What Valentins does

Valentins (operating the BLUME2000 brand) is a German online and mail-order flower and gift retailer that also runs a physical retail store network in major German cities. The company sells handcrafted flower bouquets, premium arrangements, cut flowers, dried flowers, wreaths, potted plants, and complementary gift items (vases, champagne, chocolate) alongside a personalized greeting-card service (BLUMECARD), and operates a flagship sub-brand called XOXO Box with a 7-day freshness guarantee. Its core technology is a conventional e-commerce storefront; the source data describes no proprietary platform, no AI/ML capabilities, and no integrations or APIs. The business operates on a unit-pricing, transaction-fee model with bouquet prices roughly €17–€45, free shipping above €40 (and a sub-€20 cut-flower promo from €19.99), and a 15% newsletter welcome discount.

The customer base is primarily individual German consumers buying flowers for personal occasions (birthdays, romance, thank-you, friendship), with a secondary business customer segment served through a dedicated Firmenkunden service and Shop-in-Shop depot model for corporate gifting and events. Distribution is omnichannel: an e-commerce site at blume2000.de supported by retail stores (Filialen) in Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Düsseldorf, and Leipzig, plus dedicated websites for Austria (blume2000.at) and Switzerland (blume2000.ch) launched in 2024. Marketing is driven by email/newsletter acquisition, SEO-optimized occasion and price-segmented landing pages, and organic social media, with seasonal campaigns around summer flowers, Valentine's Day, and Mother's Day. The legal entity is BLUME2000 SE, a privately held Societas Europaea with no identified parent company, no funding rounds, and no disclosed revenue.

Name

Valentins

Legal name

BLUME2000 SE

Website

https://valentins.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Valentins (BLUME2000) is a German online and physical retailer of fresh flowers, plants, and gifts serving consumers and corporate customers across Germany, Austria, and Switzerland through e-commerce storefronts and a multi-city retail store network.

Ownership category

akta.pro rank

Headquarters

HQ city

Walldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flower and Plant Sales: Core revenue from selling fresh flower bouquets, cut flowers, dried flowers, wreaths, potted plants, and indoor/outdoor plants through online storefront and physical retail locations.
2. Gift Add-ons: Supplementary revenue from greeting cards, vases, champagne, and chocolate products bundled with flower orders.
3. Corporate/B2B Sales: Business customer segment purchasing flowers for corporate occasions, events, and employee/customer gifting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Valentins is an online and mail-order retailer of flowers and gifts operating under the BLUME2000 brand in Germany. It sells handcrafted flower bouquets, cut flowers, dried flowers, wreaths, potted plants, gift sets, and home accessories through its own e-commerce storefront and physical retail stores, with delivery across Germany, Austria, and Switzerland. The company also offers white-label flower delivery services and a dedicated corporate customer (Firmenkunden) program for B2B gifting.

Product overview

Valentins operates BLUME2000, an online flower and plant delivery service offering a comprehensive portfolio of products centered around fresh flower bouquets and plant gifts. The core offering consists of handcrafted flower bouquets (Blumensträuße), premium arrangements, and the signature XOXO Box with 7-day freshness guarantee. The product range extends to fresh cut flowers (Schnittblumen), dried flowers (Trockenblumen), wreaths (Kränze), and live plants including indoor plants (Zimmerpflanzen) and balcony/garden plants. Complementary products include gift sets (Geschenksets), plant care accessories, home decor, and the BLUMECARD greeting card service. The company also serves business customers through dedicated corporate gifting solutions. All products can be ordered online with delivery throughout Germany, Austria, and Switzerland, with free shipping on orders exceeding €40.

Differentiator

Problem solved

Functional benefit

Brands

• XOXO Box: A flower box product line with 7-day freshness guarantee, marketed as a gift option for various occasions.

Products and services

• Bouquets (Blumensträuße) Handcrafted flower bouquets designed by professional florists, available in various sizes and for multiple occasions, including bestseller and premium arrangements.
• Premium Bouquets (Premium-Sträuße)

Quantifiable outcome

• 7-day freshness guarantee on all flower arrangements

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bloom & Wild: Bloom & Wild is a UK-founded online flower delivery brand that has expanded into Germany and other European markets. It competes on letterbox flowers and direct-to-consumer digital ordering, representing the modern digital-native challenger to traditional players like Valentins.
• bloomon: bloomon is a Netherlands-based subscription flower delivery service with presence in Germany. It overlaps with Valentins on fresh flower supply chain and occasion gifting but differentiates via recurring subscriptions rather than transactional orders.

Direct peers

• FloraPrinto: FloraPrinto is a German online florist operating a marketplace model with local florists for delivery. It is a direct comparable on the German online flower delivery model with broad bouquet assortments and B2C occasion-based gifting.
• The Bouqs Co. The Bouqs is a US-based online florist selling farm-sourced bouquets directly to consumers. It is a direct comparable in online flower e-commerce business model, sourcing strategy, and direct-to-consumer bouquet merchandising.
• Teleflora: Teleflora is a US florist delivery network connecting local florists for order fulfillment. It is a direct comparable in the florist-network model for nationwide flower delivery and gift occasions.
• Euroflorist: Euroflorist is a major European online flower delivery company with a strong presence in Germany and DACH. It competes head-to-head with Valentins on nationwide flower delivery, bouquet assortments, and corporate gifting.
• Fleurop: Fleurop is Germany's leading flower delivery network, connecting local florists for nationwide and international delivery. It is the closest direct competitor to Valentins/BLUME2000 in the German online flower delivery market, serving the same B2C and B2B occasion-gifting occasions.
• Interflora (Germany): Interflora Germany operates a florist network offering same-day and scheduled flower delivery across Germany. It directly competes with Valentins for online floral gifting orders and occasion-based purchases.

Regional players

• Dehner: Dehner is Germany's largest garden center chain, selling plants, flowers, and garden accessories through physical retail and online. It overlaps with Valentins' plant and flower product lines in the German market, though it is anchored in larger garden-center retail rather than gifting delivery.

Broad incumbents

• 1-800-Flowers.com: 1-800-Flowers.com is a large US-based omnichannel retailer of flowers, plants, and gifts. It is a broad comparable given its scale in online flower/gift retail, multiple sub-brands, and corporate gifting capabilities, though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/valentins
• Facebookfacebook.com/valentins.de
• LinkedInlinkedin.com/company/valentins-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valentins