Flowers Eddy CPA

What Flowers Eddy CPA does

Flowers Eddy CPA is a privately held Certified Practising Accounting firm headquartered in Willetton, Western Australia, founded in 1986 and operating for over 40 years with a team of approximately 10 employees. The firm delivers a full suite of accounting, tax, business advisory, and specialist services to small-to-medium businesses and individual clients, including sole traders, partnerships, family trusts, companies, SMSF trustees, and property investors. Core service categories comprise Business Services (bookkeeping, payroll, management consulting, cashflow forecasting, strategic planning), Specialist Services (SMSF administration, forensic accounting, estate planning, succession planning, farm/orchard accounting, valuations), Taxation Services (GST, FBT, income tax, BAS), and Online Accounting services underpinned by Xero Gold Partner and MYOB Certified Consultant credentials.

The firm's technology layer is built on third-party cloud accounting platforms (Xero and MYOB) rather than proprietary software. As a Xero Gold Partner, the firm implements and supports intelligent banking, online invoicing, bill management, real-time reporting, and mobile access for clients; as a MYOB Certified Consultant, it delivers the MYOB Business platform including payroll and inventory modules. A secure client portal (fecpa.portal.accountants) and a suite of online financial calculators (savings, loan, GST, income tax, mortgage) extend engagement beyond in-person consultations. There are no proprietary software products, no AI/ML capabilities, and no API platform disclosed in the source data.

Flowers Eddy CPA operates a partner-led, relationship-based go-to-market with tiered subscription Service Plans (Plan One, Plan Two, Plan Three, and a Rental Plan for property investors) that package accounting software access, transaction review, periodic performance reporting, and advisory meetings into recurring annual or monthly fees. Revenue is generated through professional service fees, recurring plan subscriptions, and an affiliate referral relationship with Mentor Financial Services for financial planning and mortgage broking. Marketing is dominated by direct client engagement, referral networks, and an informational website; no paid acquisition channels are evident. The firm operates from a single Willetton office, serves the Western Australia market, and shows no signs of geographic expansion, external investment, or M&A activity.

Name

Flowers Eddy CPA

Legal name

Flowers Eddy CPA

Website

https://flowerseddycpa.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Flowers Eddy CPA is a privately held Willetton, Western Australia accounting firm founded in 1986, providing tax, bookkeeping, business advisory, SMSF, and cloud accounting (Xero, MYOB) services to small-to-medium businesses and individuals via tiered subscription service plans.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Trusts, Estates, and Agency Accounts (52592)

akta.pro primary industry

Trust Administration & Fiduciary Accounting Services (FSAAANAF)

Keywords

• Accounting services
• Tax preparation
• Business advisory
• Cloud accounting
• SMSF administration

Headquarters

HQ city

Willetton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Accounting Services: Core accounting and tax services delivered through tiered service plans. Plan One for small businesses under 50 transactions/month, Plan Two for small-to-medium businesses under 200 transactions/month, Plan Three for growing businesses with monthly advisory, and Rental Plan for property investors.
2. Tax Preparation and Filing: Income tax returns, BAS preparation and lodgement, FBT, payroll tax, and GST services for businesses and individuals.
3. SMSF Administration Services: Self-managed superannuation fund accounting, administration, annual statements, tax returns, and compliance services.
4. Business Advisory Services: Management consulting, strategic planning, business start-up, succession planning, and performance benchmarking services.
5. Financial Planning Referrals: Referral relationship with Mentor Financial Services for financial planning, investment portfolios, and mortgage broking. The firm receives referrals for financial planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Flowers Eddy CPA is a CPA firm providing accounting, taxation, business advisory, and specialist services (including SMSF administration, estate planning, and rental property accounting) to small-to-medium businesses, individuals, SMSF trustees, and property investors. Services are delivered through tiered Service Plans (Plan One, Plan Two, Plan Three, Rental Plan) and supported by Xero and MYOB cloud accounting implementation. Financial planning is delivered via an affiliate relationship with Mentor Financial Services.

Product overview

Flowers Eddy CPA is a full-service accounting and business advisory firm offering a comprehensive suite of services structured across multiple tiers. The core offering includes Business Services (bookkeeping, payroll, management consulting), Specialist Services (estate planning, SMSF, mergers, forensic accounting), Taxation Services (GST, income tax, FBT), and Online Accounting (Xero and MYOB implementation and support). The firm operates through tiered Service Plans (Plan One, Two, Three, and Rental Plan) providing progressively more comprehensive support, with Plan One covering basic accounting software support for small businesses and higher tiers adding regular reviews, reporting, and advisory meetings. Financial Planning services are delivered through affiliate Mentor Financial Services. The firm also provides an online suite of financial calculators as a resource tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialist Services Specialized professional services for businesses and individuals, including acquisitions and mergers, charitable trusts, company secretarial, estate planning, farm accounting, forensic accounting, human resources, information technology, insolvency, orchard accounting, rental property, self-managed superannuation funds, selling a business, succession planning, superannuation, trusts, and valuations.
• Business Services Comprehensive business advisory services for small-to-medium businesses, including benchmarking, bookkeeping, budgeting, business start-up assistance, cashflow forecasting, financing, management consulting, office duties, payroll services, risk management, software solutions, and strategic planning.
• Taxation Services Tax-related services including GST management (registration advice, filing, adjustments, ATO audit assistance) and comprehensive taxation consulting covering activity statements, tax payments, GST/FBT obligations, tax-effective trust structures, and ATO audit management.
• Online Accounting Cloud-based accounting software selection, implementation, training, and ongoing support services. The firm assists clients in choosing between accounting platforms and provides training and ongoing support, working with Xero and MYOB.
• Xero Implementation Xero Gold Partner implementation services including conversion from existing systems, setup of intelligent banking, online invoicing, bill management, real-time reporting, and mobile access. The firm advises on Xero add-ons including payroll and stock control.
• MYOB Implementation MYOB Certified Consultant services for implementation of MYOB Business platform, including MYOB Business Lite, MYOB Business Pro, and MYOB Business AccountRight Plus products covering payroll, inventory management, and accounting features.
• Financial Planning Financial planning services provided through affiliate Mentor Financial Services, including investment portfolio construction, financial planning strategies, and mortgage broking solutions. The firm provides initial consultation while specific financial advice is handled by the affiliate.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Mentor Financial ServicescoreStrategic or Co-development PartnerAffiliate relationship for financial planning services. Flowers Eddy CPA refers clients to Mentor Financial Services for expert financial planning strategies, investment portfolio construction, and mortgage broking solutions. Mentor Financial Services provides financial planning advice complementing the accounting firm's SMSF services. The partnership ensures clients receive comprehensive financial advice.
• XerocoreTechnology or IntegrationXero Gold Partner status. Flowers Eddy CPA provides Xero cloud accounting software implementation, support, and consulting services. Expertise in intelligent banking, online invoicing, bill management, real-time reporting, and mobile access through Xero platform.
• MYOBcoreTechnology or IntegrationMYOB Certified Consultant providing expertise in MYOB Business platform including accounting, payroll, and inventory management solutions for small to medium businesses.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• William Buck: Australian mid-tier accounting and advisory firm with strong SMB and SME practice. Comparable services across tax, business advisory, and SMSF, with multi-office national presence.
• Bentleys Australia: National accounting and advisory network serving SMBs, family businesses, and high-net-worth individuals. Similar advisory, tax, and SMSF services delivered through partner-led regional offices.
• PKF Australia: Mid-tier accounting network offering tax, audit, advisory, and business services to SMBs and mid-market clients. Overlaps in service mix and CPA-driven delivery but covers wider geographies.
• Crowe Australasia: Mid-tier accounting and advisory network with comparable SMB tax, advisory, and cloud accounting services. Broader geographic coverage and international affiliation.
• HLB Mann Judd: National mid-tier accounting and advisory firm with similar SMB and SME client base. Comparable tax, business advisory, and SMSF services, but operates at broader scale and brand recognition.

Direct peers

• Kelly Partners Group Holdings: ASX-listed accounting and advisory roll-up that acquires stakes in high-quality small CPA firms like Flowers Eddy. Comparable SMB client focus, tiered professional services, and partnership-driven delivery model.
• WiSE Worldwide: Australian accounting network that partners with independent CPA firms. Comparable SMB accounting, tax, SMSF, and advisory services with a relationship-led, partner-level service model.

Others

• Mentor Financial Services: Affiliate partner providing financial planning referrals to Flowers Eddy clients. Adjacent rather than competing — extends the firm's service range into financial planning and mortgage broking.
• Xero (Partner Channel): Cloud accounting platform whose Gold Partner program Flowers Eddy participates in. Not a direct competitor but an ecosystem participant whose product evolution shapes the firm's service economics.
• MYOB (Partner Channel): Cloud accounting platform whose Certified Consultant program Flowers Eddy participates in. Adjacent ecosystem participant enabling the firm's online accounting delivery capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flowers-eddy-cpa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers Eddy CPA