FMC Natatorium

What FMC Natatorium does

FMC Natatorium at Ty Warner Park is a 71,000 square-foot community aquatic facility located in Westmont, Illinois, approximately 20 miles west of downtown Chicago. The non-profit operates on five acres of land owned by the Westmont Park District and was built through donations to FMC Aquatics Opportunities, a 501C3 organization. The core infrastructure comprises a 50-meter Olympic-size Myrtha competition pool (9 lanes, ~1,006,758 gallons, two moveable bulkheads, 1,200-seat spectator gallery) and a 25-yard training pool (8 lanes, ~144,000 gallons, soft cushion bottom). A separate second-floor area houses concession, swim shop, party room, entertainment room, and strength and conditioning space; the deck level includes meet manager and hospitality rooms, viewing windows between pools, and four locker rooms.

The facility generates revenue through a diversified mix of program fees, memberships, single-visit day passes and punch cards, lane and full-facility rentals, gift cards, and a community partnership that grants Westmont Park District Health Club members five free open-lap visits per year. Pricing is structured with two tiers: Westmont Park District residents pay lower rates (e.g., $17/class for group swim lessons, $27/class for private lessons) versus non-residents ($24 and $38 respectively), with a $15 annual facility fee applied per account. Core service lines include Open Lap Swim, Masters Swim Team, Stroke Technique, Private and Group Swim Lessons (a five-level Learn-to-Swim program for ages 4–11), Aqua Fitness, Masters and Youth Diving, and the FMC Aquatic Swim Team — a USA Swimming affiliate that fields competitive teams. Specialized programming includes Watch Me Swim self-rescue lessons for infants and toddlers. External swim teams and event organizers can rent lanes or the entire facility, supporting episodic high-margin revenue.

Go-to-market is direct-to-consumer via the physical facility and website registration, supplemented by Westmont Park District co-marketing and the swim-team-to-lessons referral pipeline. Marketing channels are primarily the website, swim-meet events, and word-of-mouth through the swim team and program participants. Distribution is domestic and concentrated within DuPage County and the greater Chicago western suburbs, though hosting of regional and national-level events (e.g., Senior Championships) draws athletes from a wider radius. Leadership comprises an award-winning coaching staff headed by Dave Krotiak (swim team) and a bench of five named diving coaches (Wagner, Enriquez, Brix, Tong, Xie). No AI, software, or app products are offered; the technology footprint is physical pool infrastructure, water treatment, and a transactional website.

Name

FMC Natatorium

Legal name

FMC Natatorium at Ty Warner Park

Website

https://fmcnatatorium.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FMC Natatorium at Ty Warner Park is a 71,000 sq ft non-profit Olympic aquatic facility in Westmont, Illinois, offering swim lessons, masters and youth diving, lap swim, and a USA Swimming-affiliated competitive swim team to DuPage County residents and regional visitors.

Ownership category

akta.pro rank

Product category

Aquatic Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYHSADABAL

Aqua Fitness Classes

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Aquatic recreation services
• Swim instruction programs
• Competitive swimming facility
• Community aquatic center
• Swim team programs

Headquarters

HQ city

Westmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Programs: Monthly memberships and annual facility passes for open lap swim access, including resident and non-resident pricing tiers.
2. Program Fees: Fees for group swim lessons, private lessons, masters swim team, diving programs, and swim team registration.
3. Day Passes and Punch Cards: Single-visit day passes and multi-visit punch cards for open lap swim access.
4. Facility Rentals: Lane rentals for swim practices and full facility rentals for swim meets and events.
5. Community Partnerships: Westmont Park District Health Club Members receive five free open lap swim visits per calendar year as part of the community partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FMC Natatorium is a 71,000 square-foot non-profit community aquatic facility offering open lap swim, group and private swim lessons, diving programs, aqua fitness, and a USA Swimming-affiliated competitive swim team. It is built around an Olympic-size 50-meter Myrtha competition pool with moveable bulkheads and a 25-yard training pool, and also rents lanes and the full facility to external swim teams and event organizers.

Product overview

FMC Natatorium is a 71,000 square-foot aquatic facility offering a comprehensive portfolio of swimming and diving programs and services. The facility includes an Olympic-size Myrtha competition pool (9 lanes, 1,006,758 gallons) and a training pool (8 lanes, 144,000 gallons). Core services include open lap swim, Masters Swim Team, stroke technique instruction, private and group swim lessons (Learn-to-Swim Program with 5 levels), aqua fitness, youth and masters diving, and the competitive FMC Aquatic Swim Team (USA Swim affiliate). Additional offerings include Watch Me Swim self-rescue lessons for infants/toddlers, facility rental options, and gift cards. The facility serves the DuPage County community in Westmont, IL, approximately 20 miles west of downtown Chicago.

Differentiator

Problem solved

Functional benefit

Brands

• FMC Aquatic Swim Team: A year-round competitive swim team and educational swim program. The organization is a non-profit swim club offering professional coaching and swim instruction for all ages and abilities with the emphasis on developing skills and technique. FMC Aquatic is a USA Swim team affiliate.

Quantifiable outcome

• Serves as home facility for Illinois age group and senior swimmers
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Westmont Park DistrictcoreStrategic or Co-development PartnerFMC Natatorium is built on 5 acres owned by the Westmont Park District. The facility was built by the generosity of FMC Aquatics Opportunities, a 501C3 non-profit organization. WPD Health Club members receive 5 free open lap swim visits per calendar year as part of the community partnership.
• Watch Me SwimminorOthersWatch Me Swim provides self-rescue lessons for infants and toddlers at FMC Natatorium. Established in 2000, they are Tampa, Florida's leading provider of self-rescue lessons. Instructors Michelle and Annie offer lessons at the facility four days per week.
• CAST Water Safety FoundationminorOthersCAST (Creating Aquatic Safety Teams) is a nonprofit focused on water safety education and expanding access to self-rescue lessons in the Chicagoland area. They support families through water safety education and provide scholarship information.
• USA SwimmingcoreStrategic or Co-development PartnerFMC Aquatic, the swim team program, is a USA Swimming team affiliate. The organization promotes discipline, responsibility, respect and integrity amongst its members while encouraging them to realize their full potential as athletes.
• Midwest Masters Diving ClubminorStrategic or Co-development PartnerMaster Divers must have an AAU Diving Adult Athlete membership linked to Midwest Masters Diving Club (Club ID: W37AE4) to participate in masters diving programs.
• Ty Warner Park / Beanie BabiesminorOthersTy Warner Park, where FMC Natatorium is located, is named in honor of Ty H. Warner, creator of Beanie Babies plush toys. His generous donation towards the development of the park made it one of the best community parks in the western suburbs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Blue Swim School: Multi-site swim school franchise offering group and private lessons for children. Comparable to FMC on lesson curriculum structure, recurring revenue model, and family-targeted programming.
• King County Aquatic Center: Public 50-meter competition pool in Federal Way, WA, hosting national-level swim meets with extensive spectator seating. Closely matches FMC's Olympic facility footprint, meet-hosting function, and community-access mission.
• Goldfish Swim School: National franchise specializing in year-round swim lessons for children 4 months to 12 years using a proprietary curriculum. Closely comparable to FMC's learn-to-swim and group lesson offering, though operating a commercial (not non-profit) model at smaller-scale sites.
• SafeSplash Swim School: Swim lesson franchise focused on children and adults with structured curricula across multiple skill levels. Comparable to FMC's private/group swim lesson business, including tiered programming and recurring lesson packages.
• Aqua-Tots Swim School: International swim school franchise with structured curricula for infants through advanced swimmers. Comparable to FMC's lesson business model and family-focused programming across multiple age tiers.
• Emler Swim School: Multi-location swim school in Texas and surrounding states offering group and private lessons for children. Comparable to FMC on lesson segmentation, instructor-led model, and recurring family memberships.
• British Swim School: Franchise offering year-round swim lessons inside partner facilities with curricula for all ages. Comparable to FMC's lesson programming structure and use of rented/shared pool capacity for instruction.
• Indiana University Natatorium (IUPUI): Historic Olympic-size competition venue in Indianapolis that has hosted U.S. Olympic Trials and major championships. Comparable physical asset class (50m pool, large spectator capacity) to FMC's Myrtha competition pool.
• YMCA of Metropolitan Chicago: Community-based non-profit operating multiple aquatic facilities across metro Chicago with swim lessons, lap swim, swim teams, and memberships. Highly comparable mission and operating model to FMC within the same regional market.

Broad incumbents

• Life Time Fitness: National premium fitness chain operating large multi-deck aquatic facilities with lap swim, swim lessons, masters swim, and kids' programming. Comparable on aquatics programming scale but offers aquatics as part of a much broader fitness portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fmcnatatorium

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMC Natatorium