Forget Me Not
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Forget Me Not firmographics
Firmographics- Name
- Forget Me Not
- Website
- https://fmncorp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Forget Me Not industry classification
Industry- Product category
- Perinatal Bereavement Products
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro industry
- Bereavement & Grief Support Services (Family Aftercare)Bereavement & Grief Support Services (Hospice-Affiliated/Independent)Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)
Keywords
Forget Me Not business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Bereavement Box Sales: One-time purchase of physical bereavement boxes sold directly to hospitals and consumers. Boxes are priced at $35 (early loss/Spanish version) and $45 (late loss). No minimum order quantity required.
- Bereavement Training Services: Evidence-based bereavement education delivered through video training accessible via QR codes in boxes, and weekly newsletter content. Training covers best practices for nurses supporting pregnancy loss patients, including sensitivity training and visitor guides.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Early Loss Bereavement Box - $35.00 |
| Unit Pricing | Pay-as-you-go | Late Loss Bereavement Box - $45.00 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Forget Me Not product offering
Product offeringCore offering
Forget Me Not designs and sells physical bereavement gift boxes — Early Loss ($35), Late Loss ($45), and Spanish Early Loss variants — that hospitals and consumers give to families experiencing pregnancy loss or infant death. Each box contains keepsakes such as engraved bracelets, a journal with resources, a swaddle blanket, customizable baby-name letters, and a footprint display panel, plus a removable QR code linking to a short nurse training video on supporting grieving parents. The company also publishes a free weekly newsletter used by approximately 1,500 Labor & Delivery nurses.
Product overview
Forget Me Not is a healthcare-focused company offering bereavement boxes and training resources for hospitals to support families experiencing pregnancy loss. The core product portfolio consists of three bereavement box variants: the Early Loss Bereavement Box ($35) for losses before 20 weeks, the Late Loss Bereavement Box ($45) for losses after 20 weeks, and a Spanish-language version of the Early Loss box. Each box includes tangible comfort items (journals, bracelets, swaddle blankets, footprint displays), customizable elements (baby name letters), and a QR code linking to nurse training videos. The company also provides standalone bereavement training resources for nurses (a 15-minute video for late loss and 10-minute video for early loss support) and a visitor's guide. Weekly educational newsletters are distributed via beehiiv to approximately 1,500 Labor and Delivery Nurses. All boxes are designed to be gifted to families by hospital staff to begin their grief journey.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 1 in 5 pregnancies will end in a loss - addressing a significant healthcare need
- +1 more outcomes
Companies that use Forget Me Not
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Forget Me Not technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Forget Me Not partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Forget Me Not competitors and assessment
Company assessmentDirect peers
- NILMDTS (Now I Lay Me Down to Sleep): Provides professional bereavement photography for families experiencing pregnancy loss, stillbirth, or infant death. Highly comparable as a non-clinical support service embedded in hospital L&D bereavement care alongside physical mementos.
- Rachel's Gift: Provides hospital-based perinatal bereavement programs, staff training, and remembrance materials. Closely comparable to FMN's combined box-and-training offering for L&D departments.
- Heaven's Gain: Offers bereavement photography and memory-making services for families experiencing pregnancy and infant loss. Comparable as a hospital-embedded, non-clinical family support offering.
- Shelby's Sunflower of Hope: Pregnancy and infant loss support organization that distributes care packages and remembrance items to grieving families. Directly comparable as a bereavement-box-style product distributed through hospital partnerships.
- Return to Zero: HOPE: Nonprofit dedicated to pregnancy and infant loss support, providing peer community and education for bereaved parents and clinicians. Comparable as a peer-support and education layer adjacent to FMN's product offering.
Others
- Clinical Training in Perinatal Bereavement (CTPB): Industry-credentialed perinatal bereavement training program for healthcare professionals providing certification. Comparable to the educational/training component of FMN's offering and a potential partner or competitor in nurse education.
Broad incumbents
- Medline Industries: Large medical-surgical distributor with hospital contracts across thousands of SKUs. Represents the broad incumbent that could bundle bereavement-style kits into maternal-care formularies, displacing niche specialists.
Emerging players
- Wild Iris Medical Education: Provides continuing-education and clinical training modules for nurses, including perinatal bereavement content. Comparable as a training-content channel that competes for the nurse-education wallet FMN targets via QR-linked video.
- Angel Gowns (various local chapters): Volunteer-led initiatives that turn donated wedding gowns into burial garments for stillborn and infant loss. Overlaps with FMN on bereavement keepsakes supplied to hospitals.
Regional players
- Pregnancy After Loss Support (PALS): Peer-support network for parents navigating pregnancies after prior loss, offering online community and resources. Tangentially comparable as a peer-support layer in the broader pregnancy-loss support category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Forget Me Not social profiles
Digital presenceForget Me Not financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forget Me Not leadership team
Management profileNumber of profiles
Profiles2 records
Forget Me Not funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forget Me Not M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forget Me Not
What does Forget Me Not do?
Forget Me Not designs and sells physical bereavement gift boxes — Early Loss ($35), Late Loss ($45), and Spanish Early Loss variants — that hospitals and consumers give to families experiencing pregnancy loss or infant death. Each box contains keepsakes such as engraved bracelets, a journal with resources, a swaddle blanket, customizable baby-name letters, and a footprint display panel, plus a removable QR code linking to a short nurse training video on supporting grieving parents. The company also publishes a free weekly newsletter used by approximately 1,500 Labor & Delivery nurses.
Is Forget Me Not a public or private company?
Forget Me Not is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forget Me Not founded?
Forget Me Not was founded in -1. It employs 51 to 100 people.
How does Forget Me Not make money?
Two revenue lines are on record. Bereavement Box Sales are the primary driver. The others are bereavement Training Services.
Who are Forget Me Not's main competitors?
Direct peers on record are NILMDTS (Now I Lay Me Down to Sleep), Rachel's Gift, Heaven's Gain, Shelby's Sunflower of Hope and Return to Zero: HOPE. Clinical Training in Perinatal Bereavement (CTPB) is listed as an others. Medline Industries is listed as a broad incumbent. Emerging players are Wild Iris Medical Education and Angel Gowns (various local chapters). Pregnancy After Loss Support (PALS) is listed as a regional player.
Does Forget Me Not have an API?
No public API is recorded for Forget Me Not.
What industry is Forget Me Not in?
Forget Me Not's product category is Perinatal Bereavement Products. Its primary akta.pro industry code is HSABAFAI, Bereavement & Grief Support Services (Family Aftercare), with a secondary code of HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent). Its NAICS code is 624190 and its SIC code is 5047.