencenter Pleuse: Mid-sized German independent garden center / Friedhofsgärtnerei offering plants, grave care, and floristry products in a single regional catchment. Comparable as a similarly structured small regional cemetery gardening + florist business that overlaps with Floristik's combined retail and grave-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/floristik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floristik