Rádio 92 Fm

What Rádio 92 Fm does

Rádio 92 FM is a local Brazilian FM radio station operating in Caçador, Santa Catarina, under the legal entity Rádio Caçador Ltda. The station broadcasts on a 24/7 schedule with a programming lineup featuring at least five on-air personalities (Renatinho, Anne, Leandro Simões, Denilson Araújo, and Gonçalves Jr.) targeted at young adults aged 18 to 35. It is privately held with no parent company and operates with a 22-person team.

The station's product surface consists of three core assets: (1) traditional FM radio broadcast on the 92 FM frequency, (2) live streaming of the broadcast signal via the station's website, and (3) the Delivery 92 podcast series, which extends content into on-demand audio. Distribution is further amplified through active presence on Facebook and Instagram, allowing the station to maintain audience touchpoints beyond the terrestrial signal. The underlying technology stack is conventional broadcast media infrastructure (FM transmitter, website player, podcast feed, social accounts) with no documented AI, data, or proprietary platform components.

The business model is advertising-based, monetizing the broadcast audience and digital channels to local and regional advertisers in the Caçador market. The company operates as a single-geography, regional media property with no disclosed pricing tiers, advertiser logos, or contract structures. Revenue concentration on the local Caçador advertising market is implicit but not quantified.

Name

Rádio 92 Fm

Legal name

Rádio Caçador Ltda.

Website

https://fm929.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rádio 92 FM is a local Brazilian FM radio station in Caçador, Santa Catarina, operated by Rádio Caçador Ltda., broadcasting 24/7 programming and a podcast to young adults aged 18-35 and monetizing via local advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• FM radio broadcasting
• Local radio station
• Music programming
• Podcast production
• Radio advertising

Headquarters

HQ city

Caçador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorship: Traditional radio advertising model generating revenue through commercial spots, sponsorships, and promotional mentions during programming breaks and within shows.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rádio 92 FM is a regional Brazilian FM radio station that broadcasts a Top/Flashback/Regional music mix to young adult listeners aged 18-29 in the Caçador region of Santa Catarina. Programming includes interactive on-air features with hosts Renatinho, Anne, Leandro Simões, Denilson Araújo, and Gonçalves Jr. The station extends its reach through a website-based streaming player and the on-demand podcast series Delivery 92.

Product overview

Rádio 92 FM operates as a traditional radio broadcasting station with a complementary podcast extension. The core offering is the radio station itself (Rádio 92 FM / Rádio Caçador Ltda.), which airs daily programming including shows such as Piloto Automático, Manhã Show, Clube da Véia, Super Mix, Madrugada 92, Estação 92, Tô de Boa, Baú da 92, Conectados, and Voz do Brasil. The subsidiary product, Delivery 92, is a podcast series that extends the station's content into on-demand audio format, featuring interviews and discussions with various guests across seven documented episodes.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Rádio Atlântida: Regional radio station based in southern Brazil (Rio Grande do Sul) with young-adult music positioning. Comparable in target demographic and format, but geographically separate — does not compete in Caçador directly but competes for regional brand spend in adjacent markets.
• 89 FM A Rádio Rock: Regional rock-oriented commercial radio station in São Paulo. Comparable in commercial FM broadcasting model and ad-supported revenue targeting a niche youth demographic, though geographically separate and focused on a different music genre.
• Rádio Gaúcha: Major regional radio station in southern Brazil (Gaúcha means 'from Rio Grande do Sul'). Highly comparable in commercial FM broadcasting model and audience demographics, but based in RS rather than SC and focused on news/sports rather than young-adult music.

Broad incumbents

• Grupo RBS: Major southern Brazilian media conglomerate operating radio, TV, and digital platforms across Rio Grande do Sul and Santa Catarina, the same region as Rádio 92 FM. Overlaps in audience geography and radio advertising market, but operates at much larger scale with multi-station portfolios.
• Mix FM: Brazilian radio network with multiple regional affiliates, including southern Brazil. Highly comparable in targeting young adults with contemporary hits and ad-supported model, posing direct competition for the same demographic and ad spend.
• Transamérica FM: Brazilian national FM radio network with affiliates nationwide, including smaller markets. Highly comparable in commercial-advertising-driven FM radio model, competing for similar audiences and advertisers across Brazil.
• CBN (Central Brasileira de Notícias): Major Brazilian all-news radio network with affiliates throughout Brazil. Comparable as a commercial FM/ad-supported radio operation but oriented to news rather than the young-adult music format of Rádio 92 FM.
• Antena 1: Brazilian national FM radio network focused on adult contemporary music and lifestyle programming. Comparable in commercial-radio model and ad-supported revenue, competing for similar advertisers in the same regional markets.
• Jovem Pan: National Brazilian commercial radio network with affiliates across the country, including Santa Catarina. Comparable in operating model (commercial FM radio with advertising) but vastly larger in scale and reach, providing direct competitive pressure on local music-leaning stations.
• BandNews FM: Brazilian national news-talk FM radio network present in major Brazilian markets. Comparable in FM broadcasting format and ad-supported revenue model, competing for the same regional ad budgets and audience share, though focused on news rather than young-adult music.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/radiofm929
• Instagraminstagram.com/radio92cacador
• LinkedInlinkedin.com/company/r%C3%A1dio-92-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio 92 Fm