What Full Marks does

Full Marks is an Indian educational publishing company operating under the legal entity Orange House Private Ltd, headquartered in New Delhi with 181 employees. The company specializes in printed study materials, textbooks, workbooks, and sample papers aligned with CBSE, NCERT, ICSE, and Olympiad curricula for K-12 students from Class 1 through Class 12, with additional lines covering pre-primary (Balvatika) and foundational stages. Its catalog of 692+ products includes Complete Study Material, Super 10 Sample Papers, OGO Olympiad Prepbooks (aligned with Bloom's Taxonomy), NCERT Workbooks, and Skill Books, organized under multiple sub-brands including Harbour Press (NCF 2023-aligned Hindi), Orange House (Cambridge/IGCSE materials), Focus Learning, Mystone Education, and dedicated Army Public School editions. Pricing is unit-based, ranging from Rs. 32 to Rs. 2,732, with free pan-India shipping on the D2C e-commerce platform.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce via its Shopify-based website (fmpl.in) with a formalized pan-India dealer and distributor network, direct institutional sales to CBSE/ICSE and Army schools, and physical bookstore distribution. It generates revenue through one-time book sales rather than subscriptions, with marketing supported through social media (Facebook, Instagram, YouTube, LinkedIn), blog content, and free resources such as e-books, test generators, and worksheets. Customer segments span K-12 students across CBSE and ICSE boards, Olympiad aspirants, parents, teachers, and schools, with content regularly updated to reflect curriculum changes such as NCF 2023 and new NCERT textbooks (Mridang, Sarangi, Joyful Mathematics).

Full Marks is privately held, bootstrapped, and shows no external investor funding, no public listing, no app or API offerings, and no disclosed AI/ML capabilities. International shipping is not offered, confining the addressable market to India, though the Orange House sub-brand's Cambridge and IGCSE-aligned materials position it within India's international-curriculum school segment.

Name

Full Marks

Legal name

Orange House Private Ltd

Website

https://fmpl.in

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Full Marks is an Indian educational publishing company (Orange House Private Ltd) selling CBSE, ICSE, Olympiad, and NCERT-aligned textbooks and study materials for K-12 students through D2C e-commerce, a dealer network, and institutional school sales across India.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Exam Preparation and Tutoring (611691)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

K–12 Standardized Test Prep & Practice Materials (EDAGADAA), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• K-12 educational publishing
• CBSE textbooks
• Olympiad preparation books
• NCERT workbooks
• ICSE study materials

Headquarters

HQ city

Not specified

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book Sales: Full Marks generates revenue through the sale of physical educational books, including CBSE, ICSE, Olympiad, and NCERT materials for Classes 1-12. Products are sold as one-time purchases with prices ranging from approximately Rs. 32 to Rs. 2,732 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Full Marks publishes and sells printed educational books for Indian K-12 students across CBSE, ICSE, NCERT, Olympiad, and select international (Cambridge/IGCSE) curricula. Its core product lines are Complete Study Material (all-in-one guides for Classes 1-12), Super 10 Sample Papers (board exam preparation for Classes 10 and 12), and OGO Olympiad Prepbooks (competitive exam prep for Classes 1-10). Products are sold direct-to-consumer via its e-commerce site fmpl.in with pan-India shipping, supplemented by a dealer network and institutional sales to schools.

Product overview

Full Marks is an Indian educational publishing company offering a comprehensive portfolio of study materials and textbooks for Classes 1-12. The core product lines include Complete Study Material (all-in-one study guides), Super 10 Sample Papers (exam preparation), and OGO Olympiad Prepbooks (competitive exam preparation). The company operates multiple sub-brands including Harbour Press (Hindi language materials aligned with NCF 2023), Orange House (international curriculum/Cambridge/IGCSE textbooks), Focus Learning (foundational stage materials), and Mystone Education (pre-primary materials). Products are aligned with CBSE, ICSE, NCERT, and State Board curricula, with special editions for Army Public Schools. The company primarily distributes through its e-commerce platform offering free shipping across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Study Material Comprehensive all-in-one study guides for CBSE Classes 1-12 covering English, Hindi, Maths, Science, Social Science, and Sanskrit, aligned with the latest NCERT textbooks (Mridang, Sarangi, Joyful Mathematics, Santoor, Veena, Maths Mela, Our Wondrous World) and CBSE syllabus. Priced from Rs. 240 (Class 1) to Rs. 520 (Class 6).
• Super 10 Sample Papers Board exam sample papers for CBSE Class 10 and Class 12 featuring competency-based questions, previous year questions (PYQs), practice papers, crib sheets, and self-assessment tools. Priced between Rs. 296 and Rs. 320.
• OGO Olympiad Prepbooks Olympiad preparation books for Classes 1-10 covering Math, Science, English, Cyber, and Reasoning subjects, with questions aligned to Bloom's Taxonomy and NCERT syllabus. Individual books priced Rs. 120-225; combo packs Rs. 600-720.
• NCERT Workbooks Workbooks based on the latest NCERT textbooks (Mridang, Sarangi, Joyful Mathematics, Santoor, Veena, Maths Mela, Our Wondrous World) for Classes 1-8. Priced from Rs. 180 (Class 1 English) to Rs. 280 (Class 11 Physics).
• Text Books General textbooks covering various subjects across Classes 1-12.
• Skill Books Skill education books for Classes 6-12 focused on practical skill development (including subjects like Yoga).
• Harbour Press Vat Vriksha Hindi Pathyapustak Text-cum-workbooks for Hindi language learning for Classes 1-8, aligned with NCF 2023, focusing on reading, writing, speaking, and listening skills. Sub-brand: Harbour Press.
• Orange House Textbooks International curriculum-aligned textbooks under the Orange House sub-brand, including Cambridge Lower Secondary and IGCSE framework materials for Hindi and Social Science (Radiant Bharat, Resilient Bharat, Resurgent Bharat series).
• Focus Learning Series Foundational and primary level textbooks (Active Environmental Studies) aligned with NCF 2023. Sub-brand: Focus Learning.
• Mystone Education Series Early childhood education materials including Hello Kids (Balvatika) and Junior Artist series for pre-primary and primary levels. Sub-brand: Mystone Education.
• NCERT Exemplar Solutions Problem-solution books for Physics and Science classes (Class 6-12) based on NCERT Exemplar.
• ICSE Books Books for ICSE curriculum including CSM Class 10 and support books for Classes 6-10.
• Army School Books Special editions for Army Public Schools including My Green Book of Grammar series, designed for institutional adoption.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Laxmi Publications: Long-standing Indian publisher of academic, engineering, and K-12 books; broader portfolio but overlaps in the school textbook segment.
• S Chand Publishing: Large, diversified Indian educational publisher covering K-12 textbooks, higher education, and competitive exam prep; competes with Full Marks across most core categories.

Direct peers

• Oswaal Books: One of India's largest CBSE and ICSE supplementary publishers, known for sample papers, question banks, and NCERT-aligned workbooks — directly overlapping with Full Marks' core product lines.
• Pradeep Publications: Long-established Indian publisher of science textbooks and reference books for Classes 9-12 — competes with Full Marks' science and physics textbook segments.
• Disha Publications: Indian publisher focused on CBSE, ICSE, and competitive exam preparation books — overlaps closely with Full Marks' test-prep and study-material lines.
• MTG Learning Media: Specialist publisher of Olympiad, NEET, JEE and K-12 skill books; the closest direct competitor to Full Marks' Olympiad Prepbooks (OGO) line for Classes 1-10.
• Frank Educational Aids: Indian publisher of CBSE and ICSE textbooks and workbooks, with strong school-channel sales — comparable to Full Marks' institutional school book business.
• Arihant Publications: Major Indian publisher of CBSE, ICSE, and competitive exam prep books across K-12 and higher-ed — competes head-on with Full Marks across study material and test prep categories.
• Ratna Sagar: Indian K-12 textbook and supplementary publisher with strong school-channel presence — directly comparable to Full Marks' institutional sales motion.

Emerging players

• Vedantu: Digital-first EdTech platform offering live classes, test prep, and study material for CBSE/ICSE students; competing for the same parent wallet but via a digital subscription model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@officialfullmarks
• Facebookfacebook.com/officialfullmarks
• LinkedInlinkedin.com/company/officialfullmarks
• Instagraminstagram.com/fullmarksofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Marks