Focus Driver Performance

What Focus Driver Performance does

Focus Driver Performance operates Australia's only complete driver performance centre, delivering an integrated training offering that combines professional race simulators, cognitive development, motorsport-specific fitness, performance psychology, and driver coaching. The company was founded in 2016 as EurOz Driver Performance by Oliver Myers, a former British and European racing driver, and rebranded in 2021 to its current identity following the cessation of European operations. Headquartered at Sydney Motorsport Park in Eastern Creek, NSW, with a second facility at Queensland Raceway in Willowbank, the firm serves professional and aspiring motorsport drivers, interstate customers, academy-track drivers, and motorsport coaches.

The core technology stack is centred on Pro-Sim racing simulators with 186-degree domed projector screens fed by three 4K 240Hz projectors, Evo pedal systems replicating real brake forces exceeding 200 kg, and interchangeable steering wheels and gear shifters. The simulator stack is complemented by proprietary in-house car and track models built from real-world aero, drag, ride-height, and engine-map data to deliver 99% accuracy, MOTEC telemetry integration for live data and video analysis, AUD$20,000 military-grade eye-tracking glasses for visual-focus training, and the "Motorsport Mind Gym" — Australia's first cognitive development facility for motorsport, powered by NeuroTracker 3D-tracking software, Reflexion, and Batak reaction boards. Fitness programming is delivered through partner facility S6HP and includes VO2 Max, body composition, and neck-strength assessment, while performance psychology is led by Dr. Kotryna Fraser (PhD, University of Edinburgh; BASES-accredited) and supported by championship-winning engineer-coaches.

The business operates primarily on a professional-services revenue model with quote-based simulator sessions and one-on-one coaching, complemented by recurring monthly development programs that bundle simulator coaching, psychology, physical, and cognitive development at discounted rates. Additional revenue streams include structured Driver Assessments and the Focus Motorsport Education sub-brand, which delivers Australia's first motorsport coaching qualification course at $1,500 GST inclusive. Go-to-market is sales-led and event-driven, combining direct phone/website booking (1300 4FOCUS), interstate driver development days with airport transfers, and channel partnerships with race teams such as Matt White Motorsport and Anglo Racing Academy; no external institutional investment is disclosed.

Name

Focus Driver Performance

Legal name

Focus Driver Performance

Website

https://focusdriver.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Focus Driver Performance is Australia's only complete driver performance centre, providing simulator coaching, cognitive training, fitness, and performance psychology to professional and aspiring motorsport drivers.

Ownership category

akta.pro rank

Product category

Motorsport Driver Training Services

NAICS

Sports and Recreation Instruction (61162), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE), Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)

Keywords

• Racing simulator sessions
• Driver coaching services
• Motorsport fitness training
• Performance psychology consulting
• Cognitive driver development

Headquarters

HQ city

Eastern Creek

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Race Simulator Sessions: Professional simulator sessions with expert coaching, live telemetry, and video analysis. Available at Sydney Motorsport Park and Queensland Raceway locations.
2. Driver Coaching Services: One-on-one coaching with professional driver coaches including Oliver Myers, Dr. Dejan Ninic, and driver coaches like Jayden Ojeda and Josh Buchan.
3. Performance Psychology Consultations: Sessions with Dr. Kotryna Fraser covering pre-race routines, coping skills, imagery, communication skills, and psychological preparation.
4. Fitness & Nutrition Programs: Motorsport-specific fitness assessments (VO2 Max, body composition, neck strength), training sessions, and monthly development programs delivered through partner facilities.
5. Cognitive Development Programs: 90-minute cognitive evaluation sessions and remote cognitive development using NeuroTracker software with accredited coach monitoring.
6. Monthly Development Programs: Structured monthly programs combining Simulator Coaching, Performance Psychology, Physical & Cognitive Development at discounted rates.
7. Coaching Education Courses: Australia's first motorsport coaching qualification course delivered through Focus Motorsport Education division, covering driver coaching training.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Focus Driver Performance sells integrated motorsport driver preparation services delivered through two physical training academies at Sydney Motorsport Park and Queensland Raceway. Core services include professional Pro-Sim race simulator sessions with live coaching and telemetry, one-on-one driver coaching by championship-winning drivers, motorsport-specific fitness assessment and training via partner S6HP, cognitive development through a Motorsport Mind Gym using NeuroTracker, and performance psychology consultations. Bundled monthly development programs and a coaching qualification course (Focus Motorsport Education) round out the offering.

Product overview

Focus Driver Performance is a comprehensive driver preparation center operating as a unified service platform that integrates multiple training modalities under one roof. The core offering consists of professional race simulators (Pro-Sim based with MOTEC telemetry integration), cognitive development through the Motorsport Mind Gym (using NeuroTracker software), driver coaching, fitness and nutrition services, and performance psychology consultations. The company offers structured monthly Development Programs that bundle these services, along with standalone Driver Assessments and a forthcoming coaching qualification program under Focus Motorsport Education. The company positions itself as Australia's only complete Driver Performance Centre, combining three professional simulators, military-grade neurotracking equipment, and elite athletic fitness testing at Sydney Motorsport Park and Queensland Raceway.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Race Simulators High-fidelity racing simulator sessions built on Pro-Sim technology with a 186-degree domed projector screen, 4K 240Hz projectors, APRacing brake systems, Evo pedals capable of 200KG+ brake forces, MOTEC telemetry, and interchangeable steering wheels (H-Pattern, Sequential, paddle). Sessions include live coaching feedback via telecom and post-session data/video analysis. Delivered at Sydney Motorsport Park and Queensland Raceway.
• Driver Coaching One-on-one professional driver coaching delivered inside the Pro-Sim race simulator by championship-winning drivers including Oliver Myers, Jayden Ojeda, Josh Buchan, Dr Dejan Ninic, Josh Fife and John Paul 'JP' Messenger, with live real-time feedback, telemetry comparison against professional benchmarks, and post-session data analysis.
• Motorsport Mind Gym (Cognitive Development) Australia's first motorsport cognitive development facility, offering NeuroTracker-based cognitive evaluation and remote training monitored by an accredited coach, plus Reflexion and Batak reaction board equipment to improve situational awareness, attention, focus and cognitive stamina using digital and analogue neuro reaction tools.
• Fitness & Nutrition Motorsport-specific fitness assessment and training including VO2 Max testing, body composition analysis, neck strength assessment, and bespoke exercise programming delivered in partnership with S6HP and High Performance Coach Monique Le Mottee, covering testing, programming and maintenance of drivers' physical development.
• Performance Psychology One-on-one performance psychology consultations with Dr Kotryna Fraser covering pre-race routines, coping skills, imagery, communication skills and psychological preparation tailored to motorsport, including driver-centred ongoing support.
• Driver Assessments Comprehensive multi-disciplinary driver assessments combining a 90-minute cognitive evaluation, fitness assessment (VO2 Max, body composition, muscular endurance), performance psychology consultation, and simulator-based driver assessment benchmarked against professional drivers.
• Development Programs Structured monthly development programs bundling simulator coaching, performance psychology, physical training and cognitive development at discounted recurring rates for drivers seeking consistent, integrated improvement.
• Focus Motorsport Education (Coaching Qualification Course) Australia's first motorsport driver coaching qualification program delivered via the Focuspro.au sub-brand, including 6 hours of online learning plus one day of in-person training at Queensland Raceway or Sydney Motorsport Park, covering coaching methods, psychological skills, vehicle handling and data analysis. Priced at AUD $1,500 inclusive of GST with an early-bird 20% discount.

Quantifiable outcome

• 18 International & National Championships Won by coached drivers
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• S6HPcoreStrategic or Co-development PartnerFitness partners at S6HP providing motorsport-specific fitness assessment areas and training facilities. Focus Driver Performance utilizes S6HP's facilities for driver fitness testing and training programs, including VO2 Max analysis and bespoke exercise programme development.
• Matt White Motorsport (MWM)coreChannel Partner/ Reseller/ DistributorSuper2 Championship team where Jayden Ojeda competed in the Dunlop Super2 Series (2020). Focus Driver Performance coaches and prepares drivers who race with MWM, contributing to driver development within the team.
• Anglo Racing AcademyminorChannel Partner/ Reseller/ DistributorJayden Ojeda works as Corporate Driver and Coach at Anglo Racing Academy's driving experience programs, connecting Focus Driver Performance with aspiring drivers in the Anglo Racing ecosystem.
• W-SeriescoreStrategic or Co-development PartnerDr. Kotryna Fraser is part of the W-Series driver development team, providing assessments, selection support, and ongoing driver-centred psychological support for female drivers in the W-Series program.
• Queensland RacewaycoreStrategic or Co-development PartnerPartnership with Queensland Raceway as one of two facility locations, with Focus Driver Performance based within the complex providing driver development services to racers at the venue.
• Sydney Motorsport ParkcoreStrategic or Co-development PartnerPartnership with Sydney Motorsport Park as primary facility location, with Focus Driver Performance based within the complex providing comprehensive driver preparation services.
• Monique Le MotteecoreImplementation/ SI/ Consulting PartnerHigh Performance Coach and partner responsible for programming, testing and maintenance of drivers' physical development. Monique is a fully qualified physiotherapist and strength and conditioning coach with experience in NRL, AFL, and rugby union teams.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ProSim: UK-based supplier of professional motorsport simulators to F1, WEC, and professional race teams. Functions as an upstream equipment provider to Focus and competing simulator operators; comparable through the shared Pro-Sim technology stack.
• D-BOX: Publicly listed motion platform technology company supplying haptic systems to simulation, gaming, and entertainment markets. Adjacent as the underlying motion technology supplier that premium racing simulator operators (including Focus's peers) integrate.

Direct peers

• Apex Racing Center: North American motorsport simulator facility offering coaching, league racing, and professional driver development. Comparable business model combining facility-based sim coaching with structured driver development programs.
• Totalsim: UK motorsport simulator specialist offering simulator hire, driver-in-loop development, and engineering services. Comparable to Focus as a facility-based professional simulator and driver coaching provider serving motorsport teams.
• CXC Simulations: Specialist in professional-grade racing simulators with motion platforms used by professional drivers and teams. Comparable to Focus as a competing high-fidelity simulator coaching provider targeting serious amateur and professional racing customers.
• BASE Performance: UK-based motorsport simulator and driver performance company offering Pro-Sim racing simulators, coaching, and human performance programs. Closely comparable to Focus in equipment stack (Pro-Sim), integrated coaching philosophy, and motorsport-only customer base.
• SimCraft: US-based manufacturer of professional racing simulators targeting motorsport training and home use. Comparable as a high-fidelity simulator provider; competes internationally for the same professional-driver training segment.
• Simworx: Australia-based simulator operator with motorsport and commercial simulator offerings. Geographic peer to Focus within Australia and competes for the same pool of amateur/professional motorsport simulator customers.

Others

• AiM Sports: Provider of motorsport data acquisition and telemetry systems widely used by race teams. Complementary to Focus, whose simulators integrate MOTEC telemetry; AiM sits in the broader toolchain Focus customers already use.

Emerging players

• Driver61: Online motorsport coaching and content platform founded by professional racing driver Scott Mansell. Comparable to Focus in target customer (aspiring and professional racing drivers) and coaching content, though delivery is digital rather than facility-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/focusdriverau
• Instagraminstagram.com/focusdriverau
• LinkedInlinkedin.com/company/focusdriverau

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus Driver Performance