FOCUS Art Fair
FOCUS Art Fair is a Paris-based platform producing annual fairs in London, New York, and Paris dedicated to Asian contemporary art. It serves galleries, artists, collectors, and corporate sponsors through curated exhibitions, ticketed public events, and booth and sponsorship revenue streams.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What FOCUS Art Fair does
FOCUS Art Fair is a Paris-headquartered art fair platform founded in 2019 by curators Sungmin Hong and Jungwon Lee through their HongLee Curator venture. The company produces annual fair editions in three cities: London at Saatchi Gallery, New York at Chelsea Industrial, and Paris at Carrousel du Louvre. Since launch, FOCUS has staged 12 editions across four countries, aggregated more than 400 participating galleries and artists from over 30 countries, and reported cumulative attendance exceeding 50,000 visitors with £10M+ in cumulative gallery sales. The platform positions itself as the world's only global fair dedicated to Asian contemporary art, with a mission refined in 2025 to focus specifically on the Asian diaspora and Asia-adjacent contemporary practice.
The platform serves galleries, artists, collectors, and corporate sponsors through a set of curated exhibition sections, including Emerging Galleries, Diversity in Asia, Digital & AI, Craft, FOCUS Studio, and Artist Talks. Its 2026 edition introduces a hybrid retail partnership with TEO NOMAD, extending the fair beyond a traditional exhibition format into digital art commerce. The technology footprint is primarily that of an event and marketplace operator rather than a software company; no proprietary AI models, patents, or in-house engineering capabilities are disclosed in the input data, and the Digital & AI section represents AI as programmed content rather than as an internal capability.
FOCUS operates with a lean 9-person team and generates revenue through three streams: exhibitor booth sales (starting at $6,320 for 80 sq ft, at a $79 per sq ft rate), ticket sales (from $20 per ticket), and corporate sponsorships. The sponsorship stack is anchored by LG Electronics as lead sponsor alongside Cassina, Korea Tourism Organisation, Asia Society, and Sotheby's Institute. Customer concentration is distributed on the gallery and visitor side but moderately concentrated on the sponsorship side.
FOCUS Art Fair firmographics
Firmographics- Name
- FOCUS Art Fair
- Legal name
- FOCUS Art Fair
- Website
- https://focusartfair.net
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FOCUS Art Fair is a Paris-based platform producing annual fairs in London, New York, and Paris dedicated to Asian contemporary art. It serves galleries, artists, collectors, and corporate sponsors through curated exhibitions, ticketed public events, and booth and sponsorship revenue streams.
- Ownership category
- akta.pro rank
FOCUS Art Fair industry classification
Industry- Product category
- Art Fair Management
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
- akta.pro secondary industry
- Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)
Keywords
Where FOCUS Art Fair is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
FOCUS Art Fair business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Booth Sales: Galleries and artists pay booth fees to exhibit at FOCUS Art Fair. Booth costs start at $6,320 or $79 per square foot, with the largest booth around 780 square feet. FOCUS offers a booth at no cost through its Open Call program for emerging galleries.
- Ticket Sales: Public admission tickets to attend the art fair. Tickets start from $20, with free admission for children under 4. Early bird tickets available, limited to first 300.
- Corporate Sponsorships: Corporate sponsors including LG Electronics provide financial support in exchange for brand integration, technology displays, and partnership visibility. Lead sponsors receive prominent placement and collaborative exhibition spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Exhibitor booth starting at 80 sq ft |
| One time/ perpetual license | Pay-as-you-go | General admission tickets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FOCUS Art Fair product offering
Product offeringCore offering
FOCUS Art Fair organizes and operates an annual international art fair series dedicated to Asian and Asian diaspora contemporary art, held in London, New York, and Paris. The fair sells exhibition booth space to galleries and provides ticketed public access to attendees, with the art presented across curated sections (Emerging Galleries, Diversity in Asia, Digital & AI, Craft). Additional programming includes FOCUS Studio (technology-enhanced display partnership with LG), FOCUS Projects (artist collaborations), and artist talks.
Product overview
FOCUS Art Fair is the world's only global platform dedicated to Asian contemporary art, spanning Asia to the Middle East. The core offering is the international art fair series held annually in London (Saatchi Gallery), New York (Chelsea Industrial), and Paris (Carrousel du Louvre). The fair operates through multiple curated sections: Emerging Galleries (for galleries founded within 10 years), Diversity in Asia (celebrating plurality of Asian art), Digital & AI (artists working at the intersection of art and technology including generative AI), and Craft (emphasizing process and human creativity). FOCUS Studio, in partnership with LG Electronics, showcases works through advanced display technology including LG OLED TVs. The fair attracts galleries and artists from more than 30 countries, featuring talks programs, artist collaborations, and the TEO NOMAD hybrid retail model for extended artwork exposure.
Differentiator
Problem solved
Functional benefit
Products and services
- FOCUS Art Fair (London, New York, Paris editions) The world's only global platform dedicated to Asian and Middle Eastern contemporary art, held annually across three Western art capitals. The fair unites leading galleries and artists from East Asia, Southeast Asia, and the Middle East across curated sections (Emerging Galleries, Diversity in Asia, Digital & AI, Craft), with booths sold to galleries and ticketed access sold to the public.
- FOCUS Studio A technology-enhanced display concept developed in partnership with LG Electronics, presenting works in 4K clarity on LG OLED TVs including the LG OLED T Transparent TV, merging the everyday warmth of LG SIGNATURE home appliances with an artist's studio environment.
- FOCUS Projects Special programming line presenting multiple collaborative projects with artists, featuring world-renowned artists (e.g., JR, Yann Toma) and spotlighting Asia's rising stars (e.g., Kwon Chul Hwa, Roh Jinah).
- FOCUS Artist Talks & Conversations Series of talks and conversations featuring speakers examining Asian aesthetics, resonances in contemporary life, pathways for gaining greater exposure, and the collective power of Asian artists, delivered alongside FOCUS fair editions.
- TEO NOMAD Retail Platform Hybrid experimental retail model developed in partnership with FOCUS, extending the art fair beyond the traditional four-day format into a curated ongoing retail platform within a shared immersive space in New York City.
Quantifiable outcome
- Over £10 million in sales generated since 2019
- +3 more outcomes
Companies that use FOCUS Art Fair
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
FOCUS Art Fair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
FOCUS Art Fair partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship, major and minor.
- LG Electronics USAcoreLead Sponsor for FOCUS New York, providing award-winning TV and home appliance technologies throughout the fair. Co-presents 'Technology & Human Creativity' section and FOCUS Studio featuring LG OLED TVs and Transparent OLED TV. Partnership includes technology integration into artistic landscape.
- Asia SocietycoreLead Cultural Partner for FOCUS New York. Provides cultural programming support and institutional credibility for the Asian contemporary art platform.
- TEO NOMADflagshipMain partner developing hybrid experimental model extending fair lifecycle beyond four-day event. Creates ongoing retail platform in New York for exhibited artworks, featuring artists like Ango World, Ryu Jong Dae, and Kim Jong Min of Superposition.
- LG ElectronicscoreLead Partner for FOCUS London, providing advanced display technology. Enables sophisticated exhibition spaces with high-resolution displays and immersive arrangements.
- Sotheby's Institute of ArtcoreEducation partner for FOCUS London. Provides academic credibility and connects fair with art business education community.
- CassinamajorItalian high-end furniture company, Lead Partner for FOCUS London. Known for innovative design collaborations and iconic modern classics.
- Philippines Centre for International Trade Expositions and Missions (CITEM)majorProgram Partner for FOCUS London, presenting Filipino artists and cultural programming including 'Textures of Identity' exhibition featuring nine Filipino artists.
- Korea Tourism OrganisationmajorHospitality and community partner hosting VIP dinner at Saatchi Gallery featuring collaboration with Michelin-starred Sollip restaurant, Ha-dong Green Tea, and Domaine H wines.
- Queer Art HubminorCultural partner for FOCUS New York, represented by founder Garry Ho in talks and programming.
- SingulartminorOnline art platform partnering with FOCUS New York 2025 to spotlight curated selection of exhibiting artists and galleries under theme 'Human Creativity vs. Machine Potential'.
- HongLee CuratorcoreParis-based art agency founded by Sungmin Hong and Jungwon Lee that created FOCUS Art Fair. With multidisciplinary team from France, UK, US, Japan, and South Korea, has organized 45+ overseas exhibitions and art fairs since 2017.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
FOCUS Art Fair competitors and assessment
Company assessmentBroad incumbents
- Art Basel: Art Basel is the world's largest art fair operator, with editions in Basel, Miami Beach, Paris, and Hong Kong. It is a broad incumbent whose Hong Kong and Paris editions overlap geographically and thematically with FOCUS's Asian contemporary positioning, but operates at vastly greater scale across all major art categories.
- Frieze: Frieze runs major contemporary art fairs in London, New York, Los Angeles, and Seoul, with Frieze Seoul directly addressing the Asian contemporary art audience that FOCUS targets. It is a broad incumbent with similar venue prestige and global gallery relationships, but at much larger scale.
- TEFAF: TEFAF operates prestigious traditional and modern art fairs in Maastricht and New York, sharing FOCUS's emphasis on high-end venue partnerships and collector audiences but covering a much broader art-historical scope rather than contemporary Asian focus.
Direct peers
- Art SG: Art SG is Singapore's flagship contemporary art fair positioning itself as a gateway for Southeast Asian and broader Asian contemporary art. It is a direct peer in the Asian contemporary art fair category, though focused on a single Southeast Asian hub.
- Taipei Dangdai: Taipei Dangdai is a major contemporary art fair in Taipei focused on Asian and Asia-Pacific contemporary art with a similar curated multi-section model. It is a direct regional peer competing for Asian galleries and collectors.
- India Art Fair: India Art Fair is the leading South Asian contemporary art fair held annually in New Delhi, using a comparable curated multi-section model (galleries, institutions, programming) to bring regional contemporary art to international collectors. It is a direct peer in regional contemporary art fair positioning.
- Affordable Art Fair: Affordable Art Fair operates contemporary art fairs across multiple global cities using a standardized gallery booth sales model. It is a direct peer in the multi-city contemporary art fair business model, though targeting a lower price point.
- 1-54 Contemporary African Art Fair: 1-54 is a leading international art fair dedicated exclusively to contemporary African art, with editions in London, New York, and Marrakech. It mirrors FOCUS's structure of a regional/ethnic contemporary art fair held across three major Western art capitals with a focused curatorial mission.
Regional players
- EXPO Chicago: EXPO Chicago is a leading North American contemporary art fair held annually in Chicago, sharing FOCUS's gallery booth-based model and collector audience but focused on a different geography rather than directly competing in NY/London/Paris.
Emerging players
- Photo London: Photo London is a niche photography-focused art fair held at Somerset House in London. It shares FOCUS's model of a curated, theme-driven fair in a prestige venue but focuses on a single artistic medium rather than Asian contemporary art broadly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FOCUS Art Fair social profiles
Digital presenceFOCUS Art Fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOCUS Art Fair leadership team
Management profileNumber of profiles
Profiles11 records
FOCUS Art Fair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOCUS Art Fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOCUS Art Fair
What does FOCUS Art Fair do?
FOCUS Art Fair organizes and operates an annual international art fair series dedicated to Asian and Asian diaspora contemporary art, held in London, New York, and Paris. The fair sells exhibition booth space to galleries and provides ticketed public access to attendees, with the art presented across curated sections (Emerging Galleries, Diversity in Asia, Digital & AI, Craft). Additional programming includes FOCUS Studio (technology-enhanced display partnership with LG), FOCUS Projects (artist collaborations), and artist talks.
Is FOCUS Art Fair a public or private company?
FOCUS Art Fair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FOCUS Art Fair founded?
FOCUS Art Fair was founded in 2019. It employs 1 to 10 people.
Where is FOCUS Art Fair based?
FOCUS Art Fair is headquartered in Paris, France, in the Europe region.
How does FOCUS Art Fair make money?
Three revenue lines are on record. Exhibitor Booth Sales are the primary driver. The others are ticket Sales and corporate Sponsorships.
Who are FOCUS Art Fair's main competitors?
Broad incumbents on record are Art Basel, Frieze and TEFAF. Direct peers are Art SG, Taipei Dangdai, India Art Fair, Affordable Art Fair and 1-54 Contemporary African Art Fair. EXPO Chicago is listed as a regional player. Photo London is listed as an emerging player.
Does FOCUS Art Fair have an API?
No public API is recorded for FOCUS Art Fair.
What industry is FOCUS Art Fair in?
FOCUS Art Fair's product category is Art Fair Management. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows, with a secondary code of MPAGAFAG, Beauty, Fashion & Pop-Culture Conventions. Its NAICS code is 711 and its SIC code is 7900.